{"id":448151,"date":"2024-11-25T13:17:31","date_gmt":"2024-11-25T10:17:31","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=448151"},"modified":"2024-11-25T13:17:31","modified_gmt":"2024-11-25T10:17:31","slug":"expert-in-continut-digital-despre-influenta-tik-tok-asupra-rezultatelor-alegerilor-castigate-de-calin-georgescu-statisticile-arata-ca-pe-platforma-predomina-publicul-matur-de-peste-35-de-ani","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=448151","title":{"rendered":"Expert \u00een con\u0163inut digital despre influen\u0163a Tik-Tok asupra rezultatelor alegerilor c\u00e2\u015ftigate de C\u0103lin Georgescu \u2013 Statisticile arat\u0103 c\u0103 pe platform\u0103 predomin\u0103 publicul matur de peste 35 de ani. Algoritmul reac\u0163ioneaz\u0103 la mesajul care genereaz\u0103 emo\u0163ie"},"content":{"rendered":"<div class=\"post-content\">\n<p>Un expert \u00een con\u0163inut digital explic\u0103 mecanismele \u015fi influen\u0163a Tik-Tok asupra rezultatului primului tur al alegerilor preziden\u0163iale, c\u00e2\u015ftigat de independentul C\u0103lin Georgescu. Cristian Bolocan spune c\u0103, de\u015fi exist\u0103 preconcep\u0163ia c\u0103 aceast\u0103 platform\u0103 este utilizat\u0103 mai ales de tineri, statisticile arat\u0103 c\u0103 predomin\u0103, de fapt, publicul matur, cu v\u00e2rste de peste 35 de ani. Potrivit expertului, algoritmul reac\u0163ioneaz\u0103 la acel mesaj care genereaz\u0103 emo\u0163ie, deci elementul important este partea emo\u0163ional, transmite News.ro.<\/p>\n<p>\u201eDe\u015fi, paradoxal, consider\u0103m c\u0103 userii tineri, utilizatorii tineri sunt acolo (n. red. \u2013 pe Tik-Tok), avem statistici care ne arat\u0103 c\u0103 predominant este mai degrab\u0103 publicul matur, de peste 35 de ani. Aceast\u0103 grup\u0103 35+ este cumva predominant\u0103, de\u015fi preconcep\u0163ia noastr\u0103 este c\u0103 pe TikTok sunt foarte mul\u0163i utilizatori tineri, copii, genera\u0163ia Z etc. Vorbim totu\u015fi despre o re\u0163ea social\u0103 care are peste nou\u0103 milioane de utilizatori \u015fi care, \u00een ultimul an, a crescut fulminant. Totodat\u0103, mai avem o statistic\u0103 interesant\u0103, \u015fi anume, avem peste 32 de ore petrecute de rom\u00e2ni, \u00een medie, pe lun\u0103, un timp enorm de mare. Cumva Tik-Tok este ca un canal TV care \u00eenva\u0163\u0103 ce emisiuni ne plac\u201d, a declarat Cistian Bolocan la Digi24.<\/p>\n<p>Expertul a explicat c\u0103, de\u015fi Tik-Tok are \u201ecel mai sofisticat algoritm\u201d, \u00een fapt, au fost \u201eexploatate lucruri destul de simple\u201d \u015fi transmise \u201emesaje clare, ceea ce a permis viralizarea lor rapid\u0103\u201d.<\/p>\n<p> \u201eVorbim despre o vulnerabilitate a algoritmului \u015fi, \u00een acela\u015fi timp, despre o component\u0103 destul de simpl\u0103. (\u2026). Tinerii au fost atin\u015fi prin mesaje despre schimbare \u015fi anti-sistem, publicul matur a fost influen\u0163at de apeluri la tradi\u0163ie \u015fi suveranitate \u015fi, \u00een acela\u015fi timp, tot \u00een spatele acestei strategii, vorbim despre o strategie de con\u0163inut polarizant\u0103, care a determinat utilizatorii s\u0103 dezbat\u0103 cumva \u00een sec\u0163iunile de comentarii. Iar toat\u0103 aceast\u0103 dezbatere care s-a \u00eent\u00e2mplat \u00een jurul acestor componente de comunicare, au determinat ca algoritmul s\u0103 declan\u015feze \u015fi implicit s\u0103 determine o viralizare rapid\u0103, \u00eentr-un timp foarte scurt, pentru c\u0103 algoritmul Tik-Tok se uit\u0103 la fiecare videoclip \u00een parte\u201d, arat\u0103 Bolocan.<\/p>\n<p> El mai spune c\u0103 algoritmul TikTok func\u0163ioneaz\u0103 \u201epe bule de interes\u201d, identific\u00e2nd pentru fiecare persoan\u0103 \u00een parte criteriile \u015fi mesajele la care reac\u0163ioneaz\u0103.<\/p>\n<p> \u201e\u00cen esen\u0163\u0103, algoritmul reac\u0163ioneaz\u0103 la acel mesaj care genereaz\u0103 emo\u0163ie. Iar dac\u0103 noi \u015ftim s\u0103 cre\u0103m mesaje cu mare impact emo\u0163ional, reu\u015fim s\u0103 \u00een\u0163elegem algoritmul. Asta este regula simpl\u0103, de\u015fi \u00een esen\u0163\u0103, algoritmul este foarte complex. Bine\u00een\u0163eles, \u00een spate sunt o serie de factori care fac parte din acest algoritm mai sofisticat, dar elementul important este partea emo\u0163ional\u0103. \u00cen contextul \u00een care avem o genera\u0163ie Z, mileniali, care au o stabilitate emo\u0163ional\u0103 diferit\u0103 fa\u0163\u0103 de alte genera\u0163ii, eu zic c\u0103 \u0103sta a fost un element important \u00een strategia respectiv\u0103\u201d.<\/p>\n<div class=\"code-block code-block-15\">\n<div class=\"ai-adb-hide\" data-ai-debug=\"15\">\n<h4>Urm\u0103re\u0219te mai jos produc\u021biile video ale G4Media:<\/h4>\n<\/div>\n<\/div>\n<\/div>\n<p> Source URL: https:\/\/www.g4media.ro\/expert-in-continut-digital-despre-influenta-tik-tok-asupra-rezultatelor-alegerilor-castigate-de-calin-georgescu-statisticile-arata-ca-pe-platforma-predomina-publicul-matur-de-peste-35-de-ani-algori.html<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un expert \u00een con\u0163inut digital explic\u0103 mecanismele \u015fi influen\u0163a Tik-Tok asupra rezultatului primului tur al alegerilor preziden\u0163iale, c\u00e2\u015ftigat de independentul C\u0103lin Georgescu. Cristian Bolocan spune c\u0103, de\u015fi exist\u0103 preconcep\u0163ia c\u0103 aceast\u0103 platform\u0103 este utilizat\u0103 mai ales de tineri, statisticile arat\u0103 c\u0103 predomin\u0103, de fapt, publicul matur, cu v\u00e2rste de peste 35 de ani. Potrivit expertului, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":448152,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[24],"class_list":["post-448151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-g4media"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/448151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=448151"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/448151\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/448152"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=448151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=448151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=448151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}