{"id":2243975,"date":"2026-11-08T00:48:22","date_gmt":"2026-11-07T21:48:22","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2243975"},"modified":"2026-11-08T00:48:22","modified_gmt":"2026-11-07T21:48:22","slug":"fall-in-love-with-niseko-japan-trailer-for-i-love-niseko-by-uchi-global-launches","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2243975","title":{"rendered":"Fall in Love with Niseko, Japan: Trailer for \u201cI Love Niseko\u201d by Uchi Global Launches"},"content":{"rendered":"<div class=\"entry-content\">\n<p><span class=\"embed-youtube\" style=\"text-align:center;display: block\"><\/span><\/p>\n<p>\u00a0<\/p>\n<p><strong>Niseko, Japan, is famous for its deep powder snow, but a new eight-part video series aims to show there is so much more to the Hokkaido ski destination than what happens on the mountain. <\/strong>Real estate company <a href=\"https:\/\/uchijapan.com\/\">Uchi Global<\/a> has released the trailer for <em>I Love Niseko<\/em>, a series exploring the people, food, restaurants, onsen and everyday life that make the resort town special. The <a href=\"https:\/\/uchijapan.com\/news\/i-love-niseko-by-uchi\">project<\/a> is described as a personal love letter to Niseko, told through the people who live there.<\/p>\n<p><strong>The trailer, titled <em>Dear Niseko<\/em>, introduces Singaporean influencer Anna En and Uchi founder Chris Pickering as two strangers exploring the area together.<\/strong> They visit local homes and restaurants, meet residents and experience the town beyond its ski slopes. There is skiing along the way, although, as Uchi readily admits, not all that much of it.<\/p>\n<p><strong>The first episode of the eight-part series is scheduled for release on Friday, November 13, with a new instalment arriving every Friday through the end of the year.<\/strong> The eight episodes will run for approximately three to five minutes each, bringing the complete series to around 30 to 40 minutes.<\/p>\n<ul>\n<li><strong>Related: <\/strong><em><a href=\"https:\/\/snowbrains.com\/snowbrains-forecast-niseko-leads-japan-with-25-40-cm-as-cold-snow-continues\/\"><strong>SnowBrains Forecast: Niseko Leads Japan with 25-40cm as Cold &amp; Snow Continues<\/strong><\/a><\/em><\/li>\n<\/ul>\n<p><strong>The idea began as a project to showcase Niseko real estate in a different way.<\/strong> Pickering, who has lived in the area for around 14 years, said the team quickly realized that a conventional property video with a walk through was not what they wanted to make. While Pickering admits walk-through videos can be useful, he felt that he wanted to show so much more than just the property-side of things but what made living in Niseko special.<\/p>\n<p><strong>Uchi operates a real estate portal focused on lifestyle properties and ski destinations in Japan.<\/strong> But Pickering sees the platform as something more than a place to list houses and apartments. The stories of the resorts and the people who make them what they are are just as important. \u201cWe very quickly realized that that was not what we enjoy doing, and so it became something quite different,\u201d Pickering explained in an interview with <em>SnowBrains<\/em>.<\/p>\n<p><strong>He said conventional property videos often follow a familiar formula, walking viewers through rooms and listing features.<\/strong> The team wanted to take a more entertaining approach, using humor and the lifestyle surrounding a property to tell a broader story. That thinking eventually became <em>I Love Niseko<\/em>. Rather than focusing on individual properties, the series uses the setting to explore the character of the destination. \u201cIt\u2019s not just about, here\u2019s a property, five bedrooms, three bathrooms, whatever, go and buy it,\u201d Pickering said. \u201cI think people enjoy hearing a bit about the resort, the stories, the people that make up the place.\u201d<\/p>\n<figure id=\"attachment_437174\" aria-describedby=\"caption-attachment-437174\" style=\"width: 320px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-437174 lazyload\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAUAAAAC0AQMAAADfKmdSAAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAB5JREFUWMPtwTEBAAAAwqD1T20ND6AAAAAAAAAAfg0c1AABFzOZzQAAAABJRU5ErkJggg==\" alt width=\"320\" height=\"180\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/11\/IMG_5154.jpeg?resize=320%2C180&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/11\/IMG_5154.jpeg?w=320&amp;ssl=1 320w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/11\/IMG_5154.jpeg?resize=300%2C169&amp;ssl=1 300w\" data-max-width=\"320\" data-sizes=\"auto\" data-eio-rwidth=\"320\" data-eio-rheight=\"180\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-437174\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/11\/IMG_5154.jpeg?resize=320%2C180&amp;ssl=1\" alt width=\"320\" height=\"180\" data-eio=\"l\"><figcaption id=\"caption-attachment-437174\" class=\"wp-caption-text\">Dear Niseko \u2014 trailer for the the 8 part series launched this week. | Image: Uchi Global<\/figcaption><\/figure>\n<div class=\"code-block code-block-1\" style=\"margin: 8px auto;text-align: center;display: block;clear: both\">\n<!-- GAM 71161633\/SNWBR_snowbrains\/article_hrec_1 --><\/p>\n<div data-fuse=\"article_hrec_1\"><\/div>\n<\/div>\n<p><strong>For Pickering, the appeal of Niseko has always extended beyond its snow.<\/strong> Having spent more than a decade living in the area, he points to its community and the people who make the resort what it is. He also recognizes that living in a small mountain town can sometimes mean becoming a little too familiar with the surroundings. Seeing the place through the eyes of visiting friends and family, however, can bring back some of the excitement. That sense of rediscovery is part of what the series hopes to capture. Viewers will see the destination through its food, hospitality, local personalities, and traditions, as well as the scenery that draws international visitors each winter.<\/p>\n<div class=\"code-block code-block-15\" style=\"margin: 8px auto;text-align: center;display: block;clear: both\">\n<\/div>\n<p><strong>Pickering said the team filmed the series during the previous winter, beginning in December 2025.<\/strong> The result is intended as a light-hearted introduction to Niseko rather than a conventional ski film or a polished tourism advertisement. The series also reflects a wider idea about ski destinations. A place first visited on holiday can become much more than a winter escape. For some, it becomes a community, a home or a central part of their lives.<\/p>\n<p><strong>With <em>I Love Niseko<\/em>, Uchi hopes to bring that feeling to the screen, whether viewers already know the resort or are discovering it for the first time.<\/strong><\/p>\n<p><strong>Having skied Niseko myself, I found the trailer brought back the feeling of being there, along with a strong urge to return.<\/strong> I doubt I will be alone in that reaction. I have yet to meet anyone who has visited Japan and not been captivated by the country, its culture, its beauty and its people.<\/p>\n<p><strong>For those contemplating their first trip, the series hopefully captures some of what makes skiing in Japan so special.<\/strong> The powder is incredible, of course, but it is only part of the experience. The people, food, culture and atmosphere are what make a ski trip to Japan such a memorable experience.<\/p>\n<p><strong>Watch the trailer now on <a href=\"https:\/\/www.youtube.com\/@uchiglobal\">Uchi\u2019s YouTube channel<\/a>.<\/strong><\/p>\n<figure id=\"attachment_233402\" aria-describedby=\"caption-attachment-233402\" style=\"width: 1920px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-233402 lazyload\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAoAAAAHqAQMAAACuhG3BAAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAD1JREFUeNrtwQENAAAAwqD3T20PBxQAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAJ8GmwoAAZhlFawAAAAASUVORK5CYII=\" alt=\"Mt Yotei\" width=\"640\" height=\"490\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2022\/08\/69268E92-F473-40B3-B390-ABDB3B2382E4-min-scaled-e1710171838753.jpeg?resize=640%2C490&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2022\/08\/69268E92-F473-40B3-B390-ABDB3B2382E4-min-scaled-e1710171838753.jpeg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2022\/08\/69268E92-F473-40B3-B390-ABDB3B2382E4-min-scaled-e1710171838753.jpeg?resize=300%2C229&amp;ssl=1 300w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2022\/08\/69268E92-F473-40B3-B390-ABDB3B2382E4-min-scaled-e1710171838753.jpeg?resize=1200%2C918&amp;ssl=1 1200w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2022\/08\/69268E92-F473-40B3-B390-ABDB3B2382E4-min-scaled-e1710171838753.jpeg?resize=768%2C587&amp;ssl=1 768w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2022\/08\/69268E92-F473-40B3-B390-ABDB3B2382E4-min-scaled-e1710171838753.jpeg?resize=1536%2C1175&amp;ssl=1 1536w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2022\/08\/69268E92-F473-40B3-B390-ABDB3B2382E4-min-scaled-e1710171838753.jpeg?resize=2048%2C1566&amp;ssl=1 2048w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2022\/08\/69268E92-F473-40B3-B390-ABDB3B2382E4-min-scaled-e1710171838753.jpeg?resize=600%2C459&amp;ssl=1 600w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2022\/08\/69268E92-F473-40B3-B390-ABDB3B2382E4-min-scaled-e1710171838753.jpeg?w=1280&amp;ssl=1 1280w\" data-max-width=\"640\" data-sizes=\"auto\" data-eio-rwidth=\"640\" data-eio-rheight=\"490\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-233402\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2022\/08\/69268E92-F473-40B3-B390-ABDB3B2382E4-min-scaled-e1710171838753.jpeg?resize=640%2C490&amp;ssl=1\" alt=\"Mt Yotei\" width=\"640\" height=\"490\" data-eio=\"l\"><figcaption id=\"caption-attachment-233402\" class=\"wp-caption-text\">Looking towards Mount Yotei from Niseko. | Image: Julia Schneemann<\/figcaption><\/figure>\n<p><!-- CONTENT END 1 -->\n\t\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 Niseko, Japan, is famous for its deep powder snow, but a new eight-part video series aims to show there is so much more to the Hokkaido ski destination than what happens on the mountain. Real estate company Uchi Global has released the trailer for I Love Niseko, a series exploring the people, food, restaurants, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,267],"class_list":["post-2243975","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-snowbrains-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2243975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2243975"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2243975\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2243975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2243975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2243975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}