{"id":2242123,"date":"2026-11-06T14:32:00","date_gmt":"2026-11-06T11:32:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2242123"},"modified":"2026-11-06T14:32:00","modified_gmt":"2026-11-06T11:32:00","slug":"ideile-de-business-ale-generatiei-z-prind-viata-inca-din-facultate-catalina-crisan-ceo-ubb-student","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2242123","title":{"rendered":"Ideile de business ale genera\u0163iei Z prind via\u0163\u0103 \u00eenc\u0103 din facultate. C\u0103t\u0103lina Cri\u015fan, CEO UBB Student"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/storage0.dms.mpinteractiv.ro\/media\/1\/1481\/41446\/23276193\/2\/screenshot-2026-11-06-163134.pnghttps:\/\/storage0.dms.mpinteractiv.ro\/media\/1\/1481\/41446\/23276193\/2\/screenshot-2026-11-06-163134.png&#8221;]<\/p>\n<div class=\"text-content\">\n<p> De la o simpl\u0103 idee de afaceri p\u00e2n\u0103 la un start-up care poate ajunge pe pia\u0163\u0103, noua genera\u0163ie de studen\u0163i are nevoie nu doar de cuno\u015ftin\u0163e teoretice, ci \u015fi de experien\u0163\u0103 practic\u0103, \u00eendrumare \u015fi curajul de a-\u015fi prezenta proiectele \u00een fa\u0163a unor speciali\u015fti.<\/p>\n<p> Acesta este unul dintre obiectivele UBB Student i-Lab, incubatorul de afaceri al Universit\u0103\u0163ii Babe\u015f-Bolyai din Cluj-Napoca, coordonat de conf. univ. dr. C\u0103t\u0103lina Cri\u015fan.<\/p>\n<p> \u201eIdeile tinerilor sunt foarte diverse. \u00cei direc\u0163ion\u0103m, de semestrul trecut, c\u0103tre patru mari domenii: nutri\u0163ie, energie, mobilitate \u015fi housing. \u00cen ceea ce prive\u015fte rata de succes, \u00een cadrul programelor \u00eencerc\u0103m s\u0103 \u00eei echip\u0103m, cu ghilimelele de rigoare, pe studen\u0163ii no\u015ftri cu competen\u0163e care s\u0103 \u00eei ajute \u00een activit\u0103\u0163ile pe care le vor desf\u0103\u015fura \u00een viitor. G\u00e2ndirea critic\u0103 \u015fi public speaking sunt elemente-cheie\u201d, a spus ea \u00een cadrul edi\u0163iei speciale ZF Live, care a avut loc la FSEGA \u2013 UBB Cluj, cu ocazia lans\u0103rii suplimentului ZF Gen Z Student.<\/p>\n<p> Incubatorul pune la dispozi\u0163ia tinerilor mai multe programe, adaptate nevoilor lor. Unul dintre acestea se desf\u0103\u015foar\u0103 pe parcursul unui semestru, perioad\u0103 \u00een care participan\u0163ii \u00ee\u015fi dezvolt\u0103 ideile de business \u015fi \u00eenva\u0163\u0103 cum s\u0103 le transforme \u00een proiecte viabile.<\/p>\n<p> La final, cele mai bune concepte, men\u0163ioneaz\u0103 C\u0103t\u0103lina Cri\u015fan, sunt prezentate unui juriu interna\u0163ional format din instructori, antreprenori \u015fi investitori.<\/p>\n<p> \u201eTotul se \u00eent\u00e2mpl\u0103 \u00een limba englez\u0103 \u015fi tinerii au posibilitatea s\u0103 primeasc\u0103 \u015fi recomand\u0103ri, pentru c\u0103 ei v\u0103d \u00een timp real ceea ce se \u00eent\u00e2mpl\u0103 \u015fi care este opinia juriului\u201d, explic\u0103 ea.<\/p>\n<p> O component\u0103 important\u0103 a programelor, dup\u0103 cum spune coordonatoarea i-Lab, o reprezint\u0103 workshopurile practice, prin care studen\u0163ii au ocazia s\u0103 aplice ceea ce \u00eenva\u0163\u0103. Incubatorul colaboreaz\u0103 \u015fi cu parteneri interna\u0163ionali din Statele Unite, Luxemburg \u015fi Israel, care aduc experien\u0163\u0103 \u015fi perspective noi. Totodat\u0103, programul de interna\u0163ionalizare a atras aproximativ 1.300 de beneficiari.<\/p>\n<p> Rezultatele se v\u0103d \u015fi \u00een afacerile care au pornit din incubator. \u201eProgramul a generat deja start-up-uri precum Vresidence, un instrument de PR pentru agen\u0163ii imobiliare \u015fi arhitec\u0163i, sau DiverseWork, o platform\u0103 pentru integrarea pe pia\u0163a muncii a persoanelor cu dizabilit\u0103\u0163i. Studen\u0163ii sunt curio\u015fi, deschi\u015fi \u015fi vin c\u0103tre incubator. \u00cens\u0103 le spun tuturor: provocarea nu este s\u0103 intra\u0163i \u00een program, ci s\u0103 \u00eel finaliza\u0163i\u201d, a mai punctat C\u0103t\u0103lina Cri\u015fan.<\/p>\n<div class=\"int-widget-container\" data-channel-id=\"6a7d7d3c65d3cf457c0b4775\" data-publisher-id=\"6a7d78a072984466fe0e9897\">\n\u00a0<\/div>\n<p> Dincolo de businessurile care sunt deja pe pia\u0163\u0103 \u015fi s-au n\u0103scut \u00een incubatorul de afaceri al UBB, mai sunt \u015fi alte pove\u015fti antreprenoriale care se scriu \u00een prezent. Una dintre ele este cea a Ioanei Avram, student\u0103 la masterat \u00een cadrul Facult\u0103\u0163ii de \u015etiin\u0163e Economice \u015fi Gestiunea Afacerilor (FSEGA), care preg\u0103te\u015fte lansarea Aproape, un business prin care \u00ee\u015fi propune s\u0103 conecteze persoanele \u00een v\u00e2rst\u0103 care locuiesc singure cu oameni care le pot oferi companie \u015fi sprijin \u00een activit\u0103\u0163ile de zi cu zi.<\/p>\n<p> Tot din dorin\u0163a de a rezolva o problem\u0103 real\u0103 a pornit \u015fi proiectul Search, dezvoltat de S\u00e1ndor Kristi\u00e1n \u015fi S\u00e1ndor \u00c1d\u00e1m-Andr\u00e1s, doi studen\u0163i ai Facult\u0103\u0163ii de Matematic\u0103 \u015fi Informatic\u0103. Cei doi au creat o platform\u0103 prin care proprietarii \u00ee\u015fi pot \u00eenchiria locurile de parcare atunci c\u00e2nd nu le folosesc. Proiectul a atras deja o investi\u0163ie \u00een urma particip\u0103rii la un accelerator de afaceri din Germania, iar experien\u0163a din iLab i-a ajutat s\u0103 \u00ee\u015fi dezvolte mai departe ideea.<\/p>\n<p> O alt\u0103 t\u00e2n\u0103r\u0103 care a g\u0103sit \u00een incubator sprijinul necesar pentru a-\u015fi transforma pasiunea \u00eentr-o activitate antreprenorial\u0103 este Andreea Maria Chircea. Student\u0103 la masterat la FSEGA, aceasta \u015fi-a deschis un PFA prin care ofer\u0103 servicii de personalizare a rutinelor de \u00eengrijire a p\u0103rului cre\u0163. \u00cen paralel, a construit \u015fi o comunitate online de aproximativ 5.000 de urm\u0103ritori.<\/p>\n<p> Programul de incubare, detaliaz\u0103 coordonatoarea i-Lab, \u00eencepe cu aproximativ 17 echipe, dintre care 12 ajung s\u0103 fie preg\u0103tite pentru prezentare, \u00eens\u0103 numai zece \u00ee\u015fi sus\u0163in proiectele \u00een fa\u0163a juriului interna\u0163ional.<\/p>\n<p> Pentru ei, experien\u0163a din incubator \u00eenseamn\u0103 nu doar \u015fansa de a pune bazele unei afaceri, ci \u015fi oportunitatea de a lucra \u00een echip\u0103, de a primi feedback de la profesioni\u015fti \u015fi de a dob\u00e2ndi competen\u0163e care \u00eei pot ajuta mai departe \u00een carier\u0103.<\/p>\n<p> \u201eTinerii sunt curio\u015fi, critici, au o personalitate foarte puternic\u0103\u201d, a mai ad\u0103ugat C\u0103t\u0103lina Cri\u015fan.<\/p>\n<p> \u00a0<\/p>\n<p> \u00a0<\/p>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.zf.ro\/zf-gen-z\/ideile-business-generatiei-z-prind-viata-facultate-catalina-crisan-ceo-ubb-student-i-lab-incubatorul-afaceri-ubb-cluj-provocarea-intrati-program-ci-il-finalizati-23276193&#8243;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/storage0.dms.mpinteractiv.ro\/media\/1\/1481\/41446\/23276193\/2\/screenshot-2026-11-06-163134.pnghttps:\/\/storage0.dms.mpinteractiv.ro\/media\/1\/1481\/41446\/23276193\/2\/screenshot-2026-11-06-163134.png&#8221;] De la o simpl\u0103 idee de afaceri p\u00e2n\u0103 la un start-up care poate ajunge pe pia\u0163\u0103, noua genera\u0163ie de studen\u0163i are nevoie nu doar de cuno\u015ftin\u0163e teoretice, ci \u015fi de experien\u0163\u0103 practic\u0103, \u00eendrumare \u015fi curajul de a-\u015fi prezenta proiectele \u00een fa\u0163a unor speciali\u015fti. Acesta este unul dintre obiectivele UBB Student i-Lab, incubatorul [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[],"class_list":["post-2242123","post","type-post","status-publish","format-standard","hentry","category-romania"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2242123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2242123"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2242123\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2242123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2242123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2242123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}