{"id":2245824,"date":"2026-11-08T00:00:25","date_gmt":"2026-11-07T21:00:25","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2245824"},"modified":"2026-11-08T00:00:25","modified_gmt":"2026-11-07T21:00:25","slug":"a-renuntat-la-o-cariera-de-succes-in-romania-si-a-luat-o-de-la-zero-in-america-povestea-cofetarului-care-a","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2245824","title":{"rendered":"A renun\u021bat la o carier\u0103 de succes \u00een Rom\u00e2nia \u0219i a luat-o de la zero \u00een America. Povestea cofetarului care a&#8230;"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/cdn.adh.reperio.news\/image-b\/ba07dac3-1fad-4e2a-b0f5-75549d5be197\/index.jpeg?p=f%3Djpeg%26w%3D1200%26h%3D630%26r%3Dcover%26c%3D0%252C0.314%252C1%252C0.448&#8243;]<\/p>\n<article class=\"svelte-x63bga\">\n<nav>\n<ul class=\"breadcrump svelte-1pk9a69\">\n<li class=\"svelte-1pk9a69\"><a href=\"https:\/\/adevarul.ro\/\" title=\"Adev\u0103rul\" class=\"svelte-1pk9a69\">Home<\/a><\/li>\n<li class=\"svelte-1pk9a69\"><a href=\"https:\/\/adevarul.ro\/stiri-interne\" class=\"svelte-1pk9a69\">\u0218tiri Interne<\/a><\/li>\n<li class=\"svelte-1pk9a69\"><a href=\"https:\/\/adevarul.ro\/stiri-interne\/societate\" class=\"svelte-1pk9a69\">Societate<\/a><\/li>\n<li class=\"svelte-1pk9a69\"><a href=\"https:\/\/adevarul.ro\/stiri-interne\/societate\/a-renuntat-la-o-cariera-de-succes-in-romania-si-a-2569565.html\" class=\"svelte-1pk9a69\">A renun\u021bat la o carier\u0103 de succes \u00een Rom\u00e2nia \u0219i a luat-o de la zero \u00een America. Povestea cofetarului care a cucerit New Yorkul<\/a><\/li>\n<\/ul>\n<\/nav>\n<p><main class=\"svelte-x63bga\"><\/p>\n<p>John Ni\u021b\u0103 a l\u0103sat \u00een urm\u0103 o carier\u0103 de succes \u00een Rom\u00e2nia comunist\u0103 \u0219i a emigrat \u00een Statele Unite, unde a cump\u0103rat o cofet\u0103rie cu doar 2.000 de dolari avans. Ast\u0103zi, afacerea din New York are v\u00e2nz\u0103ri de aproape un milion de dolari anual \u0219i este condus\u0103 de fiul s\u0103u. \u00centors \u00een Rom\u00e2nia, cofetarul \u00een v\u00e2rst\u0103 de 84 de ani poveste\u0219te pentru \u201eAdev\u0103rul\u201d cum a construit afacerea \u0219i de ce a ales s\u0103 revin\u0103 acas\u0103. <\/p>\n<div class=\"container-image  svelte-1xbw4f3\"><source type=\"image\/webp\" srcset=\"https:\/\/cdn.adh.reperio.news\/image-a\/ae3dcd60-e4e0-440b-a84a-b3b550f916b7\/index.jpeg?p=a%3D1%26co%3D1.05%26w%3D1400%26h%3D750%26r%3Dcontain%26f%3Dwebp 1400w\" media=\"(min-width: 1400px)\" \/><\/p>\n<div class=\"caption svelte-1xbw4f3\"><span class=\"captionText svelte-1xbw4f3\">John Ni\u021b\u0103 a transformat o mic\u0103 cofet\u0103rie din New York \u00eentr-o afacere de aproape un milion de dolari  <span class=\"source svelte-1xbw4f3\">Foto: Arhiv\u0103 personal\u0103<\/span><\/span><\/div>\n<\/div>\n<p>\u00centr-o cafenea de pe Calea Victoriei, John Ni\u021b\u0103 vorbe\u0219te despre cariera care l-a purtat din laboratoarele de cofet\u0103rie ale Bucure\u0219tiului p\u00e2n\u0103 la New York, unde \u0219i-a construit propria afacere. La 84 de ani, \u00eentors \u00een Rom\u00e2nia dup\u0103 mai bine de patru decenii petrecute \u00een Statele Unite, se afl\u0103 \u00eentr-un loc pe care \u00eel cunoa\u0219te \u00eenc\u0103 din tinere\u021be. Aici func\u021biona odinioar\u0103 celebra cofet\u0103rie Nestor, unde a lucrat \u00eenainte s\u0103 ajung\u0103 la conducerea unor mari laboratoare de cofet\u0103rie din Capital\u0103. Cl\u0103direa a fost distrus\u0103 la cutremurul din 1977, iar pe terenul respectiv a fost ridicat ulterior un hotel.<\/p>\n<p>John Ni\u021b\u0103 a crescut \u00eentr-o familie \u00een care cofet\u0103ria avea deja o tradi\u021bie, tat\u0103l s\u0103u fiind proprietarul unei cofet\u0103rii p\u00e2n\u0103 c\u00e2nd instaurarea regimului comunist a pus cap\u0103t afacerii. De\u0219i \u00ee\u0219i dorea s\u0103 continue liceul, o corigen\u021b\u0103 i-a schimbat planurile, iar tat\u0103l s\u0103u a considerat c\u0103 ar fi mai bine s\u0103-i calce pe urme \u0219i s\u0103 devin\u0103 cofetar. Mama a insistat \u00eens\u0103 s\u0103 urmeze mai \u00eent\u00e2i o \u0219coal\u0103 profesional\u0103, convins\u0103 c\u0103 experien\u021ba dob\u00e2ndit\u0103 lucr\u00e2nd al\u0103turi de tat\u0103l s\u0103u nu era suficient\u0103.\u00a0<i>\u201eMam\u0103, f\u0103r\u0103 \u0219coal\u0103 nu se poate face nimic. Trebuie s\u0103 mergi la o \u0219coal\u0103, trebuie s\u0103 \u00eenve\u021bi\u201d,<\/i> poveste\u0219te John Ni\u021b\u0103, amintindu-\u0219i vorbele mamei sale.<\/p>\n<p>Dup\u0103 trei ani de \u0219coal\u0103 profesional\u0103, a \u00eenceput s\u0103 lucreze al\u0103turi de cofetari cu experien\u021b\u0103, \u00eenv\u0103\u021b\u00e2nd nu doar s\u0103 prepare pr\u0103jituri, ci \u0219i s\u0103 realizeze decora\u021biuni din zah\u0103r, de la trandafiri \u0219i co\u0219ule\u021be p\u00e2n\u0103 la construc\u021bii \u00een miniatur\u0103. La \u00eenceputul anilor \u201960, un co\u0219ule\u021b cu trandafiri pe care \u00eel realizase pentru o expozi\u021bie a atras aten\u021bia speciali\u0219tilor, iar t\u00e2n\u0103rul cofetar a fost ales s\u0103 fac\u0103 parte din echipa care a reprezentat Rom\u00e2nia la un concurs interna\u021bional organizat la Budapesta, unde a ob\u021binut un premiu.<\/p>\n<p>La numai 25 de ani, el ajunsese s\u0103 conduc\u0103 laboratorul Orizont din Drumul Taberei, iar \u00een anii care au urmat a lucrat \u0219i la conducerea Cofet\u0103riei Teatrului, de pe Calea Victoriei, \u00eenainte de a prelua un laborator central din zona str\u0103zilor Doctor Staicovici \u0219i Doctor Pasteur, care aproviziona trei sectoare ale Capitalei. Avea \u00een subordine peste 200 de angaja\u021bi \u0219i c\u00e2\u0219tiga aproape 4.000 de lei lunar, un salariu considerabil pentru acea perioad\u0103, \u00eens\u0103, \u00een ciuda pozi\u021biei pe care o ob\u021binuse \u0219i a siguran\u021bei financiare de care se bucura, \u00eencepuse s\u0103-\u0219i doreasc\u0103 o via\u021b\u0103 \u00een care s\u0103 poat\u0103 construi ceva pe cont propriu.<\/p>\n<div class=\"container-image  svelte-1xbw4f3\"><source type=\"image\/webp\" srcset=\"https:\/\/cdn.adh.reperio.news\/image-1\/1e0d8e0a-53cb-4fe4-b435-9f220f05a3da\/index.jpeg?p=a%3D1%26co%3D1.05%26w%3D1400%26h%3D750%26r%3Dcontain%26f%3Dwebp 1400w\" media=\"(min-width: 1400px)\" \/><\/p>\n<div class=\"caption svelte-1xbw4f3\"><span class=\"captionText svelte-1xbw4f3\"><span class=\"source svelte-1xbw4f3\">Foto: Arhiv\u0103 personal\u0103<\/span><\/span><\/div>\n<\/div>\n<h2>De ce a plecat din Rom\u00e2nia, de\u0219i avea o carier\u0103 \u0219i un salariu bun<\/h2>\n<p>\u00cen Rom\u00e2nia comunist\u0103, \u00eens\u0103, posibilit\u0103\u021bile de a deschide o afacere erau practic inexistente, iar avansarea profesional\u0103 putea depinde \u0219i de apartenen\u021ba la Partidul Comunist. John Ni\u021b\u0103 s-a confruntat direct cu aceast\u0103 situa\u021bie \u00een jurul anului 1972, c\u00e2nd a fost nevoit s\u0103 renun\u021be la una dintre func\u021biile de conducere, \u00een condi\u021biile \u00een care asemenea posturi \u00eencepeau s\u0103 fie rezervate membrilor de partid. \u00ce\u0219i dorea s\u0103 poat\u0103 lucra pe cont propriu, f\u0103r\u0103 restric\u021biile impuse de regim, iar aceast\u0103 dorin\u021b\u0103 avea s\u0103 c\u00e2nt\u0103reasc\u0103 \u00een decizia de a p\u0103r\u0103si Rom\u00e2nia.<\/p>\n<p><i>\u201eNu am plecat din Rom\u00e2nia c\u0103 nu am avut. Am plecat c\u0103 \u00eemi doream mai mult \u0219i nu se putea\u201d<\/i>, explic\u0103 John Ni\u021b\u0103, pentru care plecarea nu \u00eensemna neap\u0103rat posibilitatea de a c\u00e2\u0219tiga mai mul\u021bi bani, ci \u0219ansa de a avea propria afacere \u0219i de a l\u0103sa ceva \u00een urm\u0103.<\/p>\n<p>Dup\u0103 cutremurul din 1977, acesta a decis s\u0103 emigreze, \u00eens\u0103 a avut de a\u0219teptat aproximativ trei ani p\u00e2n\u0103 c\u00e2nd autorit\u0103\u021bile i-au permis s\u0103 plece, f\u0103r\u0103 s\u0103 renun\u021be la cet\u0103\u021benia rom\u00e2n\u0103, a\u0219a cum i se ceruse. Pe 13 august 1981 a ajuns la New York, iar a doua zi a \u00eenceput deja s\u0103 lucreze, hot\u0103r\u00e2t s\u0103 profite de \u0219ansa de a-\u0219i construi o via\u021b\u0103 \u00een care s\u0103 poat\u0103 face ceea ce \u00een Rom\u00e2nia nu \u00eei fusese permis.<\/p>\n<p><i>\u201eMi se p\u0103rea c\u0103 sunt \u00eentr-o lume de vis\u201d<\/i>, poveste\u0219te el despre primele luni petrecute \u00een America, unde a descoperit o realitate foarte diferit\u0103 de cea pe care o cunoscuse \u00een Rom\u00e2nia, chiar dac\u0103 programul de munc\u0103 era mult mai solicitant dec\u00e2t cel cu care fusese obi\u0219nuit.<\/p>\n<h2>Cum a cump\u0103rat o cofet\u0103rie de 42.000 de dolari, de\u0219i avea doar 2.000<\/h2>\n<p>Cum a ajuns, a \u00eenceput s\u0103 caute o cofet\u0103rie pe care s\u0103 o preia, \u00eens\u0103 pre\u021burile erau mult peste posibilit\u0103\u021bile sale, cea mai ieftin\u0103 dintre cele pe care le g\u0103sise fiind scoas\u0103 la v\u00e2nzare pentru 56.000 de dolari. Oportunitatea a ap\u0103rut c\u00e2nd o cuno\u0219tin\u021b\u0103 i-a vorbit despre un italian \u00een v\u00e2rst\u0103, care de\u021binea o cofet\u0103rie \u00een cartierul Sunnyside din Queens, pe Greenpoint Avenue \u0219i voia s\u0103 se retrag\u0103 din activitate.<\/p>\n<p>Cei doi s-au \u00eent\u00e2lnit \u00een preajma Anului Nou, iar dup\u0103 s\u0103rb\u0103tori au negociat un pre\u021b de 42.000 de dolari, de\u0219i \u00ee\u0219i aminte\u0219te c\u0103 avea economisi\u021bi numai 2.000. I-a spus proprietarului c\u0103 sper\u0103 s\u0103 str\u00e2ng\u0103 6.000 de dolari pentru avans, dar nu a reu\u0219it, iar italianul a acceptat \u00een cele din urm\u0103 s\u0103 primeasc\u0103 suma pe care o avea \u0219i s\u0103-i permit\u0103 s\u0103 achite restul \u00een rate, f\u0103r\u0103 s\u0103 fie nevoie s\u0103 ob\u021bin\u0103 un \u00eemprumut de la banc\u0103.<\/p>\n<p><i>\u201eAm cump\u0103rat cofet\u0103ria cu banii lui, practic, c\u0103 mi-a dat creditul. \u0218i am achitat-o \u00een 3 ani de zile\u201d<\/i>, poveste\u0219te John Ni\u021b\u0103, convins \u0219i ast\u0103zi c\u0103 \u00eent\u00e2lnirea cu proprietarul italian nu a fost \u00eent\u00e2mpl\u0103toare, ci un ajutor primit de la Dumnezeu \u00eentr-un moment decisiv al vie\u021bii sale.<\/p>\n<p>A\u0219a se face c\u0103, la 1 martie 1982, acesta a deschis Ni\u021b\u0103&#8217;s European Bakery, cunoscut\u0103 mai t\u00e2rziu sub numele Ni\u021b\u0103&#8217;s Bakery, unde primii clien\u021bi au fost \u00een special americani, italieni \u0219i armeni din cartierul Sunnyside. Rom\u00e2nii au \u00eenceput s\u0103 vin\u0103 \u00een num\u0103r tot mai mare dup\u0103 1990, pe m\u0103sur\u0103 ce comunitatea rom\u00e2neasc\u0103 din New York a crescut, iar cofet\u0103ria a devenit un loc \u00een care puteau reg\u0103si pr\u0103jiturile cu care crescuser\u0103 acas\u0103.<\/p>\n<div class=\"container-image  svelte-1xbw4f3\"><source type=\"image\/webp\" srcset=\"https:\/\/cdn.adh.reperio.news\/image-0\/000c64f8-d246-4be3-9bd3-7e282d7812ec\/index.jpeg?p=a%3D1%26co%3D1.05%26w%3D1400%26h%3D750%26r%3Dcontain%26f%3Dwebp 1400w\" media=\"(min-width: 1400px)\" \/><\/p>\n<div class=\"caption svelte-1xbw4f3\"><span class=\"captionText svelte-1xbw4f3\"><span class=\"source svelte-1xbw4f3\">Foto: Arhiv\u0103 personal\u0103<\/span><\/span><\/div>\n<\/div>\n<h2>Cum au ajuns savarinele \u0219i jofrele rom\u00e2ne\u0219ti la televiziunea american\u0103<\/h2>\n<p>\u00cen vitrina cofet\u0103riei din Queens, John Ni\u021b\u0103 a adus pr\u0103jiturile pe care \u00eenv\u0103\u021base s\u0103 le prepare \u00een Rom\u00e2nia, de la savarine \u0219i jofre p\u00e2n\u0103 la amandine \u0219i eclere, dar \u00een timp acestea au \u00eenceput s\u0103 atrag\u0103 clien\u021bi \u0219i din afara cartierului.\u00a0<\/p>\n<p>Un moment important pentru popularitatea cofet\u0103riei a venit \u00een 1986, c\u00e2nd televiziunea american\u0103 ABC a realizat un reportaj despre imigran\u021bii stabili\u021bi \u00een Statele Unite, cu ocazia \u00eemplinirii a 100 de ani de la inaugurarea Statuii Libert\u0103\u021bii. Echipa de televiziune a filmat \u0219i \u00een comunitatea rom\u00e2neasc\u0103 din New York, ajung\u00e2nd astfel la cofet\u0103ria lui John Ni\u021b\u0103, care avea s\u0103 devin\u0103 cunoscut\u0103 unui public mult mai larg. <i>\u201eAm devenit brusc cunoscu\u021bi\u201d,<\/i> povestea cofetarul despre acea apari\u021bie, iar succesul reportajului l-a surprins inclusiv acas\u0103, c\u00e2nd copiii s-au \u00eentors de la \u0219coal\u0103 \u0219i i-au spus c\u0103 to\u021bi colegii lor \u00eel v\u0103zuser\u0103 la televizor.<\/p>\n<p>John Ni\u021b\u0103 poveste\u0219te c\u0103, mai t\u00e2rziu, cofet\u0103ria sa a atras \u0219i aten\u021bia jurnali\u0219tilor de la The New York Times, care s-au interesat de deserturile rom\u00e2ne\u0219ti pe care le preg\u0103tea, inclusiv de savarine.<\/p>\n<p><i>\u201eNu a fost cofet\u0103ria mea, ci a comunit\u0103\u021bii<\/i>\u201d, spune John Ni\u021b\u0103, povestind despre clien\u021bii care au r\u0103mas fideli pr\u0103jiturilor sale ani la r\u00e2nd, unii dintre ei venind chiar din Florida sau Los Angeles pentru a cump\u0103ra deserturile cu care se obi\u0219nuiser\u0103. \u00ce\u0219i aminte\u0219te \u0219i de un client care urma s\u0103 plece \u00een vacan\u021b\u0103 la Paris \u0219i care, atunci c\u00e2nd \u0219i-a \u00eentrebat prietenii ce s\u0103 le aduc\u0103 din America, a primit un r\u0103spuns nea\u0219teptat: <i>\u201eo jofr\u0103 de la Ni\u021b\u0103\u201d.<\/i><\/p>\n<p>Pentru cofetar, asemenea \u00eent\u00e2mpl\u0103ri au \u00eensemnat mai mult dec\u00e2t \u00eencas\u0103rile de la sf\u00e2r\u0219itul zilei, pentru c\u0103 vede \u00een aprecierea clien\u021bilor cea mai important\u0103 r\u0103splat\u0103 pentru munca sa. <i>\u201eNu e vorba de c\u00e2\u021bi bani faci, e vorba de satisfac\u021bia pe care o prime\u0219ti prin recuno\u0219tin\u021b\u0103\u201d,<\/i> spune el, amintind c\u0103 oamenii care \u00eei treceau pragul \u00eel r\u0103spl\u0103teau prin recuno\u0219tin\u021ba lor de multe ori mai mult dec\u00e2t prin banii cheltui\u021bi.<\/p>\n<p><a class=\"related-inline svelte-78g0vl\" data-gtrack=\"{&quot;event&quot;:&quot;utm_click&quot;,&quot;data&quot;:{&quot;event_category&quot;:&quot;article_related&quot;}}\" href=\"https:\/\/adevarul.ro\/dezvoltare-personala\/consiliere\/de-ce-cumparam-biciclete-abonamente-si-cursuri-pe-2567185.html\" title=\"Alt articol de interes pentru tine\"><span class=\"inline-title svelte-78g0vl\">De ce cump\u0103r\u0103m biciclete, abonamente \u0219i cursuri pe care nu le folosim. Psihologia banilor cheltui\u021bi \u00een zadar<\/span><\/a><\/p>\n<h2>Cum scria presa rom\u00e2neasc\u0103 despre cofet\u0103ria din New York \u00een 1993<\/h2>\n<p>Povestea cofet\u0103riei din New York ajunsese \u0219i \u00een presa rom\u00e2neasc\u0103, iar \u00een august 1993, publica\u021bia Curierul Rom\u00e2nesc \u00eei dedica un articol intitulat \u201e<i>Jofre \u0219i savarine rom\u00e2ne\u0219ti la New York\u201d,<\/i> semnat de Andrei Manolescu, \u00een care prezenta afacerea lui John Ni\u021b\u0103 drept una cunoscut\u0103 rom\u00e2nilor de pe Coasta de Est, din Florida p\u00e2n\u0103 la Boston.<\/p>\n<p>La vremea respectiv\u0103, de\u0219i cofet\u0103ria era c\u0103utat\u0103 de rom\u00e2nii stabili\u021bi \u00een America, ace\u0219tia reprezentau numai 20% dintre clien\u021bi, restul de 80% fiind americani care descoperiser\u0103 \u0219i \u00eendr\u0103giser\u0103 pr\u0103jiturile preg\u0103tite dup\u0103 re\u021bete rom\u00e2ne\u0219ti. Articolul amintea \u0219i apari\u021bia lui John Ni\u021b\u0103 la televiziunea ABC, dar \u0219i experien\u021ba pe care o acumulase \u00een laboratoarele de cofet\u0103rie din Bucure\u0219ti \u00eenainte de emigrare.<\/p>\n<p>Mai bine de trei decenii mai t\u00e2rziu, cofet\u0103ria func\u021bioneaz\u0103 \u00een continuare \u00een Queens,, \u00eens\u0103 propor\u021bia clien\u021bilor rom\u00e2ni a crescut considerabil, odat\u0103 cu dezvoltarea comunit\u0103\u021bii din New York.<\/p>\n<div class=\"container-image  svelte-1xbw4f3\"><source type=\"image\/webp\" srcset=\"https:\/\/cdn.adh.reperio.news\/image-a\/ab01a0e2-3f61-4ca5-9851-b01fb40270cd\/index.jpeg?p=a%3D1%26co%3D1.05%26w%3D1400%26h%3D750%26r%3Dcontain%26f%3Dwebp 1400w\" media=\"(min-width: 1400px)\" \/><\/p>\n<div class=\"caption svelte-1xbw4f3\"><span class=\"captionText svelte-1xbw4f3\">Articol despre cofet\u0103ria lui John Ni\u021b\u0103, publicat \u00een \u201eCurierul Rom\u00e2nesc\u201d, august 1993 <span class=\"source svelte-1xbw4f3\">Foto: Arhiv\u0103 personal\u0103<\/span><\/span><\/div>\n<\/div>\n<h2>Afaceri de aproape un milion de dolari pe an, cu acelea\u0219i re\u021bete rom\u00e2ne\u0219ti<\/h2>\n<p>Ast\u0103zi, afacerea este condus\u0103 de Robert Ni\u021b\u0103, unul dintre copiii fondatorului, iar aproximativ jum\u0103tate dintre clien\u021bi sunt rom\u00e2ni, unii venind de la sute de kilometri pentru a cump\u0103ra deserturile de care le este dor \u0219i plec\u00e2nd cu pr\u0103jituri de 60, 70 sau chiar 100 de dolari, \u00een timp ce localnicii cump\u0103r\u0103 de obicei cantit\u0103\u021bi mai mici.<\/p>\n<p>El estimeaz\u0103 c\u0103 v\u00e2nz\u0103rile lunare ajung la 70.000\u201380.000 de dolari, ceea ce \u00eenseamn\u0103 \u00eencas\u0103ri anuale de aproximativ 900.000 p\u00e2n\u0103 la un milion de dolari, iar \u00een cofet\u0103rie lucreaz\u0103 \u00een jur de zece persoane, inclusiv membri ai familiei. De\u0219i afacerea a crescut, familia nu a \u00eencercat s\u0103 transforme locul \u00eentr-o cofet\u0103rie de lux, prefer\u00e2nd s\u0103 p\u0103streze re\u021betele \u0219i produsele cu care clien\u021bii s-au obi\u0219nuit de-a lungul anilor.<\/p>\n<p><i>\u201eNoi men\u021binem absolut acela\u0219i gust, acelea\u0219i re\u021bete\u201d, <\/i>spune Robert Ni\u021b\u0103, iar savarinele, amandinele \u0219i jofrele preg\u0103tite dup\u0103 re\u021betele tat\u0103lui s\u0103u continu\u0103 s\u0103 fie c\u0103utate de rom\u00e2nii care vor s\u0103 reg\u0103seasc\u0103 gustul pr\u0103jiturilor de acas\u0103.<\/p>\n<p>Exist\u0103 \u0219i o diferen\u021b\u0103 \u00eentre obiceiurile de consum ale rom\u00e2nilor \u0219i cele ale americanilor. Cofetarul poveste\u0219te c\u0103 mul\u021bi dintre clien\u021bii care vin de la distan\u021be mari cump\u0103r\u0103 mai multe pr\u0103jituri odat\u0103 \u0219i le p\u0103streaz\u0103 la congelator, pentru a le consuma treptat. <i>\u201eDac\u0103 unul st\u0103 \u00een New Jersey \u0219i trebuie s\u0103 fac\u0103 dou\u0103-trei ore p\u00e2n\u0103 la mine, n-o s\u0103 vin\u0103 la dou\u0103 zile\u201d<\/i>, explic\u0103 el. \u00cen America, spune Robert Junior, congelarea alimentelor este o practic\u0103 obi\u0219nuit\u0103, inclusiv \u00een cazul p\u00e2inii, spre deosebire de Rom\u00e2nia, unde oamenii prefer\u0103 produsele proaspete. <i>\u201eNoi, rom\u00e2nii, suntem cu p\u00e2inea cald\u0103. Dac\u0103 s-ar putea, p\u00e2inea cald\u0103, cozonacul cald, totul s\u0103 fie cald.\u201d<\/i><\/p>\n<h2>Trei genera\u021bii \u0219i planul de a aduce Ni\u021b\u0103&#8217;s Bakery \u00een Rom\u00e2nia<\/h2>\n<div class=\"container-image  svelte-1xbw4f3\"><source type=\"image\/webp\" srcset=\"https:\/\/cdn.adh.reperio.news\/image-b\/ba07dac3-1fad-4e2a-b0f5-75549d5be197\/index.jpeg?p=a%3D1%26co%3D1.05%26w%3D1400%26h%3D750%26r%3Dcontain%26f%3Dwebp 1400w\" media=\"(min-width: 1400px)\" \/><\/p>\n<div class=\"caption svelte-1xbw4f3\"><span class=\"captionText svelte-1xbw4f3\"><span class=\"source svelte-1xbw4f3\">Foto: Arhiv\u0103 personal\u0103<\/span><\/span><\/div>\n<\/div>\n<p>\u00cen 2022, dup\u0103 patru decenii petrecute \u00een spatele afacerii din New York, John Ni\u021b\u0103 s-a retras \u0219i i-a l\u0103sat fiului s\u0103u responsabilitatea cofet\u0103riei, \u00een care a \u00eenceput s\u0103 se implice tot mai mult \u0219i nepotul s\u0103u, Robert Junior. Acesta a urmat \u00eens\u0103 un drum diferit de cel al bunicului, practic\u00e2nd tenis de performan\u021b\u0103 \u0219i ob\u021bin\u00e2nd inclusiv puncte \u00een clasamentul ATP, \u00eenainte de a se orienta c\u0103tre afacerea familiei.<\/p>\n<p>Una dintre primele schimb\u0103ri pe care a vrut s\u0103 le aduc\u0103 a fost promovarea online, de care cofet\u0103ria nu avusese nevoie \u00een primii 40 de ani, c\u00e2nd clien\u021bii veneau \u00een mare parte datorit\u0103 recomand\u0103rilor.<i> \u201eNoi nu am avut nici m\u0103car un website vreodat\u0103 sau f\u0103cut vreun tip de marketing\u201d,<\/i> poveste\u0219te Robert Junior, care vede \u00een prezen\u021ba pe internet o oportunitate de a face produsele cunoscute \u0219i \u00een afara comunit\u0103\u021bilor care frecventeaz\u0103 deja cofet\u0103ria.<\/p>\n<p>Planurile sale merg \u00eens\u0103 mai departe de promovarea online, pentru c\u0103 \u00ee\u0219i dore\u0219te s\u0103 extind\u0103 afacerea \u00een alte ora\u0219e americane \u0219i chiar s\u0103 deschid\u0103 o cofet\u0103rie \u00een Rom\u00e2nia. \u201e<i>Eu zic c\u0103 avem poten\u021bial s\u0103 fim \u00een c\u00e2teva ora\u0219e mari din America 100% \u0219i eu \u00eemi doresc s\u0103 fim \u0219i \u00een Rom\u00e2nia<\/i>\u201d, spune t\u00e2n\u0103rul, \u00een timp ce tat\u0103l s\u0103u ia \u00een calcul ora\u0219e precum Chicago, Boston sau Philadelphia, dar \u0219i Bucure\u0219tiul, unde familia ar putea aduce, dup\u0103 mai bine de patru decenii, afacerea \u00eenceput\u0103 de John Ni\u021b\u0103 \u00een America.<\/p>\n<p><a class=\"related-inline svelte-78g0vl\" data-gtrack=\"{&quot;event&quot;:&quot;utm_click&quot;,&quot;data&quot;:{&quot;event_category&quot;:&quot;article_related&quot;}}\" href=\"https:\/\/adevarul.ro\/dezvoltare-personala\/sport-si-nutritie\/cum-sa-ti-mentii-creierul-tanar-ce-legatura-au-2569257.html\" title=\"Alt articol de interes pentru tine\"><span class=\"inline-title svelte-78g0vl\">Cum s\u0103-\u021bi men\u021bii creierul t\u00e2n\u0103r. Ce leg\u0103tur\u0103 au orele la care m\u0103n\u00e2nci cu s\u0103n\u0103tatea <\/span><\/a><\/p>\n<h2>Afacerile din Rom\u00e2nia \u0219i investi\u021bia de 150.000 de dolari pe care o regret\u0103<\/h2>\n<p>Robert Ni\u021b\u0103 a \u00eencercat s\u0103 dezvolte afaceri \u0219i \u00een Rom\u00e2nia, unde a revenit \u00een anii \u201990 \u0219i a deschis, printre altele, un restaurant \u00een incinta Federa\u021biei Rom\u00e2ne de Tenis, frecventat de sportivii care se antrenau acolo. A investit aproximativ 150.000 de dolari \u00een amenajarea \u0219i func\u021bionarea localului, \u00eens\u0103 a fost nevoit s\u0103 renun\u021be la afacere dup\u0103 ce contractul de \u00eenchiriere nu i-a mai fost prelungit, f\u0103r\u0103 s\u0103-\u0219i recupereze investi\u021bia.<\/p>\n<p>Ast\u0103zi, spune c\u0103 regret\u0103 nu doar banii pierdu\u021bi, ci \u0219i timpul pe care l-ar fi putut dedica dezvolt\u0103rii cofet\u0103riei din New York. Cu toate acestea, nu a renun\u021bat la ideea de a face din nou afaceri \u00een Rom\u00e2nia, \u021bar\u0103 de care se simte \u00een continuare legat. <i>\u201eE chemarea p\u0103m\u00e2ntului\u201d,<\/i> spune Robert Ni\u021b\u0103.<\/p>\n<h2>De ce s-a \u00eentors John Ni\u021b\u0103 \u00een Rom\u00e2nia\u00a0<\/h2>\n<p>Acum, la 84 de ani, John Ni\u021b\u0103 prive\u0219te cu mul\u021bumire la afacerea pe care a construit-o \u0219i pe care familia o duce mai departe, dar spune c\u0103, oric\u00e2t de bine i-a fost \u00een America, nu a uitat niciodat\u0103 locurile \u00een care a copil\u0103rit.<\/p>\n<p>El s-a n\u0103scut \u00een timpul celui de-Al Doilea R\u0103zboi Mondial \u0219i \u00ee\u0219i aminte\u0219te o copil\u0103rie marcat\u0103 de lipsuri, \u00een care m\u00e2ncarea \u0219i hainele erau greu de g\u0103sit, iar copiii umblau adesea descul\u021bi.<\/p>\n<p><i>\u201eCopil\u0103ria mea am f\u0103cut-o descul\u021b, c\u0103 a\u0219a era atunci. Eu m-am n\u0103scut \u00een timpul r\u0103zboiului, al Doilea R\u0103zboi. Nu erau alimente, nu era \u00eembr\u0103c\u0103minte, nu era nimic. \u0218i leg\u0103tura mea este de talp\u0103 de p\u0103m\u00e2nt, adic\u0103 cu p\u0103m\u00e2ntul \u0103sta de aici\u201d<\/i>, poveste\u0219te John Ni\u021b\u0103, care crede c\u0103 locul \u00een care ne na\u0219tem p\u0103streaz\u0103 o leg\u0103tur\u0103 aparte cu fiecare dintre noi<i>. \u201eDeci eu m\u0103 simt bine aici\u201d<\/i>, adaug\u0103 acesta.<\/p>\n<h2>\u201eNu a fost cofet\u0103ria mea, ci a comunit\u0103\u021bii\u201d<\/h2>\n<p>De-a lungul timpului, John Ni\u021b\u0103 a avut ocazia s\u0103-\u0219i v\u00e2nd\u0103 cofet\u0103ria, \u00eens\u0103 a preferat s\u0103 o p\u0103streze \u0219i s\u0103 o lase mai departe familiei, mai ales c\u0103 mul\u021bi dintre clien\u021bii s\u0103i \u00eel rugau s\u0103 nu \u00eenchid\u0103 locul \u00een care veneau de at\u00e2ta vreme. Pentru unii, cofet\u0103ria devenise o tradi\u021bie de familie, iar pentru al\u021bii, mai ales pentru rom\u00e2nii stabili\u021bi \u00een America, era unul dintre pu\u021binele locuri \u00een care puteau reg\u0103si gusturile de acas\u0103.<\/p>\n<p><i>\u201eNu a fost cofet\u0103ria mea, ci a comunit\u0103\u021bii\u201d,<\/i> spune acesta, explic\u00e2nd de ce nu a vrut s\u0103 renun\u021be la afacere, de\u0219i ar fi putut ob\u021bine bani buni din v\u00e2nzarea ei. Aceea\u0219i grij\u0103 fa\u021b\u0103 de clien\u021bi \u00eencearc\u0103 s\u0103 le-o transmit\u0103 \u0219i fiului \u0219i nepotului s\u0103u, pe care \u00eei sf\u0103tuie\u0219te s\u0103-i primeasc\u0103 pe oameni ca pe ni\u0219te musafiri \u0219i s\u0103 nu uite c\u0103 o afacere se construie\u0219te \u00een timp, prin munc\u0103, r\u0103bdare \u0219i respect fa\u021b\u0103 de cei care \u00eei trec pragul.<\/p>\n<p>La 84 de ani, acesta este convins c\u0103 nici v\u00e2rsta, nici \u00eenceputurile dificile nu ar trebui s\u0103-i \u00eempiedice pe cei care vor s\u0103 porneasc\u0103 o afacere. <i>\u201eNu exist\u0103 v\u00e2rst\u0103 ca s\u0103 \u00eencepi un business sau s\u0103 te ridici. Te po\u021bi ridica la orice v\u00e2rst\u0103 dac\u0103 \u00ee\u021bi dore\u0219ti asta\u201d,<\/i> spune cofetarul, care a \u00eenceput propria afacere la aproape 40 de ani, <a href=\"https:\/\/adevarul.ro\/dezvoltare-personala\/sport-si-nutritie\/cum-sa-ti-mentii-creierul-tanar-ce-legatura-au-2569257.html\">dup\u0103 ce l\u0103sase \u00een urm\u0103 o carier\u0103 \u00een Rom\u00e2nia.<\/a><\/p>\n<p><\/main><\/p>\n<footer class=\"svelte-x63bga\">\n<div class=\"footerShare svelte-x63bga\">\n<div class=\"_hydratable\" data-props=\"%7B%22showLive%22%3Atrue%7D\" data-context=\"%7B%22parentBlockColumnCount%22%3A%7B%22value%22%3A0%2C%22type%22%3A%22store%2Freadable%22%7D%2C%22parentBlockBackgroundColor%22%3A%7B%22type%22%3A%22store%2Freadable%22%7D%7D\" data-component=\"ShareButton\">\n<div class=\"shareButtons svelte-itwbrr\">\n<div class=\"liveSessions metaFont svelte-1maxmbf\"><span class=\"value svelte-1maxmbf\">1<\/span> live <\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><a class=\"whatsappChannel metaFont svelte-fbt7l7\" href=\"https:\/\/whatsapp.com\/channel\/0029VaD2OGk9mrGhd0APdy1O\" target=\"_blank\" rel=\"noopener noreferrer\" data-gtrack=\"{&quot;event&quot;:&quot;whatsapp_channel_follow_click&quot;,&quot;data&quot;:{}}\"><\/p>\n<div class=\"copy svelte-fbt7l7\"><strong class=\"svelte-fbt7l7\">Adev\u0103rul, direct pe WhatsApp<\/strong><\/p>\n<p class=\"svelte-fbt7l7\">Urm\u0103re\u0219te canalul nostru \u0219i r\u0103m\u00e2i la curent cu \u0219tirile.<\/p>\n<\/div>\n<p><span class=\"channelButton svelte-fbt7l7\"><span>Urm\u0103re\u0219te canalul<\/span><\/span><\/a><\/p>\n<div class=\"related-wrap related-footer svelte-78g0vl\"><span class=\"related-label svelte-78g0vl\">Cite\u0219te \u0219i<\/span><a class=\"related svelte-78g0vl\" data-gtrack=\"{&quot;event&quot;:&quot;utm_click&quot;,&quot;data&quot;:{&quot;event_category&quot;:&quot;article_related&quot;}}\" href=\"https:\/\/adevarul.ro\/blogurile-adevarul\/taxele-care-nu-mai-aduc-bani-e-timpul-ca-statul-2569419.html\" title=\"Alt articol de interes pentru tine\"><img decoding=\"async\" class=\"thumb svelte-78g0vl\" src=\"https:\/\/cdn.adh.reperio.news\/image-2\/2b2e47ab-579d-4eda-8496-6768c0b761ab\/index.jpeg?p=f%3Dwebp%26w%3D120%26h%3D80%26r%3Dcover%26a%3D0\" alt loading=\"lazy\" width=\"80\" height=\"54\"><span class=\"title svelte-78g0vl\">Taxele care nu mai aduc bani: e timpul ca statul s\u0103 apese fr\u00e2na la accize<\/span><\/a><\/div>\n<div class=\"tags svelte-1l3vwp1\"><span class=\"tags-label metaFont svelte-1l3vwp1\">Cite\u0219te mai multe despre<\/span><\/p>\n<div class=\"tags-list svelte-1l3vwp1\"><a href=\"https:\/\/adevarul.ro\/tag\/poveste%20de%20succes\" title=\"Ultimele \u0219tiri despre poveste de succes\" class=\"tag-pill svelte-1l3vwp1\">poveste de succes<\/a><a href=\"https:\/\/adevarul.ro\/tag\/robert%20nita\" title=\"Ultimele \u0219tiri despre robert nita\" class=\"tag-pill svelte-1l3vwp1\">robert nita<\/a><\/div>\n<\/div>\n<p><a class=\"moreFromCategory svelte-x63bga\" href=\"https:\/\/adevarul.ro\/stiri-interne\/societate\" title=\"Societate\">Mai multe din <strong class=\"svelte-x63bga\">Societate<\/strong> \u203a<\/a><\/footer>\n<\/article>\n<p>[analyse_source url=&#8221;https:\/\/adevarul.ro\/stiri-interne\/societate\/a-renuntat-la-o-cariera-de-succes-in-romania-si-a-2569565.html&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/cdn.adh.reperio.news\/image-b\/ba07dac3-1fad-4e2a-b0f5-75549d5be197\/index.jpeg?p=f%3Djpeg%26w%3D1200%26h%3D630%26r%3Dcover%26c%3D0%252C0.314%252C1%252C0.448&#8243;] Home \u0218tiri Interne Societate A renun\u021bat la o carier\u0103 de succes \u00een Rom\u00e2nia \u0219i a luat-o de la zero \u00een America. Povestea cofetarului care a cucerit New Yorkul John Ni\u021b\u0103 a l\u0103sat \u00een urm\u0103 o carier\u0103 de succes \u00een Rom\u00e2nia comunist\u0103 \u0219i a emigrat \u00een Statele Unite, unde a cump\u0103rat o cofet\u0103rie [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[],"class_list":["post-2245824","post","type-post","status-publish","format-standard","hentry","category-romania"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2245824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2245824"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2245824\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2245824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2245824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2245824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}