{"id":2241322,"date":"2026-11-06T12:58:27","date_gmt":"2026-11-06T09:58:27","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2241322"},"modified":"2026-11-06T12:58:27","modified_gmt":"2026-11-06T09:58:27","slug":"shein-pregateste-livrari-in-doar-48-de-ore-in-europa-investitie-uriasa-dupa-introducerea-noilor-taxe-pentru-colete","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2241322","title":{"rendered":"Shein preg\u0103te\u0219te livr\u0103ri \u00een doar 48 de ore \u00een Europa. Investi\u021bie uria\u0219\u0103 dup\u0103 introducerea noilor taxe pentru colete"},"content":{"rendered":"

[analyse_image type=”featured” src=”https:\/\/s1.ziareromania.ro\/?mmid=59dbf56acda106ac01″]<\/p>\n

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Shein preg\u0103te\u0219te livr\u0103ri \u00een doar 48 de ore \u00een Europa. Investi\u021bie uria\u0219\u0103 dup\u0103 introducerea noilor taxe pentru colete<\/h1>\n<\/div>\n
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Autor: Vlad Ionescu <\/a><\/span><\/div>\n
Joi, 05 Noiembrie 2026, ora 20:21<\/div>\n<\/div>\n
1013 citiri<\/div>\n<\/div>\n
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\"Shein<\/a><\/p>\n
FOTO Hepta<\/div>\n<\/div>\n<\/div>\n
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Shein investe\u0219te 500 de milioane de euro \u00een extinderea unui centru logistic din Polonia, \u00eentr-o perioad\u0103 \u00een care cump\u0103r\u0103turile online din afara Uniunii Europene devin mai scumpe din cauza noilor taxe. Compania chinez\u0103 vrea s\u0103 reduc\u0103 timpul de livrare \u0219i s\u0103 \u00ee\u0219i consolideze prezen\u021ba pe pia\u021ba european\u0103.<\/p>\n

Investi\u021bia vizeaz\u0103 depozitul din apropierea ora\u0219ului Wroclaw, unde Shein \u00ee\u0219i dezvolt\u0103 opera\u021biunile \u00eenc\u0103 din 2022. Potrivit Reuters, centrul ar urma s\u0103 ajung\u0103 la peste 10.000 de angaja\u021bi \u0219i 6.500 de robo\u021bi autonomi p\u00e2n\u0103 la sf\u00e2r\u0219itul anului 2026.<\/p>\n

Automatizarea va permite procesarea mai rapid\u0103 a comenzilor, iar compania sus\u021bine c\u0103 produsele ar putea ajunge la clien\u021bi \u00een maximum 48 de ore \u00een anumite \u021b\u0103ri europene.<\/p>\n

Shein inaugurase deja un nou centru logistic \u00een aceea\u0219i zon\u0103 \u00een decembrie 2025, iar investi\u021bia actual\u0103 continu\u0103 extinderea infrastructurii folosite pentru distribuirea produselor c\u0103tre consumatorii europeni.<\/p>\n

De ce investe\u0219te Shein \u00een Europa tocmai c\u00e2nd cump\u0103r\u0103turile online devin mai scumpe<\/h2>\n<\/div>\n

Decizia vine dup\u0103 introducerea unor taxe suplimentare pentru coletele de mic\u0103 valoare expediate din afara Uniunii Europene. De la 1 iulie 2026, blocul comunitar aplic\u0103 o tax\u0103 vamal\u0103 de 3 euro, iar din 1 noiembrie a fost introdus\u0103 \u0219i o tax\u0103 de procesare de 2 euro.<\/p>\n

M\u0103surile afecteaz\u0103 \u00een special platformele care livreaz\u0103 volume mari de produse din China, precum Shein, Temu \u0219i AliExpress. Autorit\u0103\u021bile europene urm\u0103resc astfel s\u0103 limiteze concuren\u021ba considerat\u0103 neloial\u0103.<\/p>\n

\u00cen acela\u0219i timp, Shein traverseaz\u0103 o perioad\u0103 financiar\u0103 dificil\u0103. V\u00e2nz\u0103rile sale din Europa au sc\u0103zut puternic \u00een al doilea trimestru al anului, contribuind la reducerea profitului net cu 67%.<\/p>\n

Compania majorase deja pre\u021burile \u0219i redusese cheltuielile pentru publicitatea online \u00eenainte de aplicarea noilor taxe.<\/p>\n","protected":false},"excerpt":{"rendered":"

[analyse_image type=”featured” src=”https:\/\/s1.ziareromania.ro\/?mmid=59dbf56acda106ac01″] Shein preg\u0103te\u0219te livr\u0103ri \u00een doar 48 de ore \u00een Europa. Investi\u021bie uria\u0219\u0103 dup\u0103 introducerea noilor taxe pentru colete Autor: Vlad Ionescu Joi, 05 Noiembrie 2026, ora 20:21 1013 citiri FOTO Hepta Shein investe\u0219te 500 de milioane de euro \u00een extinderea unui centru logistic din Polonia, \u00eentr-o perioad\u0103 \u00een care cump\u0103r\u0103turile online din […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[226,22],"class_list":["post-2241322","post","type-post","status-publish","format-standard","hentry","category-romania","tag-crawlmanager","tag-ziare-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2241322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2241322"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2241322\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2241322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2241322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2241322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}