{"id":447008,"date":"2024-11-24T22:07:00","date_gmt":"2024-11-24T19:07:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=447008"},"modified":"2024-11-24T22:07:00","modified_gmt":"2024-11-24T19:07:00","slug":"romania-poate-deveni-un-exportator-de-afaceri-de-succes-antreprenorii-trebuie-sa-creada-in-businessurile-lor-si-sa-fie-pregatiti-pentru-orice-scenariu-inainte-de-a-iesi-pe-o-piata-externa","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=447008","title":{"rendered":"Rom\u00e2nia poate deveni un exportator de afaceri de succes. Antreprenorii trebuie s\u0103 cread\u0103 \u00een businessurile lor \u015fi s\u0103 fie preg\u0103ti\u0163i pentru orice scenariu \u00eenainte de a ie\u015fi pe o pia\u0163\u0103 extern\u0103"},"content":{"rendered":"<div class=\"text-content\">\n<p><em><strong><span>\u2666<\/span> Iulian Trandafir, Alliance Healthcare: \u201eDegeaba ave\u0163i cifre bune dac\u0103 trimite\u0163i la negocieri un om care nu crede \u00een business\u201c <span>\u2666<\/span> Tudor Postolache, Amber Studio: \u201eRecomand tuturor s\u0103-\u015fi fac\u0103 temele \u015fi despre cum s\u0103 intre pe o pia\u0163\u0103, dar \u015fi cum s\u0103 ias\u0103\u201c <span>\u2666<\/span> Sorin Suciu, Raiffeisen: \u201eNoi ne propunem s\u0103 c\u0103ut\u0103m companiile care au ajuns la un nivel de dezvoltare suficient c\u00e2t s\u0103 caute oportunit\u0103\u0163ile de dezvoltare din exterior\u201c.<\/strong><\/em><\/p>\n<p> Rom\u00e2nia are poten\u0163ialul de a deveni un exportator de afaceri de succes, dar acest pas necesit\u0103 mai mult dec\u00e2t cifre solide. Antreprenorii trebuie s\u0103-\u015fi construiasc\u0103 \u00eencrederea \u00een propriile businessuri, s\u0103 fie flexibili \u00een planuri \u015fi preg\u0103ti\u0163i pentru provoc\u0103rile pe care le aduce extinderea interna\u0163ional\u0103. De la inovare la adaptare cultural\u0103, fiecare detaliu conteaz\u0103 pentru a transforma oportunit\u0103\u0163ile din pie\u0163ele externe \u00een pove\u015fti de succes, au fost c\u00e2teva dintre concluziile evenimentului Next level growth: strategies to scale, lead and succeed, din cadrul programului MoonShotX, organizat de Raiffeisen Bank Rom\u00e2nia \u015fi InnovX.<\/p>\n<p> \u201eAm auzit c\u0103 este vorba de foarte multe semnale pentru Rom\u00e2nia din exterior, de noi achizi\u0163ii \u015fi fuziuni. Noi ne propunem s\u0103 facem invers, s\u0103 c\u0103ut\u0103m companiile care au ajuns la un nivel de dezvoltare suficient c\u00e2t s\u0103 caute oportunit\u0103\u0163ile de dezvoltare din exterior, s\u0103 se dezvolte \u00een exterior.\u201c<\/p>\n<p> \u201eC\u0103ut\u0103m companii care au dovedit c\u0103 se poate \u00een interior \u015fi care vor s\u0103 ias\u0103 \u015fi \u00een afar\u0103\u201c, a spus Sorin Suciu, executive director for mid corporates &amp; public sector<br \/> Raiffeisen Bank Rom\u00e2nia, \u00een cadrul evenimentului.<\/p>\n<p> Extinderea interna\u0163ional\u0103 nu este doar o oportunitate, ci o responsabilitate strategic\u0103 pentru afacerile care doresc s\u0103 creasc\u0103 sustenabil.<\/p>\n<p> Destinat firmelor cu o cifr\u0103 de afaceri \u00eentre 5 \u015fi 50 de milioane de euro, proiectul MoonShotX, lansat Raiffeisen Bank Rom\u00e2nia \u00een parteneriat cu InnovX, \u00ee\u015fi propune s\u0103 accelereze cre\u015fterea \u015fi extinderea afacerilor rom\u00e2ne\u015fti la nivel regional \u015fi mondial.<\/p>\n<p> Iulian Trandafir, VP \u015fi Director Regional pentru Rom\u00e2nia, Cehia \u015fi Lituania la Alliance Healthcare, a vorbit despre importan\u0163a negocierii \u015fi despre \u00eencrederea pe care antreprenorii trebuie s\u0103 o aib\u0103 \u00een businessul lor.<\/p>\n<p> \u201eDegeaba ave\u0163i cifre bune, dac\u0103 trimite\u0163i la negocieri un om care nu crede \u00een business. Cel mai important este s\u0103 crezi \u00een business. De asemenea, trebuie s\u0103 \u015ftii s\u0103 pierzi. Deja m-am oprit din a calcula c\u00e2\u0163i bani am pierdut. \u00cen principiu, prefer inova\u0163ia \u00een business \u00eentotdeauna. Sunt mult mai inclinat s\u0103 merg spre inova\u0163ie pentru c\u0103 eu nu mai cred \u00een companiile clasice. Rela\u0163ia interuman\u0103 este cea mai important\u0103\u201c, a detaliat el.<\/p>\n<p> De asemenea, reprezentantul Alliance Healthcare are o perspectiv\u0103 pragmatic\u0103 asupra planific\u0103rii \u00een business.<\/p>\n<p> \u201eNu am avut plan, nu face\u0163i ca mine. Habar nu am ce o s\u0103 fac peste cinci ani, nu am fost niciodat\u0103 \u00een\u0163epeni\u0163i \u00een plan. Po\u0163i s\u0103 faci un plan, s\u0103 vezi dup\u0103 aceea c\u0103 nu mai e pia\u0163a acolo \u015fi s\u0103 r\u0103m\u00e2i \u00een\u0163epenit \u00een plan. Acolo este eroarea\u201c, sus\u0163ine el.<\/p>\n<p> Tudor Postolache, Chief Operating Officer la studioul de jocuri video Amber Studio, a completat c\u0103 extinderea interna\u0163ional\u0103 presupune \u015fi strategii clare pentru posibile retrageri.<\/p>\n<p> \u201eEste foarte frumos tot procesul de extindere, foarte glorios, ce am \u00eenv\u0103\u0163at eu este ca atunci c\u00e2nd o construiesc pot s\u0103 o si deconstruiesc, adic\u0103 s\u0103 o construiesc \u00een a\u015fa fel \u00eenc\u00e2t s\u0103 m\u0103 pot s\u0103 m\u0103 retrag u\u015for de acolo. Recomand tuturor s\u0103-\u015fi fac\u0103 temele \u015fi despre cum s\u0103 intre pe o pia\u0163\u0103, dar \u015fi cum s\u0103 ias\u0103\u201c, a spus el.<\/p>\n<p> De asemenea, Postolache a spus c\u0103 sunt dou\u0103 motive pentru extinderea interna\u0163ional\u0103 a companiei sale: poten\u0163ialul de talente \u015fi avantajele din punctul de vedere al costurilor.<\/p>\n<p> C\u0103t\u0103lin Butnariu, Chief Strategy Officer la Amber Studio, a explicat cum ADN-ul companiei a ghidat extinderea interna\u0163ional\u0103.<\/p>\n<p> \u201eC\u00e2nd am ie\u015fit \u00een Mexic, nu am avut un plan foarte coerent, realitatea este c\u0103 a fost totul oportunist. Vizita din Mexic a ar\u0103tat c\u0103 exist\u0103 poten\u0163ial acolo. Cei mai mul\u0163i clien\u0163i ai no\u015ftri tind s\u0103 fie \u00een America de Nord, deci \u00een Mexic am fi fost pe acela\u015fi fus orar, am fi avut costuri mai mici.\u201c<\/p>\n<p> El a accentuat importan\u0163a \u00een\u0163elegerii diferen\u0163elor culturale \u015fi a \u00eencrederii \u00een expertiza local\u0103:<\/p>\n<p> \u201eTrebuie s\u0103 \u00een\u0163elegem c\u0103, dac\u0103 mergem \u00een \u0163\u0103ri \u00eendep\u0103rtate, este normal ca lumea s\u0103 g\u00e2ndeasc\u0103 altfel, ca lucrurile s\u0103 se fac\u0103 altfel dec\u00e2t suntem noi obi\u015fnui\u0163i. Trebuie s\u0103 \u00eenv\u0103\u0163\u0103m s\u0103 avem \u00eencredere \u00een oamenii de acolo.\u201c<\/p>\n<p><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2024\/11\/6-sorin-suciu.jpg\" title=\"6-sorin-suciu\"><\/p>\n<p><strong>Sorin Suciu,\u00a0 executive director for mid corporates &amp; public sector, Raiffeisen Bank Rom\u00e2nia<\/strong><\/p>\n<p><strong>\u25ba<\/strong> Am auzit c\u0103 este vorba de foarte multe semnale pentru Rom\u00e2nia din exterior, de noi achizi\u0163ii \u015fi fuziuni.<\/p>\n<p><strong>\u25ba<\/strong> Noi ne propunem s\u0103 facem invers, s\u0103 c\u0103ut\u0103m companiile care au ajuns la un nivel de dezvoltare suficient c\u00e2t s\u0103 caute oportunit\u0103\u0163ile de dezvoltare din exterior, s\u0103 se dezvolte \u00een exterior.<\/p>\n<p><strong>\u25ba<\/strong> C\u0103ut\u0103m companii care au dovedit c\u0103 se poate \u00een interior \u015fi care vor s\u0103 ias\u0103 \u015fi \u00een afar\u0103.<\/p>\n<p><strong><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2024\/11\/6-alexandru-cristescu.jpg\" title=\"6-alexandru-cristescu\"><\/p>\n<p> Alexandru Cristescu, director of private banking, Raiffeisen Bank Rom\u00e2nia<\/strong><\/p>\n<p><strong>\u25ba<\/strong> Avem \u00een administrare un num\u0103r foarte mare de clien\u0163i \u015fi un portofoliu mare de investi\u0163ii.<\/p>\n<p><strong>\u25ba<\/strong> Prin echipele noastre deservim clien\u0163ii pentru a \u00eencerca s\u0103 administr\u0103m mai bine activele financiare.<\/p>\n<p><strong>\u25ba<\/strong> Facem asta pun\u00e2nd accent pe o rela\u0163ie unu la unu cu clien\u0163ii. Suntem prezen\u0163i \u00een Bucure\u015fti \u015fi \u00een marile ora\u015fe din \u0163ar\u0103. Avem o echip\u0103 foarte bun\u0103 de speciali\u015fti \u00een zona de investi\u0163ii.<\/p>\n<p><strong>\u25ba<\/strong> Punem accent pe bancherul personal, avem oameni dedica\u0163i care ascult\u0103 clien\u0163ii \u015fi le propun un plan de investi\u0163ii.\u00a0 \u00cencerc\u0103m s\u0103 venim mereu cu solu\u0163ii personalizate.<\/p>\n<p><strong><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2024\/11\/6-andra-ion.jpg\" title=\"6-andra-ion\"><\/p>\n<p> Andra Ion, executive director personal financial planning private banking, Raiffeisen Bank<\/strong><\/p>\n<p><strong>\u25ba<\/strong> Credem cu t\u0103rie c\u0103 businessurile se fac cu oameni, c\u0103 \u00eenseamn\u0103 un \u00eentreg ecosistem.<\/p>\n<p><strong>\u25ba<\/strong> Din 20 de ani de experien\u0163\u0103 \u00een private banking, tot timpul am lucrat cu antreprenori de succes, cu top management, oameni de succes care au muncit foarte mult s\u0103-\u015fi duc\u0103 businessul la nivelul urm\u0103tor.<\/p>\n<p><strong>\u25ba<\/strong> Numitorul comun al acestor oameni este timpul, mai exact lipsa lui, iar pe m\u0103sur\u0103 ce cre\u015fte businessul apare \u015fi administrarea averii.<\/p>\n<p><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2024\/11\/6-biulian-trandafir.jpg\" title=\"6-biulian-trandafir\"><\/p>\n<p><strong>Iulian Trandafir, VP, director regional Rom\u00e2nia, Cehia \u015fi Lituania, Alliance Healthcare<\/strong><\/p>\n<p><strong>\u25ba<\/strong> Nu am avut plan, nu face\u0163i ca mine. Habar nu am ce o s\u0103 fac peste cinci ani, nu am fost niciodat\u0103 \u00een\u0163epeni\u0163i \u00een plan.<\/p>\n<p><strong>\u25ba<\/strong> Po\u0163i s\u0103 faci un plan, s\u0103 vezi dup\u0103 aceea c\u0103 nu mai e pia\u0163a acolo \u015fi s\u0103 r\u0103m\u00e2i \u00een\u0163epenit \u00een plan. Acolo este eroarea.<\/p>\n<p><strong>\u25ba<\/strong> \u00cen principiu, prefer inova\u0163ia \u00een business \u00eentotdeauna. Sunt mult mai \u00eenclinat s\u0103 merg spre inova\u0163ie pentru c\u0103 eu nu mai cred \u00een companiile clasice.<\/p>\n<p><strong>\u25ba<\/strong> Rela\u0163ia interuman\u0103 este cea mai important\u0103.<\/p>\n<p><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2024\/11\/6-catalin-butnariu.jpg\" title=\"6-catalin-butnariu\"><\/p>\n<p><strong>C\u0103t\u0103lin Butnariu, chief strategy officer, Amber Studio<\/strong><\/p>\n<p><strong>\u25ba<\/strong> Cred c\u0103, con\u015ftient sau nu, am tras spre direc\u0163ia de a merge \u00eenspre interna\u0163ional<\/p>\n<p><strong>\u25ba<\/strong> C\u00e2nd am ie\u015fit \u00een Mexic, nu am avut un plan foarte coerent, realitatea este c\u0103 a fost totul oportunist.<\/p>\n<p><strong>\u25ba<\/strong> Vizita din Mexic a ar\u0103tat c\u0103 exist\u0103 poten\u0163ial acolo, de atunci am \u00eenceput. Aveam un driver legat de business, reducerea costurilor. Cei mai mul\u0163i clien\u0163i ai no\u015ftri tind s\u0103 fie \u00een America de Nord, deci \u00een Mexic am fi fost pe acela\u015fi fus orar, am fi avut costuri mai mici.<\/p>\n<p><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2024\/11\/6-george-mucibaci.jpg\" title=\"6-george-mucibaci\"><\/p>\n<p><strong>George Mucibabici, head of investment banking, Raiffeisen Bank Rom\u00e2nia<\/strong><\/p>\n<p><strong>\u25ba<\/strong> Procesul de M&amp;A este unul destul de \u00eendelungat, partea de preg\u0103tire este foarte important\u0103, trebuie foarte bine conturat\u0103 viziunea strategic\u0103 a unui antreprenor.<\/p>\n<p><strong>\u25ba<\/strong> \u00cempreun\u0103 cu clientul, definim un univers de poten\u0163ial \u0163inte \u00een func\u0163ie de industrie \u015fi ce \u00eei intereseaz\u0103 pe clien\u0163i.<\/p>\n<p><strong>\u25ba<\/strong> Pia\u0163a de fuziuni \u015fi achizi\u0163ii de la nivel global este ciclic\u0103, este printre ultimele care se \u00eencing \u00eenainte ca economia s\u0103 o ia \u00een jos, tocmai pentru c\u0103 are o \u00eent\u00e2rziere.<\/p>\n<p><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2024\/11\/6-corina-mindoiu.jpg\" title=\"6-corina-mindoiu\"><\/p>\n<p><strong>Corina M\u00eendoiu,partner, Ernst &amp; Young<\/strong><\/p>\n<p><strong>\u25ba<\/strong> Nu exist\u0103 legisla\u0163ie despre regimul de holding \u00een Rom\u00e2nia, dar nici nu avem nevoie. Printre beneficii sunt: flexibilitatea de a investi, centralizarea procesului de decizie, posibilitatea de a reinvesti profiturile ob\u0163inute la nivel de holding f\u0103r\u0103 costuri adi\u0163ionale, am\u00e2narea tax\u0103rii dividendelor p\u00e2n\u0103 la momentul distribuirii c\u0103tre ac\u0163ionari.<\/p>\n<p><strong>\u25ba <\/strong>Un alt beneficiu legat de holding se refer\u0103 la un exit.<\/p>\n<p><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2024\/11\/6-tudor-postolache.jpg\" title=\"6-tudor-postolache\"><\/p>\n<p><strong>Tudor Postolache, chief operating officer, Amber Studio<\/strong><\/p>\n<p><strong>\u25ba<\/strong> \u00cen 2020 am f\u0103cut primul pas \u00een afara \u0163\u0103rii, c\u00e2nd am achizi\u0163ionat o firm\u0103 \u00een Mexic. Apoi am dezvoltat un apetit pentru asta \u015fi am mai deschis \u015fi \u00een alte \u0163\u0103ri. Acum, pe l\u00e2ng\u0103 Rom\u00e2nia, mai suntem prezen\u0163i \u00een alte opt \u0163\u0103ri.<\/p>\n<p><strong>\u25ba<\/strong> Motivele pentru extindere sunt dou\u0103: c\u0103ut\u0103m zone cu poten\u0163ial de talente \u015fi care s\u0103 fie avantajoase din punctul de vedere al costurilor.<br \/> lRom\u00e2nia este \u00een continuare cea mai mare \u0163ar\u0103 din businessul nostru.<\/p>\n<p><img decoding=\"async\" class=\"lazy\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2024\/11\/6-adrian-cighi.jpg\" title=\"6-adrian-cighi\"><\/p>\n<p><strong>Adrian Cighi, cofondator, Pago<\/strong><\/p>\n<p><strong>\u25ba<\/strong> Pago este o aplica\u0163ie prin care 500.000 de rom\u00e2ni pl\u0103tesc facturi de utilit\u0103\u0163i c\u0103tre 400 de furnizori din Rom\u00e2nia. Acum c\u00e2\u0163iva ani am lansat aplica\u0163ia \u00een Polonia,<br \/> \u00eentr-un accelerator, iar acum am lansat \u00een Italia, care este o \u0163ar\u0103 foarte interesant\u0103 pentru noi, aproape de \u015fase ori c\u00e2t Rom\u00e2nia.<\/p>\n<p><strong>\u25ba<\/strong> Motivul pentru care am ajuns s\u0103 avem holding nu a fost neap\u0103rat din motive financiare.<\/p>\n<p><strong>\u25ba <\/strong>\u00cencepem s\u0103 vedem \u015fi beneficiile, este mai u\u015for s\u0103 finan\u0163ezi \u0163\u0103rile care sunt mai la \u00eenceput.<\/p>\n<\/div>\n<p> Source URL: https:\/\/www.zf.ro\/eveniment\/romania-poate-deveni-un-exportator-de-afaceri-de-succes-22572115<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2666 Iulian Trandafir, Alliance Healthcare: \u201eDegeaba ave\u0163i cifre bune dac\u0103 trimite\u0163i la negocieri un om care nu crede \u00een business\u201c \u2666 Tudor Postolache, Amber Studio: \u201eRecomand tuturor s\u0103-\u015fi fac\u0103 temele \u015fi despre cum s\u0103 intre pe o pia\u0163\u0103, dar \u015fi cum s\u0103 ias\u0103\u201c \u2666 Sorin Suciu, Raiffeisen: \u201eNoi ne propunem s\u0103 c\u0103ut\u0103m companiile care au [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":447009,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[28],"class_list":["post-447008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-zf-ro"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/447008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=447008"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/447008\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/447009"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=447008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=447008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=447008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}