{"id":2240822,"date":"2026-11-06T02:27:38","date_gmt":"2026-11-05T23:27:38","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2240822"},"modified":"2026-11-06T02:27:38","modified_gmt":"2026-11-05T23:27:38","slug":"kfc-is-bringing-american-fast-food-to-2-italian-mountain-restaurants-and-locals-are-not-impressed","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2240822","title":{"rendered":"KFC Is Bringing American Fast Food to 2 Italian Mountain Restaurants and Locals Are Not Impressed"},"content":{"rendered":"<div class=\"entry-content\">\n<figure id=\"attachment_436802\" aria-describedby=\"caption-attachment-436802\" style=\"width: 1536px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-436802 lazyload\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAoAAAAGrAQMAAABqgLQIAAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAADhJREFUeNrtwTEBAAAAwqD1T+1tB6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADgDIcbAAEnbF1FAAAAAElFTkSuQmCC\" alt width=\"640\" height=\"427\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/11\/IMG_5145.webp?resize=640%2C427&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/11\/IMG_5145.webp?w=1536&amp;ssl=1 1536w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/11\/IMG_5145.webp?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/11\/IMG_5145.webp?resize=1200%2C800&amp;ssl=1 1200w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/11\/IMG_5145.webp?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/11\/IMG_5145.webp?w=1280&amp;ssl=1 1280w\" data-max-width=\"640\" data-sizes=\"auto\" data-eio-rwidth=\"640\" data-eio-rheight=\"427\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-436802\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/11\/IMG_5145.webp?resize=640%2C427&amp;ssl=1\" alt width=\"640\" height=\"427\" data-eio=\"l\"><figcaption id=\"caption-attachment-436802\" class=\"wp-caption-text\">KFC in Italian on-mountain restaurants feels like a criminal offense to many Italian readers. | Image: Beverfood\/Il Dolomit et al<\/figcaption><\/figure>\n<div class=\"code-block code-block-1\" style=\"margin: 8px auto;text-align: center;display: block;clear: both\">\n<!-- GAM 71161633\/SNWBR_snowbrains\/article_hrec_1 --><\/p>\n<div data-fuse=\"article_hrec_1\"><\/div>\n<\/div>\n<p><strong>Italian ski resorts are known for their incredible on-mountain food options.<\/strong> From South Tyrolean specialties like canederli and Kaiserschmarrn to traditional Italian dishes, there is no shortage of high-quality food. A leisurely lunch at a mountain restaurant is often as much a part of the ski experience as the skiing itself. That tradition is now facing an unexpected addition at two well-known Italian resorts. Italian media outlets have reported that KFC is set to open restaurants inside existing mountain clubs at Madonna di Campiglio and Cortina d\u2019Ampezzo in the Italian Dolomites on December 5, 2026. The American fast-food chain is partnering with <a href=\"https:\/\/lovesuperg.com\/\">SUPER G<\/a>, the hospitality brand behind the two venues.<\/p>\n<ul>\n<li><strong>Related: <a href=\"https:\/\/snowbrains.com\/3-americans-face-fines-of-e1000-at-cortina-dampezzo-for-breaking-these-3-italian-laws\/\"><em>3 Americans are Facing \u20ac1,000 Fines at Cortina for Breaking These 3 Italian Laws<\/em><\/a><\/strong><\/li>\n<\/ul>\n<p><strong>The two restaurants are opening inside the mountain clubs run by SUPER G, a hospitality company behind a series of dining and apr\u00e8s-ski venues, according to Italian food outlets including <a href=\"https:\/\/www.beverfood.com\/kfc-super-g-piste-sci-cortina-madonna-di-campiglio\/?fbclid=IwY2xjawVaE4FleHRuA2FlbQIxMQBwZG9mBXNydGMGYXBwX2lkEDIyMjAzOTE3ODgyMDA4OTIAAR-PWeU6qzq2jXfZAi6BgVp-VsMidZQ4570i0231XtWxrqQMP8USA7COrCBI9g_aem_8hh0nWCgbnoudTBHR1ObhA\"><em>Beverfood<\/em><\/a>, <a href=\"https:\/\/www.foodaffairs.it\/2026\/11\/05\/kfc-debutta-sulle-piste-da-sci-con-due-ristoranti-a-madonna-di-campiglio-e-cortina-in-collaborazione-con-super-g\/\"><em>Food Affairs<\/em><\/a>, and <a href=\"https:\/\/www.agenfood.it\/nuove-aperture-e-restyling\/primato-ad-alta-quota-kfc-porta-in-italia-un-nuovo-format-di-ristorazione-sulle-piste-da-sci\/\"><em>Agenfood<\/em><\/a> and local Italian newspapers like <em><a href=\"https:\/\/www.ildolomiti.it\/montagna\/2026\/pollo-fritto-e-fast-food-sulle-piste-da-sci-a-cortina-e-madonna-di-campiglio-due-kfc-in-alta-montagna-per-rispondere-ai-desideri-della-gen-z-e-del-turismo-internazionale\">Il Dolomiti<\/a><\/em> and <em><a href=\"https:\/\/vocidicortina.it\/a5334-Arriva-il-pollo-fritto-in-Faloria-Siglata-la-partnership-tra-Super-G-e-KFC?fbclid=IwZXh0bgNhZW0CMTAAcGRvZgVicmlkETFJU1Rscmd5U1J2bm81NUp0c3J0YwZhcHBfaWQQMjIyMDM5MTc4ODIwMDg5MgABHzx5AhV-x6kxzPb0DnYWJDf27PXlwoUB2D9_QuxCHv5S-9F3XvNc0dvOYokH_aem_zgV2oo7e6YCPjl5-9_p09Q\">Voci di Cortina<\/a><\/em>.<\/strong> They are due to stay open through the end of the ski season. Italian reports describe them as the first fast-food restaurants directly on Italian ski slopes.<\/p>\n<figure id=\"attachment_436803\" aria-describedby=\"caption-attachment-436803\" style=\"width: 1920px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-436803 lazyload\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAoAAAAFoAQMAAAD9\/NgSAAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAADJJREFUeNrtwQENAAAAwqD3T+3sARQAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAN3HoAAEwzlS7AAAAAElFTkSuQmCC\" alt width=\"640\" height=\"360\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/11\/IMG_5146.webp?resize=640%2C360&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/11\/IMG_5146.webp?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/11\/IMG_5146.webp?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/11\/IMG_5146.webp?resize=1200%2C676&amp;ssl=1 1200w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/11\/IMG_5146.webp?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/11\/IMG_5146.webp?w=1280&amp;ssl=1 1280w\" data-max-width=\"640\" data-sizes=\"auto\" data-eio-rwidth=\"640\" data-eio-rheight=\"360\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-436803\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/11\/IMG_5146.webp?resize=640%2C360&amp;ssl=1\" alt width=\"640\" height=\"360\" data-eio=\"l\"><figcaption id=\"caption-attachment-436803\" class=\"wp-caption-text\">Mock-ups of the KFC screens inside existing Italian mountain restaurants have been shared on several Italian news outlets. | Image: Beverfood\/Il Dolomit et al<\/figcaption><\/figure>\n<p><strong>At Madonna di Campiglio, the restaurant will be in the Piana di Nambino area, at 1,700 meters (5,577 feet), next to Meraviglioso Campiglio.<\/strong> In Cortina d\u2019Ampezzo, it will be inside the Faloria Mountain Club, in the Faloria-Cristallo area, at 2,123 meters (6,965 feet).<\/p>\n<p><strong><a href=\"https:\/\/www.beverfood.com\/kfc-super-g-piste-sci-cortina-madonna-di-campiglio\/?fbclid=IwY2xjawVaE4FleHRuA2FlbQIxMQBwZG9mBXNydGMGYXBwX2lkEDIyMjAzOTE3ODgyMDA4OTIAAR-PWeU6qzq2jXfZAi6BgVp-VsMidZQ4570i0231XtWxrqQMP8USA7COrCBI9g_aem_8hh0nWCgbnoudTBHR1ObhA\"><em>Beverfood<\/em><\/a> reports that KFC will manage both directly.<\/strong> The menu will include Tender Crispy chicken, spicy wings, sandwiches, sides and Buckets. Beverfood says the fillets are whole pieces of chicken, hand-breaded and fried to order. Opening hours are noon to 5 p.m. Monday through Thursday and noon to 7:30 p.m. Friday through Sunday.<\/p>\n<p><strong>The announcement has already prompted hundreds of comments on Facebook, many of them critical. <\/strong>Many locals would rather see traditional Alpine food served at altitude than fried chicken from an international fast-food chain. Reactions on the Facebook post by local outlet <a href=\"https:\/\/vocidicortina.it\/a5334-Arriva-il-pollo-fritto-in-Faloria-Siglata-la-partnership-tra-Super-G-e-KFC?fbclid=IwY2xjawVaELJleHRuA2FlbQIxMABwZG9mBWJyaWQRMUlTVGxyZ3lTUnZubzU1SnRzcnRjBmFwcF9pZBAyMjIwMzkxNzg4MjAwODkyAAEfz3TZEwD7ZDIzBwm5fAP6pyYd1VXjK16Kfv99E_4DaR0QXcv1WKbzP_d-Xwc_aem_B1cCWWcdj88YCBfCdwI_1Q\"><em>Voci di Cortina<\/em><\/a> are reaching 150. They include hundreds of critical comments, many questioning why an international fast-food chain is going into mountain destinations known for regional food and traditions. One commenter wrote, in a translation from Italian: \u201cDo we really needed this?\u201d Another said the smell of canederli, or bread dumplings, would have been preferable. Others called it the \u201cAmericanization of the Dolomites\u201d and said they would rather have polenta and sausage.<\/p>\n<figure id=\"attachment_436810\" aria-describedby=\"caption-attachment-436810\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-436810 lazyload\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAoAAAAFnAQMAAAAMqmrHAAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAADNJREFUeNrtwQENAAAAwqD3T20ON6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAALg1xlwAB\/HxwBAAAAABJRU5ErkJggg==\" alt width=\"640\" height=\"359\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/11\/IMG_5147.jpeg?resize=640%2C359&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/11\/IMG_5147.jpeg?w=650&amp;ssl=1 650w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/11\/IMG_5147.jpeg?resize=300%2C168&amp;ssl=1 300w\" data-max-width=\"640\" data-sizes=\"auto\" data-eio-rwidth=\"640\" data-eio-rheight=\"359\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-436810\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/11\/IMG_5147.jpeg?resize=640%2C359&amp;ssl=1\" alt width=\"640\" height=\"359\" data-eio=\"l\"><figcaption id=\"caption-attachment-436810\" class=\"wp-caption-text\">The European mind boggles at the thought of American fast food on the mountain. | Image: Il Dolomiti<\/figcaption><\/figure>\n<div class=\"code-block code-block-2\" style=\"margin: 8px auto;text-align: center;display: block;clear: both\">\n<!-- GAM 71161633\/SNWBR_snowbrains\/article_hrec_2 --><\/p>\n<div data-fuse=\"article_hrec_2\"><\/div>\n<\/div>\n<p><strong>Some comments focused on the changing character of mountain hospitality.<\/strong> One user recalled the welcoming restaurants and traditional dishes once found in mountain refuges, arguing that commercial interests were increasingly taking priority. Another asked why bring a global brand to a place when visitors can find KFC in cities around the world.<\/p>\n<p><strong>To be fair, the reaction were not all negative.<\/strong> One commenter welcomed a more affordable option, arguing that prices at existing mountain venues can put a meal out of reach for ordinary visitors. But the vast majority was scathing, with many wondering if the announcement was a joke.<\/p>\n<div class=\"code-block code-block-15\" style=\"margin: 8px auto;text-align: center;display: block;clear: both\">\n<\/div>\n<p><strong>While <em>SnowBrains<\/em> could not find a statement from KFC Italia or SUPER G published on either company\u2019s own channels, the breadth of reports from food and ski outlets indicates that this is no belated April fools joke.<\/strong><\/p>\n<p><strong>Marzia Far\u00e8, KFC Italia\u2019s chief marketing officer, was quoted by Italian food outlets including <em><a href=\"https:\/\/www.beverfood.com\/kfc-super-g-piste-sci-cortina-madonna-di-campiglio\/\">Beverfood<\/a><\/em>, <em>Food Affairs<\/em>, and <em>Agenfood<\/em> as saying:<\/strong> \u201cWe strongly wanted this project because it perfectly represents the way we imagine the evolution of KFC.\u201d Italian outlets also quote her describing the aim of \u201ccontinuing to surprise and reaching places where no one would expect to find us,\u201d and saying Gen Z has always been one of the brand\u2019s most loyal audiences. According to <em>Il Dolomiti, <\/em>Far\u00e8 said that the format would reinforce the brand\u2019s premium positioning and help reach young families and mountain enthusiasts.<\/p>\n<p><strong>SUPER G founder Andrea Baccuini was quoted as saying:<\/strong> \u201cWe believe that hospitality must be able to interpret the plurality of its audiences.\u201d He added that an international brand, familiar to different generations, is entering the offer of the company\u2019s Mountain Clubs.<\/p>\n<ul>\n<li><strong>Related: <\/strong><em><a href=\"https:\/\/snowbrains.com\/subway-opens-ski-thru-at-new-zealands-turoa-ski-area\/\"><strong>Subway Opens Ski-Thru at New Zealand\u2019s T\u016broa Ski Area<\/strong><\/a><\/em><\/li>\n<\/ul>\n<p><strong>For KFC, the two openings represent an opportunity to take the brand into an unexpected setting and reach a broader audience.<\/strong> For some locals, however, the offering of American fast food in Italian on-mountain restaurants sits wrong. It certainly raises questions about what makes eating in the Italian mountains special in the first place. Whether skiers embrace a Bucket of fried chicken at altitude or stick with canederli, polenta, and other regional favourites remains to be seen. In the meantime we can only hope that this is an elaborate PR stunt and turns out to be a hoax.<\/p>\n<p><!-- CONTENT END 1 -->\n\t\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>KFC in Italian on-mountain restaurants feels like a criminal offense to many Italian readers. | Image: Beverfood\/Il Dolomit et al Italian ski resorts are known for their incredible on-mountain food options. From South Tyrolean specialties like canederli and Kaiserschmarrn to traditional Italian dishes, there is no shortage of high-quality food. A leisurely lunch at a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,267],"class_list":["post-2240822","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-snowbrains-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2240822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2240822"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2240822\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2240822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2240822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2240822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}