{"id":503742,"date":"2025-02-10T05:57:00","date_gmt":"2025-02-10T02:57:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=503742"},"modified":"2025-02-10T05:57:00","modified_gmt":"2025-02-10T02:57:00","slug":"openai-compania-de-inteligenta-artificiala-din-spatele-chatgpt-a-facut-mare-valva-in-timpul-super-bowl-dupa-ce-a-difuzat-reclama-de-lansare-din-2015-menita-sa-marcheze-zorii-erei-inteligen","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=503742","title":{"rendered":"OpenAI, compania de inteligen\u0163\u0103 artificial\u0103 din spatele ChatGPT, a f\u0103cut mare v\u00e2lv\u0103 \u00een timpul Super Bowl dup\u0103 ce a difuzat reclama de lansare din 2015, menit\u0103 s\u0103 marcheze \u201ezorii erei inteligen\u0163ei\u201d. \u201eAcesta este \u00eentr-adev\u0103r un moment crucial \u00een istoria omenirii\u201d. C\u00e2t cost\u0103 un spot publicitar de 30 de secunde. VIDEO"},"content":{"rendered":"<div class=\"text-content\">\n<p> OpenAI, compania de inteligen\u0163\u0103 artificial\u0103 din spatele ChatGPT, a f\u0103cut mare v\u00e2lv\u0103 \u00een timpul Super Bowl prin difuzarea primei sale reclame de la lansarea sa \u00een 2015. Reclama sa pentru marele joc a prezentat sute de puncte albe \u015fi negre, menite s\u0103 reprezinte punctele care apar atunci c\u00e2nd oamenii intr\u0103 \u00een contact cu ChatGPT, dans\u00e2nd frenetic pe ecran \u015fi transform\u00e2ndu-se pentru a forma momente \u015fi repere din istoria omenirii. Acestea au ilustrat descoperirea focului, inventarea ro\u0163ii \u015fi a becului, p\u00e2n\u0103 la aterizarea pe Lun\u0103.<\/p>\n<p> Spotul este menit s\u0103 marcheze \u201ezorii erei inteligen\u0163ei\u201d, a declarat Kate Rouch, director de marketing al OpenAI. \u201eAcesta este \u00eentr-adev\u0103r un moment crucial \u00een istoria omenirii\u201d.<\/p>\n<p><a href=\"https:\/\/www.zf.ro\/eveniment\/finala-bowl-cel-mare-eveniment-sportiv-anului-sua-kendrick-lamar-cap-22686814\" target=\"_blank\"><strong>Finala Super Bowl, cel mai mare eveniment sportiv al anului din SUA: Kendrick Lamar este cap de afi\u015f la halftime show. Suma absolut colosal\u0103 pe care o pl\u0103tesc advertiserii pentru o reclam\u0103 de 30 de secunde \u015fi c\u00e2t \u00eencaseaz\u0103 vedetele care joac\u0103 \u00een spoturile publicitare<\/strong><\/a><\/p>\n<p> OpenAI a declarat c\u0103 spotul de la Super Bowl este doar \u00eenceputul a ceea ce promite s\u0103 fie un impuls semnificativ \u00een publicitatea pl\u0103tit\u0103. De\u015fi compania s-a ab\u0163inut \u00een mare m\u0103sur\u0103 de la publicitate p\u00e2n\u0103 acum, companiile din domeniu au cheltuit 332 de milioane de dolari pe reclame anul trecut, mai mult dec\u00e2t dublu fa\u0163\u0103 de nivelul de cheltuieli din 2023, conform estim\u0103rilor companiei de monitorizare a reclamelor MediaRadar. Google, Anthropic \u015fi Microsoft au difuzat reclame \u00een timpul Super Bowl-ului de anul trecut.<\/p>\n<p> Spotul OpenAI pentru marele joc a fost dezvoltat de agen\u0163iile Accenture Song \u015fi Droga5.<\/p>\n<p> Unele companii, cum ar fi compania suedez\u0103 Klarna (buy-now-pay-later) \u015fi Coca-Cola, folosesc Gen AI pentru a-\u015fi crea reclamele. OpenAI a declarat c\u0103 a folosit instrumentul s\u0103u de generare video, Sora, pentru un brainstorming de idei, dar oamenii au fost responsabili de executarea anun\u0163ului.<\/p>\n<div>\u00a0<\/div>\n<iframe loading=\"lazy\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen frameborder height=\"315\" referrerpolicy=\"strict-origin-when-cross-origin\" src=\"https:\/\/www.youtube.com\/embed\/kIhb5pEo_j0?si=rtxGoRcDbaow6g_P\" title=\"YouTube video player\" width=\"560\"><\/iframe>\n<\/div>\n<p> Source URL: https:\/\/www.zf.ro\/eveniment\/openai-compania-inteligenta-artificiala-spatele-chatgpt-facut-mare-22687017<\/p>\n","protected":false},"excerpt":{"rendered":"<p>OpenAI, compania de inteligen\u0163\u0103 artificial\u0103 din spatele ChatGPT, a f\u0103cut mare v\u00e2lv\u0103 \u00een timpul Super Bowl prin difuzarea primei sale reclame de la lansarea sa \u00een 2015. Reclama sa pentru marele joc a prezentat sute de puncte albe \u015fi negre, menite s\u0103 reprezinte punctele care apar atunci c\u00e2nd oamenii intr\u0103 \u00een contact cu ChatGPT, dans\u00e2nd [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":503743,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[28],"class_list":["post-503742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-zf-ro"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/503742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=503742"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/503742\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/503743"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=503742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=503742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=503742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}