{"id":708245,"date":"2025-11-18T20:10:46","date_gmt":"2025-11-18T17:10:46","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=708245"},"modified":"2025-11-18T20:10:46","modified_gmt":"2025-11-18T17:10:46","slug":"could-bricking-my-phone-make-me-feel-something","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=708245","title":{"rendered":"Could \u2018Bricking\u2019 my phone make me feel something?"},"content":{"rendered":"<article class=\"main-article standard \">\n<div class=\"article-main-content article-wrapper has-media-but-its-an-image\" data-status=\"loaded\" data-primary-article=\"true\" data-url=\"\/life-culture\/article\/69100\/1\/could-bricking-my-phone-help-me-feel-more-present\" data-article-id=\"69100\">\n<header class=\"article-header has-portrait-image no-media\">\n<div class=\"wrapper dg-max-width\">\n<div class=\"inner\">\n<figure class=\"main-img has-figcaption\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.67\" data-template=\"Standard Article\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"03 Close Up Of Bricking\" class=\"img\" height=\"3000\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/11\/1430964-1.jpeg\" width=\"2000\" title=\"1430964-1\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"inner\"><span class=\"credit\">Brick<\/span><\/span><\/figcaption><\/figure>\n<aside class=\"meta\">\n<div class=\"inner\"><span class=\"month\">November<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"18\">18,<\/span>\u00a0<br \/>\n<span class=\"year\">2025<\/span><\/div>\n<\/aside>\n<div class=\"titles\">\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - life-culture\" href=\"https:\/\/www.dazeddigital.com\/life-culture\">Life &amp; Culture<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tried-and-tested\">Tried and Tested<\/a><\/div>\n<\/div>\n<h1 class=\"title\"><span>Could \u2018Bricking\u2019 my phone make me <span class=\"nowrap\">feel something?<\/span><\/span><\/h1>\n<div class=\"standfirst\">\n<h2>Brick, a new app-blocking device, promises the chance to take back control of your smartphone use and \u2018reclaim your time\u2019 through the power of a small <span class=\"nowrap\">grey square<\/span><\/h2>\n<\/div>\n<p><span class=\"month\">November<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"18\">18,<\/span>\u00a0<br \/>\n<span class=\"year\">2025<\/span><\/div>\n<\/div>\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - life-culture\" href=\"https:\/\/www.dazeddigital.com\/life-culture\">Life &amp; Culture<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tried-and-tested\">Tried and Tested<\/a><\/div>\n<\/div>\n<div class=\"providers\">\n<div class=\"contributors\"><span class=\"contributor\" data-contributor-role=\"Text\"><span class=\"contributor-role\">Text<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/laurapitcher\">Laura Pitcher<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"article-body-container\">\n<aside class=\"primary\">\n<div class=\"sticky bottom\">\n<div class=\"read-more\"><span class=\"read-more-header\">Read More<\/span><\/p>\n<div class=\"read-more-items\">\n<div class=\"read-more-item vertical-life-culture\">\n<div class=\"read-more-item-link\"><a href=\"https:\/\/www.dazeddigital.com\/life-culture\/article\/69068\/1\/tea-hacic-vlahovic-give-me-danger-novel-interview\" class=\"article-list-item-image\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"IMG_8277 copia (2)\" class=\"img\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/11\/1430936-4.jpg\" title=\"1430936-4\"><\/span><\/span><\/a><\/p>\n<div class=\"read-more-item-content\"><a class=\"category\" href=\"https:\/\/www.dazeddigital.com\/life-culture\">Life &amp; Culture<\/a><a href=\"https:\/\/www.dazeddigital.com\/life-culture\/article\/69068\/1\/tea-hacic-vlahovic-give-me-danger-novel-interview\"><span class=\"title\">\u2018We\u2019re trapped in hell\u2019: Tea Ha\u010di\u0107-Vlahovi\u0107 on her darkly comic new novel<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"read-more-item vertical-life-culture\">\n<div class=\"read-more-item-link\"><a href=\"https:\/\/www.dazeddigital.com\/life-culture\/article\/69071\/1\/1-in-4-men-believe-no-one-will-ever-fall-in-love-with-them-state-of-uk-men-study\" class=\"article-list-item-image\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"her\" class=\"img\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/11\/1430624-11.jpg\" title=\"1430624-11\"><\/span><\/span><\/a><\/p>\n<div class=\"read-more-item-content\"><a class=\"category\" href=\"https:\/\/www.dazeddigital.com\/life-culture\">Life &amp; Culture<\/a><a href=\"https:\/\/www.dazeddigital.com\/life-culture\/article\/69071\/1\/1-in-4-men-believe-no-one-will-ever-fall-in-love-with-them-state-of-uk-men-study\"><span class=\"title\">1 in 4 men believe no one will ever fall in love with them<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"read-more-item vertical-life-culture\">\n<div class=\"read-more-item-link\"><a href=\"https:\/\/www.dazeddigital.com\/life-culture\/article\/68795\/1\/is-inconvenience-the-cost-of-community-friendship-relationships-loneliness\" class=\"article-list-item-image\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"everything_i_know_about_love\" class=\"img\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/11\/1425831-9.jpg\" title=\"1425831-9\"><\/span><\/span><\/a><\/p>\n<div class=\"read-more-item-content\"><a class=\"category\" href=\"https:\/\/www.dazeddigital.com\/life-culture\">Life &amp; Culture<\/a><a href=\"https:\/\/www.dazeddigital.com\/life-culture\/article\/68795\/1\/is-inconvenience-the-cost-of-community-friendship-relationships-loneliness\"><span class=\"title\">Is inconvenience the cost of community?<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/aside>\n<div class=\"article-body wrapper\">\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>When I woke up this morning, and the morning before that, I held my phone up to a small grey square on the top right corner of my fridge that reads \u201cBrick\u201d. My phone vibrated ever so slightly and, once again, I had access to all my apps. But it wasn\u2019t always like this; I didn\u2019t always feel the need for a physical object that blocks me from using TikTok and Instagram, effectively putting my social media use on a time-out. I remember when my life was mostly free from screens \u2013 when I\u2019d look around instead of down at my phone while waiting for something or someone \u2013 and <\/span><a href=\"https:\/\/getbrick.app\/?srsltid=AfmBOorhFh_8uCogoIwndZ-v6FkvCrMP_dtwJz4Ul-t8QNSZ9nDgcukM\"><span>Brick<\/span><\/a><span> promises the power to bring that back.\u00a0<\/span><\/p>\n<p><span>Brick is an app-blocking device created by two young founders, Zach Nasgowitz and TJ Driver, in 2023, from a personal need. \u201cOur phones were getting in the way of our lives, rather than enhancing them,\u201d they say. \u201c<\/span><span>We believe life is better when technology serves us, not the other way around.\u201d The simple, physical object (which can be used by multiple devices) is intended to be used as a way to take back control of your smartphone use and reclaim your time. <\/span><span>It\u2019s a mission I became invested in once I first Googled \u201cBrick\u201d, after initially coming across the device from a TikTok of a girl who casually said she \u201cun-Bricked\u201d her phone to post the video.<\/span><\/p>\n<p><span>Before using Brick, I wasn\u2019t <\/span><em><span>entirely<\/span><\/em><span> addicted to my phone. I\u2019m someone who can easily turn my phone over during dinner to be present with friends, or switch it off during a movie, but my screen time was still higher than I\u2019d like. My main issue was opening TikTok habitually when I woke up, in between moments, like waiting for the train, or even when I\u2019d wake up in the middle of the night and couldn\u2019t fall back to sleep. I have a daily limit on my phone for just one hour across all social apps, but I\u2019d often ignore the notification. It was too easy to bypass in a haze. I ordered a Brick in an attempt to cut that default scrolling motion, with the hope that I\u2019d simply be present instead.\u00a0<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"ce7b848f-9524-4e35-aef6-b39900fa365d\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1430\/1\/1431015.jpg\" data-img-aspect-ratio-type=\"square\" data-img-aspect-ratio=\"1\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"square\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"03 Brick on Packaging (1)\" class=\"img\" height=\"3000\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/11\/1431015.jpg\" width=\"3000\" title=\"1431015\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Brick<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>My Brick arrived in a square black box that, once opened, read: \u201cYour phone is about to become a tool again\u201d. I couldn\u2019t wait. I downloaded the app, chose which \u201cdistractions\u201d to block (TikTok, Instagram and X) and stuck the Brick out of the way and in the kitchen. My idea was this: I\u2019d Brick my phone after work while making dinner, and then un-Brick it again before I head out for the day. And that\u2019s exactly what I proceeded to do for the next week.\u00a0<\/span><\/p>\n<p><span>On the first day, I couldn\u2019t get enough of Bricking my phone. I also couldn\u2019t get enough of saying things like \u201cI Bricked it\u201d or \u201cI\u2019m Bricked up\u201d (it <\/span><em><span>is<\/span><\/em><span> a fun name). The only time I actually un-Bricked my phone that day was to post something. After a brief moment of social media validation, I Bricked it again. When I woke the next morning, I instinctively grabbed my phone before remembering that I had no access to social media. I read the news and went on Substack before getting up.<\/span><\/p>\n<p><span>I quickly learned that social media habits become so ingrained in our systems that you initially can go through a weird period of \u201clooking at things on my phone\u201d withdrawals when starting to use Brick. I started checking my bank balance multiple times a day. I was scrolling through The Real Real and Depop more than ever, just to feel something. This lasted for two days max, while my fingers adjusted, until I gave up trying to disappear into my phone. It was working. Eventually, I was letting my mind wander in the (albeit brief) spare moments of my day, and even replying to my family group chat more.<\/span><\/p>\n<p><span>The physical element of Brick feels important because it\u2019s rather annoying to run to the kitchen at 3am just to open TikTok. The embarrassment of that kept me from considering that as an option. Instead, on the third day, I actually left the house without un-Bricking my phone. I noticed this on my train to work and accepted my entirely social media-free day. When I got home, I didn\u2019t bother un-Bricking it. I\u2019m perhaps Brick\u2019s perfect customer in the fact that I will often forget my phone exists if it\u2019s not in my immediate vicinity. I began to forget I have social media accounts at all, and played a fun game of \u201chow long can I keep my phone Bricked for?\u201d My current max is 25 hours and ten minutes.\u00a0<\/span><\/p>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Still, there were some moments when I needed to open TikTok for work or check a social media flyer for a party. Brick works for me, but it might <\/span><em><span>not<\/span><\/em><span> work for everyone. I enjoy opening up access to social media for an intentional purpose, rather than a habit, but it becomes tricky when your Brick is at home, but you are outside. On the seventh night, I went to show my friend someone\u2019s art. \u201cYour phone is currently Bricked\u201d, it read as I opened Instagram. Instead, I simply described the paintings the old-fashioned way (a concept), and we had a whole conversation about what Brick is. Now, she wants to try it.\u00a0<\/span><\/p>\n<p><span>Nasgowitz and Driver say they\u2019ve already seen a <\/span><span>wide spectrum of people buy a Brick, from students and parents to young professionals and executives. \u201cBut what moves us most is what Brick represents: people reclaiming their time and attention,\u201d they say. And it is true that what\u2019s most powerful about Brick might also be the most simple: It gets you thinking about your phone use differently.\u00a0<\/span><span>There is, admittedly, something dystopian about paying $59 to essentially jail the devices that we were once so excited for. But c<\/span><span>onsidering that the <\/span><a href=\"https:\/\/www.dazeddigital.com\/life-culture\/article\/66669\/1\/we-spend-88-days-a-year-on-our-phones-addiction-mental-health-loneliness\"><span>average adult spends 88 days a year<\/span><\/a><span> glued to their phone, to stop scrolling and return to stillness is something many of us are yearning to do, in one way or another. After over a week of Brick, I can say it\u2019s a lifestyle I hope to continue.\u00a0<\/span><\/p>\n<p><span>Brick can also be a mindset. Like the other night, when I was on my un-Bricked phone before dinner, <\/span><a href=\"https:\/\/www.tiktok.com\/@haleyreidtay\/video\/7548919000726621453\"><span>a sponsored Brick review<\/span><\/a><span> came up on my screen saying, \u201cI\u2019m addicted to Bricking\u201d. It immediately brought me back into my body. What was I even scrolling and searching <\/span><em><span>for<\/span><\/em><span>? I held the top of my phone up to my Brick for the now familiarly satisfying feeling.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<footer class=\"article-footer\">\n<div class=\"wrapper\">\n<div class=\"article-series\">\n<h4 class=\"heading\">More on these topics<\/h4>\n<\/div>\n<div class=\"article-series\"><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/life-culture\">Life &amp; Culture<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tried-and-tested\">Tried and Tested<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/social-media\">social media<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/instagram\">Instagram<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/tiktok\">TikTok<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/iphone\">iPhone<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/smartphones\">smartphones<\/a><a class=\"series\" 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Brick, a new app-blocking device, promises the chance to take back control of your smartphone use and \u2018reclaim your time\u2019 through the power of a small grey square November\u00a0 18,\u00a0 2025 Life &amp; CultureTried and Tested TextLaura Pitcher [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":708246,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[76],"class_list":["post-708245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/708245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=708245"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/708245\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/708246"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=708245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=708245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=708245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}