{"id":455183,"date":"2024-12-01T06:42:00","date_gmt":"2024-12-01T03:42:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=455183"},"modified":"2024-12-01T06:42:00","modified_gmt":"2024-12-01T03:42:00","slug":"cum-a-ajuns-aproape-de-faliment-o-companie-gigant-care-atunci-cand-a-fost-infiintata-a-castigat-multe-premii-pentru-inventiile-sale-si-era-vazuta-ca-o-companie-a-viitorului","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=455183","title":{"rendered":"Cum a ajuns aproape de faliment o companie gigant care, atunci c\u00e2nd a fost \u00eenfiin\u0163at\u0103, a c\u00e2\u015ftigat multe premii pentru inven\u0163iile sale \u015fi era v\u0103zut\u0103 ca o companie a viitorului?"},"content":{"rendered":"<div class=\"text-content\">\n<p><strong>De la \u00eenfiin\u0163area sa \u00een urm\u0103 cu aproape dou\u0103 decenii, 23andMe a crescut \u015fi a devenit una dintre cele mai mari companii de biotehnologie din lume. Milioane de oameni au folosit serviciul s\u0103u simplu de testare genetic\u0103, care presupune comandarea unui test de saliv\u0103, scuiparea \u00eentr-un tub \u015fi trimiterea acestuia \u00eenapoi companiei pentru o analiz\u0103 detaliat\u0103 a ADN-ului. Dar acum, compania se afl\u0103 pe marginea falimentului, scrie presa interna\u0163ional\u0103.\u00a0<\/strong><\/p>\n<p> 23andMe este una dintre cele mai mari companii pe pia\u0163a aglomerat\u0103 a test\u0103rii genetice directe pentru consumatori. A fost fondat\u0103 \u00een 2006 \u00een California, lans\u00e2nd testul de saliv\u0103 \u015fi Serviciul Personal de Genom anul urm\u0103tor, la un cost ini\u0163ial de 999 de dolari, scrie Sciencealert.com.\u00a0<\/p>\n<p> Acest test a c\u00e2\u015ftigat chiar titlul de \u201eInven\u0163ia anului\u201d, acordat de revista Time \u00een 2008. Printre clien\u0163ii s\u0103i se num\u0103r\u0103 nume celebre, de la rapperul Snoop Dogg p\u00e2n\u0103 la investitorul miliardar Warren Buffett, potrivit BBC. Clien\u0163ii au fost entuziasma\u0163i s\u0103 comande un kit de colectare a salivei online, s\u0103 scuipe \u00eentr-un tub \u015fi s\u0103-l trimit\u0103 prin po\u015ft\u0103. \u00cen c\u00e2teva s\u0103pt\u0103m\u00e2ni, c\u00e2nd rezultatele erau gata, puteau afla despre s\u0103n\u0103tatea lor, str\u0103mo\u015fi \u015fi alte lucruri, cum ar fi preferin\u0163ele alimentare, frica de a vorbi \u00een public \u015fi gropi\u0163ele din obraji.<\/p>\n<p> Pre\u0163ul kiturilor de testare a sc\u0103zut rapid (acum cost\u0103 79 de dolari). Compania s-a extins la nivel global \u015fi, p\u00e2n\u0103 \u00een 2015, avea 1 milion de clien\u0163i. Firma a devenit public\u0103 \u00een 2021, iar ini\u0163ial pre\u0163ul ac\u0163iunilor a crescut. Compania a fost evaluat\u0103 la aproximativ 3,5 miliarde de dolari c\u00e2nd a fost listat\u0103 pe bursa Nasdaq \u00een 2021, iar pre\u0163ul ac\u0163iunilor sale a atins un maxim de 17,65 dolari. \u00cens\u0103, de atunci, acestea au sc\u0103zut \u015fi \u00een prezent se tranzac\u0163ioneaz\u0103 la mai pu\u0163in de 5 dolari.<\/p>\n<p><a href=\"https:\/\/www.businessmagazin.ro\/actualitate\/cum-a-ajuns-aproape-de-faliment-o-companie-gigant-care-atunci-cand-a-22576330?fbclid=IwY2xjawG3CwRleHRuA2FlbQIxMQABHS5Lcbg4xGEGc8nW1eTH5PvXO-c3MqojDXnHDqvzIT-jOJV-JzB6rJGKRA_aem_5s4xGJNZprpEzLS8b2QhpQ\" target=\"_blank\">Citi\u0163i continuarea pe www.businessmagazin.ro<\/a><\/p>\n<hr>\n<p><em><strong>Traducere \u015fi adaptare: Ioana Matei<\/strong><\/em><\/p>\n<\/div>\n<p> Source URL: https:\/\/www.zf.ro\/business-international\/cum-a-ajuns-aproape-de-faliment-o-companie-gigant-care-atunci-cand-a-22583599<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De la \u00eenfiin\u0163area sa \u00een urm\u0103 cu aproape dou\u0103 decenii, 23andMe a crescut \u015fi a devenit una dintre cele mai mari companii de biotehnologie din lume. Milioane de oameni au folosit serviciul s\u0103u simplu de testare genetic\u0103, care presupune comandarea unui test de saliv\u0103, scuiparea \u00eentr-un tub \u015fi trimiterea acestuia \u00eenapoi companiei pentru o analiz\u0103 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":455184,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[28],"class_list":["post-455183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-zf-ro"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/455183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=455183"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/455183\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/455184"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=455183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=455183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=455183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}