{"id":690729,"date":"2025-11-14T00:02:11","date_gmt":"2025-11-13T21:02:11","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=690729"},"modified":"2025-11-14T00:02:11","modified_gmt":"2025-11-13T21:02:11","slug":"inside-moss-the-new-midtown-members-club-with-a-hammam-vinyl-lounge-and-pickleball-court","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=690729","title":{"rendered":"Inside Moss, the New Midtown Members\u2019 Club With a Hammam, Vinyl Lounge, and Pickleball Court"},"content":{"rendered":"
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Living<\/span><\/div>\n<\/div>\n

Inside Moss, the New Midtown Members\u2019 Club With a Hammam, Vinyl Lounge, and Pickleball Court<\/h1>\n

November 13, 2025<\/p>\n

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    Photo: Nicole Franzen<\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<\/div>\n
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    They say you shouldn\u2019t mix family with business\u2014but whoever first said that probably didn\u2019t have sisters. Just ask Colleen and Hailey Brooks: the collaborative duo behind Moss, a new private members\u2019 club in Midtown Manhattan. When you arrive at 520 Fifth Avenue, a white stone building with soaring arched windows comes into focus. \u201cVersus the steel glass buildings you commonly find in Midtown, it\u2019s very soft,\u201d Hailey says, curled up in what will soon be the club\u2019s piano lounge. Despite the gentle nods to Art Deco and quintessential New York City architecture, it\u2019s a new build. In fact, it is now the second tallest building on Fifth Avenue after the Empire State Building\u2014and in addition to Moss, it will feature luxury residential and office space. \u201cIt\u2019s been a pleasure for Colleen and I to be part of something that really adds to the skyline,\u201d she says.<\/p>\n

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    The Moss lobby with a private check-in area for members.<\/span>Photo: Nicole Franzen<\/span><\/div>\n<\/figure>\n
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    The impressive view at Bar Babette, which features a full raw bar and favorites like burgers and steak tartare.<\/span>Photo: Nicole Franzen<\/span><\/div>\n<\/figure>\n<\/div>\n

    In recent years, New York City has experienced a boom in private club openings, from San Vicente to Chez Margaux. With Moss, the point of differentiation lies in its mix of offerings. In addition to the expected social and dining outlets (what they bill as \u2018Intelligent Leisure\u2019), Moss also includes equally dynamic wellness spaces (or, \u2018Physical Culture\u2019). The club\u2014which has a private lobby for member check-ins\u2014stretches across five stories, with two floors dedicated to both of these guiding pillars.<\/p>\n

    Prior to Moss, Colleen was working in finance and Hailey in trend forecasting. They left their jobs back in 2017 and eventually laid the groundwork for Highcourt Leisure Club, which was set to open in mid-2020. But, as with most business launches during that time, the pandemic thwarted the project. Fast forward five years, however, and the two have only further refined their voice and vision.<\/p>\n

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    A cozy corner in Inklings, the library bar serving cocktails exclusively in Sophie Lou Jacobsen glassware.<\/span>Photo: Nicole Franzen<\/span><\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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    \u201cWe knew our peers wanted to dedicate more of their leisure time to health and wellness, and while food and beverage matters in a hospitality space, we felt like there should be even more to that,\u201d Colleen says. The general idea: say you want to go for a talk at the MoMa after work, followed by a quick workout or massage. You\u2019ll need somewhere to freshen up, naturally, and a locker to throw your bag in. A good meal afterwards sounds nice, and maybe a martini over a game of Mahjong? \u201cAll of those things would be in separate places, traditionally speaking,\u201d Colleen says. With Moss, it\u2019s all under one roof.<\/p>\n

    The interiors were created in partnership with industry veteran Vicky Charles, who was Soho House\u2019s design director for 20 years and now leads her own design firm, Charles & Co. The visual language is anchored by sophisticated silhouettes, textures, and artwork. Wood-paneled walls and towering windows sit in dialogue with a smattering of works by both blue-chip and up-and-coming artists. (Keep your eyes peeled for the Rashid Johnson.) No design detail has been spared, whether it\u2019s the restored vintage Steinway piano or the early 20th-century billiards table reupholstered in petal pink to match the room. And weekly rotating floral arrangements by April Johnson of Flowerpsycho will lend a touch of drama.<\/p>\n

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    A serene scene at the thermal pools in Bedrock Aquatics.<\/span>Photo: Nicole Franzen<\/span><\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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    Meanwhile, Moss\u2019s culinary program is overseen by Chef Angela Zhang (formerly of Frenchette and Lilia), with Brian Mullooly as chef de cuisine, Kristin Courville as wine director, and Taylor Kim as pastry chef; umbrella operations are handled by Danny Meyer\u2019s Union Square Events. The dining concepts include Babette (the main restaurant), Bar Babette (raw bar and classics like burgers), Lil\u2019s (the piano lounge), Inklings (a library bar serving tipples exclusively in Sophie Lou Jacobsen glassware), plus a vinyl listening room, games room, podcast recording studio, and The Symposium, which will be a space for intimate salons, live performances, and fireside chats.<\/p>\n

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    The podcast recording studio equipped with built-in cameras and a triple-glazed laminated glass window.<\/span>Photo: Nicole Franzen<\/span><\/div>\n<\/figure>\n
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    The club\u2019s vinyl listening room, Off The Record, doubles as a private karaoke room upon special request.<\/span>Photo: Nicole Franzen<\/span><\/div>\n<\/figure>\n<\/div>\n

    The wellness amenities (downright exquisite) are positioned as Bedrock Aquatics & Athletics. Here you\u2019ll find an impressive hammam-inspired structure with three thermal pools and adjoining steam and saunas. Beginning in January, cult-favorite aesthetician Sofie Pavitt will join Moss for a special residency. \u201cWe\u2019ve been longtime admirers of Sofie and her incredible approach to skincare, so it felt really natural to feature her products in our Bedrock boutique,\u201d Hailey says, noting that they also carry Augustinus Bader products.<\/p>\n

    On the athletics front, all of the equipment is customized in Moss\u2019s soothing color palette, including Pilates reformers and cardio machines. If you\u2019re not up for a heavy sweat, opt for a low-impact game on the pickleball court, or a round at the dual-bay golf simulator. (Again, no detail spared.)<\/p>\n

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    The adjoining room at Lil\u2019s piano lounge, centered around the vintage Baby Grand Piano by Steinway & Sons.<\/span>Photo: Nicole Franzen<\/span><\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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    \u201cThere\u2019s a lot of romance in Midtown,\u201d Hailey says, nothing that being right by the public library and Bryant Park meant a lot to them when choosing a location. Grand Central is also close by, as is the MoMa, the Theater District, and Rockefeller Center, which itself has experienced a development boom in recent seasons. And a few years down the road, the city plans to widen Fifth Avenue sidewalks between Bryant Park and Central Park by 46% to make the area more pedestrian friendly. \u201cWe\u2019re proud to be part of a new era for this strip.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n

    Source URL: http:\/\/vogue.com\/article\/moss-nyc-private-club-opening<\/p>\n","protected":false},"excerpt":{"rendered":"

    Living Inside Moss, the New Midtown Members\u2019 Club With a Hammam, Vinyl Lounge, and Pickleball Court November 13, 2025 Photo: Nicole Franzen They say you shouldn\u2019t mix family with business\u2014but whoever first said that probably didn\u2019t have sisters. Just ask Colleen and Hailey Brooks: the collaborative duo behind Moss, a new private members\u2019 club in […]<\/p>\n","protected":false},"author":1,"featured_media":690730,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[50],"class_list":["post-690729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-vogue-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/690729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=690729"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/690729\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/690730"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=690729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=690729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=690729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}