{"id":2247429,"date":"2026-11-09T00:00:00","date_gmt":"2026-11-08T21:00:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2247429"},"modified":"2026-11-09T00:00:00","modified_gmt":"2026-11-08T21:00:00","slug":"son-luxs-music-video-for-out-into-us-is-an-atmospheric-foray-between-past-and-present","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2247429","title":{"rendered":"Son Lux\u2019s Music Video for \u2018Out Into Us\u2019 Is an Atmospheric Foray Between Past and Present"},"content":{"rendered":"<div class=\"entry-content prose-colossal max-w-none\">\n<div class=\"wp-block-group alignfull is-style-default entry-header is-vertical is-layout-flex wp-container-core-group-is-layout-2c90304e wp-block-group-is-layout-flex\">\n<figure class=\"colo-post-featured-image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"532\" height=\"444\" src=\"https:\/\/www.thisiscolossal.com\/wp-content\/uploads\/2026\/11\/son-lux-4.gif\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"A GIF from a music video showing a young Black woman descending the front steps of her home out into a sunny day where a huge cloud of dust appears to be rolling in, in the distance.\" style=\"object-fit:cover\"><figcaption class=\"wp-element-caption\">All images courtesy of Son Lux, MASS MoCA, Pioneer Works, and Caviar<\/figcaption><\/figure>\n<div class=\"wp-block-group post-title is-vertical is-layout-flex wp-container-core-group-is-layout-3d243ebe wp-block-group-is-layout-flex\">\n<h1 class=\"alignfull wp-block-post-title\">Son Lux\u2019s Music Video for \u2018Out Into Us\u2019 Is an Atmospheric Foray Between Past and Present<\/h1>\n<div class=\"wp-block-group alignfull post-meta is-layout-flex wp-block-group-is-layout-flex\">\n<div class=\"wp-block-post-date\"><time datetime=\"2026-11-09T16:06:21-06:00\">November 9, 2026<\/time><\/div>\n<div class=\"taxonomy-category wp-block-post-terms\"><a class=\"category-film\" href=\"https:\/\/www.thisiscolossal.com\/category\/film\/\" rel=\"tag\">Film<\/a><a class=\"category-history\" href=\"https:\/\/www.thisiscolossal.com\/category\/history\/\" rel=\"tag\">History<\/a><a class=\"category-music\" href=\"https:\/\/www.thisiscolossal.com\/category\/music\/\" rel=\"tag\">Music<\/a><a class=\"category-social-issues\" href=\"https:\/\/www.thisiscolossal.com\/category\/social-issues\/\" rel=\"tag\">Social Issues<\/a><\/div>\n<div class=\"wp-block-post-author-name\"><a href=\"https:\/\/www.thisiscolossal.com\/author\/kmothes\/\" target=\"_self\" class=\"wp-block-post-author-name__link\">Kate Mothes<\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"wp-block-group alignfull post-share-group is-layout-flow wp-block-group-is-layout-flow\">\n<ul class=\"colossal-share-buttons\">\n<li class=\"colossal-share-button colossal-share-button--facebook\">\n\t\t\t<a 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class=\"colossal-share-button__link\"><br \/>\n\t\t\t\t\t\t\t\t<span class=\"colossal-share-button__label\" aria-hidden=\"true\">Email<\/span><br \/>\n\t\t\t<\/a>\n\t\t<\/li>\n<li class=\"colossal-share-button colossal-share-button--copy\">\n\t\t\t<button type=\"button\" aria-label=\"Copy article link\" class=\"colossal-share-button__link colossal-share-button__copy\" data-url=\"https:\/\/www.thisiscolossal.com\/2026\/11\/son-lux-alex-cook-out-into-us-music-video\/\" data-label-default=\"Copy\" data-label-copied=\"Copied!\" data-aria-default=\"Copy article link\" data-aria-copied=\"Link copied to clipboard\"><br \/>\n\t\t\t\t\t\t\t\t<span class=\"colossal-share-button__label\" aria-live=\"polite\">Copy<\/span><br \/>\n\t\t\t<\/button>\n\t\t<\/li>\n<li class=\"colossal-share-button colossal-share-button--bookmark\">\n\t\t\t<button class=\"simplefavorite-button preset\" data-postid=\"479213\" data-siteid=\"1\" data-groupid=\"1\" data-favoritecount=\"0\"><i class=\"sf-icon-bookmark\"><\/i>Bookmark<\/button>\t\t<\/li>\n<\/ul><\/div>\n<\/div>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/sonluxmusic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Son Lux<\/a>\u2019s newest <a href=\"https:\/\/vimeo.com\/1228116196\" target=\"_blank\" rel=\"noreferrer noopener\">music video<\/a> is an atmospheric mini-epic. Last month, the video premiered at <a href=\"https:\/\/massmoca.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">MASS MoCA<\/a>\u2014the piece is a joint commission by the museum and <a href=\"https:\/\/pioneerworks.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pioneer Works<\/a> and made in collaboration with <a href=\"https:\/\/vimeo.com\/alexandercook\" target=\"_blank\" rel=\"noreferrer noopener\">Alex Cook<\/a>\u2014as an immersive, 17-minute installation titled \u201cOut Into Us (Slow Down),\u201d complementing the release of the band\u2019s ninth studio album.<\/p>\n<p class=\"wp-block-paragraph\">\u201cIn the last decade, social media has created a reality in which music is often eclipsed by visuals, served up in an endless buffet of bite-sized and contextless flavors,\u201d says a statement. For this multimedia work, the artists leaned instead toward deeply felt human experiences, like how long it can take to do or understand something. Portraying a multigenerational family seated around a table and passing the time in one another\u2019s company, the video transports us back at least a century as scenes of a giant dust cloud evoke the Dust Bowl.<\/p>\n<p class=\"wp-block-paragraph\">Cook conjures tension, atmosphere, and moments of disrupted reality in a slippage of past and present. The Dust Bowl itself was inherently linked to an intense period when homesteaders, dreaming of prosperous lives for themselves, plowed vast swaths of prairie for their farms. In the process, they uprooted native grasses that held the topsoil in place. Then, exacerbated by drought, millions of acres of topsoil eroded completely from the Great Plains\u2019 persistent and powerful winds, sending farms and habitats into ruin.<\/p>\n<p class=\"wp-block-paragraph\">Taking surprisingly meta turns, the the sound and visuals provoke curiosity, togetherness, hope, and grief. The family passes delicious dishes around the table and works on a puzzle depicting an idealized landscape in the tradition of the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Hudson_River_School\" target=\"_blank\" rel=\"noreferrer noopener\">Hudson River School<\/a>\u2014a far cry from their depicted reality, yet a type of historical propaganda that helped entice homesteaders to the plains. These bucolic tableaux and their romantic ideals could even be said to have functioned something like social media does today, as a way to spread information. Instead, Cook and Son Lux confront us\u2014watch to the end\u2014with quite another definition of a screen.<\/p>\n<p class=\"wp-block-paragraph\">\u201cSound can create a sanctuary\u2014a space in which we can remember what it feels like to be present in our bodies and lost in our thoughts,\u201d says the band\u2019s guitarist, Rafiq Bhatia. \u201cWhen you decrease the playback speed of a piece of music, you can really linger in its hidden corners and shadows: passing tensions and moments of release become whole rooms you can step into and stay for a while.\u201d<\/p>\n<p class=\"wp-block-paragraph\">See more on Cook\u2019s <a href=\"https:\/\/vimeo.com\/alexandercook\">Vimeo<\/a>.<\/p>\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.thisiscolossal.com\/wp-content\/uploads\/2026\/11\/son-lux-2.jpeg\" class=\"swipebox\" data-rel=\"lightbox-gallery-479213\"><img decoding=\"async\" loading=\"lazy\" width=\"2203\" height=\"1843\" src=\"https:\/\/www.thisiscolossal.com\/wp-content\/uploads\/2026\/11\/son-lux-2.jpeg\" alt class=\"wp-image-479217\"><\/a><\/figure>\n<figure class=\"wp-block-image alignwide size-full\"><a href=\"https:\/\/www.thisiscolossal.com\/wp-content\/uploads\/2026\/11\/son-lux-5.gif\" class=\"swipebox\" data-rel=\"lightbox-gallery-479213\"><img decoding=\"async\" loading=\"lazy\" width=\"455\" height=\"379\" src=\"https:\/\/www.thisiscolossal.com\/wp-content\/uploads\/2026\/11\/son-lux-5.gif\" alt class=\"wp-image-479214\"><\/a><\/figure>\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.thisiscolossal.com\/wp-content\/uploads\/2026\/11\/son-lux-6.jpeg\" class=\"swipebox\" data-rel=\"lightbox-gallery-479213\"><img decoding=\"async\" loading=\"lazy\" width=\"2206\" height=\"1843\" src=\"https:\/\/www.thisiscolossal.com\/wp-content\/uploads\/2026\/11\/son-lux-6.jpeg\" alt=\"A still from a music video featuring an overview of a table laden with food as hands pass a dish.\" 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Last month, the video premiered at [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,270],"class_list":["post-2247429","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-thisiscolossal-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2247429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2247429"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2247429\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2247429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2247429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2247429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}