{"id":705656,"date":"2025-11-18T09:47:03","date_gmt":"2025-11-18T06:47:03","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=705656"},"modified":"2025-11-18T09:47:03","modified_gmt":"2025-11-18T06:47:03","slug":"who-will-win-the-luggage-battle","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=705656","title":{"rendered":"Who Will Win the Luggage Battle?"},"content":{"rendered":"
\n
\n
\n
\n
\n
\n
\n
\n
Retail<\/span><\/div>\n<\/div>\n

Who Will Win the Luggage Battle?<\/h1>\n
By <\/span>Lucy Maguire<\/span><\/span><\/span><\/div>\n

November 18, 2025<\/p>\n

\n
    \n
  • \n
  • \n
  • \n
  • <\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
    \n
    \n
    <\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n
    \n
    \n
    Photo: Courtesy of Carl Friedrik<\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<\/div>\n
    \n
    \n
    \n
    \n
    \n
    \n
    \n

    As luxury brands have struggled with muted fashion sales over the last two years, one category has quietly kept rolling: luggage. Since the post-pandemic travel boom, weekenders, carry-ons and suitcases \u2014 once functional purchases \u2014 have become an extension of personal style for a broad range of consumers.<\/p>\n

    Legacy luxury players like Rimowa and Tumi continue to dominate the top end of the market. But as more brands pile into the lower end, competition is heating up. Even phone case brand Casetify has entered the market, with suitcases retailing at around $300. In the middle, brands with a premium price point and positioning are winning market share with clever innovations and elevated design.<\/p>\n

    The global luggage market grew 4.5% to $19 billion in 2024, driven by consumers\u2019 increasing appreciation for experiences and travel post-pandemic, says Marguerite LeRolland, head of footwear and apparel at Euromonitor. \u201cLike handbags, premium and luxury luggage has become an extension of the traveler\u2019s style and is now a marker of status, wealth and identity. Hence a number of established brands are expanding into the space, and new players are entering it.\u201d<\/p>\n

    Luggage and travel accessories have been \u201cthriving\u201d at retail, says Debbi Hartley-Triesch, executive VP and general merchandise manager of beauty, accessories and home at Nordstrom. \u201cWe are pleased with the trajectory over the past few years. We have expanded our selection of luggage to offer a broader range. Several years ago, we focused on traditional luggage with business travel in mind. Over the last few years, we have evolved our selection to meet customer needs. Luggage has become an extension of our customers\u2019 fashion wardrobes and a reflection of their personal style.\u201d<\/p>\n