{"id":472450,"date":"2024-12-19T13:52:00","date_gmt":"2024-12-19T10:52:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=472450"},"modified":"2024-12-19T13:52:00","modified_gmt":"2024-12-19T10:52:00","slug":"fit-finante-pe-intelesul-tuturor-proiectul-de-educatie-financiara-al-bancii-transilvania-a-implinit-un-an","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=472450","title":{"rendered":"FIT &#8211; Finan\u0163e pe \u00cen\u0163elesul Tuturor, proiectul de educa\u0163ie financiar\u0103 al B\u0103ncii Transilvania, a \u00eemplinit un an"},"content":{"rendered":"<div class=\"text-content\">\n<p><strong>Banca Transilvania a lansat \u00een urm\u0103 cu un an FIT &#8211; Finan\u0163e pe \u00cen\u0163elesul Tuturor, un program na\u0163ional de educa\u0163ie financiar\u0103 prin care \u00ee\u015fi propune s\u0103 construiasc\u0103 pentru genera\u0163iile Alpha, Z \u015fi Y o baz\u0103 solid\u0103 \u00een ceea ce prive\u015fte gestionarea banilor \u015fi s\u0103 explice, \u00eentr-un limbaj c\u00e2t mai simplu, concepte \u015fi no\u0163iuni din sfera financiar\u0103.<\/strong><\/p>\n<p> Banca Transilvania a ini\u0163iat \u00een urm\u0103 cu un an de zile FIT \u2013 Finan\u0163e pe \u00cen\u0163elesul Tuturor, un proiect pornit cu scopul de a acoperi zonele \u015fi temele de educa\u0163ie financiar\u0103 cele mai importante \u015fi de a le explica \u015fi prezenta publicului de toate v\u00e2rstele \u015fi din toate mediile sociale.<\/p>\n<p> Programul BT de educa\u0163ie financiar\u0103 FIT- Finan\u0163e pe \u00cen\u0163elesul Tuturor a pornit ca r\u0103spuns la o statistic\u0103 \u00eengrijor\u0103toare, conform c\u0103reia 30% dintre rom\u00e2ni sunt analfabe\u0163i financiar (sursa: eurobarometrul de anul acesta dedicat educa\u0163iei financiare), \u00een timp ce doar maximum 10% dintre rom\u00e2ni au competen\u0163e financiare.<\/p>\n<p> Programul de educa\u0163ie financiar\u0103 al BT, Finan\u0163e pe \u00cen\u0163elesul Tuturor, vine cu mai multe instrumente care \u00ee\u015fi propun s\u0103 construiasc\u0103, pentru toat\u0103 lumea \u015fi \u00een special pentru copii \u015fi tineri, un abecedar al finan\u0163elor.<\/p>\n<p><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2024\/12\/fit.png\" title=\"fit\"><\/p>\n<p> BT a g\u00e2ndit mai multe componente \u00een acest sens, cum ar fi o platform\u0103 de quiz-uri unde poate fi testat nivelul de cuno\u015ftin\u0163e, colabor\u0103ri cu influenceri care le explic\u0103 tinerilor \u00eentr-un limbaj c\u00e2t mai simplu \u015fi vorbesc deschis despre experien\u0163a lor legat\u0103 de no\u0163iuni din zona financiar\u0103, dar \u015fi o platform\u0103 prin care informa\u0163ia s\u0103 poat\u0103 fi dus\u0103 mai departe \u00eentr-un mod structurat de c\u0103tre angaja\u0163ii b\u0103ncii care merg \u00een \u015fcoli \u015fi licee \u015fi le vorbesc elevilor despre finan\u0163e.<\/p>\n<p> Astfel, programul FIT- Finan\u0163e pe \u00cen\u0163elesul Tuturor s-a bazat \u00een acest prim an pe trei piloni prin care BT \u015fi-a propus s\u0103 contribuie la educarea financiar\u0103 a rom\u00e2nilor de toate v\u00e2rstele: show-ul online de educa\u0163ie financiar\u0103 De To\u0163i Banii, Quiz-ul FIT, o platform\u0103 cu un quiz de educa\u0163ie financiar\u0103, prezent\u0103ri \u00een \u015fcoli \u015fi licee sus\u0163inute de angaja\u0163ii din \u00eentreaga re\u0163ea BT \u015fi prezen\u0163a FIT la mai multe festivaluri \u015fi evenimente.<\/p>\n<p> \u201ePunctual, \u00een spatele proiectului FIT sunt 3-4 oameni. \u00cens\u0103, unul dintre diferen\u0163iatoarele noastre \u00eentr-un proiect de educa\u0163ie financiar\u0103 e c\u0103 BT are o re\u0163ea de 500 de unit\u0103\u0163i \u015fi peste 6.000 de oameni care lucreaz\u0103 \u00een re\u0163eaua b\u0103ncii, ceea ce e o for\u0163\u0103 incredibil\u0103 atunci c\u00e2nd vrei s\u0103 transmi\u0163i informa\u0163ii \u00een pia\u0163\u0103\u201c, spunea Sergiu Mircea \u00eentr-un interviu recent acordat ZF, \u00een cadrul emisiunii ZF Ce faci cu banii t\u0103i, sus\u0163inut\u0103 de Banca Transilvania \u015fi parte din proiectul FIT \u2013 Finan\u0163e pe \u00cen\u0163elesul Tuturor al BT.<\/p>\n<p> ZF a pornit \u00een luna august a acestui an, al\u0103turi de BT, proiectul Ce faci cu banii t\u0103i, o emisiune \u00een care \u00eentreb\u0103ri concrete \u015fi simple din sfera educa\u0163iei financiare devin teme de discu\u0163ie care \u00eei vor ajuta pe tineri s\u0103 ia decizii financiare bine informate. P\u00e2n\u0103 ast\u0103zi, s-au difuzat aproximativ 100 de edi\u0163ii ale emisiunii ZF Ce faci cu banii t\u0103i, proiect sus\u0163inut de BT \u015fi parte a programului FIT.<\/p>\n<p><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2024\/12\/fit-bt.png\" title=\"fit-bt\"><\/p>\n<p> Primul an de FIT \u2013 Finan\u0163e pe \u00cen\u0163elesul Tutuor, \u00een cifre:<\/p>\n<p><strong>De To\u0163i Banii<\/strong> &#8211; un video show online cu zece episoade, \u00een care exper\u0163i financiari \u015fi celebrit\u0103\u0163i discut\u0103 la o mas\u0103 rotund\u0103 despre no\u0163iuni \u015fi concepte financiare. Ce a \u00eensemnat mai exact?<\/p>\n<p> peste 100.000 vizualiz\u0103ri pe Youtube<\/p>\n<p> 50 de milioane de vizualiz\u0103ri pe TikTok<\/p>\n<p> 5 milioane de afi\u015f\u0103ri ale con\u0163inutului \u00een social media<\/p>\n<p><strong>Quiz-ul FIT<\/strong> &#8211; o platform\u0103 cu un quiz de educa\u0163ie financiar\u0103, prin care clien\u0163i \u015fi non-clien\u0163i BT \u00ee\u015fi pot testa cuno\u015ftin\u0163ele \u015fi pot c\u00e2\u015ftiga \u015fi premii. Quiz-ul FIT este \u00eenglobat \u00een site-ul dedicat FIT, unde se g\u0103sesc informa\u0163ii despre temele principale abordate de FIT: economii, credite, leasing, investi\u0163ii, asigur\u0103ri, pensii \u015fi altele.<\/p>\n<p> 35.000 de persoane care au parcurs quiz-ul<\/p>\n<p> 8.500 de persoane care au r\u0103spuns corect la 10\/10 \u00eentreb\u0103ri \u015fi au c\u00e2\u015ftigat peste 150 de premii precum Iphone-uri, Ipad-uri, e-readere Kindle sau chiar abonamente la festivaluri<\/p>\n<p><strong>Prezent\u0103ri \u00een \u015fcoli &amp; licee, sus\u0163inute de angaja\u0163ii din \u00eentreaga re\u0163ea BT:<\/strong><\/p>\n<p> peste 200 de prezent\u0103ri \u00een toat\u0103 \u0163ara<\/p>\n<p> peste 25.000 de elevi \u015fi studen\u0163i participan\u0163i \u015fi tot at\u00e2tea kituri fizice de educa\u0163ie financiar\u0103 oferite<\/p>\n<p><strong>Prezen\u0163a FIT la festivalurile \u015fi evenimentele importante:<\/strong> Untold, Beach Please, EC, Nostalgia, T\u00e2rguri de Cr\u0103ciun \u015fi alte eveniment partenere BT<\/p>\n<p> Programul FIT continu\u0103 \u015fi \u00een 2025 \u015fi se va dezvolta \u015fi pe alte direc\u0163ii, \u00een paralel cu cele existente.<\/p>\n<p><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2024\/12\/screenshot-2024-12-19-155802.png\" title=\"screenshot-2024-12-19-155802\"><\/p>\n<\/div>\n<p> Source URL: https:\/\/www.zf.ro\/eveniment\/fit-finante-pe-intelesul-tuturor-proiectul-de-educatie-financiara-al-22616734<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Banca Transilvania a lansat \u00een urm\u0103 cu un an FIT &#8211; Finan\u0163e pe \u00cen\u0163elesul Tuturor, un program na\u0163ional de educa\u0163ie financiar\u0103 prin care \u00ee\u015fi propune s\u0103 construiasc\u0103 pentru genera\u0163iile Alpha, Z \u015fi Y o baz\u0103 solid\u0103 \u00een ceea ce prive\u015fte gestionarea banilor \u015fi s\u0103 explice, \u00eentr-un limbaj c\u00e2t mai simplu, concepte \u015fi no\u0163iuni din sfera [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":472451,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[28],"class_list":["post-472450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-zf-ro"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/472450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=472450"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/472450\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/472451"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=472450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=472450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=472450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}