{"id":2241080,"date":"2026-11-06T00:00:00","date_gmt":"2026-11-05T21:00:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2241080"},"modified":"2026-11-06T00:00:00","modified_gmt":"2026-11-05T21:00:00","slug":"black-friday-2026-circa-500-de-milioane-de-lei-tranzactii-procesate-in-primele-ore-de-black-friday-procesator","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2241080","title":{"rendered":"Black Friday 2026\/Circa 500 de milioane de lei, tranzac\u021bii procesate \u00een primele ore de ‘Black Friday’ (procesator)"},"content":{"rendered":"

[analyse_image type=”featured” src=”https:\/\/agerpres.ro\/data\/202611\/20261106101305_204065.jpg”]<\/p>\n

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Volumul total al pl\u0103\u021bilor procesate de PayU, p\u00e2n\u0103 \u00een jurul orei 9:00, este de aproximativ 500 de milioane de lei, \u00een ziua de ‘Black Friday’, conform datelor prezentate, vineri, de Elena Gheorghe, manager de pentru Rom\u00e2nia \u0219i Ungaria al companiei procesatoare.<\/strong><\/p>\n

‘P\u00e2n\u0103 la aceast\u0103 or\u0103, avem undeva \u00een jur de 500 de milioane de lei, \u00een tranzac\u021bii procesate, aproape de ora 9:00. Valoarea medie pe tranzac\u021bie, la noi, este undeva \u00een jur de 640 de lei. Noi am estimat \u00een studiul nostru c\u0103 va fi undeva \u00een jur de 1.200 de lei, valoarea cheltuit\u0103 pe client, adic\u0103 tot ce o s\u0103 cheltuiasc\u0103 \u00een ziua respectiv\u0103. Cred c\u0103 suntem destul de aproape de realitate. Am v\u0103zut c\u0103 noi aveam \u00een topul categoriilor partea de IT&C, Juc\u0103rii \u0219i Beauty. La aceast\u0103 or\u0103, vedem c\u0103 segmentul Beauty conduce. Partea de FMCG era \u0219i ea, dar un pic mai jos \u00een topul nostru, dar se afl\u0103 \u00een top 3-4 verticale achizi\u021bionate. Articolele pentru copii erau \u00een top 3. Practic, la momentul acesta, partea de IT&C e a patra. Avem \u0219i Fashion, dar \u00eenc\u0103 o dat\u0103, p\u00e2n\u0103 la finele zilei, lucrurile se mai pot schimba din punctul acesta de vedere’, a men\u021bionat Gheorghe, \u00een cadrul unui eveniment de specialitate, dedicate zilei cu cele mai importante reduceri din an.<\/p>\n

Potrivit sursei citate, op\u021biunea de plat\u0103 \u00een rate se situa la 35% din total, fa\u021b\u0103 de 24%, \u00eentr-o perioad\u0103 normal\u0103 a anului, \u00een timp ce plata cu cardul salvat sau cu ‘wallet’-ul este la 87% fa\u021b\u0103 de 46%, \u00een mod normal. Valoarea medie a tranzac\u021biei \u00een rate este de 1.100 de lei, de dou\u0103 ori mai mare comparativ cu o zi obi\u0219nuit\u0103.<\/p>\n

\u00cen top 3 cele mai mari tranzac\u021bii procesate se afl\u0103 sumele: 68.407 de lei, 60.801 de lei \u0219i 50.000 de lei.<\/p>\n

Procesatorul de pl\u0103\u021bi Pay U organizeaz\u0103, vineri, evenimentul anual dedicat edi\u021biei din 2026 a ‘Black Friday’ – centru media al informa\u021biilor \u0219i analizelor \u00een timp real. AGERPRES\/(AS – redactor. Daniel Badea, editor: Mariana Nica, editor online: Simona Aru\u015ftei)<\/p>\n<\/div>\n

\n Afisari: 221\n <\/div>\n

[analyse_source url=”https:\/\/agerpres.ro\/economic\/2026\/11\/06\/black-friday-2026-circa-500-de-milioane-de-lei-tranzactii-procesate-in-primele-ore-de-black-friday-p–1610660″]<\/p>\n","protected":false},"excerpt":{"rendered":"

[analyse_image type=”featured” src=”https:\/\/agerpres.ro\/data\/202611\/20261106101305_204065.jpg”] Volumul total al pl\u0103\u021bilor procesate de PayU, p\u00e2n\u0103 \u00een jurul orei 9:00, este de aproximativ 500 de milioane de lei, \u00een ziua de ‘Black Friday’, conform datelor prezentate, vineri, de Elena Gheorghe, manager de pentru Rom\u00e2nia \u0219i Ungaria al companiei procesatoare. ‘P\u00e2n\u0103 la aceast\u0103 or\u0103, avem undeva \u00een jur de 500 de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2241080","post","type-post","status-publish","format-standard","hentry","category-politics"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2241080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2241080"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2241080\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2241080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2241080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2241080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}