{"id":2246842,"date":"2026-11-09T00:00:00","date_gmt":"2026-11-08T21:00:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2246842"},"modified":"2026-11-09T00:00:00","modified_gmt":"2026-11-08T21:00:00","slug":"tdi-presents-its-a-sweet-life","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2246842","title":{"rendered":"TDI Presents: \u201cIt\u2019s a sweet life\u201d"},"content":{"rendered":"
\n

It\u2019s not often you get to sit and witness history happen, but
\nhere is one for the books.
\nFrom first meeting the boys all squished together, laughing loudly on a couch in the
\nathlete zone of DIYX\u2019s Castle Jam, being told by Irie Jefferson \u201cSomething big is
\ngoing down\u201d. To them being true to their word and turning up the heat on the movement that\u2019s
\nbeen changing the path for black snowboarders.<\/p>\n

\n

\u201cI wanted it to look like what it would look like if you put someone like me on the screen, I know there\u2019s people out there who don\u2019t feel like they belong because they don\u2019t look like the people out there doing it. But helping show the kids there are people out there creating careers in this makes it a generational movement and influence them to pursue somethingthat brings us all so much joy\u201d<\/p>\n

Luis Medearis<\/p>\n<\/blockquote><\/div>\n

\n

Technically Doing It (TDI) embodies what it takes to put everything into culture
\nand community. Paving the way for future generations of BIPOC snowboarders
\nthrough whole heartedly showing representation. Turning up for themselves and
\nothers through expressing each and every aspect of the crews lives.
\nHaving fun with friends on and off the mountain and embracing the different
\ncultures and backgrounds is what makes up the diverse Technically Doing It crew.<\/p>\n

\u201cLife Sure IS Sweet\u201d \u2013 their new movie \u2013 was beautifully curated over the last 2 years, merging the
\nmost insane slow-mo cinematic shots with the crew\u2019s individual styles, nods to
\ntheir personal cultures and homage to the OG movies with skits every
\nsnowboarder can relate to. We all remember Forum\u2019s Iconic opening scenes and
\nnow TDI is jumping in the ring with a movie for the ages.<\/p>\n

The World Tour debuted in London, as the UK\u2019s heartland for black culture this was a
\nchoice that made a statement. One that did not disappoint and brought the
\ncommunity out in force to support with over 200 in attendance at Genesis
\nCinema.
\nWe got the chance to catch up with UK\u2019s OG Neil \u2018Nine Lives\u2019 Campbell one of
\nthe formidable presences within the UK indoor scene and Europe alike on his
\nthoughts of the movie and movement.<\/p>\n

<\/p>\n

\u201cI first met Luis 2 years ago in laax, It was the end of the trip. Arrived at the<\/strong>
\nbus stop heading out and we clocked each other and with being in the<\/strong>
\nindustry a long time, seeing another black\/brown guy with a snowboard<\/strong>
\nthought \u2018I must know you\u2019. Especially in Laax, which is the Mecca of<\/strong>
\nfreestyle ski and snowboarding. We had such a long and good chat and<\/strong>
\nthats were our relationship started\u201d<\/strong><\/p>\n

\u201cI think this is probably the first movie that has a mainly black and brown<\/strong>
\ncast, thats not to take away from any other snowboard movies before this.<\/strong>
\nIt seems small but it\u2019s incredibly important to feel seen and represented. It<\/strong>
\ndoesn\u2019t always have to be the best or X Games level but just friends having<\/strong>
\nfun and enjoying themselves on and off the mountain and seeing people<\/strong>
\nthat look like you doing that is so important.\u201d<\/strong><\/p>\n

\u201cI started snowboarding at 20 and most of the people I first met were all<\/strong>
\nwhite, there were not many people from the black community or the<\/strong>
\ncouncil estate life snowboarding or skiing. When I started going the indoor<\/strong>
\ncentres (Milton Keynes) I got to meet people from all walks of life enjoying<\/strong>
\nit but still not seeing people like myself until later into my snowboarding<\/strong>
\ncareer\u201d<\/strong><\/p>\n

\u201cIt\u2019s so nice to see a whole cohort of people who look like me doing it at<\/strong>
\nthis level. I\u2019ve had people come up and tell me that they do this or got into<\/strong>
\nsnowboarding because they saw me doing it and when they started I was<\/strong>
\ntheir reference. I can\u2019t put into words how incredible that makes me feel\u201d<\/strong><\/p>\n

Neil Campbell<\/em><\/p>\n

TDI have been kicking doors and barriers down, not aggressively but by
\nshowing up in such a wholesome way people want to be on the mountain with
\nthem. I\u2019ve luckily been around the members together and separately through out
\nNorth America and Europe. Watching the team grow with additions such as
\nEgan Wint, who despite her stature stacks bigger than anyone on any roster to
\nBurton\u2019s young gun Dominican-American LJ Henriquez and more to come.<\/p>\n

The tour continues with stops at Stockholm, Innsbruck and Zurich before
\nheading back stateside with NYC, Denver, SLC and finishing with LA.<\/p>\n

\u00a0<\/p>\n

Words & pictures by Christ Corbett<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

It\u2019s not often you get to sit and witness history happen, but here is one for the books. From first meeting the boys all squished together, laughing loudly on a couch in the athlete zone of DIYX\u2019s Castle Jam, being told by Irie Jefferson \u201cSomething big is going down\u201d. To them being true to their […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,280],"class_list":["post-2246842","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-whitelines-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2246842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2246842"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2246842\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2246842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2246842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2246842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}