{"id":473371,"date":"2024-12-20T16:15:49","date_gmt":"2024-12-20T13:15:49","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=473371"},"modified":"2024-12-20T16:15:49","modified_gmt":"2024-12-20T13:15:49","slug":"generatia-de-argint-noua-forta-a-consumatorilor-in-industria-modei","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=473371","title":{"rendered":"Genera\u021bia de Argint: noua for\u021b\u0103 a consumatorilor \u00een industria modei"},"content":{"rendered":"<div class=\"post-content\">\n<p>Pe fondul cre\u0219terii pre\u021burilor \u0219i a incertitudinilor economice, tinerii cump\u0103r\u0103tori nu mai sunt motorul de cre\u0219tere pe care se bazau brandurile de mod\u0103. Peste jum\u0103tate dintre consumatorii Genera\u021biei Z din SUA \u0219i Marea Britanie prioritizeaz\u0103 acum accesibilitatea, iar mul\u021bi reduc cheltuielile pentru haine. Totodat\u0103, ace\u0219tia folosesc mai frecvent creditul, dar sunt mai pu\u021bin loiali brandurilor, prefer\u00e2nd s\u0103 exploreze ofertele mai multor m\u0103rci, conform <a href=\"https:\/\/www.businessoffashion.com\/articles\/retail\/the-state-of-fashion-2025-report-silver-generation-consumer-cohort-older-shopper\/\" target=\"_blank\" rel=\"noopener\">BoF<\/a>.<\/p>\n<p>Tinerii cump\u0103r\u0103tori sunt mai pu\u021bin influen\u021ba\u021bi de branduri, iar mul\u021bi dintre ei aleg alternative mai ieftine. De exemplu, 10% mai mul\u021bi consumatori din Genera\u021bia Z au optat pentru branduri accesibile comparativ cu genera\u021biile mai \u00een v\u00e2rst\u0103. Cu toate acestea, brandurile de mod\u0103 continu\u0103 s\u0103 \u00ee\u0219i concentreze aten\u021bia asupra tinerilor, de\u0219i ace\u0219tia devin tot mai exigen\u021bi \u0219i cople\u0219i\u021bi de publicitate.<\/p>\n<p>Popula\u021bia peste 50 de ani, cunoscut\u0103 drept Genera\u021bia de Argint, cre\u0219te mai rapid dec\u00e2t oricare alt segment. P\u00e2n\u0103 \u00een 2050, peste o treime din popula\u021bia global\u0103 va fi peste 50 de ani, iar aceast\u0103 tendin\u021b\u0103 este accentuat\u0103 \u00een economiile dezvoltate, precum SUA, China \u0219i Uniunea European\u0103. Chiar \u0219i \u00een pie\u021bele emergente, cum ar fi India, ponderea consumatorilor de peste 50 de ani va cre\u0219te semnificativ.<\/p>\n<figure id=\"attachment_957559\" aria-describedby=\"caption-attachment-957559\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-957559 size-full\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2024\/12\/screenshot-2024-12-20-at-13-05-55.png\" alt=\"moda, piata modei peste 50 usa\" width=\"1900\" height=\"1127\" title=\"screenshot-2024-12-20-at-13-05-55\"><figcaption id=\"caption-attachment-957559\" class=\"wp-caption-text\">Sursa foto: G4Media<\/figcaption><\/figure>\n<figure id=\"attachment_957561\" aria-describedby=\"caption-attachment-957561\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-957561 size-full perfmatters-lazy\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2024\/12\/screenshot-2024-12-20-at-13-06-13.png\" alt=\"moda, piata modei peste 50 usa\" width=\"1920\" height=\"1103\" title=\"screenshot-2024-12-20-at-13-06-13\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-957561 size-full\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2024\/12\/screenshot-2024-12-20-at-13-06-13.png\" alt=\"moda, piata modei peste 50 usa\" width=\"1920\" height=\"1103\" title=\"screenshot-2024-12-20-at-13-06-13\"><figcaption id=\"caption-attachment-957561\" class=\"wp-caption-text\">Sursa foto: G4Media<\/figcaption><\/figure>\n<figure id=\"attachment_957562\" aria-describedby=\"caption-attachment-957562\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-957562 size-full perfmatters-lazy\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2024\/12\/screenshot-2024-12-20-at-13-06-29.png\" alt=\"moda, piata modei peste 50 usa\" width=\"1920\" height=\"1103\" title=\"screenshot-2024-12-20-at-13-06-29\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-957562 size-full\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2024\/12\/screenshot-2024-12-20-at-13-06-29.png\" alt=\"moda, piata modei peste 50 usa\" width=\"1920\" height=\"1103\" title=\"screenshot-2024-12-20-at-13-06-29\"><figcaption id=\"caption-attachment-957562\" class=\"wp-caption-text\">Sursa foto: G4Media<\/figcaption><\/figure>\n<figure id=\"attachment_957564\" aria-describedby=\"caption-attachment-957564\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-957564 size-full perfmatters-lazy\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2024\/12\/screenshot-2024-12-20-at-13-06-49.png\" alt=\"moda, piata modei peste 50 usa\" width=\"1920\" height=\"1194\" title=\"screenshot-2024-12-20-at-13-06-49\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-957564 size-full\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2024\/12\/screenshot-2024-12-20-at-13-06-49.png\" alt=\"moda, piata modei peste 50 usa\" width=\"1920\" height=\"1194\" title=\"screenshot-2024-12-20-at-13-06-49\"><figcaption id=\"caption-attachment-957564\" class=\"wp-caption-text\">Sursa foto: G4Media<\/figcaption><\/figure>\n<p>Cu venituri stabile \u0219i ani de acumulare a averii, Genera\u021bia de Argint domin\u0103 cheltuielile pentru mod\u0103. \u00cen SUA, aceast\u0103 genera\u021bie de\u021bine 72% din bog\u0103\u021bie, iar \u00een 2023 a reprezentat 37% din cheltuielile pentru \u00eembr\u0103c\u0103minte, comparativ cu 23% pentru Millennials. \u00cen plus, genera\u021bia mai \u00een v\u00e2rst\u0103 este mai rezilient\u0103 \u00een fa\u021ba incertitudinilor economice, urm\u0103rind mai pu\u021bin cheltuielile \u0219i fiind mai dispus\u0103 s\u0103 investeasc\u0103 \u00een mod\u0103 de calitate.<\/p>\n<p>Consumatorii de peste 50 de ani sunt mai loiali brandurilor, mai pu\u021bin influen\u021ba\u021bi de tendin\u021be \u0219i prioritizeaz\u0103 func\u021bionalitatea \u0219i confortul. De asemenea, ei valorizeaz\u0103 produsele versatile \u0219i sunt mai \u00eenclina\u021bi s\u0103 cumpere \u00een magazine fizice dec\u00e2t online. \u00cen schimb, sustenabilitatea nu este o prioritate pentru ace\u0219tia, ceea ce \u00eenseamn\u0103 c\u0103 accentul trebuie pus pe calitate.<\/p>\n<p>Pentru a captura interesul acestui segment, brandurile trebuie s\u0103 creeze experien\u021be relevante \u0219i s\u0103 \u00ee\u0219i optimizeze prezen\u021ba \u00een magazine, unde Genera\u021bia de Argint \u00ee\u0219i g\u0103se\u0219te inspira\u021bia. De asemenea, preferin\u021ba lor pentru retaileri multi-brand ofer\u0103 o oportunitate pentru extinderea pie\u021bei.<\/p>\n<p>De\u0219i Genera\u021bia Z \u0219i Millennials r\u0103m\u00e2n segmente importante pentru branduri, poten\u021bialul Genera\u021biei de Argint nu poate fi ignorat. Cu o putere de cump\u0103rare mai mare \u0219i o tendin\u021b\u0103 de a cheltui mai mult pe mod\u0103, acest segment poate deveni un motor esen\u021bial pentru cre\u0219terea industriei \u00een anii urm\u0103tori. Brandurile care \u00ee\u0219i ajusteaz\u0103 strategiile pentru a r\u0103spunde nevoilor \u0219i preferin\u021belor lor ar putea ob\u021bine un avantaj competitiv major.<\/p>\n<div class=\"code-block code-block-15\">\n<div class=\"ai-adb-hide\" data-ai-debug=\"15\">\n<h4>Urm\u0103re\u0219te mai jos produc\u021biile video ale G4Media:<\/h4>\n<\/div>\n<\/div>\n<\/div>\n<p> Source URL: https:\/\/www.g4media.ro\/generatia-de-argint-noua-forta-a-consumatorilor-in-industria-modei.html<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pe fondul cre\u0219terii pre\u021burilor \u0219i a incertitudinilor economice, tinerii cump\u0103r\u0103tori nu mai sunt motorul de cre\u0219tere pe care se bazau brandurile de mod\u0103. Peste jum\u0103tate dintre consumatorii Genera\u021biei Z din SUA \u0219i Marea Britanie prioritizeaz\u0103 acum accesibilitatea, iar mul\u021bi reduc cheltuielile pentru haine. Totodat\u0103, ace\u0219tia folosesc mai frecvent creditul, dar sunt mai pu\u021bin loiali brandurilor, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":473372,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[24],"class_list":["post-473371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-g4media"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/473371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=473371"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/473371\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/473372"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=473371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=473371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=473371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}