{"id":2241368,"date":"2026-11-06T11:00:00","date_gmt":"2026-11-06T08:00:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2241368"},"modified":"2026-11-06T11:00:00","modified_gmt":"2026-11-06T08:00:00","slug":"interscope-expands-into-brazil-with-hip-hop-artist-bk-supernova-entertainment-joint-venture","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2241368","title":{"rendered":"Interscope Expands Into Brazil With Hip-Hop Artist BK, Supernova Entertainment Joint Venture"},"content":{"rendered":"

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\n\tInterscope Records is branching out into Brazil, the company announced Friday (Nov. 6), unveiling two new deals in the country: the signing of hip-hop star BK, and a new joint venture\/distribution deal with leading urban label Supernova Entertainment.<\/p>\n

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\"Globe,<\/div>\n<\/div>\n<\/div>\n
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\t\t\t\t\tIFPI Global Report 2026\u00a0Takeaways: Vinyl Growth Outpaces Digital,\u00a0China Surges\u00a0&\u00a0More\u00a0\t\t<\/p>\n<\/h3>\n<\/div>\n

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    Chris Eggertsen<\/span><\/div>\n<\/li>\n
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    \n\tFor BK, signing with Interscope coincides with the 10th anniversary of his debut album, Castelos & Ruinas<\/em>; his first release for Interscope will be a remix of that album with new production and new collaborations. The new JV with Supernova encompasses the Brazilian urban label\u2019s catalog and a partnership for new signings.\u00a0<\/p>\n

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    \"Jose<\/div>\n<\/div>
    Jose Cedeno and BK. <\/span>Pepe Rodrigues<\/cite><\/figcaption><\/figure>\n<\/div>\n

    \n\t\u201cWe have shown through our successful track record over the past few years that wherever they come from, artists are attracted to the kind of global artist development platform we can provide at Interscope,\u201d Interscope Capitol Miami executive vp\/GM Jose Cede\u00f1o<\/strong> said in a statement. \u201cHaving BK as our first artist signing and Supernova as our first label deal, illustrate how serious our mission is to empower Brazilian artists to become global superstars.\u201d<\/p>\n

    \n\tThe Brazilian market has been a particular focus of the majors in recent years \u2014 one that reflects both investment in the country itself and the subsequent growth in subscription streaming and consumption in general. In March, IFPI reported that the Brazilian music market had grown by 14.1% year over year, much higher than the 6.4% growth of the industry overall, jumping over Canada to become the eighth-largest market in the world.<\/p>\n

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    \"Pictured<\/div>\n<\/div>
    Pictured L-R: Laura Carter, Interscope; Nagalli, Supernova Ent. artist; Ramon Alvarez-Smikle, Interscope; Gustavo Pimentel, Founder and CEO, Supernova Ent. High <\/span>Courtesy of Interscope<\/cite><\/figcaption><\/figure>\n<\/div>\n

    \n\t\u201cBrazilian music and culture are having an extraordinary impact around the world right now,\u201d Interscope Capitol chairman\/CEO John Janick <\/strong>said in a statement. \u201cWe see an opportunity to leverage our legacy and current success in urban music for important Brazilian artists like BK and labels like Supernova Entertainment. We are excited to expand the resources and opportunities for Brazilian artists to move culture on a global level.\u201d<\/p>\n

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    \t\t\t\t\tHow IFPI CEO Victoria Oakley Is Tackling AI & Streaming Fraud Head-On: \u2018We\u2019ve Got Work to\u00a0Do\u2019\t\t<\/p>\n<\/h3>\n<\/div>\n

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      Dan Rys<\/span><\/div>\n<\/li>\n
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      \n\tThose opportunities were expanded upon by Victoria Oakley,<\/strong> IFPI\u2019s CEO, in a new interview with Billboard<\/em> this week. \u201cI think we\u2019re seeing the music economy emerge at the same time as we\u2019re seeing the Brazilian economy emerge,\u201d Oakley said. \u201cIt\u2019s also a place of phenomenal talent, and their export story is much more successful so far, principally across their own region. But I think given that most of the music is in Portuguese and not in Spanish, so the obvious sellable market isn\u2019t there in quite the same way, they\u2019ve done a phenomenal job with their export story and they are on the increase. They too have a government that I think, from early on, places culture as an important part of the education system, and I think that is quite an important first step that we often don\u2019t see the benefits of until much later.\u201d<\/p>\n

      \n\t\u201cBK\u2019s authenticity and distinctly Brazilian voice have made him one of the defining figures in Brazilian hip-hop,\u201d Interscope\u2019s urban music co-presidents Laura Carter<\/strong> and Ramon Alvarez-Smikle<\/strong> said in a statement. \u201cHis music reflects the depth, originality and cultural influence of hip-hop both in Brazil and globally. Our partnership with Supernova continues Interscope\u2019s tradition of working with visionary labels that are deeply connected to their artists and culture, and we\u2019re excited to deepen our commitment to hip-hop in Brazil together.\u201d<\/p>\n<\/div>\n<\/div>\n

      [analyse_source url=”https:\/\/www.billboard.com\/pro\/interscope-expands-brazil-hip-hop-artist-bk-supernova\/”]<\/p>\n","protected":false},"excerpt":{"rendered":"

      [analyse_image type=”featured” src=”https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/11\/interscope-records-logo-2026-billboard-1800.jpg?w=1024″] Interscope Records is branching out into Brazil, the company announced Friday (Nov. 6), unveiling two new deals in the country: the signing of hip-hop star BK, and a new joint venture\/distribution deal with leading urban label Supernova Entertainment. Related IFPI Global Report 2026\u00a0Takeaways: Vinyl Growth Outpaces Digital,\u00a0China Surges\u00a0&\u00a0More\u00a0 Chris Eggertsen For BK, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[48,226],"class_list":["post-2241368","post","type-post","status-publish","format-standard","hentry","category-politics","tag-billboard-com","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2241368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2241368"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2241368\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2241368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2241368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2241368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}