{"id":709351,"date":"2025-11-18T23:57:09","date_gmt":"2025-11-18T20:57:09","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=709351"},"modified":"2025-11-18T23:57:09","modified_gmt":"2025-11-18T20:57:09","slug":"a-look-inside-beni-rugs-new-manhattan-loft-a-tribeca-temple-to-craft","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=709351","title":{"rendered":"A Look Inside Beni Rugs\u2019 New Manhattan Loft, a Tribeca Temple to Craft"},"content":{"rendered":"
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Homes<\/span><\/div>\n<\/div>\n

A Look Inside Beni Rugs\u2019 New Manhattan Loft, a Tribeca Temple to Craft<\/h1>\n
By <\/span>Nicole Kliest<\/span><\/span><\/span><\/div>\n

November 18, 2025<\/p>\n

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    Like an afternoon nap, the afternoon light in a Tribeca loft has a way of settling the mind. And on a recent windy Monday, Beni Rugs co-founder Robert Wright and artistic director Colin King are curled up in such a setting, accompanied by a pleasant spread of nuts and dried fruit, with the sun in the background making its descent toward the horizon. The apartment, once King\u2019s home, has since been reimagined and repurposed as a pied-\u00e0-terre for Wright when he is in town, as well as a space to stage collections and host friends of the brand. The Beni Loft, as it\u2019s now referred to, echoes the rich hospitality experienced in Morocco, where the rugs are born (and where Wright has just flown back from that same afternoon).<\/p>\n

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    When King was tapped to design the loft\u2019s next iteration, it kickstarted a process he describes as slow. \u201cWe really took our time,\u201d he says sitting atop a custom cream-colored sofa, next to a Charlotte Perriand coffee table. \u201cWe both needed time to let the space reveal itself to us.\u201d The partnership began back in 2018 when Wright and his co-founder Tiberio\u00a0Lobo-Navia were photographing the first collection. \u201cOne of my closest friends who\u2019s an art director said, \u2018I think you guys really need to consider hiring a stylist for your first shoot\u2019 and he suggested Colin,\u201d Wright says. So, he sent a DM, they met at Ludlow House, and two weeks later they were in Marrakech. At present, King serves as the brand\u2019s artistic director, helping to combine heritage craft with modern design sensibilities.<\/p>\n

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    The Beni Loft benefits from three years of King living in the space, testing out orientations and objects. \u201cI really got it right the second time,\u201d King laughs. Because the space is intended to showcase the rugs, he crafted a clean base to build from. \u201cThe neutral palette acts as a cohesive uniform and allows us to be able to change the rugs a lot,\u201d he says. His first idea was the (non-operational) fireplace, where his sofa once sat, which was created by adding a scene-setting bump-out and a mantle. \u201cIn my long-term dreams it will work one day,\u201d Wright adds.<\/p>\n

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    The 19th-century building (which was originally built for dried good storage) was later the home of abstract expressionist Barnett Newman. \u201cHe had this floor and the one below us because apparently he didn\u2019t want to hear anyone walking around when he was working in his studio,\u201d King says.<\/p>\n

    The pine floors lend a rich warmth to the space, and the towering 10-foot windows anchor the mood. \u201cWe wanted it to feel textural and romantic,\u201d King says of the ceiling-to-floor drapes. \u201cThe light changes throughout the day and year round, and because we\u2019re facing west, as it comes around it starts bouncing off these buildings and gives beautiful shadows to the space.\u201d<\/p>\n

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    All of the objects in the loft (mostly vintage) tap back to Beni\u2019s broader mission. \u201cOur hope is that people keep these rugs and live with them for a long time, so I think we wanted all of the furniture to reflect that love of craft and quality,\u201d Wright explains. The magic of the handmade has always been at the heart of Beni. With its headquarters in the village of Tameslouht, the vertically integrated facility\u2014led by women\u2014designs, weaves, washes, and ships everything from one place, and has radically changed how rugs are produced in Morocco. \u201cOur employees have free transport to and from work, they get paid childcare, they have access to government benefits, and their salary is two to four times the national average,\u201d Wright shares.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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    Other nooks and vignettes in the Beni loft drive home this sense of warmth and craft. The bedroom, for example, has been painted in a rich cola hue and resembles a remote cabin in the Atlas Mountains. The office space (which also serves as the sample library) is centered around a gargantuan Noguchi suspended above a table like a planet. \u201cThe play and scale is just so fun,\u201d Wright says.<\/p>\n

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    \u201cI think for us it boils down to there being something magical and different about an object that’s made by human hands,\u201d Wright says. \u201cUltimately, I hope Beni makes people feel more connected to creativity in their homes and to each other. Tapping into that shared humanity is at our core.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n

    Source URL: http:\/\/vogue.com\/article\/beni-loft-new-york-colin-king<\/p>\n","protected":false},"excerpt":{"rendered":"

    Homes A Look Inside Beni Rugs\u2019 New Manhattan Loft, a Tribeca Temple to Craft By Nicole Kliest November 18, 2025 Photo: Billal Taright Like an afternoon nap, the afternoon light in a Tribeca loft has a way of settling the mind. And on a recent windy Monday, Beni Rugs co-founder Robert Wright and artistic director […]<\/p>\n","protected":false},"author":1,"featured_media":709352,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[50],"class_list":["post-709351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-vogue-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/709351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=709351"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/709351\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/709352"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=709351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=709351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=709351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}