{"id":716476,"date":"2025-11-20T15:13:10","date_gmt":"2025-11-20T12:13:10","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=716476"},"modified":"2025-11-20T15:13:10","modified_gmt":"2025-11-20T12:13:10","slug":"so-you-want-to-smell-like-an-ancient-god","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=716476","title":{"rendered":"So you want to smell like an ancient god?"},"content":{"rendered":"<article class=\"main-article standard \">\n<div class=\"article-main-content article-wrapper has-media-but-its-an-image\" data-status=\"loaded\" data-primary-article=\"true\" data-url=\"\/beauty\/article\/69094\/1\/so-you-want-to-smell-like-roman-gods-ancient-gladiator-bacchanalian-ribaldry\" data-article-id=\"69094\">\n<header class=\"article-header has-landscape-image no-media\">\n<div class=\"wrapper dg-max-width\">\n<div class=\"inner\">\n<figure class=\"main-img has-figcaption\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.36\" data-template=\"Standard Article\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Satyricon\" class=\"img\" height=\"1472\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/11\/1431109-1.jpg\" width=\"2000\" title=\"1431109-1\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"inner\"><span class=\"credit\">Satyricon (1979) dir. <span class=\"nowrap\">Federico Fellini<\/span><\/span><\/span><\/figcaption><\/figure>\n<aside class=\"meta\">\n<div class=\"inner\"><span class=\"month\">November<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"20\">20,<\/span>\u00a0<br \/>\n<span class=\"year\">2025<\/span><\/div>\n<\/aside>\n<div class=\"titles\">\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - beauty\" href=\"https:\/\/www.dazeddigital.com\/beauty\">Beauty<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/trending-beauty\">Trending Beauty<\/a><\/div>\n<\/div>\n<h1 class=\"title\"><span>So you want to smell like an <span class=\"nowrap\">ancient god?<\/span><\/span><\/h1>\n<div class=\"standfirst\">\n<h2>From bath oils inspired by Ancient Egypt to perfumes that pay tribute to Tiresias and Achilles, beauty has been drawing from the classical world, ancient civilisations <span class=\"nowrap\">and mythology<\/span><\/h2>\n<\/div>\n<p><span class=\"month\">November<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"20\">20,<\/span>\u00a0<br \/>\n<span class=\"year\">2025<\/span><\/div>\n<\/div>\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - beauty\" href=\"https:\/\/www.dazeddigital.com\/beauty\">Beauty<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/trending-beauty\">Trending Beauty<\/a><\/div>\n<\/div>\n<div class=\"providers\">\n<div class=\"contributors\"><span class=\"contributor\" data-contributor-role=\"Text\"><span class=\"contributor-role\">Text<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/IndiaBirgittaJarvis\">India Birgitta Jarvis<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"article-body-container\">\n<aside class=\"primary\">\n<div class=\"sticky bottom\">\n<div class=\"read-more\"><span class=\"read-more-header\">Read More<\/span><\/p>\n<div class=\"read-more-items\">\n<div class=\"read-more-item vertical-art-photography\">\n<div class=\"read-more-item-link\"><a href=\"https:\/\/www.dazeddigital.com\/art-photography\/article\/69042\/1\/sam-penn-max-exhibition-intimacy-sex-new-york-life-gallery\" class=\"article-list-item-image\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Sam Penn, Max Battle, exhibition, New York Life Gallery\" class=\"img\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/11\/1430411-16.jpg\" title=\"1430411-16\"><\/span><\/span><\/a><\/p>\n<div class=\"read-more-item-content\"><a class=\"category\" href=\"https:\/\/www.dazeddigital.com\/art-photography\">Art &amp; Photography<\/a><a href=\"https:\/\/www.dazeddigital.com\/art-photography\/article\/69042\/1\/sam-penn-max-exhibition-intimacy-sex-new-york-life-gallery\"><span class=\"title\">Sam Penn captures the mutual intimacy of sex and connection<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"read-more-item vertical-life-culture\">\n<div class=\"read-more-item-link\"><a href=\"https:\/\/www.dazeddigital.com\/life-culture\/article\/58408\/1\/why-everyone-except-me-is-an-immature-little-baby-james-greig-adult-babies\" class=\"article-list-item-image\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"6. Everyone needs to grow up\" class=\"img\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/11\/1341559.jpeg\" title=\"1341559\"><\/span><\/span><\/a><\/p>\n<div class=\"read-more-item-content\"><a class=\"category\" href=\"https:\/\/www.dazeddigital.com\/life-culture\">Life &amp; Culture<\/a><a href=\"https:\/\/www.dazeddigital.com\/life-culture\/article\/58408\/1\/why-everyone-except-me-is-an-immature-little-baby-james-greig-adult-babies\"><span class=\"title\">Everyone needs to grow up<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"read-more-item vertical-life-culture\">\n<div class=\"read-more-item-link\"><a href=\"https:\/\/www.dazeddigital.com\/life-culture\/article\/69071\/1\/1-in-4-men-believe-no-one-will-ever-fall-in-love-with-them-state-of-uk-men-study\" class=\"article-list-item-image\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"her\" class=\"img\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/11\/1430624-15.jpg\" title=\"1430624-15\"><\/span><\/span><\/a><\/p>\n<div class=\"read-more-item-content\"><a class=\"category\" href=\"https:\/\/www.dazeddigital.com\/life-culture\">Life &amp; Culture<\/a><a href=\"https:\/\/www.dazeddigital.com\/life-culture\/article\/69071\/1\/1-in-4-men-believe-no-one-will-ever-fall-in-love-with-them-state-of-uk-men-study\"><span class=\"title\">1 in 4 men believe no one will ever fall in love with them<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/aside>\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-20-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">39BC<\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/beauty\/gallery\/36338\/0\/39bc\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Robinson Barbosa (10)\" class=\"img\" height=\"1332\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/11\/1431068.jpg\" width=\"1998\" title=\"1431068\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/beauty\/gallery\/36338\/1\/39bc\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Robinson Barbosa (7)\" class=\"img\" height=\"1998\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/11\/1431065.jpg\" width=\"2998\" title=\"1431065\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/beauty\/gallery\/36338\/2\/39bc\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Robinson Barbosa (15)\" class=\"img\" height=\"1998\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/11\/1431071.jpg\" width=\"2998\" title=\"1431071\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/beauty\/gallery\/36338\/3\/39bc\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Robinson Barbosa (18)\" class=\"img\" height=\"1332\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/11\/1431072.jpg\" width=\"1998\" title=\"1431072\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/beauty\/gallery\/36338\/4\/39bc\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Robinson Barbosa (21)\" class=\"img\" height=\"1333\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/11\/1431075.jpg\" width=\"2000\" title=\"1431075\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/beauty\/gallery\/36338\/5\/39bc\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Robinson Barbosa (26)\" class=\"img\" height=\"1333\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/11\/1431076.jpg\" width=\"2000\" title=\"1431076\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 20 images<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>THE TREND: <\/strong><span>Beauty infused with the essence of antiquity. There are no epigenetic or longevity buzzwords here, this trend is all about looking back in time. Think: papyrus, epic poetry and ritualistic, oil-slicked bathing.<\/span><\/p>\n<p><strong>WHO\u2019S DOING IT?<\/strong><span> Established brands are releasing products which nod to classics, but new brands are weaving ancient civilisations into their DNA.<\/span><\/p>\n<p><strong>HOW CAN I GET IT?<\/strong><span> Indulge in some bacchanalian ribaldry at your nearest amphitheatre, or douse yourself in cyclamen, jasmine and eucalyptus oils at the thermal bathhouse.\u00a0<\/span><\/p>\n<p><span>Boyfriends, they say, are always thinking about the Roman Empire. But thanks to a cohort of beauty brands drawing inspiration from the classical world, ancient civilisations and mythology, now everyone else is too. Or, at least, you might smell like you are.\u00a0<\/span><\/p>\n<p><span>What <\/span><em><span>did<\/span><\/em><span> the ancient world smell like? Presumably a heady blend of sweat, garum, essential oils, smoke, and the ubiquitous funk of leather tanneries. Fortunately, in 2025, we are taking the botanicals and the divinity, but leaving behind the fermented fish and animal hide. This is a notably citrus-forward trend, bright and zingy and Mediterranean, but with something sexier and earthier at the base: amber, sandalwood and frankincense.<\/span><\/p>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><a href=\"https:\/\/tomyships.com\/?gad_source=1&amp;gad_campaignid=22952309187&amp;gbraid=0AAAAA-G3eh4hUP1x6X8HN4TMgpm94mvIG&amp;gclid=EAIaIQobChMIuImTm4jykAMVkJJQBh3LMx3bEAAYASAAEgITs_D_BwE\"><span>To My Ships<\/span><\/a><span> is a deodorant brand launched by Aesop alumni (<\/span><a href=\"https:\/\/www.aesop.com\/\"><span>Aesop<\/span><\/a><span> itself, of course, named for the Ancient Greek fabulist), inspired by Homer\u2019s <\/span><em><span>Iliad<\/span><\/em><span>, and the rather less lofty, but universally relatable, \u201cdesire for cleaner armpits\u201d. If a 15,693-line epic poem about the Trojan War, written sometime in the eighth century, feels like an incongruous starting point for a range of premium deodorants, don\u2019t for a moment imagine that To My Ships is a one-off. At Memo Paris, the perfume \u2018<\/span><a href=\"https:\/\/uk.memoparis.com\/products\/ithaque-eau-de-parfum\"><span>Ithaque<\/span><\/a><span>\u2019 takes its name from the island backdrop of <\/span><em><span>The Odyssey<\/span><\/em><span>. Roos &amp; Roos\u2019s \u2018<\/span><a href=\"https:\/\/roosandroos.fr\/en\/products\/les-larmes-de-tiresias\"><span>Les Larmes de Tiresias<\/span><\/a><span>\u2019 interprets the myth of Tiresias, a recurring character in Greek and Roman mythology who was changed from a man into a woman for seven years, and distilled here in milky incense, curried fig and leather accord.\u00a0<\/span><\/p>\n<p><span>Heritage homeware brand Wedgwood\u2019s celebrated Bacchus range \u2013 inspired by, you guessed it, the myth of The Triumph of Bacchus and Ariadne \u2013 features <\/span><a href=\"https:\/\/www.wedgwood.com\/en-gb\/collections\/prestige\/bacchus\/bacchus-scented-candle-balance-1079671\"><span>scented candles<\/span><\/a><span> in Jasper holders with a relief Borghese vase motif. The Hellenist\u2019s entire collection of body and home fragrances is drawn from Ancient Greek heritage, with names like \u2018<\/span><a href=\"https:\/\/hellenistparfums.com\/en\/products\/le-chant-d-achille\"><span>le chant d\u2019Achille<\/span><\/a><span>\u2019 (neroli, lemon, pepper, musk), and \u2018<\/span><a href=\"https:\/\/hellenistparfums.com\/en\/products\/a-lombre-dartemis-edp-100ml\"><span>\u00e0 l\u2019ombre d\u2019Art\u00e9mis<\/span><\/a><span>\u2019 (bergamot, fig, sandalwood). Intrigued? Us too. As <\/span><a href=\"https:\/\/x.com\/turnandstomp\/status\/1986945002006569183?s=12&amp;t=yhyRlp7Jy6fFdvrSSDD1Hg\"><span>this X user<\/span><\/a><span> put it: \u201cYes I cannot wait to buy this perfume that\u2019s supposed to capture the night 300 Spartans made love to each other before being killed by the Persian army.\u201d<\/span><\/p>\n<p><span>It may all feel a tad far-fetched, but as Alexandra Roos, co-founder of Roos &amp; Roos, tells Dazed, \u201cAncient mythology is so rich in stories and legends that it is a formidable field to explore, a fertile universe.<\/span><span>We need stories to tell to the perfumers, to feed them, and mythology instils grandeur <\/span><span>and mystery to any creation.\u201d The stories may be grand in their metre and mysterious in their provenance, but they are also fundamentally allegorical, and speak to aspects of the human condition which still resonate with audiences. \u201cOne can refer to ancient mythology in any era and always find a mirror image of our society,\u201d Roos continues. \u201cWhether it is the glorification of virility, the fluidity of genders\u2026 the Greeks have already thought of everything and considered it all.\u201d<\/span><\/p>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Sharmadean Reid\u2019s latest venture takes a similarly expansive view of what we can take from studying the ancient world. The range of shower oils which make up <\/span><a href=\"https:\/\/www.anothermag.com\/fashion-beauty\/16697\/39bc-sharmadean-reid-interview\"><span>39BC\u2019s debut collection<\/span><\/a><span> is inspired by the love story between Cleopatra and Mark Antony, and each product symbolises an archetypal character from the period (the warrior, the handmaiden, and so on). But for Reid, researching and understanding the Egyptian queen was about so much more than just aesthetics.\u00a0<\/span><\/p>\n<p><span>\u201cI think it\u2019s important to remember that the Mediterranean, where these empires grew from, is as much, if not more, Asia and Africa as it is Europe. So I want to really emphasise those influences and cultures and the smells of those places in this collection.\u201d Reid achieves this through ingredients such as Iranian galbanum, Guaiac wood and fig. \u201cWhen I started this brand, I thought a lot about the decolonisation of scent. There is a set of rules about what it means to smell clean, or appropriate, and they\u2019re a very Western set of rules.\u201d Reid hopes that by going right back to antiquity, she can encourage people to challenge this paradigm, and to consider fragrance in a way that isn\u2019t wholly Eurocentric.<\/span><\/p>\n<p><span>There seems to be a kind of Classics fever spreading through popular culture in recent years, with productions on stage and screen including Anne Carson\u2019s translation of <\/span><em><span>Elektra<\/span><\/em><span>, Tom Wright\u2019s adaptation of <\/span><em><span>Troy<\/span><\/em><span>, <\/span><em><span>La Chimera<\/span><\/em><span>, <\/span><em><span>Gladiator II<\/span><\/em><span> and Christopher Nolan\u2019s forthcoming interpretation of <\/span><em><span>The Iliad<\/span><\/em><span>, all catering in different ways to our appetite for antiquity. But in the beauty world, the trend is also reacting against a fixation on science-backed, high-tech products and treatments \u2013 and instead leaning into history, slowness, storytelling, and ritual.\u00a0<\/span><\/p>\n<p><span>There\u2019s nothing clinical or \u2018maxxing\u2019 about this trend, and even though the classical world is absolutely foundational to modern ideals of beauty and form, the contemporary interpretation places much less emphasis on visual perfection and more on the olfactory, and on finding a particular state of mind \u2013 namely this is bringing a sense of ceremony and ritual back into beauty and wellness, something we all crave. This could be via a visit to <\/span><a href=\"https:\/\/beaire.com\/index.php?q=en\"><span>AIRE Ancient Baths<\/span><\/a><span>, or at home, with the help of brands such as <\/span><a href=\"https:\/\/mircea.care\/\"><span>Mircea<\/span><\/a><span>, named for the author of <\/span><em><span>The Sacred and The Profane<\/span><\/em><span>, and <\/span><a href=\"https:\/\/nerra.com\/\"><span>NERR\u0100<\/span><\/a><span>, whose founder grew up in the shadow of Carthage\u2019s Roman Baths of Antoninus and has steeped the collection with the ethos of the ancient bathhouse. Or maybe we hope that a liberal spritz of <\/span><a href=\"https:\/\/marcantoinebarrois.com\/en-gb\/products\/ganymede\"><span>Ganymede<\/span><\/a><span> or <\/span><a href=\"https:\/\/forstrangewomen.com\/products\/copy-of-persephone-perfume-oil-new-recipe?_pos=1&amp;_sid=877e559e0&amp;_ss=r\"><span>Persephone<\/span><\/a><span> will elevate us to the status of gods and heroes for which they are named.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<footer class=\"article-footer\">\n<div class=\"wrapper\">\n<div class=\"article-series\">\n<h4 class=\"heading\">More on these topics<\/h4>\n<\/div>\n<div class=\"article-series\"><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/beauty\">Beauty<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/trending-beauty\">Trending Beauty<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/fragrance\">fragrance<\/a><a class=\"series\" 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class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">When did beauty get so dirty?<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<p> Source URL: https:\/\/www.dazeddigital.com\/beauty\/article\/69094\/1\/so-you-want-to-smell-like-roman-gods-ancient-gladiator-bacchanalian-ribaldry<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Satyricon (1979) dir. Federico Fellini November\u00a0 20,\u00a0 2025 BeautyTrending Beauty So you want to smell like an ancient god? From bath oils inspired by Ancient Egypt to perfumes that pay tribute to Tiresias and Achilles, beauty has been drawing from the classical world, ancient civilisations and mythology November\u00a0 20,\u00a0 2025 BeautyTrending Beauty TextIndia Birgitta Jarvis [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":716477,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[76],"class_list":["post-716476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/716476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=716476"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/716476\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/716477"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=716476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=716476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=716476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}