{"id":493658,"date":"2025-01-26T05:36:02","date_gmt":"2025-01-26T02:36:02","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=493658"},"modified":"2025-01-26T05:36:02","modified_gmt":"2025-01-26T02:36:02","slug":"compania-americana-de-inghetata-ben-jerrys-acuza-compania-mama-unilever-de-cenzura-si-incalcarea-misiunii-sale-sociale-pentru-o-referire-la-donald-trump","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=493658","title":{"rendered":"Compania american\u0103 de \u00eenghe\u021bat\u0103 Ben &amp; Jerry\u2019s acuz\u0103 compania mam\u0103 Unilever de cenzur\u0103 \u015fi \u00eenc\u0103lcarea misiunii sale sociale, pentru o referire la Donald Trump"},"content":{"rendered":"<div class=\"post-content\">\n<p>Compania american\u0103 produc\u0103toare de \u00eenghe\u0163at\u0103 Ben &amp; Jerry\u2019s a intensificat vineri un proces intentat \u00eempotriva Unilever, acuz\u00e2nd compania sa mam\u0103 de suprimarea unui mesaj social care \u00eel men\u0163iona pe pre\u015fedintele Donald Trump, transmite Reuters, citat\u0103 de News.ro.<\/p>\n<p>Pl\u00e2ngerea, depus\u0103 la o instan\u0163\u0103 federal\u0103 din Manhattan, sus\u0163ine c\u0103 Unilever a blocat eforturile Ben &amp; Jerry\u2019s de a-\u015fi exprima sprijinul pentru refugia\u0163ii palestinieni \u015fi de a solicita \u00eencetarea ajutorului militar pentru Israel, amenin\u0163\u00e2nd \u00een acela\u015fi timp s\u0103 desfiin\u0163eze consiliul independent al companiei.<\/p>\n<p>Ben &amp; Jerry\u2019s solicit\u0103 un ordin judec\u0103toresc care s\u0103 protejeze independen\u0163a consiliului s\u0103u \u015fi s\u0103 oblige Unilever s\u0103 respecte angajamentul de a pl\u0103ti 25 de milioane de dolari c\u0103tre grupuri alese de produc\u0103torul de \u00eenghe\u0163at\u0103.<\/p>\n<p>Cele dou\u0103 companii sunt \u00een conflict public din 2021, c\u00e2nd Ben &amp; Jerry\u2019s a decis s\u0103 nu mai v\u00e2nd\u0103 produsele sale \u00een Cisiordania ocupat\u0103 de Israel, invoc\u00e2nd incompatibilitatea acestei practici cu valorile companiei. Decizia a generat reac\u0163ii puternice, inclusiv retragerea investi\u0163iilor unor ac\u0163ionari din Unilever \u015fi un proces intentat de Ben &amp; Jerry\u2019s pentru v\u00e2nzarea afacerii sale din Israel c\u0103tre un licen\u0163iat local.<\/p>\n<p>\u00centr-un acord din 2022, Unilever a fost de acord s\u0103 respecte independen\u0163a consiliului Ben &amp; Jerry\u2019s \u015fi s\u0103 fac\u0103 pl\u0103\u0163ile de 25 de milioane de dolari. Cu toate acestea, Ben &amp; Jerry\u2019s acuz\u0103 Unilever c\u0103 nu a onorat aceste angajamente, inclusiv de refuzul de a efectua a doua tran\u015f\u0103 de 2,5 milioane de dolari c\u0103tre organiza\u0163iile pentru drepturile omului \u015fi opozi\u0163ia fa\u0163\u0103 de plata a 20 de milioane de dolari c\u0103tre fermierii palestinieni de migdale \u015fi un furnizor de comer\u0163 echitabil.<\/p>\n<p>Conform pl\u00e2ngerii, conducerea Unilever a blocat, de asemenea, un mesaj preg\u0103tit de Ben &amp; Jerry\u2019s pentru ziua inaugur\u0103rii lui Donald Trump, care aborda teme precum schimb\u0103rile climatice, avortul \u015fi salariul minim.<\/p>\n<p>Peter ter Kulve, directorul diviziei de \u00eenghe\u0163at\u0103 Unilever, ar fi interzis mesajul pe motiv c\u0103 men\u0163iona direct numele lui Donald Trump, ignor\u00e2nd istoricul Ben &amp; Jerry\u2019s de activism social progresist.<\/p>\n<p>\u00cen prezent, Unilever inten\u0163ioneaz\u0103 s\u0103 \u00ee\u015fi externalizeze divizia de \u00eenghe\u0163at\u0103 pentru a simplifica portofoliul s\u0103u de produse \u015fi a reduce costurile, dar procesul intentat de Ben &amp; Jerry\u2019s ar putea complica aceste planuri.<\/p>\n<p>Ben &amp; Jerry\u2019s, fondat\u0103 \u00een 1978 de Ben Cohen \u015fi Jerry Greenfield, a fost achizi\u0163ionat\u0103 de Unilever \u00een 2000 \u015fi \u015fi-a p\u0103strat misiunea social\u0103 activ\u0103. Compania r\u0103m\u00e2ne ferm\u0103 \u00een ap\u0103rarea valorilor sale, \u00een ciuda tensiunilor tot mai mari cu Unilever.<\/p>\n<div class=\"code-block code-block-15\">\n<h4>Urm\u0103re\u0219te mai jos produc\u021biile video ale G4Media:<\/h4>\n<\/div>\n<\/div>\n<p> Source URL: https:\/\/www.g4media.ro\/compania-americana-de-inghetata-ben-jerrys-acuza-compania-mama-unilever-de-cenzura-si-incalcarea-misiunii-sale-sociale-pentru-o-referire-la-donald-trump.html<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Compania american\u0103 produc\u0103toare de \u00eenghe\u0163at\u0103 Ben &amp; Jerry\u2019s a intensificat vineri un proces intentat \u00eempotriva Unilever, acuz\u00e2nd compania sa mam\u0103 de suprimarea unui mesaj social care \u00eel men\u0163iona pe pre\u015fedintele Donald Trump, transmite Reuters, citat\u0103 de News.ro. Pl\u00e2ngerea, depus\u0103 la o instan\u0163\u0103 federal\u0103 din Manhattan, sus\u0163ine c\u0103 Unilever a blocat eforturile Ben &amp; Jerry\u2019s de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":493659,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[24],"class_list":["post-493658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-g4media"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/493658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=493658"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/493658\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/493659"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=493658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=493658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=493658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}