{"id":493979,"date":"2025-01-26T17:22:50","date_gmt":"2025-01-26T14:22:50","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=493979"},"modified":"2025-01-26T17:22:50","modified_gmt":"2025-01-26T14:22:50","slug":"meta-testeaza-introducerea-reclamelor-pe-platforma-threads-care-a-depasit-300-de-milioane-de-utilizatori-activi-lunar","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=493979","title":{"rendered":"Meta testeaz\u0103 introducerea reclamelor pe platforma Threads, care a dep\u0103\u015fit 300 de milioane de utilizatori activi lunar"},"content":{"rendered":"
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Meta Platforms va \u00eencepe s\u0103 testeze afi\u015farea reclamelor pe platforma sa de socializare Threads, colabor\u00e2nd cu c\u00e2teva branduri din SUA \u015fi Japonia, a anun\u0163at compania vineri, \u00een timp ce aplica\u0163ia a ajuns la peste 300 de milioane de utilizatori activi lunar, transmite agen\u021bia de \u0219tiri Reuters, citat\u0103 de News.ro.<\/p>\n

\u00cen cadrul test\u0103rii, care a \u00eenceput vineri, reclamele sub form\u0103 de imagini vor ap\u0103rea \u00een feed-ul principal al Threads, \u00eentre post\u0103rile utilizatorilor, pentru un procent mic de utilizatori, a precizat Meta \u00eentr-o postare pe blog.<\/p>\n

Gigantul social media a declarat c\u0103 va monitoriza cu aten\u0163ie testul \u00eenainte de a extinde reclamele la scar\u0103 larg\u0103, ad\u0103ug\u00e2nd c\u0103 firmele vor putea s\u0103-\u015fi extind\u0103 campaniile publicitare existente pe Threads.<\/p>\n

De asemenea, Meta va testa un filtru pentru inventarul de reclame, care, cu ajutorul inteligen\u0163ei artificiale, le va permite advertiserilor s\u0103 controleze nivelul de sensibilitate al con\u0163inutului organic l\u00e2ng\u0103 care apar reclamele lor.<\/p>\n

\u201dLansarea reclamelor pe Threads la doar c\u00e2teva s\u0103pt\u0103m\u00e2ni dup\u0103 schimb\u0103rile \u00een moderarea con\u0163inutului la Meta va ridica semne de \u00eentrebare \u00een r\u00e2ndul advertiserilor. Totu\u015fi, volatilitatea de pe TikTok determin\u0103 brandurile s\u0103 caute alternative, iar Meta nu va rata ocazia de a integra Threads \u00een mix,\u201d a declarat Jasmine Enberg, analist principal la Emarketer.<\/p>\n

Luna aceasta, Meta a renun\u0163at la programul s\u0103u de verificare a informa\u0163iilor \u00een SUA pentru Facebook, Instagram \u015fi Threads, trei dintre cele mai mari platforme sociale din lume, cu peste 3 miliarde de utilizatori global.<\/p>\n

Threads a fost lansat\u0103 \u00een iulie 2023 ca un competitor direct pentru X (fosta Twitter), \u00eentr-o \u00eencercare de a atrage utilizatori de pe aceast\u0103 platform\u0103 \u00een timpul prelu\u0103rii sale haotice de c\u0103tre miliardarul Elon Musk.<\/p>\n

De\u015fi Meta nu se a\u015fteapt\u0103 ca Threads s\u0103 devin\u0103 \u201dun generator semnificativ de venituri \u00een 2025\u201d, conform CFO-ului Susan Li, \u00eentr-o teleconferin\u0163\u0103 din octombrie, compania inten\u0163ioneaz\u0103 s\u0103 investeasc\u0103 p\u00e2n\u0103 la 65 de miliarde de dolari anul acesta pentru extinderea infrastructurii sale AI.<\/p>\n

CEO-ul Mark Zuckerberg a subliniat c\u0103 aceste investi\u0163ii vizeaz\u0103 consolidarea pozi\u0163iei Meta \u00eempotriva rivalilor OpenAI \u015fi Google \u00een cursa pentru dominarea tehnologiei.<\/p>\n

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Urm\u0103re\u0219te mai jos produc\u021biile video ale G4Media:<\/h4>\n<\/div>\n<\/div>\n

Source URL: https:\/\/www.g4media.ro\/meta-testeaza-introducerea-reclamelor-pe-platforma-threads-care-a-depasit-300-de-milioane-de-utilizatori-activi-lunar.html<\/p>\n","protected":false},"excerpt":{"rendered":"

Meta Platforms va \u00eencepe s\u0103 testeze afi\u015farea reclamelor pe platforma sa de socializare Threads, colabor\u00e2nd cu c\u00e2teva branduri din SUA \u015fi Japonia, a anun\u0163at compania vineri, \u00een timp ce aplica\u0163ia a ajuns la peste 300 de milioane de utilizatori activi lunar, transmite agen\u021bia de \u0219tiri Reuters, citat\u0103 de News.ro. \u00cen cadrul test\u0103rii, care a \u00eenceput […]<\/p>\n","protected":false},"author":1,"featured_media":493980,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[24],"class_list":["post-493979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-g4media"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/493979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=493979"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/493979\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/493980"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=493979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=493979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=493979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}