{"id":484800,"date":"2025-01-12T15:39:12","date_gmt":"2025-01-12T12:39:12","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=484800"},"modified":"2025-01-12T15:39:12","modified_gmt":"2025-01-12T12:39:12","slug":"gen-z-si-millennials-reinvie-industria-jucariilor-cu-dragostea-pentru-plusuri","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=484800","title":{"rendered":"Gen Z \u0219i Millennials re\u00eenvie industria juc\u0103riilor cu dragostea pentru plu\u0219uri"},"content":{"rendered":"<div class=\"post-content\">\n<p>Adul\u021bii tineri din genera\u021biile Gen Z \u0219i Millennials au transformat juc\u0103riile de plu\u0219 \u00eentr-un fenomen cultural. Fie c\u0103 p\u0103streaz\u0103 plu\u0219urile copil\u0103riei, cump\u0103r\u0103 g\u00e2\u0219te uria\u0219e de 1,5 metri devenite virale pe TikTok sau adaug\u0103 la colec\u021biile lor de Squishmallows, aceast\u0103 tendin\u021b\u0103 ofer\u0103 o gur\u0103 de aer proasp\u0103t industriei juc\u0103riilor, relateaz\u0103<a href=\"https:\/\/www.businessinsider.com\/plushies-millennials-gen-z-hooked-toy-sales-happiness-2025-1\" target=\"_blank\" rel=\"noopener\"> Business Insider.\u00a0<\/a><\/p>\n<p>Un exemplu notabil este pop-up-ul Jellycat din magazinul Selfridges din Londra, unde clien\u021bii au achizi\u021bionat versiuni pufoase de cod \u0219i cartofi pr\u0103ji\u021bi la pre\u021buri de peste 25 de dolari. \u00cen Asia, un iepure spinos numit Labubu cucere\u0219te inima celor trecu\u021bi de 30 de ani.<\/p>\n<p>Aceast\u0103 pasiune apare \u00eentr-un moment dificil pentru industria juc\u0103riilor. Potrivit unui raport al Circana, v\u00e2nz\u0103rile de juc\u0103rii \u00een \u021b\u0103rile G12 au sc\u0103zut cu 1% \u00een prima jum\u0103tate a anului 2024, dup\u0103 o sc\u0103dere de 8% \u00een 2023. Totu\u0219i, adul\u021bii, care au cheltuit peste 1,5 miliarde de dolari pe juc\u0103rii \u00een ultimul trimestru al anului 2024, reprezint\u0103 acum cel mai important segment de cump\u0103r\u0103tori, dep\u0103\u0219ind achizi\u021biile f\u0103cute pentru copiii de 3-5 ani.<\/p>\n<p>Raportul Mintel despre juc\u0103rii tradi\u021bionale \u0219i jocuri publicat \u00een octombrie 2024 arat\u0103 c\u0103 v\u00e2nz\u0103rile de plu\u0219uri au crescut semnificativ, fiind al\u0103turi de seturile de construc\u021bii printre cele mai populare achizi\u021bii. \u201ePlu\u0219urile sunt acum la acela\u0219i nivel cu Lego, ceea ce este un semnal pozitiv pentru industrie,\u201d a declarat Brian Benway, analist senior \u00een tehnologie \u0219i jocuri.<\/p>\n<p>Aceste juc\u0103rii ofer\u0103 mai mult dec\u00e2t distrac\u021bie. Melissa Symonds, director executiv al Circana pentru juc\u0103riile din Marea Britanie, explic\u0103 faptul c\u0103 adul\u021bii cump\u0103r\u0103 juc\u0103rii pentru beneficiile lor asupra s\u0103n\u0103t\u0103\u021bii mentale, acestea oferind nostalgie \u0219i evadare din realitatea cotidian\u0103. Totu\u0219i, exist\u0103 \u0219i opinii cinice, care sugereaz\u0103 c\u0103 aceast\u0103 tendin\u021b\u0103 reflect\u0103 o maturizare \u00eent\u00e2rziat\u0103 a unor genera\u021bii afectate de \u00eent\u00e2rzieri \u00een atingerea unor etape importante ale vie\u021bii.<\/p>\n<p>Fenomenul este sus\u021binut \u0219i de re\u021belele sociale. Carter Kench, un creator de con\u021binut \u0219i colec\u021bionar pasionat de Squishmallows, a declarat c\u0103 de\u021bine peste 400 de astfel de plu\u0219uri, iar c\u0103utarea unui anumit model \u00eei ofer\u0103 o senza\u021bie unic\u0103 de entuziasm. De asemenea, vedete precum Lady Gaga au normalizat acest hobby prin post\u0103ri pe Instagram care prezint\u0103 colec\u021biile lor de plu\u0219uri.<\/p>\n<p>Industria pare preg\u0103tit\u0103 pentru o cre\u0219tere continu\u0103. Un raport Grand View Research preconizeaz\u0103 c\u0103 pia\u021ba global\u0103 a juc\u0103riilor de plu\u0219 va cre\u0219te anual cu 8,2% p\u00e2n\u0103 \u00een 2030, iar v\u00e2nz\u0103rile de juc\u0103rii inspirate din desene animate vor cre\u0219te cu 9,8% anual. Pentru Gen Z \u0219i Millennials, aceste plu\u0219uri nu sunt doar simple juc\u0103rii, ci surse de bucurie \u0219i confort emo\u021bional.<\/p>\n<div class=\"code-block code-block-15\">\n<div class=\"ai-adb-hide\" data-ai-debug=\"15\">\n<h4>Urm\u0103re\u0219te mai jos produc\u021biile video ale G4Media:<\/h4>\n<\/div>\n<\/div>\n<\/div>\n<p> Source URL: https:\/\/www.g4media.ro\/gen-z-si-millennials-reinvie-industria-jucariilor-cu-dragostea-pentru-plusuri.html<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adul\u021bii tineri din genera\u021biile Gen Z \u0219i Millennials au transformat juc\u0103riile de plu\u0219 \u00eentr-un fenomen cultural. Fie c\u0103 p\u0103streaz\u0103 plu\u0219urile copil\u0103riei, cump\u0103r\u0103 g\u00e2\u0219te uria\u0219e de 1,5 metri devenite virale pe TikTok sau adaug\u0103 la colec\u021biile lor de Squishmallows, aceast\u0103 tendin\u021b\u0103 ofer\u0103 o gur\u0103 de aer proasp\u0103t industriei juc\u0103riilor, relateaz\u0103 Business Insider.\u00a0 Un exemplu notabil este [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":484801,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[24],"class_list":["post-484800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-g4media"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/484800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=484800"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/484800\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/484801"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=484800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=484800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=484800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}