{"id":503471,"date":"2025-02-09T16:00:00","date_gmt":"2025-02-09T13:00:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=503471"},"modified":"2025-02-09T16:00:00","modified_gmt":"2025-02-09T13:00:00","slug":"business-magazin-generatia-z-sustine-sustenabilitatea-dar-exista-o-contradictie-intre-discursul-lor-ecologic-si-obiceiurile-de-consum-care-inseamna-moda-fast-fashion-care-ofera-produse-ieftine-si","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=503471","title":{"rendered":"Business MAGAZIN. Genera\u0163ia Z sus\u0163ine sustenabilitatea, dar exist\u0103 o contradic\u0163ie \u00eentre discursul lor ecologic \u015fi obiceiurile de consum, care \u00eenseamn\u0103 mod\u0103 fast-fashion, care ofer\u0103 produse ieftine \u015fi accesibile"},"content":{"rendered":"<div class=\"text-content\">\n<p><strong>Genera\u0163ia Z sus\u0163ine sustenabilitatea, dar exist\u0103 o contradic\u0163ie \u00eentre valorile lor ecologice \u015fi obiceiurile de consum, fiind atra\u015fi de moda fast-fashion, care ofer\u0103 produse ieftine \u015fi accesibile. De\u015fi sunt con\u015ftien\u0163i de impactul negativ al industriei asupra mediului, tinerii sunt influen\u0163a\u0163i de trendurile din social media \u015fi de pre\u0163urile reduse, ceea ce le pune dificult\u0103\u0163i \u00een a adoptarea unui comportament de cump\u0103rare etic.\u00a0<\/strong><\/p>\n<div>\u00a0<\/div>\n<p> Genera\u0163ia Z a fost numit\u0103 \u201egenera\u0163ia sustenabilit\u0103\u0163ii\u201d. N\u0103scu\u0163i \u00eentre 1997 \u015fi 2013, 58% dintre consumatorii din aceast\u0103 genera\u0163ie caut\u0103 s\u0103 achizi\u0163ioneze produse provenite din surse sustenabile. Dintr-un articol din The Conver-sation, reiese c\u0103 tinerii australieni din Genera\u0163ia Z declar\u0103 c\u0103 sunt dispu\u015fi s\u0103 pl\u0103teasc\u0103 mai mult pentru branduri care au un impact pozitiv asupra societ\u0103\u0163ii. Pe de alt\u0103 parte, asist\u0103m la ascensiunea modei fast-fashion, oferit\u0103 de retailerii online direct c\u0103tre consumatori, precum Shein, Temu \u015fi Boohoo. Doar Shein a generat venituri de 32,5 mil-iarde USD (48,3 miliarde AUD) \u00een 2024 \u2013 o cre\u015ftere de 43% fa\u0163\u0103 de 2022.<\/p>\n<p> Exist\u0103 aspecte contradictorii legate de obiceiurile de cump\u0103r\u0103turi ale Genera\u0163iei Z \u015fi de modul \u00een care acestea deseori nu se aliniaz\u0103 cu valorile lor. Pe de o parte, \u00ee\u015fi doresc un articol de \u00eembr\u0103c\u0103minte nou, considerabil mai ac-cesibil dac\u0103 este achizi\u0163ionat de la un brand de mod\u0103 fast-fashion. Pe de alt\u0103 parte, sunt con\u015ftien\u0163i de daunele asupra mediului. Ce explic\u0103 aceast\u0103 disonan\u0163\u0103 cognitiv\u0103?<\/p>\n<p><a href=\"https:\/\/www.businessmagazin.ro\/analize\/comert\/generatia-z-sustine-sustenabilitatea-dar-alimenteaza-moda-fast-22586375\" target=\"_blank\"><strong>Citi\u0163i articolul integral pe Business MAGAZIN<\/strong><\/a><\/p>\n<\/div>\n<p> Source URL: https:\/\/www.zf.ro\/eveniment\/business-magazin-generatia-z-sustine-sustenabilitatea-exista-22686399<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Genera\u0163ia Z sus\u0163ine sustenabilitatea, dar exist\u0103 o contradic\u0163ie \u00eentre valorile lor ecologice \u015fi obiceiurile de consum, fiind atra\u015fi de moda fast-fashion, care ofer\u0103 produse ieftine \u015fi accesibile. De\u015fi sunt con\u015ftien\u0163i de impactul negativ al industriei asupra mediului, tinerii sunt influen\u0163a\u0163i de trendurile din social media \u015fi de pre\u0163urile reduse, ceea ce le pune dificult\u0103\u0163i \u00een [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[28],"class_list":["post-503471","post","type-post","status-publish","format-standard","hentry","category-politics","tag-zf-ro"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/503471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=503471"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/503471\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=503471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=503471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=503471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}