{"id":246060,"date":"2024-10-24T14:29:03","date_gmt":"2024-10-24T11:29:03","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=246060"},"modified":"2024-10-29T10:10:07","modified_gmt":"2024-10-29T07:10:07","slug":"opinie-oana-ionita-business-magazin-noul-trend-in-social-media-deinfluencingul-sau-cum-influencerii-care-trec-de-la-promovare-la-critica-consumerismului","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=246060","title":{"rendered":"Opinie Oana Ionit\u0103, Business Magazin. Noul trend \u00een social media: Deinfluencingul sau cum influencerii care trec de la promovare la critica consumerismului"},"content":{"rendered":"<div class=\"text-content\">\n<p> \u00cen ultimul an, din ce \u00een ce mai mul\u0163i am \u00eenceput s\u0103 ne g\u00e2ndim de dou\u0103 ori \u00eenainte de a cump\u0103ra ceva ce promoveaz\u0103 influencerii. Chiar recent am scris despre un anume influencer care a aruncat \u00eentr-un co\u015f de gunoi produse pe care tocmai le promovase. Povestea nu s-a terminat bine. Ast\u0103zi, vedem c\u0103 aproape oricine are Instagram sau TikTok poate fi un influencer. Sim\u0163im o satura\u0163ie \u00een ceea ce prive\u015fte influencerii \u015fi produsele promovate de ei pentru c\u0103 am devenit extrem de con\u015ftien\u0163i c\u0103 multe dintre articolele pe care le vedem pe conturile lor sunt primite cadou sau sponsorizate.<\/p>\n<p> Pentru influencerii care posteaz\u0103 parteneriate pl\u0103tite dup\u0103 parteneriate pl\u0103tite, toat\u0103 lumea a \u00eenceput s\u0103 \u00een\u0163eleag\u0103 c\u0103 nu exist\u0103 nicio modalitate de a folosi cu adev\u0103rat toate brandurile \u015fi produsele pe care le promoveaz\u0103. Ne putem pune de acord (cred) c\u0103 influencerii au devenit sinonimi cu promovarea consumului \u00een ultimii ani. \u015ei totu\u015fi, pentru c\u0103 exist\u0103 un \u201etotu\u015fi\u201d, poate c\u0103 \u00eenc\u0103 mai e speran\u0163\u0103 pentru un consum mai res\u00adponsabil. \u015ei poate c\u0103 aceast\u0103 speran\u0163\u0103 vine dintr-un anume trend \u2013 deinfluencing. Pornit tot de influenceri.<\/p>\n<p> Deinfluencing este un trend opus influen\u0163\u0103rii, unde influencerii \u00eencearc\u0103 s\u0103-\u015fi \u00eencurajeze urm\u0103ritorii s\u0103 nu cumpere orice lucru v\u0103d promovat pe internet (cel pu\u0163in nu mai mult dec\u00e2t e strict necesar). Theconversation.com explica \u00eentr-un articol recent c\u0103 \u201eacest trend vizeaz\u0103 influencerii care \u00eei descurajeaz\u0103 pe urm\u0103ritorii lor s\u0103 cumpere produse supraevaluate sau ineficiente\u201d. \u00cen esen\u0163\u0103, deinfluencingul descurajeaz\u0103 consumul excesiv, care ne d\u0103uneaz\u0103 at\u00e2t nou\u0103 (financiar, uneori din punctul de vedere al s\u0103n\u0103t\u0103\u0163ii), c\u00e2t \u015fi planetei.<\/p>\n<p><a href=\"https:\/\/www.businessmagazin.ro\/opinii\/paradoxul-deinfluencingului-influenceri-care-trec-de-la-promovare-la-22473262\" target=\"_blank\" rel=\"noopener\">Citi\u0163i continuarea pe <\/a><a href=\"http:\/\/www.businessmagazin.ro\/\">www.businessmagazin.ro<\/a><\/p>\n<div>\u00a0<\/div>\n<\/div>\n<p> Source URL: https:\/\/www.zf.ro\/opinii\/opinie-oana-ionita-business-magazin-noul-trend-in-social-media-22507001<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen ultimul an, din ce \u00een ce mai mul\u0163i am \u00eenceput s\u0103 ne g\u00e2ndim de dou\u0103 ori \u00eenainte de a cump\u0103ra ceva ce promoveaz\u0103 influencerii. Chiar recent am scris despre un anume influencer care a aruncat \u00eentr-un co\u015f de gunoi produse pe care tocmai le promovase. Povestea nu s-a terminat bine. Ast\u0103zi, vedem c\u0103 aproape [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":302586,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[21],"class_list":["post-246060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-ziarul-financiar"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/246060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=246060"}],"version-history":[{"count":1,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/246060\/revisions"}],"predecessor-version":[{"id":277917,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/246060\/revisions\/277917"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/302586"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=246060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=246060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=246060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}