{"id":247439,"date":"2024-10-24T18:13:04","date_gmt":"2024-10-24T15:13:04","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=247439"},"modified":"2024-10-29T08:39:43","modified_gmt":"2024-10-29T05:39:43","slug":"alexandra-bosco-general-manager-la-iqvia-este-mai-important-ca-piata-medicamentelor-sa-fie-in-crestere-ca-volum-decat-ca-valoare-iar-pacientii-sa-aiba-acces-la-medicamente-generice-si-inovatoare","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=247439","title":{"rendered":"Alexandra Bosco, general manager la IQVIA: Este mai important ca pia\u0163a medicamentelor s\u0103 fie \u00een cre\u015ftere ca volum dec\u00e2t ca valoare, iar pacien\u0163ii s\u0103 aib\u0103 acces la medicamente generice \u015fi inovatoare!"},"content":{"rendered":"<div class=\"articleIntro mainP text-content\">\n<p><span>\u2666<\/span> \u00cen medie, pe o re\u0163et\u0103 un pacient are dou\u0103 produse cu prescrip\u0163ie, un produs de OTC \u015fi un produs care \u0163ine de consumer health \u2013 suplimente. Se consum\u0103 aproape 94,4 lei pe o re\u0163et\u0103 fa\u0163\u0103 de 93,5 lei \u00een 2023.<\/p>\n<p>\nEste mai important ca pia\u0163a medicamentelor s\u0103 fie pe cre\u015ftere ca volum dec\u00e2t ca valoare \u015fi ca pacien\u0163ii s\u0103 aib\u0103 acces la medicamente gene\u00adrice \u015fi inovatoare, iar asta presupune un focus continuu al autorit\u0103\u0163ilor pe zona de infrastructur\u0103, precum \u015fi felxibilitatea companiilor farma\u00adceutice de a se afla \u00eentr-o pia\u0163\u0103 care continu\u0103 s\u0103 fie provocatoare, a de\u00adclarat Alexandra Bosco, general ma\u00adna\u00adger la IQVIA, \u00een cadrul summit-ului ZF Health&amp;Pharma 2024.<\/p>\n<p>\n\u201ePia\u0163a medicamentelor cu prescrip\u0163ie a atins 5,3 mld. euro din totalul pie\u0163ei, iar OTC-urile 1,9 mld. euro. \u00cen zona medicamentelor cu prescrip\u0163ie, pia\u0163a a crescut \u00een ultima perioad\u0103 datorit\u0103 cre\u015fterilor de pre\u0163, nu datorit\u0103 consumului\u201c, a subliniat ea. Iqvia este prezent\u0103 de mai bine de dou\u0103 decenii la nivel local \u015fi are experien\u0163\u0103 \u00een furnizarea de consul\u00adtan\u0163\u0103 avansat\u0103 \u015fi servicii de cercetare.<\/p>\n<p>\n\u00a0<\/p>\n<\/div>\n<p> Source URL: https:\/\/www.zf.ro\/companii\/alexandra-bosco-general-manager-la-iqvia-este-mai-important-ca-piata-22523744<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2666 \u00cen medie, pe o re\u0163et\u0103 un pacient are dou\u0103 produse cu prescrip\u0163ie, un produs de OTC \u015fi un produs care \u0163ine de consumer health \u2013 suplimente. Se consum\u0103 aproape 94,4 lei pe o re\u0163et\u0103 fa\u0163\u0103 de 93,5 lei \u00een 2023. Este mai important ca pia\u0163a medicamentelor s\u0103 fie pe cre\u015ftere ca volum dec\u00e2t ca [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":301464,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[21],"class_list":["post-247439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-ziarul-financiar"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/247439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=247439"}],"version-history":[{"count":1,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/247439\/revisions"}],"predecessor-version":[{"id":277714,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/247439\/revisions\/277714"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/301464"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=247439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=247439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=247439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}