{"id":2242173,"date":"2026-11-06T09:57:04","date_gmt":"2026-11-06T06:57:04","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2242173"},"modified":"2026-11-06T09:57:04","modified_gmt":"2026-11-06T06:57:04","slug":"elon-musk-appears-to-signal-the-end-of-the-road-for-cybertruck","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2242173","title":{"rendered":"Elon Musk appears to signal the end of the road for Cybertruck"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/ichef.bbci.co.uk\/news\/1024\/branded_news\/d7ce\/live\/3fc37350-d9f3-11f1-a701-fddedf244c16.jpg&#8221;]<\/p>\n<article>\n<div>\n<div data-component=\"image-block\" class=\"Container-styles__ContainerStyled-sc-8b855a6c-0 dYcznU\">\n<figure class=\"Grid-styles__GridStyled-sc-70d90311-0 ieGDnl\">\n<div class=\"GridItem-styles__GridItemStyled-sc-6cc20e4a-0 gvGaxq\">\n<div data-testid=\"hero-image\" class=\"Image-styles__ImageCardStyled-sc-8c99a12b-1 jJQpIc\"><img decoding=\"async\" src=\"https:\/\/static.files.bbci.co.uk\/bbcdotcom\/web\/20261103-153842-3889e7dacf-web-3.27.0-4\/grey-placeholder.png\" class=\"Image-styles__ImageStyled-sc-8c99a12b-0 fjCDYB hide-when-no-script\" aria-label=\"image unavailable\"><img decoding=\"async\" src=\"https:\/\/ichef.bbci.co.uk\/news\/480\/cpsprodpb\/d7ce\/live\/3fc37350-d9f3-11f1-a701-fddedf244c16.jpg.webp\" loading=\"eager\" alt=\"Getty Images The cybertruck. It has pointy edges, evocative of how futuristic vehicles were thought of in the 80s. Shown here on the streets of New York in August 2026\" class=\"Image-styles__ImageStyled-sc-8c99a12b-0 cVsHni\"><span class=\"Image-styles__CreditStyled-sc-8c99a12b-2 dVFjVB\">Getty Images<\/span><\/div>\n<\/div>\n<\/figure>\n<\/div>\n<\/div>\n<div>\n<div data-component=\"text-block\" class=\"Container-styles__ContainerStyled-sc-8b855a6c-0 cPmzSx\">\n<div class=\"Grid-styles__GridStyled-sc-70d90311-0 hRsXiV\">\n<div class=\"GridItem-styles__GridItemStyled-sc-6cc20e4a-0 bnCeGm\">\n<p class=\"Paragraph-styles__ParagraphStyled-sc-ffb5f5ba-0 fqhmpl\">Tesla will wind down production of its Cybertruck vehicles at its Texas factory next year, Elon Musk says.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div data-component=\"text-block\" class=\"Container-styles__ContainerStyled-sc-8b855a6c-0 cPmzSx\">\n<div class=\"Grid-styles__GridStyled-sc-70d90311-0 hRsXiV\">\n<div class=\"GridItem-styles__GridItemStyled-sc-6cc20e4a-0 bnCeGm\">\n<p class=\"Paragraph-styles__ParagraphStyled-sc-ffb5f5ba-0 fqhmpl\">He did not spell out whether it plans to stop making them entirely or shift production elsewhere, but did say the decision was to &#8220;make room&#8221; for building more of its self-driving Cybercab cars.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div data-component=\"text-block\" class=\"Container-styles__ContainerStyled-sc-8b855a6c-0 cPmzSx\">\n<div class=\"Grid-styles__GridStyled-sc-70d90311-0 hRsXiV\">\n<div class=\"GridItem-styles__GridItemStyled-sc-6cc20e4a-0 bnCeGm\">\n<p class=\"Paragraph-styles__ParagraphStyled-sc-ffb5f5ba-0 fqhmpl\">But the project&#8217;s lead engineer, Wes Morrill, appeared to suggest the vehicle was being discontinued, writing on X: &#8220;Cybertruck was an incredible technology development platform and lives on through Cybercab.&#8221;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div data-component=\"text-block\" class=\"Container-styles__ContainerStyled-sc-8b855a6c-0 cPmzSx\">\n<div class=\"Grid-styles__GridStyled-sc-70d90311-0 hRsXiV\">\n<div class=\"GridItem-styles__GridItemStyled-sc-6cc20e4a-0 bnCeGm\">\n<p class=\"Paragraph-styles__ParagraphStyled-sc-ffb5f5ba-0 fqhmpl\">With its distinctive angular looks, the Cybertruck attracted diehard fans, but was beset by delays before being launched in 2023 and has had disappointing sales numbers since.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div data-component=\"text-block\" class=\"Container-styles__ContainerStyled-sc-8b855a6c-0 cPmzSx\">\n<div class=\"Grid-styles__GridStyled-sc-70d90311-0 hRsXiV\">\n<div class=\"GridItem-styles__GridItemStyled-sc-6cc20e4a-0 bnCeGm\">\n<p class=\"Paragraph-styles__ParagraphStyled-sc-ffb5f5ba-0 fqhmpl\">Tesla fans have been mourning the news online, with one person calling it &#8220;the best vehicle Tesla has ever made&#8221; as he lamented it being &#8220;discontinued next year&#8221;.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div data-component=\"text-block\" class=\"Container-styles__ContainerStyled-sc-8b855a6c-0 cPmzSx\">\n<div class=\"Grid-styles__GridStyled-sc-70d90311-0 hRsXiV\">\n<div class=\"GridItem-styles__GridItemStyled-sc-6cc20e4a-0 bnCeGm\">\n<p class=\"Paragraph-styles__ParagraphStyled-sc-ffb5f5ba-0 fqhmpl\">Musk responded to the user with the word &#8220;true&#8221;, adding: &#8220;But the Cybertruck fleet will be around for a long time.&#8221;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div data-component=\"text-block\" class=\"Container-styles__ContainerStyled-sc-8b855a6c-0 cPmzSx\">\n<div class=\"Grid-styles__GridStyled-sc-70d90311-0 hRsXiV\">\n<div class=\"GridItem-styles__GridItemStyled-sc-6cc20e4a-0 bnCeGm\">\n<p class=\"Paragraph-styles__ParagraphStyled-sc-ffb5f5ba-0 fqhmpl\">The vehicle has always been a passion project for Musk. He said it was &#8220;way more awesome than people realise&#8221; in March, and called it the &#8220;best product Tesla has ever made to date&#8221; in April.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div data-component=\"text-block\" class=\"Container-styles__ContainerStyled-sc-8b855a6c-0 cPmzSx\">\n<div class=\"Grid-styles__GridStyled-sc-70d90311-0 hRsXiV\">\n<div class=\"GridItem-styles__GridItemStyled-sc-6cc20e4a-0 bnCeGm\">\n<p class=\"Paragraph-styles__ParagraphStyled-sc-ffb5f5ba-0 fqhmpl\">But there have always been big questions about whether consumers shared that view and whether the Cybertruck could cut through and earn a spot in the US&#8217; lucrative truck market.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div data-component=\"text-block\" class=\"Container-styles__ContainerStyled-sc-8b855a6c-0 cPmzSx\">\n<div class=\"Grid-styles__GridStyled-sc-70d90311-0 hRsXiV\">\n<div class=\"GridItem-styles__GridItemStyled-sc-6cc20e4a-0 bnCeGm\">\n<p class=\"Paragraph-styles__ParagraphStyled-sc-ffb5f5ba-0 fqhmpl\">It was not helped by inauspicious introduction to the public in 2019 when Musk attempted to show off the Cybertruck&#8217;s apparently unbreakable glass, only for it to shatter during a live demonstration.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div data-component=\"video-block\" class=\"Container-styles__ContainerStyled-sc-8b855a6c-0 kugUwP\">\n<figure class=\"Grid-styles__GridStyled-sc-70d90311-0 ieGDnl\">\n<div class=\"GridItem-styles__GridItemStyled-sc-6cc20e4a-0 enRivQ\"><figcaption class=\"Caption-styles__CaptionStyled-sc-70433723-0 fLsOPx\">Watch: The Cybertruck window stunt<\/figcaption><\/div>\n<\/figure>\n<\/div>\n<\/div>\n<div>\n<div data-component=\"text-block\" class=\"Container-styles__ContainerStyled-sc-8b855a6c-0 cPmzSx\">\n<div class=\"Grid-styles__GridStyled-sc-70d90311-0 hRsXiV\">\n<div class=\"GridItem-styles__GridItemStyled-sc-6cc20e4a-0 bnCeGm\">\n<p class=\"Paragraph-styles__ParagraphStyled-sc-ffb5f5ba-0 fqhmpl\">Despite the gaffe, the Cybertruck ended up receiving a 146,000 orders, Musk said in 2019, while it was still in development.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div data-component=\"text-block\" class=\"Container-styles__ContainerStyled-sc-8b855a6c-0 cPmzSx\">\n<div class=\"Grid-styles__GridStyled-sc-70d90311-0 hRsXiV\">\n<div class=\"GridItem-styles__GridItemStyled-sc-6cc20e4a-0 bnCeGm\">\n<p class=\"Paragraph-styles__ParagraphStyled-sc-ffb5f5ba-0 fqhmpl\">In the end, the vehicle launched in 2023, keeping its novel design &#8211; an angular shape with a body made of stainless steel.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div data-component=\"text-block\" class=\"Container-styles__ContainerStyled-sc-8b855a6c-0 cPmzSx\">\n<div class=\"Grid-styles__GridStyled-sc-70d90311-0 hRsXiV\">\n<div class=\"GridItem-styles__GridItemStyled-sc-6cc20e4a-0 bnCeGm\">\n<p class=\"Paragraph-styles__ParagraphStyled-sc-ffb5f5ba-0 fqhmpl\">Tesla fans praised its retro-futuristic look, which some said looked like something &#8220;straight out of Blade Runner&#8221;.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div data-component=\"text-block\" class=\"Container-styles__ContainerStyled-sc-8b855a6c-0 cPmzSx\">\n<div class=\"Grid-styles__GridStyled-sc-70d90311-0 hRsXiV\">\n<div class=\"GridItem-styles__GridItemStyled-sc-6cc20e4a-0 bnCeGm\">\n<p class=\"Paragraph-styles__ParagraphStyled-sc-ffb5f5ba-0 fqhmpl\">But critics were far less kind, joking about its appearance and labelling it &#8220;ugly as sin&#8221;.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div data-component=\"text-block\" class=\"Container-styles__ContainerStyled-sc-8b855a6c-0 cPmzSx\">\n<div class=\"Grid-styles__GridStyled-sc-70d90311-0 hRsXiV\">\n<div class=\"GridItem-styles__GridItemStyled-sc-6cc20e4a-0 bnCeGm\">\n<p class=\"Paragraph-styles__ParagraphStyled-sc-ffb5f5ba-0 fqhmpl\">Several recalls &#8211; including in 2025 affecting more than 46,000 Cybertrucks over concerns part of its trim could fall off &#8211; would not have helped.  <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div data-component=\"text-block\" class=\"Container-styles__ContainerStyled-sc-8b855a6c-0 cPmzSx\">\n<div class=\"Grid-styles__GridStyled-sc-70d90311-0 hRsXiV\">\n<div class=\"GridItem-styles__GridItemStyled-sc-6cc20e4a-0 bnCeGm\">\n<p class=\"Paragraph-styles__ParagraphStyled-sc-ffb5f5ba-0 fqhmpl\">And then there&#8217;s the price.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div data-component=\"text-block\" class=\"Container-styles__ContainerStyled-sc-8b855a6c-0 cPmzSx\">\n<div class=\"Grid-styles__GridStyled-sc-70d90311-0 hRsXiV\">\n<div class=\"GridItem-styles__GridItemStyled-sc-6cc20e4a-0 bnCeGm\">\n<p class=\"Paragraph-styles__ParagraphStyled-sc-ffb5f5ba-0 fqhmpl\">&#8220;We need to make it at a price that people can afford,&#8221; Musk told Wall Street analysts that year &#8211; which ended up being $61,000 (then \u00a348,000) for all the &#8220;bells and whistles&#8221;.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div data-component=\"text-block\" class=\"Container-styles__ContainerStyled-sc-8b855a6c-0 cPmzSx\">\n<div class=\"Grid-styles__GridStyled-sc-70d90311-0 hRsXiV\">\n<div class=\"GridItem-styles__GridItemStyled-sc-6cc20e4a-0 bnCeGm\">\n<p class=\"Paragraph-styles__ParagraphStyled-sc-ffb5f5ba-0 fqhmpl\">In 2026, the so-called &#8220;Cyberbeast&#8221; model comes in at $102,000.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div data-component=\"image-block\" class=\"Container-styles__ContainerStyled-sc-8b855a6c-0 kugUwP\">\n<figure class=\"Grid-styles__GridStyled-sc-70d90311-0 ieGDnl\">\n<div class=\"GridItem-styles__GridItemStyled-sc-6cc20e4a-0 tlbDj\">\n<div data-testid=\"image\" class=\"Image-styles__ImageCardStyled-sc-8c99a12b-1 bOmCce\"><img decoding=\"async\" src=\"https:\/\/static.files.bbci.co.uk\/bbcdotcom\/web\/20261103-153842-3889e7dacf-web-3.27.0-4\/grey-placeholder.png\" class=\"Image-styles__ImageStyled-sc-8c99a12b-0 fjCDYB hide-when-no-script\" aria-label=\"image unavailable\"><img decoding=\"async\" src=\"https:\/\/ichef.bbci.co.uk\/news\/480\/cpsprodpb\/41d3\/live\/348b21e0-26a8-11f0-8f57-b7237f6a66e6.png.webp\" loading=\"lazy\" alt=\"A green promotional banner with black squares and rectangles forming pixels, moving in from the right. The text says: \u201cTech Decoded: The world\u2019s biggest tech news in your inbox every Monday.\u201d\" class=\"Image-styles__ImageStyled-sc-8c99a12b-0 cVsHni\"><\/div>\n<\/div>\n<\/figure>\n<\/div>\n<\/div>\n<div>\n<div data-component=\"text-block\" class=\"Container-styles__ContainerStyled-sc-8b855a6c-0 cPmzSx\">\n<div class=\"Grid-styles__GridStyled-sc-70d90311-0 hRsXiV\">\n<div class=\"GridItem-styles__GridItemStyled-sc-6cc20e4a-0 bnCeGm\">\n<p class=\"Paragraph-styles__ParagraphStyled-sc-ffb5f5ba-0 fqhmpl\">Sign up for our Tech Decoded newsletter to follow the world&#8217;s top tech stories and trends. Outside the UK? Sign up here.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<p>[analyse_source url=&#8221;https:\/\/www.bbc.com\/news\/articles\/cq1j33w7d232o&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/ichef.bbci.co.uk\/news\/1024\/branded_news\/d7ce\/live\/3fc37350-d9f3-11f1-a701-fddedf244c16.jpg&#8221;] Getty Images Tesla will wind down production of its Cybertruck vehicles at its Texas factory next year, Elon Musk says. He did not spell out whether it plans to stop making them entirely or shift production elsewhere, but did say the decision was to &#8220;make room&#8221; for building more of its self-driving [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2242173","post","type-post","status-publish","format-standard","hentry","category-politics"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2242173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2242173"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2242173\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2242173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2242173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2242173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}