{"id":2242808,"date":"2026-11-06T12:10:08","date_gmt":"2026-11-06T09:10:08","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2242808"},"modified":"2026-11-06T12:10:08","modified_gmt":"2026-11-06T09:10:08","slug":"how-greece-aims-to-become-a-year-round-destination-as-it-looks-beyond-its-beaches-and-islands","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2242808","title":{"rendered":"How Greece aims to become a year-round destination as it looks beyond its beaches and islands"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images.euronews.com\/articles\/stories\/09\/98\/15\/84\/1200x675_cmsv2_19b13dbc-4ace-5b24-92bf-3ced6f8db443-9981584.jpg&#8221;]<\/p>\n<article id=\"abe-2939821-pos1-c-latest-stories\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 the-media-object--has-video\" data-nid=\"2939821\" data-cid=\"9982486\" data-part-label=\"Partner content\">\n<figure id=\"abe-2939821-label-pos1-c-latest-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/98\/24\/86\/189x106_cmsv2_9b27423b-fbf3-5902-8b27-18166b2479f2-9982486.jpg\" loading=\"lazy\" alt=\"Alicante in Spain&apos;s Region of Valencia\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Destinations<\/p>\n<div class=\"the-media-object__title  \">\n<p>    From gastronomy to sports: What to discover in the Region of Valencia\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2939511-pos2-c-latest-stories\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 the-media-object--has-video\" data-nid=\"2939511\" data-cid=\"9981164\" data-part-label=\"Partner content\">\n<figure id=\"abe-2939511-label-pos2-c-latest-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/98\/11\/64\/189x106_cmsv2_2bf636fd-1a21-552b-98cd-7308bc1086f4-9981164.jpg\" loading=\"lazy\" alt=\"Danjugan Island, Negros Occidental in the Philippines\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Destinations<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Discover hidden gems, slow food and festivals in the Philippines\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2939599-pos3-c-latest-stories\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 the-media-object--has-video\" data-nid=\"2939599\" data-cid=\"9981552\" data-part-label=\"Partner content\">\n<figure id=\"abe-2939599-label-pos3-c-latest-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/98\/15\/52\/189x106_cmsv2_8ba681bf-54c2-500a-9527-e35f366cf98f-9981552.jpg\" loading=\"lazy\" alt=\"The Seven Sisters white cliffs were featured in Harry Potter &amp; the Goblet of Fire, Mr Holmes and Anatomy of a Scandal\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Destinations<\/p>\n<div class=\"the-media-object__title  \">\n<p>    How set-jetting is helping distribute tourists across Great Britain\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2939967-pos4-c-latest-stories\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1\" data-nid=\"2939967\" data-cid=\"9983389\" data-part-label=\"Partner content\">\n<figure id=\"abe-2939967-label-pos4-c-latest-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/98\/33\/89\/189x106_cmsv2_609b0b86-c868-5e73-bcbe-68360d764cd5-9983389.jpg\" loading=\"lazy\" alt=\"A flyer is displayed at a Pennsylvania Department of Health measles vaccination clinic located in Lancaster County in Peach Bottom, Pa., Tuesday, Oct. 20, 2026.\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Health news<\/p>\n<div class=\"the-media-object__title  \">\n<p>    US measles cases exceed 5,000, hitting a 35-year high in 2026\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article class=\"helper-site-row o-article-newsy\">\n<div class=\"helper-site-container o-article-newsy__container\">\n<div class=\"o-article-newsy__main\">\n<header class=\"h-grid o-article-newsy__main__header\">\n<nav aria-label=\"Breadcrumbs\" class=\"c-article-breadcrumbs\">\n<div id=\"adb-article-breadcrumb\" class=\"c-article-breadcrumbs__list\">\n<p>                          Travel<\/p>\n<p>                          Destinations<\/p><\/div>\n<\/nav>\n<h1 class=\"c-article-redesign-title\">\n                            How Greece aims to become a year-round destination as it looks beyond its beaches and islands<\/h1>\n<div class=\"c-article-image-video u-position-relative \">\n<div class=\"js-superdiv u-aspect-ratio-16x9 u-position-relative \" data-controller=\"video-player\" data-sponsored=\"Partner content\">\n<div class=\"js-playercontrols u-height-full u-position-absolute u-width-full is-autoplaying\" data-translations=\"{&quot;error&quot;:&quot;This video could not be played.&quot;,&quot;geoblocked&quot;:&quot;Sorry, this content is not available in your country&quot;,&quot;slow&quot;:&quot;This is taking longer than usual&quot;}\">\n<div class=\"js-loadtrigger js-loadtrigger__button c-loadtrigger__button\" role=\"status\"><span class=\"js-loadtrigger__label c-loadtrigger__label u-visually-hidden\">Loading the video<\/span><\/div>\n<\/div>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"js-poster-img c-article-media__img\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/98\/15\/84\/1536x864_cmsv2_19b13dbc-4ace-5b24-92bf-3ced6f8db443-9981584.jpg\" width=\"1536\" height=\"864\" loading=\"eager\" alt=\"Not just beaches - Greece is hoping to attract visitors to its mountains and other delights on offer \"><\/div>\n<div class=\"c-article-caption u-position-absolute\"><i id=\"article-caption-content\" class=\"c-article-caption__content\"><span class=\"c-article-caption__text\"><br \/>\n              Not just beaches &#8211; Greece is hoping to attract visitors to its mountains and other delights on offer<br \/>\n                    <span class=\"u-color-white\">&#8211;\u00a0<\/span><span class=\"c-article-caption__copyright\">Copyright\u00a0<\/span><span class=\"c-article-caption__credit\">Pavle \u0110uraki\u0107\/Unsplash<\/span><\/span><\/i><\/div>\n<div class=\"c-article-image-copyright c-article-image-copyright--novideo\">\n      Copyright\u00a0Pavle \u0110uraki\u0107\/Unsplash\n  <\/div>\n<\/div>\n<\/header>\n<div class=\"h-grid o-article-newsy__main__body u-article-content\">\n<div class=\"o-article-newsy__contributors-publication-date\">\n<div class=\"c-article-contributors\">\n  By&amp;nbspSaskia O&#8217;Donoghue\n<\/div>\n<div class=\"c-article-publication-date\" data-timestamp=\"1793967008\">\n         Published on<br \/>\n            <time datetime=\"2026-11-06T13:10:08+01:00\">6 November 2026 &#8211; 13:10 GMT+1<\/time><\/div>\n<\/div>\n<div class=\"c-article-share-comment u-align-items-center u-display-flex\"><span class=\"c-article-share-comment__links u-align-items-center u-display-flex u-justify-content-center js-c-article-share-comment-share\"><span class=\"c-article-share-comment__label\">Share<\/span><\/span><span class=\"c-article-share-comment__label\">Comments<\/span><span class=\"c-article-share-comment__label c-article-share-comment__label--always\">Add Euronews on Google<\/span><\/div>\n<div class=\"c-article-share-comment-popup-overlay js-c-article-share-comment-popup-overlay u-display-none\">\n<div id=\"js-c-article-share-comment-popup\" class=\"c-article-share-comment-popup 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src=\"https:\/\/www.euronews.com\/images\/vector\/social-icons\/article-redesign-whatsapp.svg\" width=\"24\" height=\"24\" alt=\"whatsapp\" loading=\"lazy\"><span>Whatsapp<\/span><\/span><img decoding=\"async\" src=\"https:\/\/www.euronews.com\/images\/vector\/social-icons\/article-redesign-whatsapp.svg\" width=\"48\" height=\"48\" alt=\"whatsapp\" class=\"u-show-for-desktop\" loading=\"lazy\"><\/div>\n<div class=\"c-article-share-comment-popup__content__embed_container u-display-none\"><span class=\"c-article-share-comment-popup__content__embed__tooltip\"><br \/>\n                            Copy\/paste the article video embed link below:<br \/>\n                        <\/span><span class=\"c-article-share-comment-popup__content__embed u-display-flex\"><img decoding=\"async\" src=\"https:\/\/www.euronews.com\/images\/vector\/icon-copy-to-clipboard.svg\" width=\"16\" height=\"16\" alt=\"Copy to clipboard\" class=\"u-cursor-pointer js-c-article-share-comment-copy\" loading=\"lazy\"><span class=\"c-article-share-comment-popup__content__embed--success-copied u-display-none js-c-article-share-comment-video-embed-success-link-copied\"><br \/>\n                                Copied<br \/>\n                            <\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 class=\"c-article-summary\">\n        From mountain escapes and wine trails to wellness retreats and city breaks, the country is hoping to draw visitors beyond the traditional summer season, Greece\u2019s tourism minister tells Euronews Travel.<br \/>\n    <\/h2>\n<div class=\"c-article-content c-article-content--travel js-article-content\">\n<p>Greece may be known primarily as a summer destination, with no end of islands to explore in the warmer months, but the country\u2019s tourism minister wants to change that. <\/p>\n<div>\n<div class=\"c-ad u-show-for-mobile-only\">\n<div class=\"c-ad__placeholder\"><img decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/www.euronews.com\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt loading=\"lazy\"><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<div class=\"c-ad u-show-for-desktop\">\n<div class=\"c-ad__placeholder\"><img decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/www.euronews.com\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt loading=\"lazy\"><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<p>Speaking to Euronews Travel at World Travel Market in London, Olga Kefalogianni says the country is now focused on year-round tourism. <\/p>\n<p>She hopes it will \u201cbenefit local communities\u201d and will \u201cgive the opportunity for travellers to get to know Greece a little bit more\u201d.<\/p>\n<p>Kefalogianni urged visitors to \u201cexperience the authenticity\u201d that Greece has to offer in the mainland, in the \u201cmountainous areas and some lesser-known islands, too\u201d.<\/p>\n<p>Her words come as Greece looks set to continue its run of record years for tourism in 2026. For Kefalogianni, however, success in tourism isn\u2019t just down to the number of arrivals or revenue but the \u201cvalue that it creates for the local economies\u201d. <\/p>\n<p>Going forward, she explained, the tourist board is focusing more than ever on agrotourism, wellness and spa offerings across the country, as well as gastronomic and wine tourism. <\/p>\n<p>It is also hoping to attract travellers to Greece\u2019s many mountain ranges, including iconic Mount Olympus and Mount Smolikas, the second-highest peak in the country. <\/p>\n<p>\u201cGreece is associated with its beautiful islands, the beaches that are really amazing with the crystal waters, but it\u2019s also a very mountainous country\u2026 here, in the mountainous areas, you&#8217;re being welcomed by the locals who really are very hospitable and warm,\u201d she said.<\/p>\n<p>\u201cThe target for us is of course to have year-round tourism, not just seasonal activity.\u201d<\/p>\n<div class=\"widget widget--type-image widget--size-fullwidth widget--animation-fade-in widget--align-center\" data-ratio=\"0.75\">\n<div class=\"widget__wrapper\">\n<div class=\"widget__ratio widget__ratio--auto\">\n<div class=\"widget__contents\">\n<figure class=\"widget__figure\"><img decoding=\"async\" class=\"widgetImage__image\" loading=\"lazy\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/98\/15\/84\/808x608_cmsv2_d18ad9e4-8a31-5d07-85c8-5a29c0ecf2e2-9981584.jpg\" alt=\"Many of Greece\u2019s countless vineyards can be explored in the shoulder seasons too\"><figcaption class=\"widget__caption\"><span class=\"widget__captionWrap\"><span class=\"widget__captionText\">Many of Greece\u2019s countless vineyards can be explored in the shoulder seasons too<\/span><span class=\"widget__captionCredit\">Elpis Vardaka\/Unsplash<\/span><\/span><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>For 2027, Greek wine tourism is set to be big business. There are hundreds of wineries up and down the country, many of which are open to the public. <\/p>\n<p>The tourist board has launched a wine tourism-focused microsite \u2013 winetourismgreece.com \u2013 which helps visitors explore the best wine on offer in the region they\u2019re exploring. <\/p>\n<p>It has also relaunched VisitGreece.gr, which uses AI to offer customised itineraries for those unsure how to plan their own. <\/p>\n<p>If you don\u2019t know where to start when visiting Greece out of season, Kefalogianni suggests heading to the capital, Athens. <\/p>\n<p>The city, she said, \u201cgives travellers a year-round experience\u201d. It\u2019s particularly popular amongst the younger generations who see Athens \u201cnot just for its cultural offering\u201d but also as a \u201cvibrant, very cosmopolitan and very modern city, with all sorts of events from concerts to sports\u201d. <\/p>\n<p>If you\u2019ve exhausted all Athens has to offer, Kefalogianni suggests visiting Thessaloniki, the country\u2019s second-largest city, or, if in doubt, go online and see what Greece can provide as a year-round destination away from beachfront tavernas and the warm weather of the summer season.<\/p>\n<\/div>\n<p>                                  Go to accessibility shortcuts<\/p>\n<div class=\"c-article-share-comment u-align-items-center u-display-flex\"><span class=\"c-article-share-comment__links u-align-items-center u-display-flex u-justify-content-center js-c-article-share-comment-share\"><span class=\"c-article-share-comment__label\">Share<\/span><\/span><span class=\"c-article-share-comment__label\">Comments<\/span><span class=\"c-article-share-comment__label c-article-share-comment__label--always\">Add Euronews on Google<\/span><\/div>\n<div id=\"adb-article-you-might-also-like\" class=\"perf-cv-auto c-article-you-might-also-like\">\n<h2 class=\"c-article-you-might-also-like__title\">\n        Read more<br \/>\n      <\/h2>\n<div class=\"c-article-you-might-also-like__container\">\n<article id=\"abe-2935168-pos0-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1\" data-nid=\"2935168\" data-cid=\"9959980\" data-part-label=\"Partner content\">\n<figure id=\"abe-2935168-label-pos0-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/95\/99\/45\/480x270_cmsv2_6a4b8fbb-a184-59ae-889e-01540d3e8222-9959945.jpg\" loading=\"lazy\" alt=\"File photo\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Travel News<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    Greece tourism: August arrivals up 2.6%, foreign visitors lead growth<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2932277-pos1-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1\" data-nid=\"2932277\" data-cid=\"9945737\" data-part-label=\"Partner content\">\n<figure id=\"abe-2932277-label-pos1-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/94\/57\/37\/480x270_cmsv2_8976c28c-d4e0-570e-8ef5-da5041d0760a-9945737.jpg\" loading=\"lazy\" alt=\"Greece, Italy and France are among the top 10 most popular honeymoon destinations for 2027 \" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Destinations<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    Revealed: The most popular luxury honeymoon destinations for 2027<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2927685-pos2-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1\" data-nid=\"2927685\" data-cid=\"9923016\" data-part-label=\"Partner content\">\n<figure id=\"abe-2927685-label-pos2-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/92\/29\/34\/480x270_cmsv2_0e415239-475c-5d30-b434-dad2a818816b-9922934.jpg\" loading=\"lazy\" alt=\"File photo\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Travel News<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    Foreign visitors drive gains in Greek tourism in July<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<div class=\"perf-cv-auto\">\n<ul id=\"adb-article-tags\" class=\"c-tags-list\">\n<li class=\"c-tags-list__item\">\n<section class=\"tc-cta\" data-twig-component=\"Cta-default\">\n  travel update<br \/>\n<\/section>\n<\/li>\n<li class=\"c-tags-list__item\">\n<section class=\"tc-cta\" data-twig-component=\"Cta-default\">\n  Tourism<br \/>\n<\/section>\n<\/li>\n<li class=\"c-tags-list__item\">\n<section class=\"tc-cta\" data-twig-component=\"Cta-default\">\n  Travel tips<br \/>\n<\/section>\n<\/li>\n<li class=\"c-tags-list__item\">\n<section class=\"tc-cta\" data-twig-component=\"Cta-default\">\n  Travel<br \/>\n<\/section>\n<\/li>\n<li class=\"c-tags-list__item\">\n<section class=\"tc-cta\" data-twig-component=\"Cta-default\">\n  World Travel Market<br \/>\n<\/section>\n<\/li>\n<li class=\"c-tags-list__item\">\n<section class=\"tc-cta\" data-twig-component=\"Cta-default\">\n  Greece<br \/>\n<\/section>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"tp-vuukle\">\n<div class=\"c-vuukle-skeleton\" aria-hidden=\"true\">\n<div class=\"c-vuukle-skeleton__header\"><span class=\"c-vuukle-skeleton__title\">Comments<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<aside class=\"o-article-newsy__aside\">\n<div class=\"c-ad-wrapper o-article-newsy__aside__content-1\" data-ad-name=\"adzone-halfpage\">\n<div class=\"c-ad c-ad-halfpage u-show-for-desktop\">\n<div class=\"c-ad__placeholder\"><img loading=\"lazy\" decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/www.euronews.com\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<div class=\"c-ad u-show-for-mobile-only\">\n<div class=\"c-ad__placeholder\"><img loading=\"lazy\" decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/www.euronews.com\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<div id=\"adb-article-top-stories\" class=\"perf-cv-auto c-top-stories\">\n<h2 class=\"c-top-stories__title\">Top stories<\/h2>\n<div class=\"c-top-stories__item\">\n<article id=\"abe-2939546-pos2-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 the-media-object--has-video the-media-object--no-label\" data-nid=\"2939546\" data-cid=\"9981273\" data-part-label=\"Partner content\">\n<figure id=\"abe-2939546-label-pos2-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/98\/12\/73\/320x180_cmsv2_b44a4512-134c-5cca-a899-abcd599850a6-9981273.jpg\" loading=\"lazy\" alt=\"Scotland is known for its natural landscapes, relaxing atmosphere and welcoming locals \" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Stay longer, slow down and experience Scotland\u2019s authentic hospitality<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<\/div>\n<div class=\"c-top-stories__item\">\n<article id=\"abe-2939548-pos3-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 the-media-object--has-video the-media-object--no-label\" data-nid=\"2939548\" data-cid=\"9981275\" data-part-label=\"Partner content\">\n<figure id=\"abe-2939548-label-pos3-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/98\/12\/75\/320x180_cmsv2_0a90b35d-75df-5d67-b1dc-d714bffaeb5d-9981275.jpg\" loading=\"lazy\" alt=\"Wales has stunning landscapes and a rich history \" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Wales gears up for a busy year with cycling and outdoor adventures<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<\/div>\n<div class=\"c-top-stories__item\">\n<article id=\"abe-2939509-pos4-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 the-media-object--has-video the-media-object--no-label\" data-nid=\"2939509\" data-cid=\"9981090\" data-part-label=\"Partner content\">\n<figure id=\"abe-2939509-label-pos4-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/98\/10\/90\/320x180_cmsv2_2eb934e5-be9b-5159-a75b-42ba210a4702-9981090.jpg\" loading=\"lazy\" alt=\"Macao&apos;s pastel coloured buildings create a Mediterranean atmosphere\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    From street eats to Michelin stars: Why foodies should visit Macao<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<\/div>\n<div class=\"c-top-stories__item\">\n<article id=\"abe-2939550-pos5-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 the-media-object--no-label\" data-nid=\"2939550\" data-cid=\"9981277\" data-part-label=\"Partner content\">\n<figure id=\"abe-2939550-label-pos5-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/98\/12\/77\/320x180_cmsv2_ad1b2df9-ccba-5819-9d7f-f3732d63f78e-9981277.jpg\" loading=\"lazy\" alt=\"Kerala is inviting travellers to discover its ayurvedic-led wellness offering\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Kerala beyond the backwaters: Why you should visit in 2027<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<\/div>\n<div class=\"c-top-stories__item\">\n<article id=\"abe-2938590-pos6-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 the-media-object--no-label\" data-nid=\"2938590\" data-cid=\"9976379\" data-part-label=\"Partner content\">\n<figure id=\"abe-2938590-label-pos6-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/97\/63\/79\/320x180_cmsv2_620dd939-4701-5d0f-93e7-98d38ce808b2-9976379.jpg\" loading=\"lazy\" alt=\"Zermatt in Switzerland \" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    10 of the best winter travel destinations to visit in Europe<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<div class=\"perf-cv-auto c-ad-wrapper o-article-newsy__aside__content-2\" data-ad-name=\"adzone-halfpage\">\n<div class=\"c-ad c-ad-halfpage u-show-for-desktop\">\n<div class=\"c-ad__placeholder\"><img loading=\"lazy\" decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/www.euronews.com\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<div class=\"c-ad u-show-for-mobile-only\">\n<div class=\"c-ad__placeholder\"><img loading=\"lazy\" decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/www.euronews.com\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"perf-cv-auto c-most-viewed\">\n<h2 class=\"c-most-viewed__title qa-section-title\">Most read<\/h2>\n<div class=\"c-most-viewed__list\">\n<div class=\"c-most-viewed__item\"><span class=\"c-most-viewed__item__number\">1<\/span><\/p>\n<article id=\"abe-2938650-pos1-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 the-media-object--has-video the-media-object--has-related the-media-object--no-label\" data-nid=\"2938650\" data-cid=\"9976681\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Nine European cities ranked among the world&#8217;s safest for travellers<br \/>\n  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the-media-object--no-label\" data-nid=\"2939550\" data-cid=\"9981277\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Kerala beyond the backwaters: Why you should visit in 2027<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"perf-cv-auto c-ad-wrapper o-article-newsy__aside__content-3\" data-ad-name=\"adzone-halfpage\">\n<div class=\"c-ad c-ad-halfpage u-show-for-desktop\">\n<div class=\"c-ad__placeholder\"><img loading=\"lazy\" decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/www.euronews.com\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<div class=\"c-ad u-show-for-mobile-only\">\n<div class=\"c-ad__placeholder\"><img loading=\"lazy\" decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/www.euronews.com\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<\/div>\n<\/article>\n<article id=\"abe-2935168-pos0-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1\" data-nid=\"2935168\" data-cid=\"9959980\" data-part-label=\"Partner content\">\n<figure id=\"abe-2935168-label-pos0-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/95\/99\/45\/480x270_cmsv2_6a4b8fbb-a184-59ae-889e-01540d3e8222-9959945.jpg\" loading=\"lazy\" alt=\"File photo\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Travel News<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    Greece tourism: August arrivals up 2.6%, foreign visitors lead growth<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2932277-pos1-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1\" data-nid=\"2932277\" data-cid=\"9945737\" data-part-label=\"Partner content\">\n<figure id=\"abe-2932277-label-pos1-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/94\/57\/37\/480x270_cmsv2_8976c28c-d4e0-570e-8ef5-da5041d0760a-9945737.jpg\" loading=\"lazy\" alt=\"Greece, Italy and France are among the top 10 most popular honeymoon destinations for 2027 \" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Destinations<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    Revealed: The most popular luxury honeymoon destinations for 2027<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2927685-pos2-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1\" data-nid=\"2927685\" data-cid=\"9923016\" data-part-label=\"Partner content\">\n<figure id=\"abe-2927685-label-pos2-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/92\/29\/34\/480x270_cmsv2_0e415239-475c-5d30-b434-dad2a818816b-9922934.jpg\" loading=\"lazy\" alt=\"File photo\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Travel News<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    Foreign visitors drive gains in Greek tourism in July<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2939546-pos2-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 the-media-object--has-video the-media-object--no-label\" data-nid=\"2939546\" data-cid=\"9981273\" data-part-label=\"Partner content\">\n<figure id=\"abe-2939546-label-pos2-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/98\/12\/73\/320x180_cmsv2_b44a4512-134c-5cca-a899-abcd599850a6-9981273.jpg\" loading=\"lazy\" alt=\"Scotland is known for its natural landscapes, relaxing atmosphere and welcoming locals \" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Stay longer, slow down and experience Scotland\u2019s authentic hospitality<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2939548-pos3-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 the-media-object--has-video the-media-object--no-label\" data-nid=\"2939548\" data-cid=\"9981275\" data-part-label=\"Partner content\">\n<figure id=\"abe-2939548-label-pos3-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/98\/12\/75\/320x180_cmsv2_0a90b35d-75df-5d67-b1dc-d714bffaeb5d-9981275.jpg\" loading=\"lazy\" alt=\"Wales has stunning landscapes and a rich history \" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Wales gears up for a busy year with cycling and outdoor adventures<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2939509-pos4-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 the-media-object--has-video the-media-object--no-label\" data-nid=\"2939509\" data-cid=\"9981090\" data-part-label=\"Partner content\">\n<figure id=\"abe-2939509-label-pos4-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/98\/10\/90\/320x180_cmsv2_2eb934e5-be9b-5159-a75b-42ba210a4702-9981090.jpg\" loading=\"lazy\" alt=\"Macao&apos;s pastel coloured buildings create a Mediterranean atmosphere\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    From street eats to Michelin stars: Why foodies should visit Macao<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2939550-pos5-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 the-media-object--no-label\" data-nid=\"2939550\" data-cid=\"9981277\" data-part-label=\"Partner content\">\n<figure id=\"abe-2939550-label-pos5-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/98\/12\/77\/320x180_cmsv2_ad1b2df9-ccba-5819-9d7f-f3732d63f78e-9981277.jpg\" loading=\"lazy\" alt=\"Kerala is inviting travellers to discover its ayurvedic-led wellness offering\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Kerala beyond the backwaters: Why you should visit in 2027<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2938590-pos6-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 the-media-object--no-label\" data-nid=\"2938590\" data-cid=\"9976379\" data-part-label=\"Partner content\">\n<figure id=\"abe-2938590-label-pos6-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/97\/63\/79\/320x180_cmsv2_620dd939-4701-5d0f-93e7-98d38ce808b2-9976379.jpg\" loading=\"lazy\" alt=\"Zermatt in Switzerland \" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    10 of the best winter travel destinations to visit in Europe<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2938650-pos1-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 the-media-object--has-video the-media-object--has-related the-media-object--no-label\" data-nid=\"2938650\" data-cid=\"9976681\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Nine European cities ranked among the world&#8217;s safest for travellers<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2938602-pos2-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2938602\" data-cid=\"9976416\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    These are the best and worst European cities for solo travellers<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2938048-pos3-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 the-media-object--has-video the-media-object--no-label\" data-nid=\"2938048\" data-cid=\"9974037\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Grand Voyager | Exploring Copenhagen<br \/>\n  <\/h3>\n<div class=\"the-media-object__quote\">In partnership with <strong>Media City<\/strong><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2939842-pos4-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 the-media-object--has-video the-media-object--has-related the-media-object--no-label\" data-nid=\"2939842\" data-cid=\"9982556\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    A \u2018dream\u2019 lifestyle: Could Thailand be your second home?<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2939550-pos5-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2939550\" data-cid=\"9981277\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Kerala beyond the backwaters: Why you should visit in 2027<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<div class=\"articleBody\" data-key=\"articleBody\">Greece may be known primarily as a summer destination, with no end of islands to explore in the warmer months, but the country\u2019s tourism minister wants to change that.\u00a0Speaking to Euronews Travel at World Travel Market in London, Olga Kefalogianni says the country is now focused on year-round tourism.\u00a0She hopes it will \u201cbenefit local communities\u201d and will \u201cgive the opportunity for travellers to get to know Greece a little bit more\u201d.Kefalogianni urged visitors to \u201cexperience the authenticity\u201d that Greece has to offer in the mainland, in the \u201cmountainous areas and some lesser-known islands, too\u201d.Her words come as Greece looks set to continue its run of record years for tourism in 2026. For Kefalogianni, however, success in tourism isn\u2019t just down to the number of arrivals or revenue but the \u201cvalue that it creates for the local economies\u201d.\u00a0Going forward, she explained, the tourist board is focusing more than ever on agrotourism, wellness and spa offerings across the country, as well as gastronomic and wine tourism.\u00a0It is also hoping to attract travellers to Greece\u2019s many mountain ranges, including iconic Mount Olympus and Mount Smolikas, the second-highest peak in the country.\u00a0\u201cGreece is associated with its beautiful islands, the beaches that are really amazing with the crystal waters, but it\u2019s also a very mountainous country\u2026 here, in the mountainous areas, you&#8217;re being welcomed by the locals who really are very hospitable and warm,\u201d she said.\u201cThe target for us is of course to have year-round tourism, not just seasonal activity.\u201dFor 2027, Greek wine tourism is set to be big business. There are hundreds of wineries up and down the country, many of which are open to the public.\u00a0The tourist board has launched a wine tourism-focused microsite \u2013 winetourismgreece.com \u2013 which helps visitors explore the best wine on offer in the region they\u2019re exploring.\u00a0It has also relaunched VisitGreece.gr, which uses AI to offer customised itineraries for those unsure how to plan their own.\u00a0If you don\u2019t know where to start when visiting Greece out of season, Kefalogianni suggests heading to the capital, Athens.\u00a0The city, she said, \u201cgives travellers a year-round experience\u201d. It\u2019s particularly popular amongst the younger generations who see Athens \u201cnot just for its cultural offering\u201d but also as a \u201cvibrant, very cosmopolitan and very modern city, with all sorts of events from concerts to sports\u201d.\u00a0If you\u2019ve exhausted all Athens has to offer, Kefalogianni suggests visiting Thessaloniki, the country\u2019s second-largest city, or, if in doubt, go online and see what Greece can provide as a year-round destination away from beachfront tavernas and the warm weather of the summer season.\u00a0<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.euronews.com\/2026\/11\/06\/how-greece-aims-to-become-a-year-round-destination-as-it-looks-beyond-its-beaches-and-isla&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images.euronews.com\/articles\/stories\/09\/98\/15\/84\/1200x675_cmsv2_19b13dbc-4ace-5b24-92bf-3ced6f8db443-9981584.jpg&#8221;] Destinations From gastronomy to sports: What to discover in the Region of Valencia Destinations Discover hidden gems, slow food and festivals in the Philippines Destinations How set-jetting is helping distribute tourists across Great Britain Health news US measles cases exceed 5,000, hitting a 35-year high in 2026 Travel Destinations How Greece aims [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90],"tags":[226,36],"class_list":["post-2242808","post","type-post","status-publish","format-standard","hentry","category-international","tag-crawlmanager","tag-euronews-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2242808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2242808"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2242808\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2242808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2242808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2242808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}