{"id":302038,"date":"2024-10-29T09:25:24","date_gmt":"2024-10-29T06:25:24","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=302038"},"modified":"2024-11-01T20:47:04","modified_gmt":"2024-11-01T17:47:04","slug":"business-magazin-cand-totul-este-digital-cum-reusesc-revistele-high-end-de-outdoor-sa-prospere-in-print-nu-subestima-niciodata-inteligenta-cititorului","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=302038","title":{"rendered":"Business Magazin. C\u00e2nd totul este digital, cum reu\u015fesc revistele high-end de outdoor s\u0103 prospere \u00een print. \u201eNu subestima niciodat\u0103 inteligen\u0163a cititorului\u201d"},"content":{"rendered":"
\n

Nume precum Adventure Journal, Mountain Gazette, Summit Journal \u015fi Ori sunt destinate \u201eoamenilor care pur \u015fi simplu nu mai vor s\u0103 stea pe telefon\u201d, scrie The New York Times.<\/em><\/strong><\/p>\n

\u00centr-o hal\u0103 industrial\u0103 obi\u015fnuit\u0103 de pe o strad\u0103 aglomerat\u0103 din Orange County din California, o ma\u015fin\u0103rie de o complexitate demonic\u0103, lung\u0103 de aproape 30 de metri, a revenit zgomotos la via\u0163\u0103.<\/em><\/p>\n

Camera s-a umplut de zumzetul \u015fi sc\u00e2r\u0163\u00e2itul curelelor \u015fi roti\u0163elor. \u00cen aer persist\u0103 un miros de lipici fierbinte. Asemenea pasagerilor dintr-un carusel al groazei, m\u0103nunchiuri de pagini colorate de reviste, tip\u0103rite cu o s\u0103pt\u0103m\u00e2n\u0103 mai devreme, \u00eencep o curs\u0103 s\u0103lbatic\u0103, \u00eentortocheat\u0103, prin tuneluri \u015fi pe rampe, care dureaz\u0103 c\u00e2teva minute. M\u0103nunchiurile sunt undeva pe drum t\u0103iate \u015fi aranjate. Marginile lungi ale fiec\u0103rui snop nou de 130 de pagini sunt cufundate \u00eentr-un bazin de lipici topit, apoi presate \u00een coperte \u00een form\u0103 de U. Dup\u0103 uscare prin serii de zv\u00e2nt\u0103ri lente, marginile noilor reviste sunt t\u0103iate neted de ghilotine, iar produsele finale ies la lumin\u0103 printr-o fant\u0103.<\/p>\n

B\u0103rba\u0163ii neimpresiona\u0163i de spectacol le stivuiesc \u00een cutii. \u00cen apropiere, Stephen Casimiro \u0163ine \u00een m\u00e2n\u0103 unul dintre cele 7.200 de exemplare. Casimiro, fost editor al revistelor Powder \u015fi National Geographic Adventure, este fondatorul \u015fi editorul Adventure Journal, o revist\u0103 c\u00e2t se poate de analog\u0103 aflat\u0103 \u00een centrul unui trend vechi.<\/p>\n

Frunz\u0103re\u015fte paginile \u015fi z\u00e2mbe\u015fte. \u201eOamenii vor avea asta \u00een m\u00e2inile lor, pe m\u0103su\u0163a de cafea\u201d, se m\u00e2ndre\u015fte Casimiro. \u201eAsta a \u015fi fost ideea. Suntem to\u0163i epuiza\u0163i de ecranele noastre. Vrem ceva de savurat.\u201d<\/p>\n

\u00cen peisajul presei tip\u0103rite \u015fi al revistelor, ciuruit de bombardamentul pixelilor erei digitale, cresc vl\u0103stari ai vie\u0163ii. Exist\u0103 chiar \u015fi profitabilitate. Apar reviste periodice de ni\u015f\u0103 de ultim\u0103 genera\u0163ie, dar tendin\u0163a ar putea fi mai evident\u0103 \u00eentr-o explozie de reviste independente de sport \u015fi activit\u0103\u0163i outdoor, cu tiraj redus, precum Adventure Journal, Mountain Gazette, Summit Journal \u015fi Ori. Se \u00eenghesuie \u00een ni\u015fele lini\u015ftite ale unor domenii \u00eenguste \u2013 alpinism, surf, schi, alergare \u015fi altele asemenea \u2013 unde calitatea este cheia, publicitatea este minim\u0103 \u015fi abona\u0163ii sunt fideli. Majoritatea nu \u00ee\u015fi pun con\u0163inutul online; acesta este jurnalismul menit s\u0103 fie r\u0103sfoit cu m\u00e2na, nu parcurs prin atingerea unui ecran.<\/p>\n

Citi\u0163i continuarea pe <\/a>www.businessmagazin.ro<\/a><\/p>\n

\u00a0<\/div>\n<\/div>\n

Source URL: https:\/\/www.zf.ro\/business-international\/business-magazin-cand-totul-este-digital-cum-reusesc-revistele-high-22480741<\/p>\n","protected":false},"excerpt":{"rendered":"

Nume precum Adventure Journal, Mountain Gazette, Summit Journal \u015fi Ori sunt destinate \u201eoamenilor care pur \u015fi simplu nu mai vor s\u0103 stea pe telefon\u201d, scrie The New York Times. \u00centr-o hal\u0103 industrial\u0103 obi\u015fnuit\u0103 de pe o strad\u0103 aglomerat\u0103 din Orange County din California, o ma\u015fin\u0103rie de o complexitate demonic\u0103, lung\u0103 de aproape 30 de metri, […]<\/p>\n","protected":false},"author":1,"featured_media":356847,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[28],"class_list":["post-302038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-zf-ro"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/302038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=302038"}],"version-history":[{"count":1,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/302038\/revisions"}],"predecessor-version":[{"id":318826,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/302038\/revisions\/318826"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/356847"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=302038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=302038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=302038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}