{"id":500294,"date":"2025-02-04T19:51:25","date_gmt":"2025-02-04T16:51:25","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=500294"},"modified":"2025-02-04T19:51:25","modified_gmt":"2025-02-04T16:51:25","slug":"afacerea-nordis-8-milioane-lei-cheltuiti-pe-marketing-agresiv-presa-facebook-google-federatia-romana-de-fotbal","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=500294","title":{"rendered":"Afacerea Nordis \u2013 8 milioane lei cheltui\u0163i pe marketing agresiv: pres\u0103, Facebook, Google, Federa\u021bia Rom\u00e2n\u0103 de Fotbal"},"content":{"rendered":"<div class=\"post-content\">\n<p>Membrii re\u0163elei Nordis au pus la punct un program de marketing agresiv, care a vizat toate canalele de comunicare posibile, pentru a c\u00e2\u015ftiga \u00eencrederea poten\u0163ialilor clien\u0163i, sus\u0163ine Direc\u0163ia de Investigare a Infrac\u0163iunilor de Criminalitate Organizat\u0103 \u015fi Terorism, transmite Agerpres.<\/p>\n<p>\t\u00cen referatul trimis \u00een instan\u0163\u0103 de DIICOT, procurorii detaliaz\u0103 sumele cheltuite de Compania Nordis pentru publicitate.<\/p>\n<p>\t\u201eA\u015fa cum s-a precizat \u00een debutul situa\u0163iei de fapt, pentru c\u00e2\u015ftigarea \u00eencrederii poten\u0163ialilor clien\u0163i \u015fi crearea imaginii unui business de succes, s-a pus la punct un program de marketing agresiv, care a vizat toate canalele de comunicare posibile, sens \u00een care 8.380.355 lei au fost cheltui\u0163i pentru publicitate, din care 5.114.040 prin institu\u0163ii media private, 1.672.706 lei c\u0103tre Facebook \u015fi 1.593.609 lei c\u0103tre Google. \u00cen aceea\u015fi paradigm\u0103 se reg\u0103sesc \u015fi sponsoriz\u0103ri \u00een valoare de 4.286.462 lei, din care cea mai important\u0103 este cea acordat\u0103 Federa\u0163iei Rom\u00e2ne de Fotbal, \u00een fapt tot un mijloc de publicitate\u201d, arat\u0103 procurorii.<\/p>\n<p>\tProcurorii solicit\u0103 Cur\u0163ii de Apel Bucure\u015fti arestarea preventiv\u0103 a 11 inculpa\u0163i din gruparea Nordis, printre care Laura Vicol, Vladimir Ciorb\u0103 \u015fi Gheorghe Po\u015ftoac\u0103, ultimii doi fiind ac\u0163ionari principali la Nordis Group.<\/p>\n<div class=\"code-block code-block-15\">\n<h4>Urm\u0103re\u0219te mai jos produc\u021biile video ale G4Media:<\/h4>\n<\/div>\n<\/div>\n<p> Source URL: https:\/\/www.g4media.ro\/afacerea-nordis-8-milioane-lei-cheltuiti-pe-marketing-agresiv-presa-facebook-google-frf.html<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Membrii re\u0163elei Nordis au pus la punct un program de marketing agresiv, care a vizat toate canalele de comunicare posibile, pentru a c\u00e2\u015ftiga \u00eencrederea poten\u0163ialilor clien\u0163i, sus\u0163ine Direc\u0163ia de Investigare a Infrac\u0163iunilor de Criminalitate Organizat\u0103 \u015fi Terorism, transmite Agerpres. \u00cen referatul trimis \u00een instan\u0163\u0103 de DIICOT, procurorii detaliaz\u0103 sumele cheltuite de Compania Nordis pentru publicitate. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":500295,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[24],"class_list":["post-500294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-g4media"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/500294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=500294"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/500294\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/500295"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=500294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=500294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=500294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}