{"id":493117,"date":"2025-01-24T18:10:15","date_gmt":"2025-01-24T15:10:15","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=493117"},"modified":"2025-01-24T18:10:15","modified_gmt":"2025-01-24T15:10:15","slug":"asigurari-pentru-celebritati-in-era-cancel-culture-polita-include-o-linie-telefonica-de-asistenta-24-7-si-un-plan-de-60-de-zile-pentru-gestionarea-acoperirii-mediatice-negative","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=493117","title":{"rendered":"Asigur\u0103ri pentru celebrit\u0103\u021bi \u00een era \u201eCancel Culture\u201d \/ Poli\u021ba include o linie telefonic\u0103 de asisten\u021b\u0103 24\/7 \u0219i un plan de 60 de zile pentru gestionarea acoperirii mediatice negative"},"content":{"rendered":"
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Celebrit\u0103\u021bile \u0219i \u0219efii de mari companii \u00eengrijora\u021bi c\u0103 vor fi \u201eanula\u021bi\u201d din cauza cuvintelor sau ac\u021biunilor lor vor putea \u00eencheia o asigurare pentru a face fa\u021b\u0103 consecin\u021belor de a fi prin\u0219i \u00eentr-un r\u0103zboi cultural alimentat de social media, scrie Financial Times<\/a>.<\/p>\n

Poli\u021ba este creat\u0103 de Samphire Risk, o agen\u021bie independent\u0103 de subscriere sprijinit\u0103 de Lloyd\u2019s of London, care ofer\u0103 produse axate pe criminalitate, luarea de ostatici \u0219i riscul de r\u0103pire, \u00eempreun\u0103 cu Borkowski PR, un grup de comunicare \u00een situa\u021bii de criz\u0103 cu sediul la Londra.<\/p>\n

Acoperirea oferit\u0103 de poli\u021ba de asigurare include servicii de comunicare pentru gestionarea crizelor, concepute special pentru a proteja persoanele \u00eempotriva culturii anul\u0103rii (cancel culture) \u0219i pentru a atenua daunele de reputa\u021bie cauzate de acoperirea negativ\u0103 din mass-media \u0219i social media.<\/p>\n

\u201eFaptul c\u0103 dai share sau like unui tweet poate aduce \u00eentreaga lume peste tine\u201d, a declarat Mark Borkowski, un \u0219ef de PR cu experien\u021b\u0103 care a elaborat termenii poli\u021bei \u00eempreun\u0103 cu partenerul de risc al serviciilor, RepuTitan.<\/p>\n

\u201eExist\u0103 o mul\u021bime de oameni nelini\u0219ti\u021bi. Butonul de anulare este noua ghilotin\u0103 \u0219i o singur\u0103 gre\u0219eal\u0103 este epitaful t\u0103u. Este prea u\u0219or s\u0103 iei atitudine fa\u021b\u0103 de anumite lucruri \u2026 f\u0103r\u0103 s\u0103 fii atent.\u201d<\/p>\n

Social media poate crea reac\u021bii aproape instantanee atunci c\u00e2nd se consider\u0103 c\u0103 celebrit\u0103\u021bile, directorii \u0219i vedetele sportive au dep\u0103\u0219it limite adesea arbitrare, provoc\u00e2nd daune de durat\u0103 \u0219i costuri financiare.<\/p>\n

\u201eSocial media turbo-\u00eencarc\u0103 orice reac\u021bie \u0219i o r\u0103sp\u00e2nde\u0219te \u00een \u00eentreaga lume \u00een c\u00e2teva secunde\u201d, a declarat Borkowski. Acesta a ad\u0103ugat c\u0103 \u201e\u00eentr-o epoc\u0103 \u00een care un singur tweet poate \u0219terge o credibilitate de o via\u021b\u0103 \u2013 g\u00e2ndi\u021bi-v\u0103 la . . .\u2009anularea lui Chrissy Teigen din cauza mesajelor reap\u0103rute \u2013 aceasta este asigurarea \u00eempotriva volatilit\u0103\u021bii digitale\u201d.<\/p>\n

Exist\u0103 produse existente de asigurare \u00eempotriva crizelor de reputa\u021bie, dar Borkowski spune c\u0103 aceasta va \u201eumple golul\u201d din politicile corporative, concentr\u00e2ndu-se pe protec\u021bia personal\u0103 a celebrit\u0103\u021bilor, executivilor, sportivilor \u0219i persoanelor cu valoare net\u0103 ridicat\u0103, precum \u0219i oferind m\u0103suri preventive.<\/p>\n

Poli\u021ba, numit\u0103 Preempt, include cercetare, analiz\u0103, monitorizare \u0219i formare pentru a preveni poten\u021bialele probleme de reputa\u021bie \u00een avans, precum \u0219i o linie telefonic\u0103 de urgen\u021b\u0103 24\/7 \u0219i 60 de zile de munc\u0103 de comunicare pentru a gestiona \u0219i a r\u0103spunde la media negativ\u0103 \u0219i acoperirea social media.<\/p>\n

\u201eAceasta include consecin\u021bele \u201eculturii de anulare\u201d \u0219i ale \u201er\u0103zboiului cultural\u201d, domenii \u00een care corpora\u021biile nu pot sau nu vor s\u0103 ofere acoperire personal\u0103\u201d, a declarat Borkowski.<\/p>\n

Politica va acoperi, de asemenea, abordarea pericolelor moderne, cum ar fi dezinformarea \u0219i deepfakes, \u0219i se extinde la riscurile asociate, cum ar fi extorcarea, \u0219antajul \u0219i preocup\u0103rile legate de familie.<\/p>\n

Borkowski a declarat c\u0103 politica nu a fost conceput\u0103 pentru persoanele care au \u00eenc\u0103lcat legea sau care se fac vinovate de comiterea de infrac\u021biuni, ci a fost destinat\u0103 celor care sunt \u00eengrijora\u021bi de faptul c\u0103 ac\u021biunile sau cuvintele lor sunt scoase din context sau interpretate gre\u0219it.<\/p>\n

Borkowski a afirmat, de asemenea, c\u0103 au ap\u0103rut \u201eferme de robo\u021bi\u201d care r\u0103sp\u00e2ndesc rapid informa\u021bii false despre persoane \u00een mod deliberat pentru a le afecta sau a distrage aten\u021bia de la o persoan\u0103.<\/p>\n

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Urm\u0103re\u0219te mai jos produc\u021biile video ale G4Media:<\/h4>\n<\/div>\n<\/div>\n

Source URL: https:\/\/www.g4media.ro\/asigurari-pentru-celebritati-in-era-cancel-culture-polita-include-o-linie-telefonica-de-asistenta-24-7-si-un-plan-de-60-de-zile-pentru-gestionarea-acoperirii-mediatice-negative.html<\/p>\n","protected":false},"excerpt":{"rendered":"

Celebrit\u0103\u021bile \u0219i \u0219efii de mari companii \u00eengrijora\u021bi c\u0103 vor fi \u201eanula\u021bi\u201d din cauza cuvintelor sau ac\u021biunilor lor vor putea \u00eencheia o asigurare pentru a face fa\u021b\u0103 consecin\u021belor de a fi prin\u0219i \u00eentr-un r\u0103zboi cultural alimentat de social media, scrie Financial Times. Poli\u021ba este creat\u0103 de Samphire Risk, o agen\u021bie independent\u0103 de subscriere sprijinit\u0103 de Lloyd\u2019s […]<\/p>\n","protected":false},"author":1,"featured_media":493118,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[24],"class_list":["post-493117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-g4media"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/493117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=493117"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/493117\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/493118"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=493117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=493117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=493117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}