{"id":687069,"date":"2025-11-13T16:29:02","date_gmt":"2025-11-13T13:29:02","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=687069"},"modified":"2025-11-13T16:29:02","modified_gmt":"2025-11-13T13:29:02","slug":"nicola-formichetti-on-mac-cosmetics-new-indie-era","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=687069","title":{"rendered":"Nicola Formichetti on MAC Cosmetics\u2019 new \u2018indie\u2019 era"},"content":{"rendered":"<article class=\"main-article standard \">\n<div class=\"article-main-content article-wrapper has-media-but-its-an-image\" data-status=\"loaded\" data-primary-article=\"true\" data-url=\"\/beauty\/article\/69073\/1\/nicola-formichetti-mac-cosmetics-indie-new-era-bringing-back-cool-tones\" data-article-id=\"69073\">\n<header class=\"article-header has-square-image no-media\">\n<div class=\"wrapper dg-max-width\">\n<div class=\"inner\">\n<figure class=\"main-img has-figcaption\" data-img-aspect-ratio-type=\"square\" data-img-aspect-ratio=\"1\" data-template=\"Standard Article\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"square\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"MAC Cosmetics Foundation\" class=\"img\" height=\"1384\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/11\/1430645-1.jpeg\" width=\"1380\" title=\"1430645-1\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"inner\"><span class=\"credit\">Photography Inez &amp; Vinoodh. Courtesy of <span class=\"nowrap\">MAC Cosmetics<\/span><\/span><\/span><\/figcaption><\/figure>\n<aside class=\"meta\">\n<div class=\"inner\"><span class=\"month\">November<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"13\">13,<\/span>\u00a0<br \/>\n<span class=\"year\">2025<\/span><\/div>\n<\/aside>\n<div class=\"titles\">\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - beauty\" href=\"https:\/\/www.dazeddigital.com\/beauty\">Beauty<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/q-and-a\">Q+A<\/a><\/div>\n<\/div>\n<h1 class=\"title\"><span>Nicola Formichetti on MAC Cosmetics\u2019 new <span class=\"nowrap\">\u2018indie\u2019 era<\/span><\/span><\/h1>\n<div class=\"standfirst\">\n<h2>The new global creative director of MAC talks Kris Jenner, bringing back archival shades and <span class=\"nowrap\">90s nostalgia<\/span><\/h2>\n<\/div>\n<p><span class=\"month\">November<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"13\">13,<\/span>\u00a0<br \/>\n<span class=\"year\">2025<\/span><\/div>\n<\/div>\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - beauty\" href=\"https:\/\/www.dazeddigital.com\/beauty\">Beauty<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/q-and-a\">Q+A<\/a><\/div>\n<\/div>\n<div class=\"providers\">\n<div class=\"contributors\"><span class=\"contributor\" data-contributor-role=\"Text\"><span class=\"contributor-role\">Text<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/Alex\">Alex Peters<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"article-body-container\">\n<aside class=\"primary\">\n<div class=\"sticky bottom\">\n<div class=\"read-more\"><span class=\"read-more-header\">Read More<\/span><\/p>\n<div class=\"read-more-items\">\n<div class=\"read-more-item vertical-beauty\">\n<div class=\"read-more-item-link\"><a href=\"https:\/\/www.dazeddigital.com\/beauty\/article\/68959\/1\/is-it-really-rude-to-wear-perfume-in-public-spaces\" class=\"article-list-item-image\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Perfume etiquette\" class=\"img\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/11\/1429639-6.jpg\" title=\"1429639-6\"><\/span><\/span><\/a><\/p>\n<div class=\"read-more-item-content\"><a class=\"category\" href=\"https:\/\/www.dazeddigital.com\/beauty\">Beauty<\/a><a href=\"https:\/\/www.dazeddigital.com\/beauty\/article\/68959\/1\/is-it-really-rude-to-wear-perfume-in-public-spaces\"><span class=\"title\">Fragrance wars: Is it rude to wear perfume in shared spaces?<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"read-more-item vertical-life-culture\">\n<div class=\"read-more-item-link\"><a href=\"https:\/\/www.dazeddigital.com\/life-culture\/article\/69045\/1\/chloe-kelly-a-lot-of-people-that-don-t-like-confidence-in-a-woman\" class=\"article-list-item-image\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Chloe Kelly\" class=\"img\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/11\/1430438-8.jpg\" title=\"1430438-8\"><\/span><\/span><\/a><\/p>\n<div class=\"read-more-item-content\"><a class=\"category\" href=\"https:\/\/www.dazeddigital.com\/life-culture\">Life &amp; Culture<\/a><a href=\"https:\/\/www.dazeddigital.com\/life-culture\/article\/69045\/1\/chloe-kelly-a-lot-of-people-that-don-t-like-confidence-in-a-woman\"><span class=\"title\">Chloe Kelly: \u2018A lot of people don\u2019t like confidence in a woman\u2019<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"read-more-item vertical-music\">\n<div class=\"read-more-item-link\"><a href=\"https:\/\/www.dazeddigital.com\/music\/article\/69056\/1\/alt-pop-artist-sassy009-enemy-offline-obsessions-life-hacks-tips\" class=\"article-list-item-image\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"000087730018\" class=\"img\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/11\/1430559-2.jpg\" title=\"1430559-2\"><\/span><\/span><\/a><\/p>\n<div class=\"read-more-item-content\"><a class=\"category\" href=\"https:\/\/www.dazeddigital.com\/music\">Music<\/a><a href=\"https:\/\/www.dazeddigital.com\/music\/article\/69056\/1\/alt-pop-artist-sassy009-enemy-offline-obsessions-life-hacks-tips\"><span class=\"title\">Alt-pop artist Sassy009 shares 5 of her offline obsessions<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/aside>\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-16-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">MAC Cosmetics Foundation<\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/beauty\/gallery\/36304\/0\/mac-cosmetics-foundation\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"MAC Cosmetics Foundation\" class=\"img\" height=\"922\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/11\/1430646.jpeg\" width=\"1383\" title=\"1430646\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/beauty\/gallery\/36304\/1\/mac-cosmetics-foundation\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"MAC Cosmetics Foundation\" class=\"img\" height=\"921\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/11\/1430639.jpeg\" width=\"1382\" title=\"1430639\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/beauty\/gallery\/36304\/2\/mac-cosmetics-foundation\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"MAC Cosmetics Foundation\" class=\"img\" height=\"922\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/11\/1430640.jpeg\" width=\"1383\" title=\"1430640\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/beauty\/gallery\/36304\/3\/mac-cosmetics-foundation\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"MAC Cosmetics Foundation\" class=\"img\" height=\"920\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/11\/1430638.jpeg\" width=\"1381\" title=\"1430638\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/beauty\/gallery\/36304\/4\/mac-cosmetics-foundation\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"MAC Cosmetics Foundation\" class=\"img\" height=\"920\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/11\/1430641.jpeg\" width=\"1380\" title=\"1430641\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/beauty\/gallery\/36304\/5\/mac-cosmetics-foundation\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"MAC Cosmetics Foundation\" class=\"img\" height=\"920\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/11\/1430642.jpeg\" width=\"1381\" title=\"1430642\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 16 images<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Everything was normal on the red carpet of the 2025 VMAs: celebrities doing the usual poses, step and repeat, cameras flashing. <\/span><a href=\"https:\/\/www.dazeddigital.com\/doja-cat\"><span>Doja Cat<\/span><\/a><span> in a bejewelled Balmain mini dress and bouncy blonde blow-out, following photographer requests, \u2018over the shoulder\u2019, \u2018down the line\u2019. Then she pulled out a <\/span><a href=\"https:\/\/www.dazeddigital.com\/tag\/mac\"><span>MAC Cosmetics<\/span><\/a><span> Lady Danger red lipstick, touching up her make-up before twisting the bullet all the way up, taking a big bite and <\/span><a href=\"https:\/\/www.youtube.com\/shorts\/wEVu_pbO1w8\"><span>chowing down<\/span><\/a><span>.\u00a0<\/span><\/p>\n<p><span>The stunt, announcing Doja as the new global ambassador of MAC, had all the ingredients of a classic <\/span><a href=\"https:\/\/www.dazeddigital.com\/user\/nicolaformichetti\"><span>Nicola Formichetti<\/span><\/a><span> moment \u2013 an awards show red carpet, a provocative songstress, playful attention-grabbing antics that break the tedium of standard celebrity fare. This is, after all, the man behind <\/span><a href=\"https:\/\/www.dazeddigital.com\/lady-gaga\"><span>Lady Gaga<\/span><\/a><span>\u2019s meat dress and her latex Hussein Chalayan egg look. Formichetti had been named MAC\u2019s global creative director just a few months prior, and he was starting his tenure exactly how you would expect \u2013 with a bang.<\/span><\/p>\n<p><span>\u201cI want to bring back the fun and the spontaneous energy that MAC used to have,\u201d he tells Dazed. \u201cI\u2019m trying to make MAC feel like an indie brand again. We\u2019re a big company, but MAC has always felt to me like an indie brand, and I want to bring that back in a cool way.\u201d<\/span><span>For all his decades-long experience in the industry \u2013 creative director at Mugler and Diesel, personal design director for Gaga, creative director of Dazed \u2013 Formichetti retains the irreverent punk spirit of his early years.<\/span><\/p>\n<p><span>For his first campaign, \u2018Foundation\u2019, released in September, he brought together a cast of friends and stars \u2013 Doja, Kris Jenner, Gabbriette, Kristin McMenamy, Cortisa Star, Amar Akway, Kiko Mizuhara, Devyn Garcia \u2013 matched them to their perfect foundation shade, and then had Inez &amp; Vinoodh shoot the make-up campaign in black and white. It was a move that stunned more than a few people. But to Formichetti, it just made sense.<\/span><\/p>\n<p><span>\u201cWe\u2019ve got the most incredible product and foundation, but instead of just talking about how amazing it is, I wanted to do something much more emotional \u2013 something that cuts through the noise,\u201d he explains. \u201cIt was almost like a love letter. I\u2019ve always believed in all genders, all sexes, all races \u2013 and I want to continue that. This concept will continue forever for MAC.\u201d<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"3685ba19-5cb5-42dc-adde-b3930123383c\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1383\/azure\/dazed-prod\/1430\/0\/1430644.jpeg\" data-img-aspect-ratio-type=\"square\" data-img-aspect-ratio=\"1\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"square\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"MAC Cosmetics Foundation\" class=\"img\" height=\"1382\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/11\/1430644.jpeg\" width=\"1383\" title=\"1430644\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Photography Inez &amp; Vinoodh. Courtesy of <span class=\"nowrap\">MAC Cosmetics<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>Before we start, I have to ask about your time at Dazed.<\/strong><\/p>\n<p><strong>Nicola Formichetti:<\/strong><span> Everything I do today, I learned from Dazed. At that time, there were no rules, so you had to wing it. I owe my life to Dazed and Jefferson [Hack] because I was a nobody. I was a shop boy in Soho and they were like, \u2018Oh, you look cool, we\u2019ll give you a page \u2013 do something.\u2019 That\u2019s how I started.<\/span><\/p>\n<p><strong>What was your page about?<\/strong><\/p>\n<p><strong>Nicola Formichetti:<\/strong><span> My store was called <\/span><em><span>The Pineal Eye<\/span><\/em><span>. It was this legendary shop where I worked as a shop boy and also as a buyer. It was just off Carnaby Street, and we used to have the coolest designers there. Katy England used to come in all the time and borrow clothes \u2013 that\u2019s how I met her. My page was called <\/span><em><span>Eye Spy<\/span><\/em><span>. I used to take pictures of the stuff in the shop, put it on my friends, and take Polaroids. It was a collage-style page. Then one page became two. About six months later, they said, \u2018Why don\u2019t you do a six-page story?\u2019<\/span><\/p>\n<p><span>I asked my friend, who was a skater, to take the pictures, and I put all these crazy clothes on the skater kids. It went kind of viral \u2013 there was no internet back then, so the magazine was like a Bible for fashion people. I got phone calls from all the designers, Miuccia Prada, Gucci, Dolce, everyone wanted to work with me because they saw something different in the work. I had no idea what I was doing. Then I became fashion editor, and later creative director. Dazed still has a big, big part of my heart.<\/span><\/p>\n<p><strong>Tell me about your first campaign, \u2018Foundation\u2019.<\/strong><\/p>\n<p><strong>Nicola Formichetti: <\/strong><span>I wanted to treat it as going back to the roots of MAC \u2013 the pure essence, a foundational campaign. I purposely did it in black and white to give an instant sense of elevation. It was risky. What I wanted to say was: all ages, all races, all genders, from day one. I wanted to show that we are all the same; we come in different body types, but we\u2019re all together. It\u2019s the pure essence: back to basics, bare bones, we\u2019re all naked, all together.<\/span><\/p>\n<p><span>I wanted to create a vibe shift. We\u2019re so surrounded by noise. I wanted to pause for a moment and say, \u2018Hey, let\u2019s get naked and just have a moment.\u2019 MAC really means loving yourself, right? You love yourself so much that you can be naked.<\/span><\/p>\n<p><span>I see this more as a brand reintroduction campaign. MAC is 90s. That\u2019s when it all started \u2013 when all the amazing things were happening in beauty and fashion, with the supermodels. I want to bring that energy back. The photo from the campaign is so iconic, and I can\u2019t wait to show it to the world on billboards everywhere.\u00a0<\/span><\/p>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>It does feel very 90s, like the old Benetton ads.<\/strong><\/p>\n<p><strong>Nicola Formichetti:<\/strong><span> Totally. It was Oliviero Toscani \u2013 he did all those Benetton ads, and he was my mentor. I actually went to the same school as his son. So yes, totally Benetton, bringing not just the fashion imagery but the culture behind it.<\/span><\/p>\n<p><span>More than ever, the world feels really divided and a bit crazy, so I think this message of community and inclusiveness is really important. The approach was mixing high and low, really elevated visuals, but also funny, slightly comedic content with all the talent. It\u2019s tongue in cheek, showing their personalities.<\/span><\/p>\n<p><strong>You have Kris Jenner in the campaign \u2013 are you a big fan of Kris?<\/strong><\/p>\n<p><strong>Nicola Formichetti:<\/strong><span> Yeah, I want to look like her! I wanted to really shoot her in an honest, elevated and pure way. She\u2019s an icon. I wanted someone who could cut through all the noise. She\u2019s loved by everyone, old and young, boys and girls. She\u2019s such a MAC girl. It\u2019s also kind of tongue in cheek that all her daughters have make-up brands and she\u2019s doing MAC.<\/span><\/p>\n<p><strong>People are very nostalgic at the moment. MAC just re-released some discontinued shades and brought back <\/strong><strong><em>Cool Spice<\/em><\/strong><strong>. People really responded to it. Why do you think everyone wants those 90s shades back?<\/strong><\/p>\n<p><strong>Nicola Formichetti:<\/strong><span> It\u2019s because the 90s is the time \u2013 it just feels right for this moment. I\u2019ve kind of never left that era my whole life, which is probably why I hated the last five, ten years. I hated Y2K. Now it\u2019s like, finally, the kids are catching up. So I\u2019m talking to my team about looking through all the iconic stuff from back then and bringing it back. You can see from the campaign \u2013 we\u2019re bringing the 90s for sure. It\u2019s cool, elevated, but also familiar.\u00a0<\/span><\/p>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>Do you worry about how to bring it back to those origins but also push things forward, and not make it feel too dated?\u00a0<\/strong><\/p>\n<p><strong>Nicola Formichetti:<\/strong><span> I think it\u2019s a bit of both. The reason I came on board is that we have an incredible history, but I want to move forward. All the crazy stuff is coming up, don\u2019t worry, it isn\u2019t all black and white and emotional. We\u2019re going to go nuts. I\u2019m only [a few] months in.<\/span><\/p>\n<p><strong>Talking about the 90s and that supermodel era \u2013 are you going to bring back cool tones? Everything\u2019s so warm right now, and people seem very keen to get cooler shades.<\/strong><\/p>\n<p><strong>Nicola Formichetti:<\/strong><span> Yeah, of course. We work very closely with Gabbriette, who\u2019s the queen of cool tones. She really reminds me of the girls from back in the day. I just worked with her in Paris, the skinny eyebrows, all the liner, she really represents that cool 90s look for me.<\/span><\/p>\n<p><span>But I also remember talking to Dick Page, the big 90s make-up artist. He told me that everyone kept asking him to do 90s make-up, so he did, and for him, it was authentic because he used to do those really heavy contours. But people today think the 90s is grunge or something, you know, not caked on. So we can explore different areas of the 90s too. Because I think during the supermodel era, it was really heavy.<\/span><\/p>\n<p><strong>People forget that! They think of Kate Moss, minimalist, CK One.<\/strong><\/p>\n<p><strong>Nicola Formichetti:<\/strong><span> That\u2019s one part. But the other part was Linda and Kevyn Aucoin \u2013 full drag-queen make-up, sculpted. We\u2019re not doing just one thing. We can show something really out there, or something very basic and utilitarian. I love the idea of the toolbox. MAC, for me, is a toolbox for creativity. You can do something super minimal, almost invisible, or something really bold and out there.<\/span><\/p>\n<p><strong>RuPaul was the first VIVA glam girl.<\/strong><\/p>\n<p><strong>Nicola Formichetti:<\/strong><span> I\u2019m always in the archive, living the dream, coming up with ideas to interpret. There\u2019s always drama \u2013 discontinuing shades, formula changes. We try our best, but sometimes, with chemicals and ingredients, it\u2019s really hard to recreate something exactly. Beauty is more personal than fashion. People get so attached \u2013 it\u2019s like live or die. Take the Studio Fix powder, for example. Some of the ingredients look amazing, but chemically they can be harsh. You might look great, but it can actually damage your skin.<\/span><\/p>\n<p><strong>People have been very vocal about getting the original shade for Spice. What changes make it hard to get the shade exactly right?<\/strong><\/p>\n<p><strong>Nicola Formichetti:<\/strong><span> I think it\u2019s about the chemicals we\u2019re legally allowed to use today \u2013 it\u2019s different from what they were allowed to do in the past. If we did exactly the same today, we\u2019d go to jail <em>[laughs].<\/em> But I think it\u2019s possible. We\u2019re really committed.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<footer class=\"article-footer\">\n<div class=\"wrapper\">\n<div class=\"article-series\">\n<h4 class=\"heading\">More on these topics<\/h4>\n<\/div>\n<div class=\"article-series\"><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/beauty\">Beauty<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/q-and-a\">Q+A<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/mac\">MAC<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/make-up\">make up<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/doja-cat\">Doja Cat<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/nicola-formichetti\">Nicola Formichetti<\/a><\/div>\n<\/div>\n<\/footer>\n<div class=\"grid\">\n<div class=\"lava-lamp\">\n<div class=\"lava-lamp-text-container\">\n<h3 class=\"lava-lamp-subheading\">Expand your creative community and connect with 15,000 creatives from around 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