{"id":473584,"date":"2024-12-20T20:45:09","date_gmt":"2024-12-20T17:45:09","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=473584"},"modified":"2024-12-20T20:45:09","modified_gmt":"2024-12-20T17:45:09","slug":"pnl-a-platit-o-campanie-care-l-a-promovat-masiv-pe-calin-geprgescu-pe-tiktok-peste-100-de-influenceri-au-fost-cooptati","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=473584","title":{"rendered":"PNL a pl\u0103tit o campanie care l-a promovat masiv pe C\u0103lin Geprgescu pe TikTok. Peste 100 de influenceri au fost coopta\u021bi"},"content":{"rendered":"

Jurnali\u0219tii de la Snoop au aflat c\u0103 ANAF a descoperit faptul c\u0103 PNL a pl\u0103tit o campanie care l-a promovat masiv pe C\u0103lin Geprgescu pe TikTok.<\/p>\n

A\u0219adar, 130 de influenceri au fost coopta\u021bi de compania Kesington Communication, angajat\u0103 de PNL, pentru a promova \u00eenaintea alegerilor preziden\u021biale campania intitulat\u0103 #Echilibru\u0219iVerticalitate.<\/p>\n

Ace\u0219tia, pe baza unui scenariu stabilit, au transmis printr-un video calit\u0103\u021bile unui viitor pre\u0219edinte, f\u0103r\u0103 a-i men\u021biona numele.\u00a0Unii influenceri au scris \u00een comentariile de la video: \u201eC\u0103lin Georgescu\u201d.<\/p>\n

\u00cen documentul desecretizat de CSAT la 5 decembrie, campania #Echilibru\u0219iVerticalitate a fost f\u0103cut\u0103 pentru\u00a0C\u0103lin Georgescu<\/a>, mai scrie\u00a0Snoop \u00een investiga\u021bie.<\/a><\/p>\n

\u201eIni\u021biatorii au prezentat persoanelor implicate metode de evitare a detec\u021biei elementelor de con\u021binut care nu respect\u0103 politicile platformei TikTok<\/i>\u201d, se noteaz\u0103 \u00een documentul CSAT.<\/p>\n

Totu\u0219i, \u00een documentul CSAT nu ap\u0103rea numele firmei angajate de PNL, \u0219i nici faptul c\u0103 partidul a pl\u0103tit campania, aceast\u0103 informa\u021bie fiind ob\u021binut\u0103 de jurnali\u0219ti pe alte c\u0103i.<\/p>\n

\u00centreba\u021bi de Snoop, firma Kesington a declarat c\u0103 campania a fost pl\u0103tit\u0103 de PNL, \u00eens\u0103 numele s\u0103u a fost schimbat \u00een platforma FameUp, f\u0103r\u0103 implicarea lor, declar\u0103 ei. Ace\u0219tia sus\u021bin c\u0103 numele ini\u021bial era #EchilibrusiSeriozitate, \u0219i reprezenta\u00a0\u201eo serie de brief-uri, destinate unor campanii de con\u0219tientizare a opiniei publice\u201d<\/p>\n

De asemenea, modelul FameUp a fost folosit \u0219i \u00een campania de promovare a c\u0103r\u021bii\u00a0\u201eUn osta\u0219 \u00een slujba \u021b\u0103rii\u201d, a lui Nicolae Ciuc\u0103, fostul lider\u00a0PNL<\/a>.<\/p>\n

Clipurile au urmat un brief care con\u021binea ideea de a descoperi \u201eomul din spatele c\u0103r\u021bii\u201d, de unde \u0219i hashtag-ul folosit #omuldinspatelecartii. Acestui i s-au ad\u0103ugat #foryou \u0219i #informeazate.\u00a0<\/p>\n

La fel, influencerii au vorbit despre povestea cum s-au cunoscut so\u021bii Ciuc\u0103, f\u0103r\u0103 a-i men\u021biona, \u0219i despre informarea\u00a0din c\u00e2t mai multe surse \u00eenainte de a forma o p\u0103rere, vorvind \u00een clipuri despre patru articole care recenzeaz\u0103 cartea.<\/p>\n

Niciun influencer \u00eens\u0103 nu-i roste\u0219te numele lui Nicolae Ciuc\u0103.\u00a0<\/p>\n

\u201eAu fost mai multe mesaje, unii le-au \u0219ters \u00eentre timp<\/i>\u201d, spune Drago\u0219 P\u0103traru \u00een emisiunea\u00a0Starea Na\u021biei\u00a0din 19.09.2024. \u201eLi s-a dat un text (\u2026) un brief \u0219i foarte mul\u021bi s-au executat imediat.<\/i>\u201d<\/p>\n

\u00cen acest caz, influencerii \u0219tiau \u00eens\u0103 c\u0103 este vorba despre cartea lui Nicolae Ciuc\u0103, confirm\u0103 pentru Snoop influencera Roxana Br\u0103ni\u0219teanu.\u00a0<\/p>\n

\u201eNu am \u0219tiut c\u0103 a fost o campanie, m-am prins t\u00e2rziu c\u0103 era o campanie pentru politicieni. Pe mine m\u0103 interesa cartea \u0219i o a\u0219teptam s\u0103 ajung\u0103 la mine\u201d<\/i>, spune Roxana Br\u0103ni\u0219teanu care are \u0219i canalul de YouTube \u201eiCarte, iParte\u201d.<\/p>\n

Source URL: https:\/\/adevarul.ro\/politica\/pnl-a-platit-o-campanie-care-l-a-promovat-masiv-pe-2410165.html<\/p>\n","protected":false},"excerpt":{"rendered":"

Jurnali\u0219tii de la Snoop au aflat c\u0103 ANAF a descoperit faptul c\u0103 PNL a pl\u0103tit o campanie care l-a promovat masiv pe C\u0103lin Geprgescu pe TikTok. A\u0219adar, 130 de influenceri au fost coopta\u021bi de compania Kesington Communication, angajat\u0103 de PNL, pentru a promova \u00eenaintea alegerilor preziden\u021biale campania intitulat\u0103 #Echilibru\u0219iVerticalitate. Ace\u0219tia, pe baza unui scenariu stabilit, […]<\/p>\n","protected":false},"author":1,"featured_media":473585,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[19],"class_list":["post-473584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-adevarul"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/473584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=473584"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/473584\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/473585"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=473584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=473584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=473584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}