{"id":2241806,"date":"2026-11-06T12:43:39","date_gmt":"2026-11-06T09:43:39","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2241806"},"modified":"2026-11-06T12:43:39","modified_gmt":"2026-11-06T09:43:39","slug":"scotland-wants-visitors-to-stay-longer-slow-down-and-experience-authentic-hospitality","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2241806","title":{"rendered":"Scotland wants visitors to stay longer, slow down and experience authentic hospitality"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images.euronews.com\/articles\/stories\/09\/98\/12\/73\/1200x675_cmsv2_b44a4512-134c-5cca-a899-abcd599850a6-9981273.jpg&#8221;]<\/p>\n<article id=\"abe-2939872-pos1-c-latest-stories\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 the-media-object--has-video\" data-nid=\"2939872\" data-cid=\"9982842\" data-part-label=\"Partner content\">\n<figure id=\"abe-2939872-label-pos1-c-latest-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/98\/28\/42\/189x106_cmsv2_a64f83a6-aeb0-5eff-9d55-2c53bd56e6c4-9982842.jpg\" loading=\"lazy\" alt=\"Protesters break into site in Amsterdam where data center is being built\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    No Comment<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Netherlands: Protesters storm Amsterdam data centre construction site\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2938969-pos2-c-latest-stories\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 the-media-object--has-video\" data-nid=\"2938969\" data-cid=\"9978340\" data-part-label=\"Partner content\">\n<figure id=\"abe-2938969-label-pos2-c-latest-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/97\/83\/40\/189x106_cmsv2_92f4da09-987d-5cc2-800f-67d281ae965c-9978340.jpg\" loading=\"lazy\" alt=\"\u00a9\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Focus<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Baku puts intercultural dialogue and understanding in focus\n  <\/p><\/div>\n<div class=\"the-media-object__quote\">In partnership with <strong>Ministry of Culture of the Republic of Azerbaijan<\/strong><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2939779-pos3-c-latest-stories\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1\" data-nid=\"2939779\" data-cid=\"9982284\" data-part-label=\"Partner content\">\n<figure id=\"abe-2939779-label-pos3-c-latest-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/98\/22\/84\/189x106_cmsv2_aaf0d398-4490-5c71-a725-3f32723209b8-9982284.jpg\" loading=\"lazy\" alt=\"A woman and a child walk at the Pournara migrant reception centre in the Kokkinotrimithia area, on the outskirts of Nicosia, Cyprus\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Europe News<\/p>\n<div class=\"the-media-object__title  \">\n<p>    EU labels Spain, Italy, Greece and Cyprus &#8216;under migratory pressure&#8217;\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2939863-pos4-c-latest-stories\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1\" data-nid=\"2939863\" data-cid=\"9982785\" data-part-label=\"Partner content\">\n<figure id=\"abe-2939863-label-pos4-c-latest-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/98\/27\/85\/189x106_cmsv2_c356a089-40f0-504f-a3c5-0b7017bba818-9982785.jpg\" loading=\"lazy\" alt=\"FILE - Chickens walk in a fenced pasture at an organic farm in Iowa.\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Health news<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Scientists develop first-ever \u201cbroad-spectrum\u201d bird flu jab using AI\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article class=\"helper-site-row o-article-newsy\">\n<div class=\"helper-site-container o-article-newsy__container\">\n<div class=\"o-article-newsy__main\">\n<header class=\"h-grid o-article-newsy__main__header\">\n<nav aria-label=\"Breadcrumbs\" class=\"c-article-breadcrumbs\">\n<div id=\"adb-article-breadcrumb\" class=\"c-article-breadcrumbs__list\">\n<p>                          Travel<\/p>\n<p>                          Destinations<\/p><\/div>\n<\/nav>\n<h1 class=\"c-article-redesign-title\">\n                            Scotland wants visitors to stay longer, slow down and experience authentic hospitality<\/h1>\n<div class=\"c-article-image-video u-position-relative \">\n<div class=\"js-superdiv u-aspect-ratio-16x9 u-position-relative \" data-controller=\"video-player\" data-sponsored=\"Partner content\">\n<div class=\"js-playercontrols u-height-full u-position-absolute u-width-full is-autoplaying\" data-translations=\"{&quot;error&quot;:&quot;This video could not be played.&quot;,&quot;geoblocked&quot;:&quot;Sorry, this content is not available in your country&quot;,&quot;slow&quot;:&quot;This is taking longer than usual&quot;}\">\n<div class=\"js-loadtrigger js-loadtrigger__button c-loadtrigger__button\" role=\"status\"><span class=\"js-loadtrigger__label c-loadtrigger__label u-visually-hidden\">Loading the video<\/span><\/div>\n<\/div>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"js-poster-img c-article-media__img\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/98\/12\/73\/1536x864_cmsv2_b44a4512-134c-5cca-a899-abcd599850a6-9981273.jpg\" width=\"1536\" height=\"864\" loading=\"eager\" alt=\"Scotland is known for its natural landscapes, relaxing atmosphere and welcoming locals \"><\/div>\n<div class=\"c-article-caption u-position-absolute\"><i id=\"article-caption-content\" class=\"c-article-caption__content\"><span class=\"c-article-caption__text\"><br \/>\n              Scotland is known for its natural landscapes, relaxing atmosphere and welcoming locals<br \/>\n                    <span class=\"u-color-white\">&#8211;\u00a0<\/span><span class=\"c-article-caption__copyright\">Copyright\u00a0<\/span><span class=\"c-article-caption__credit\">Connor Mollison\/Unsplash<\/span><\/span><\/i><\/div>\n<div class=\"c-article-image-copyright c-article-image-copyright--novideo\">\n      Copyright\u00a0Connor Mollison\/Unsplash\n  <\/div>\n<\/div>\n<\/header>\n<div class=\"h-grid o-article-newsy__main__body u-article-content\">\n<div class=\"o-article-newsy__contributors-publication-date\">\n<div class=\"c-article-contributors\">\n  By&amp;nbspSaskia O&#8217;Donoghue\n<\/div>\n<div class=\"c-article-publication-date\" data-timestamp=\"1793969019\">\n         Published on<br \/>\n            <time datetime=\"2026-11-06T13:43:39+01:00\">6 November 2026 &#8211; 13:43 GMT+1<\/time><\/div>\n<\/div>\n<div class=\"c-article-share-comment u-align-items-center u-display-flex\"><span class=\"c-article-share-comment__links u-align-items-center u-display-flex u-justify-content-center js-c-article-share-comment-share\"><span class=\"c-article-share-comment__label\">Share<\/span><\/span><span class=\"c-article-share-comment__label\">Comments<\/span><span class=\"c-article-share-comment__label c-article-share-comment__label--always\">Add Euronews on Google<\/span><\/div>\n<div class=\"c-article-share-comment-popup-overlay js-c-article-share-comment-popup-overlay u-display-none\">\n<div id=\"js-c-article-share-comment-popup\" class=\"c-article-share-comment-popup js-c-article-share-comment-popup\">\n<div class=\"c-article-share-comment-popup__header u-display-flex\"><span>Share<\/span><img decoding=\"async\" src=\"https:\/\/www.euronews.com\/images\/vector\/icon-close.svg\" width=\"24\" height=\"24\" alt=\"Close Button\" class=\"u-cursor-pointer js-c-article-share-comment-close\" loading=\"lazy\"><\/div>\n<div class=\"c-article-share-comment-popup__content u-display-flex\">\n<div id=\"share-comment-popup-content-container\" class=\"c-article-share-comment-popup__content__container u-display-flex\"><span class=\"u-display-flex u-gap-1 u-show-for-mobile-only\"><img decoding=\"async\" src=\"https:\/\/www.euronews.com\/images\/vector\/social-icons\/article-redesign-facebook.svg\" width=\"24\" height=\"24\" alt=\"facebook\" loading=\"lazy\"><span>Facebook<\/span><\/span><img decoding=\"async\" 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src=\"https:\/\/www.euronews.com\/images\/vector\/social-icons\/article-redesign-vk.svg\" width=\"48\" height=\"48\" alt=\"vk\" class=\"u-show-for-desktop\" loading=\"lazy\"><span class=\"u-display-flex u-gap-1 u-show-for-mobile-only\"><img decoding=\"async\" src=\"https:\/\/www.euronews.com\/images\/vector\/social-icons\/article-redesign-bluesky.svg\" width=\"24\" height=\"24\" alt=\"bluesky\" loading=\"lazy\"><span>Bluesky<\/span><\/span><img decoding=\"async\" src=\"https:\/\/www.euronews.com\/images\/vector\/social-icons\/article-redesign-bluesky.svg\" width=\"48\" height=\"48\" alt=\"bluesky\" class=\"u-show-for-desktop\" loading=\"lazy\"><span class=\"u-display-flex u-gap-1 u-show-for-mobile-only\"><img decoding=\"async\" src=\"https:\/\/www.euronews.com\/images\/vector\/social-icons\/article-redesign-threads.svg\" width=\"24\" height=\"24\" alt=\"threads\" loading=\"lazy\"><span>Threads<\/span><\/span><img decoding=\"async\" src=\"https:\/\/www.euronews.com\/images\/vector\/social-icons\/article-redesign-threads.svg\" width=\"48\" height=\"48\" alt=\"threads\" class=\"u-show-for-desktop\" loading=\"lazy\"><span class=\"u-display-flex u-gap-1 u-show-for-mobile-only\"><img decoding=\"async\" src=\"https:\/\/www.euronews.com\/images\/vector\/social-icons\/article-redesign-whatsapp.svg\" width=\"24\" height=\"24\" alt=\"whatsapp\" loading=\"lazy\"><span>Whatsapp<\/span><\/span><img decoding=\"async\" src=\"https:\/\/www.euronews.com\/images\/vector\/social-icons\/article-redesign-whatsapp.svg\" width=\"48\" height=\"48\" alt=\"whatsapp\" class=\"u-show-for-desktop\" loading=\"lazy\"><\/div>\n<div class=\"c-article-share-comment-popup__content__embed_container u-display-none\"><span class=\"c-article-share-comment-popup__content__embed__tooltip\"><br \/>\n                            Copy\/paste the article video embed link below:<br \/>\n                        <\/span><span class=\"c-article-share-comment-popup__content__embed u-display-flex\"><img decoding=\"async\" src=\"https:\/\/www.euronews.com\/images\/vector\/icon-copy-to-clipboard.svg\" width=\"16\" height=\"16\" alt=\"Copy to clipboard\" class=\"u-cursor-pointer js-c-article-share-comment-copy\" loading=\"lazy\"><span class=\"c-article-share-comment-popup__content__embed--success-copied u-display-none js-c-article-share-comment-video-embed-success-link-copied\"><br \/>\n                                Copied<br \/>\n                            <\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 class=\"c-article-summary\">\n        From sheep shearing and Highland \u2018coo\u2019 encounters to the Tour de France and a new World Rally Championship event, Scotland has plenty in store for the year ahead.<br \/>\n    <\/h2>\n<div class=\"c-article-content c-article-content--travel js-article-content\">\n<p>In Scotland, tourism is a \u201cforce for good\u201d. That\u2019s according to Jill Walker, the Director of Marketing at VisitScotland, as she told Euronews Travel about what\u2019s coming up for the country in 2027.<\/p>\n<div>\n<div class=\"c-ad u-show-for-mobile-only\">\n<div class=\"c-ad__placeholder\"><img decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/www.euronews.com\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt loading=\"lazy\"><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<div class=\"c-ad u-show-for-desktop\">\n<div class=\"c-ad__placeholder\"><img decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/www.euronews.com\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt loading=\"lazy\"><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<p>Speaking at World Travel Market in London, Walker insisted that it\u2019s imperative that tourism in Scotland benefits locals as well as those who visit. <\/p>\n<p>For 2027, she\u2019s particularly keen on highlighting immersive experiences, which can give people a proper sense of the real Scotland. For instance, in the market town of Wigtown in Dumfries and Galloway, there\u2019s an Airbnb where visitors can stay in an actual, working bookstore and play shop while meeting locals. <\/p>\n<p>While many tourism boards have a specific kind of tourist they want to attract, that\u2019s not the case in Scotland. <\/p>\n<p>\u201cWe don&#8217;t have anybody that we wouldn&#8217;t attract,\u201d said Walker. \u201cWe&#8217;re a very open and inclusive country and destination, and that will always continue. <\/p>\n<p>\u201cWe&#8217;ve got destinations that are for families, we&#8217;ve got them for young professionals, we&#8217;ve got them for people who are from the older generation \u2013 the country is there for everybody.\u201d<\/p>\n<p>Her only caveats for visitors? <\/p>\n<p>\u201cWe want people to come in the shoulder seasons and experience Scotland in a responsible way and, if they can stay a bit longer, if they could do a bit of slow travel, all the better.\u201d<\/p>\n<p>It\u2019s a particularly exciting time for Dumfries and Galloway, which was recently named as one of National Geographic&#8217;s Best of the World 2027, making it the only UK destination to feature in the top 25 global list. <\/p>\n<div class=\"widget widget--type-image widget--size-fullwidth widget--animation-fade-in widget--align-center\" data-ratio=\"0.6626666666666666\">\n<div class=\"widget__wrapper\">\n<div class=\"widget__ratio widget__ratio--auto\">\n<div class=\"widget__contents\">\n<figure class=\"widget__figure\"><img decoding=\"async\" class=\"widgetImage__image\" loading=\"lazy\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/98\/12\/73\/808x535_cmsv2_59e2933b-fb93-5278-af1c-6601f306ba61-9981273.jpg\" alt=\"Dumfries and Galloway was recently named as one of the best destinations in the world to visit in 2027 \"><figcaption class=\"widget__caption\"><span class=\"widget__captionWrap\"><span class=\"widget__captionText\">Dumfries and Galloway was recently named as one of the best destinations in the world to visit in 2027 <\/span><span class=\"widget__captionCredit\">Hannah Smith\/Unsplash<\/span><\/span><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Walker says it\u2019s an ideal choice for adventurous types and thrill seekers as it offers a vast number of outdoor thrills, from water sports and gorge scrambling to high-flying ziplines across scenic hills. <\/p>\n<p>Scotland will also make history in 2027, as Edinburgh plays host to the Grand D\u00e9part of the Tour de France. The event will mark the northernmost start in Tour history.<\/p>\n<p>In September and October 2027, the inaugural Rally Scotland will take place in Aberdeenshire, and will be the first time anywhere in the UK has hosted a round of the World Rally Championship since 2019.<\/p>\n<p>For those less into sports, there\u2019s plenty on offer to discover, too. <\/p>\n<p>Perth Museum is a relatively new opening, while the Inverness Castle Experience officially opened to the public in February this year, following a multi-million transformation from a former prison and sheriff court into an interactive visitor attraction<\/p>\n<div class=\"widget widget--type-euronews\nwidget--size-fullwidth\nwidget--align-center\"><\/p>\n<div class=\"widget__wrapper\">\n<figure class=\"widget__figure\">\n<div class=\"auto widget__ratio widget__ratio--16x9\">\n        \n      <\/div>\n<\/figure>\n<\/div>\n<\/div>\n<p>Much of the tourist board\u2019s focus, though, is on experiences, so visitors can really dig their teeth into the real Scotland. <\/p>\n<p>That includes learning to shear sheep, staying in accommodation located right next to Highland &#8220;coo&#8221; (cow) pastures and cooking up Cullen Skink, a hearty Scottish delicacy soup made with smoked haddock and potatoes. <\/p>\n<p>\u201cWe&#8217;re always innovating in Scotland,\u201d said Walker. \u201cThere&#8217;s always lots to do and see, and it\u2019s all very interactive, very hands-on, which is obviously important to see Scotland at its best.\u201d<\/p>\n<p>When it comes down to it, the tourist board says that Scotland is the ideal place to improve wellbeing for both the body and mind.<\/p>\n<p>\u201cThat comes quite naturally to us because we are that hospitable kind of nation; we love hospitality, we&#8217;re brought up to make sure people enjoy themselves,\u201d said Walker. <\/p>\n<p>\u201cWe&#8217;ve got that beautiful landscape, we&#8217;ve got that history, integrity and the food, and it&#8217;s the way we live. It&#8217;s not put on or contrived for people that are coming to visit.<\/p>\n<p>\u201cWhen people come to visit Scotland, they say that very thing. It all feels very grounded, very authentic and quite enriching.\u201d<\/p>\n<\/div>\n<p>                                  Go to accessibility shortcuts<\/p>\n<div class=\"c-article-share-comment u-align-items-center u-display-flex\"><span class=\"c-article-share-comment__links u-align-items-center u-display-flex u-justify-content-center js-c-article-share-comment-share\"><span class=\"c-article-share-comment__label\">Share<\/span><\/span><span class=\"c-article-share-comment__label\">Comments<\/span><span class=\"c-article-share-comment__label c-article-share-comment__label--always\">Add Euronews on Google<\/span><\/div>\n<div id=\"adb-article-you-might-also-like\" class=\"perf-cv-auto c-article-you-might-also-like\">\n<h2 class=\"c-article-you-might-also-like__title\">\n        Read more<br \/>\n      <\/h2>\n<div class=\"c-article-you-might-also-like__container\">\n<article id=\"abe-2914484-pos0-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1\" data-nid=\"2914484\" data-cid=\"9859171\" data-part-label=\"Partner content\">\n<figure id=\"abe-2914484-label-pos0-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/85\/91\/71\/480x270_cmsv2_c9a5ec4b-c701-5cbe-a220-4576b2bfdc48-9859171.jpg\" loading=\"lazy\" alt=\"Coire Valley in Wester Ross, Scotland \" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Moments<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>     From Scotland to Austria: Europe&#8217;s best &#8216;stillcation&#8217; destinations<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2915619-pos1-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1\" data-nid=\"2915619\" data-cid=\"9864834\" data-part-label=\"Partner content\">\n<figure id=\"abe-2915619-label-pos1-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/86\/48\/34\/480x270_cmsv2_a685c9c2-4aa6-5ecd-bd31-a9631315b36d-9864834.jpg\" loading=\"lazy\" alt=\"The Caledonian Sleeper currently links London Euston with destinations across Scotland\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Travel News<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    Could Scotland\u2019s Caledonian Sleeper train soon be on track for Europe?<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2915382-pos2-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1\" data-nid=\"2915382\" data-cid=\"9863612\" data-part-label=\"Partner content\">\n<figure id=\"abe-2915382-label-pos2-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/86\/36\/12\/480x270_cmsv2_ff119361-c0ec-5f13-9997-2c03931878ce-9863612.jpg\" loading=\"lazy\" alt=\"Finnich Glen, a popular beauty spot in Scotland, is up for sale\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Travel News<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    Beauty spot for sale: Your chance to own Scotland\u2019s \u2018Grand Canyon\u2019<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<div class=\"perf-cv-auto\">\n<ul id=\"adb-article-tags\" class=\"c-tags-list\">\n<li class=\"c-tags-list__item\">\n<section class=\"tc-cta\" data-twig-component=\"Cta-default\">\n  Travel destinations<br \/>\n<\/section>\n<\/li>\n<li class=\"c-tags-list__item\">\n<section class=\"tc-cta\" data-twig-component=\"Cta-default\">\n  travel update<br 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c-ad-halfpage u-show-for-desktop\">\n<div class=\"c-ad__placeholder\"><img loading=\"lazy\" decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/www.euronews.com\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<div class=\"c-ad u-show-for-mobile-only\">\n<div class=\"c-ad__placeholder\"><img loading=\"lazy\" decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/www.euronews.com\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<div id=\"adb-article-top-stories\" class=\"perf-cv-auto c-top-stories\">\n<h2 class=\"c-top-stories__title\">Top stories<\/h2>\n<div class=\"c-top-stories__item\">\n<article id=\"abe-2939548-pos2-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 the-media-object--has-video the-media-object--no-label\" 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height=\"72\" alt><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<\/div>\n<\/article>\n<article id=\"abe-2914484-pos0-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1\" data-nid=\"2914484\" data-cid=\"9859171\" data-part-label=\"Partner content\">\n<figure id=\"abe-2914484-label-pos0-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/85\/91\/71\/480x270_cmsv2_c9a5ec4b-c701-5cbe-a220-4576b2bfdc48-9859171.jpg\" loading=\"lazy\" alt=\"Coire Valley in Wester Ross, Scotland \" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Moments<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>     From Scotland to Austria: Europe&#8217;s best &#8216;stillcation&#8217; destinations<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2915619-pos1-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1\" data-nid=\"2915619\" data-cid=\"9864834\" data-part-label=\"Partner content\">\n<figure id=\"abe-2915619-label-pos1-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/86\/48\/34\/480x270_cmsv2_a685c9c2-4aa6-5ecd-bd31-a9631315b36d-9864834.jpg\" loading=\"lazy\" alt=\"The Caledonian Sleeper currently links London Euston with destinations across Scotland\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Travel News<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    Could Scotland\u2019s Caledonian Sleeper train soon be on track for Europe?<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2915382-pos2-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1\" data-nid=\"2915382\" data-cid=\"9863612\" data-part-label=\"Partner content\">\n<figure id=\"abe-2915382-label-pos2-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/86\/36\/12\/480x270_cmsv2_ff119361-c0ec-5f13-9997-2c03931878ce-9863612.jpg\" loading=\"lazy\" alt=\"Finnich Glen, a popular beauty spot in Scotland, is up for sale\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Travel News<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    Beauty spot for sale: Your chance to own Scotland\u2019s \u2018Grand Canyon\u2019<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2939548-pos2-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 the-media-object--has-video the-media-object--no-label\" data-nid=\"2939548\" data-cid=\"9981275\" data-part-label=\"Partner content\">\n<figure id=\"abe-2939548-label-pos2-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/98\/12\/75\/320x180_cmsv2_0a90b35d-75df-5d67-b1dc-d714bffaeb5d-9981275.jpg\" loading=\"lazy\" alt=\"Wales has stunning landscapes and a rich history \" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Wales gears up for a busy year with cycling and outdoor adventures<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2939607-pos3-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 the-media-object--has-video the-media-object--no-label\" data-nid=\"2939607\" data-cid=\"9981584\" data-part-label=\"Partner content\">\n<figure id=\"abe-2939607-label-pos3-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/98\/15\/84\/320x180_cmsv2_19b13dbc-4ace-5b24-92bf-3ced6f8db443-9981584.jpg\" loading=\"lazy\" alt=\"Not just beaches - Greece is hoping to attract visitors to its mountains and other delights on offer \" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    How Greece aims to become a year-round destination<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2939550-pos4-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 the-media-object--no-label\" data-nid=\"2939550\" data-cid=\"9981277\" data-part-label=\"Partner content\">\n<figure id=\"abe-2939550-label-pos4-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" 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loading=\"lazy\" alt=\"Z\u00fcrich is the safest European city to visit in 2027, according to a new ranking\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Nine European cities ranked among the world&#8217;s safest for travellers<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2938590-pos6-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 the-media-object--no-label\" data-nid=\"2938590\" data-cid=\"9976379\" data-part-label=\"Partner content\">\n<figure id=\"abe-2938590-label-pos6-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/97\/63\/79\/320x180_cmsv2_620dd939-4701-5d0f-93e7-98d38ce808b2-9976379.jpg\" loading=\"lazy\" alt=\"Zermatt in Switzerland \" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 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<\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2938602-pos5-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2938602\" data-cid=\"9976416\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    These are the best and worst European cities for solo travellers<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<div class=\"articleBody\" data-key=\"articleBody\">In Scotland, tourism is a \u201cforce for good\u201d. That\u2019s according to Jill Walker, the Director of Marketing at VisitScotland, as she told Euronews Travel about what\u2019s coming up for the country in 2027.Speaking at World Travel Market in London, Walker insisted that it\u2019s imperative that tourism in Scotland benefits locals as well as those who visit.\u00a0For 2027, she\u2019s particularly keen on highlighting immersive experiences, which can give people a proper sense of the real Scotland.\u00a0For instance, in the market town of Wigtown in Dumfries and Galloway, there\u2019s an Airbnb where visitors can stay in an actual, working bookstore and play shop while meeting locals.\u00a0While many tourism boards have a specific kind of tourist they want to attract, that\u2019s not the case in Scotland.\u00a0\u201cWe don&#8217;t have anybody that we wouldn&#8217;t attract,\u201d said Walker. \u201cWe&#8217;re a very open and inclusive country and destination, and that will always continue.\u201cWe&#8217;ve got destinations that are for families, we&#8217;ve got them for young professionals, we&#8217;ve got them for people who are from the older generation \u2013 the country is there for everybody.\u201dHer only caveats for visitors?\u00a0\u201cWe want people to come in the shoulder seasons and experience Scotland in a responsible way and, if they can stay a bit longer, if they could do a bit of slow travel, all the better.\u201dIt\u2019s a particularly exciting time for Dumfries and Galloway, which was recently named as one of National Geographic&#8217;s Best of the World 2027, making it the only UK destination to feature in the top 25 global list.\u00a0Walker says it\u2019s an ideal choice for adventurous types and thrill seekers as it offers a vast number of outdoor thrills, from water sports and gorge scrambling to high-flying ziplines across scenic hills.\u00a0Scotland will also make history in 2027, as Edinburgh plays host to the Grand D\u00e9part of the Tour de France. The event will mark the northernmost start in Tour history.In September and October 2027, the inaugural Rally Scotland will take place in Aberdeenshire, and will be the first time anywhere in the UK has hosted a round of the World Rally Championship since 2019.For those less into sports, there\u2019s plenty on offer to discover, too.\u00a0Perth Museum is a relatively new opening, while the Inverness Castle Experience officially opened to the public in February this year, following a multi-million transformation from a former prison and sheriff court into an interactive visitor attractionMuch of the tourist board\u2019s focus, though, is on experiences, so visitors can really dig their teeth into the real Scotland.\u00a0That includes learning to shear sheep, staying in accommodation located right next to Highland &#8220;coo&#8221; (cow) pastures and cooking up Cullen Skink, a hearty Scottish delicacy soup made with smoked haddock and potatoes.\u00a0\u201cWe&#8217;re always innovating in Scotland,\u201d said Walker. \u201cThere&#8217;s always lots to do and see, and it\u2019s all very interactive, very hands-on, which is obviously important to see Scotland at its best.\u201dWhen it comes down to it, the tourist board says that Scotland is the ideal place to improve wellbeing for both the body and mind.\u201cThat comes quite naturally to us because we are that hospitable kind of nation; we love hospitality, we&#8217;re brought up to make sure people enjoy themselves,\u201d said Walker.\u201cWe&#8217;ve got that beautiful landscape, we&#8217;ve got that history, integrity and the food, and it&#8217;s the way we live. It&#8217;s not put on or contrived for people that are coming to visit.\u201cWhen people come to visit Scotland, they say that very thing. It all feels very grounded, very authentic and quite enriching.\u201d<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.euronews.com\/2026\/11\/06\/scotland-wants-visitors-to-stay-longer-slow-down-and-experience-authentic-hospitality&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images.euronews.com\/articles\/stories\/09\/98\/12\/73\/1200x675_cmsv2_b44a4512-134c-5cca-a899-abcd599850a6-9981273.jpg&#8221;] No Comment Netherlands: Protesters storm Amsterdam data centre construction site Focus Baku puts intercultural dialogue and understanding in focus In partnership with Ministry of Culture of the Republic of Azerbaijan Europe News EU labels Spain, Italy, Greece and Cyprus &#8216;under migratory pressure&#8217; Health news Scientists develop first-ever \u201cbroad-spectrum\u201d bird flu jab using [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90],"tags":[226,36],"class_list":["post-2241806","post","type-post","status-publish","format-standard","hentry","category-international","tag-crawlmanager","tag-euronews-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2241806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2241806"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2241806\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2241806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2241806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2241806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}