{"id":453448,"date":"2024-11-29T11:58:15","date_gmt":"2024-11-29T08:58:15","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=453448"},"modified":"2024-11-29T11:58:15","modified_gmt":"2024-11-29T08:58:15","slug":"china-incetineste-india-accelereaza-perspectivele-pietelor-de-moda-din-asia-si-oportunitatile-pentru-branduri-internationale","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=453448","title":{"rendered":"China \u00eencetine\u0219te, India accelereaz\u0103: Perspectivele pie\u021belor de mod\u0103 din Asia \u0219i oportunit\u0103\u021bile pentru branduri interna\u021bionale"},"content":{"rendered":"<div class=\"post-content\">\n<p>Dup\u0103 ani de cre\u0219tere spectaculoas\u0103, economia Chinei, evaluat\u0103 la <strong>18 trilioane de dolari<\/strong>, este a doua cea mai mare pia\u021b\u0103 de \u00eembr\u0103c\u0103minte din lume. Totu\u0219i, ritmul de cre\u0219tere \u00eencetine\u0219te. Fondul Monetar Interna\u021bional (FMI) preconizeaz\u0103 un avans de <strong>4,5% \u00een 2025<\/strong>, sub media anual\u0103 de <strong>7% din perioada 2013-2019<\/strong>, urm\u00e2nd s\u0103 scad\u0103 la 3,3% p\u00e2n\u0103 \u00een 2029, din cauza \u00eemb\u0103tr\u00e2nirii popula\u021biei \u0219i a \u00eencetinirii productivit\u0103\u021bii, se arat\u0103 \u00eentr-un raport <a href=\"https:\/\/www.businessoffashion.com\/articles\/global-markets\/the-state-of-fashion-2025-report-asia-china-india-japan-growth-markets\/\" target=\"_blank\" rel=\"noopener\">BoF \u0219i McKinsey &amp; Company.<\/a><\/p>\n<p><strong>Impact asupra v\u00e2nz\u0103rilor de \u00eembr\u0103c\u0103minte<\/strong><\/p>\n<p>\u00cen prima jum\u0103tate a anului 2024, v\u00e2nz\u0103rile de \u00eembr\u0103c\u0103minte \u00een China au crescut cu doar 1,3%, la jum\u0103tate fa\u021b\u0103 de ritmul din 2019. \u00cen segmentul de lux, cre\u0219terea a \u00eencetinit, iar un fenomen de \u201eru\u0219ine a luxului\u201d a mutat preferin\u021bele consumatorilor spre produse mai accesibile. Totu\u0219i, cheltuielile de lux ale chinezilor peste hotare sunt \u00een cre\u0219tere, cu o proiec\u021bie de cre\u0219tere cu <strong>12-17% \u00eentre 2023 \u0219i 2025.<\/strong><\/p>\n<p>\u00cen segmentul non-lux, brandurile locale c\u00e2\u0219tig\u0103 teren, av\u00e2nd o cot\u0103 de pia\u021b\u0103 de peste 50% \u00een 2023. Brandurile interna\u021bionale, precum Uniqlo, se confrunt\u0103 cu provoc\u0103ri, de\u0219i anumite m\u0103rci sport, precum Lululemon, \u00eenregistreaz\u0103 cre\u0219teri datorit\u0103 localiz\u0103rii produselor.<\/p>\n<figure id=\"attachment_946494\" aria-describedby=\"caption-attachment-946494\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-946494 size-full\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2024\/11\/screenshot-2024-11-29-at-12-15-51.png\" alt=\"business of fashion, bof, statistica china india\" width=\"1002\" height=\"1200\" title=\"screenshot-2024-11-29-at-12-15-51\"><figcaption id=\"caption-attachment-946494\" class=\"wp-caption-text\">Sursa foto: businessoffashion.com<\/figcaption><\/figure>\n<p><strong>India: viitorul pie\u021bei globale de mod\u0103<\/strong><\/p>\n<p>India este a\u0219teptat\u0103 s\u0103 devin\u0103 a patra economie global\u0103 \u00een 2025, cu o cre\u0219tere de 7% anual. Clasele medii \u00een expansiune \u0219i digitalizarea sunt motoarele principale ale cre\u0219terii, \u00een timp ce consumatorii indieni, majoritar tineri, devin tot mai orienta\u021bi spre tendin\u021be. Segmentul de lux este alimentat de cre\u0219terea popula\u021biei cu venituri ultra-\u00eenalte, precum \u0219i de noile centre comerciale premium din ora\u0219ele mari.<\/p>\n<p>Totu\u0219i, pia\u021ba din India prezint\u0103 provoc\u0103ri unice, precum accesul limitat la spa\u021bii de retail de calitate, taxe regionale ridicate \u0219i preferin\u021be culturale diversificate. Parteneriatele locale \u0219i strategiile personalizate sunt esen\u021biale pentru succes.<\/p>\n<figure id=\"attachment_946501\" aria-describedby=\"caption-attachment-946501\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-946501 size-full perfmatters-lazy\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2024\/11\/screenshot-2024-11-29-at-12-21-13.png\" alt=\"business of fashion, bof, statistica china india\" width=\"987\" height=\"1200\" title=\"screenshot-2024-11-29-at-12-21-13\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-946501 size-full\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2024\/11\/screenshot-2024-11-29-at-12-21-13.png\" alt=\"business of fashion, bof, statistica china india\" width=\"987\" height=\"1200\" title=\"screenshot-2024-11-29-at-12-21-13\"><figcaption id=\"caption-attachment-946501\" class=\"wp-caption-text\">Sursa foto: businessoffashion.com<\/figcaption><\/figure>\n<p><strong>Japonia: cre\u0219tere accelerat\u0103 pe fondul turismului de lux<\/strong><\/p>\n<p>Pia\u021ba de lux a Japoniei a crescut cu 25-30% \u00een prima jum\u0103tate a anului 2024, sus\u021binut\u0103 de devalorizarea yenului \u0219i de revenirea complet\u0103 a turismului. V\u00e2nz\u0103rile duty-free au atins niveluri record, iar perspectivele r\u0103m\u00e2n optimiste, cu o cre\u0219tere proiectat\u0103 de 8-12% \u00een 2025.<\/p>\n<p>Asia ofer\u0103 oportunit\u0103\u021bi semnificative pentru brandurile de mod\u0103, dar succesul depinde de capacitatea lor de a naviga complexitatea pie\u021belor locale.<\/p>\n<figure id=\"attachment_946502\" aria-describedby=\"caption-attachment-946502\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-946502 size-full perfmatters-lazy\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2024\/11\/screenshot-2024-11-29-at-12-21-33.png\" alt=\"business of fashion, bof, statistica china india\" width=\"954\" height=\"1200\" title=\"screenshot-2024-11-29-at-12-21-33\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-946502 size-full\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2024\/11\/screenshot-2024-11-29-at-12-21-33.png\" alt=\"business of fashion, bof, statistica china india\" width=\"954\" height=\"1200\" title=\"screenshot-2024-11-29-at-12-21-33\"><figcaption id=\"caption-attachment-946502\" class=\"wp-caption-text\">Sursa foto: businessoffashion.com<\/figcaption><\/figure>\n<div class=\"code-block code-block-15\">\n<div class=\"ai-adb-hide\" data-ai-debug=\"15\">\n<h4>Urm\u0103re\u0219te mai jos produc\u021biile video ale G4Media:<\/h4>\n<\/div>\n<\/div>\n<\/div>\n<p> Source URL: https:\/\/www.g4media.ro\/china-incetineste-india-accelereaza-perspectivele-pietelor-de-moda-din-asia-si-oportunitatile-pentru-branduri-internationale.html<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dup\u0103 ani de cre\u0219tere spectaculoas\u0103, economia Chinei, evaluat\u0103 la 18 trilioane de dolari, este a doua cea mai mare pia\u021b\u0103 de \u00eembr\u0103c\u0103minte din lume. Totu\u0219i, ritmul de cre\u0219tere \u00eencetine\u0219te. Fondul Monetar Interna\u021bional (FMI) preconizeaz\u0103 un avans de 4,5% \u00een 2025, sub media anual\u0103 de 7% din perioada 2013-2019, urm\u00e2nd s\u0103 scad\u0103 la 3,3% p\u00e2n\u0103 \u00een [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":453449,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[24],"class_list":["post-453448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-g4media"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/453448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=453448"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/453448\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/453449"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=453448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=453448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=453448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}