{"id":2240481,"date":"2026-11-06T00:08:34","date_gmt":"2026-11-05T21:08:34","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2240481"},"modified":"2026-11-06T00:08:34","modified_gmt":"2026-11-05T21:08:34","slug":"legos-2026-holiday-ad-stars-daft-punk-e-t-kpop-demon-hunters-shop-the-sets-featured-in-the-video-3","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2240481","title":{"rendered":"LEGO\u2019s 2026 Holiday Ad Stars Daft Punk, E.T. & \u2018KPop Demon Hunters\u2019: Shop the Sets Featured in the Video"},"content":{"rendered":"

[analyse_image type=”featured” src=”https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/11\/Shop-online-LEGO-Holiday-Ad-Sets.png?w=720″]<\/p>\n

\n
\n

\n\tAll products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.<\/p>\n

\n\tLEGO brings some familiar faces \u2014 and helmets \u2014 together for its 2026 holiday commercial.<\/p>\n

\n\tDirected by The Greatest Showman<\/em> filmmaker Michael Gracey, the ad brings together Daft Punk, E.T. the Extra-Terrestrial, Derpy Tiger from KPop Demon Hunters<\/em>, Thor, Doctor Doom, the Ninjago Twin Titans and more in an action-packed video set to Daft Punk\u2019s \u201cOne More Time.\u201d<\/p>\n

\n\tIn the ad, one humble brick becomes the lead character in a fast-moving journey through a workshop full of familiar faces from film, music, sports and the wider LEGO universe, with a message about the simple pleasure of play.<\/p>\n

\n
\n

\n

\t\t\t\t\tRelated\t\t<\/p>\n<\/h3>\n<\/div>\n

\n
\n
\n
\"Best<\/div>\n<\/div>\n
\n
\n

\n

\t\t\t\t\tThe Best Phone Plans for Frequent Concertgoers That Offer VIP Access, Ticket Discounts & Festival Lounges\t\t<\/p>\n<\/h3>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\"(L-R)<\/div>\n<\/div>\n
\n
\n

\n

\t\t\t\t\tNetflix Rolls Out More Than An Hour of ‘KPop Demon Hunters’ Bonus Material, Including Playlists, Short-Form Stories and Games\t\t<\/p>\n<\/h3>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\"Carrie<\/div>\n<\/div>\n
\n
\n

\n

\t\t\t\t\tCarrie Coon Dubs Taylor Swift ‘So Bertha,’ While Praising Singer’s Spot-On Impression of her ‘Gilded Age’ Character\t\t<\/p>\n<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n

\n

\t\t\t\t\tExplore\t\t<\/p>\n<\/h3>\n<\/div>\n

\n
\n
\n
\n
<\/div>\n<\/div>\n<\/div>\n
\n
\n

\n

\t\t\t\t\tDaft Punk\t\t<\/p>\n<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

See latest videos, charts and news<\/p>\n<\/div>\n

shop sets featured in 2026 holiday ad<\/span><\/div>\n

\n\tAt the heart of this year\u2019s campaign is interactive play with family and friends, and builds on last year\u2019s holiday ad, which featured a child distracted by doomscrolling before LEGO characters inspired him to put down his phone and join his sister in building. This year, the message is all about starting with a single brick and the endless possibilities that come from hands-on creativity, working together and quality time.<\/p>\n

\n
\n
\n
\"Shop<\/div>\n<\/div>
Lego<\/cite><\/figcaption><\/figure>\n<\/div>\n

\n\tAccording to research shared in LEGO\u2019s press release, 89% of people wish they spent more time playing together as a family, while 24% of parents admit they\u2019ve purchased a LEGO set as a gift knowing they would enjoy playing with it themselves. The findings give the campaign a timely angle, particularly for families looking for ways to spend more meaningful time together during the holidays.<\/p>\n

\n\tLEGO is extending the campaign beyond the screen, too. Brick-and-mortar stores worldwide have been transformed into holiday workshops, offering festive experiences through Pick a Brick, Build A Mini, Minifigure Factory and the LEGO #BuildToGive initiative, which donates sets to children every year during the holidays.<\/p>\n

\n\t\tShop the Sets from LEGO\u2019s 2026 Holiday Ad\t<\/h2>\n
shop sets featured in 2026 holiday ad<\/span><\/div>\n

\n\tFor shoppers looking to recreate moments from the commercial, several featured sets are available to add to a holiday wish list, such as the Ferrari F2004 & Michael Schumacher build, which includes 735 pieces and costs $89.99. E.T. the Extra-Terrestrial, who made a memorable cameo in the ad, is made up of 1,226 pieces and is selling for $139.99, while the Avengers: Doomsday Quinjet is a 433-piece set priced at $59.99. <\/p>\n

\n
\n
\n
\"Shop<\/div>\n<\/div>
Lego<\/cite><\/figcaption><\/figure>\n<\/div>\n

KPop Demon Hunters<\/em>\u2018 Derpy Tiger and Sussie Bird made a brief appearance and together make up an 825-piece build for $69.99. Among the stars was also Lionel Messi, whose LEGO set comprises 958 pieces for $79.99. Together, these builds bring the commercial\u2019s mix of entertainment, sports and nostalgia into the home.<\/p>\n

\n\tLEGO\u2019s holiday message is ultimately about more than what\u2019s underneath the Christmas tree. It\u2019s about making time to build, play and connect. As the ad\u2019s outro reads: \u201cGive the joy of bricks.\u201d<\/p>\n<\/div>\n<\/div>\n

[analyse_source url=”https:\/\/www.billboard.com\/culture\/product-recommendations\/lego-2026-holiday-commercial-shop-sets-online-daft-punk-1236375362\/”]<\/p>\n","protected":false},"excerpt":{"rendered":"

[analyse_image type=”featured” src=”https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/11\/Shop-online-LEGO-Holiday-Ad-Sets.png?w=720″] All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. LEGO brings some familiar faces \u2014 and helmets \u2014 together for its 2026 holiday commercial. Directed by The […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[48,226],"class_list":["post-2240481","post","type-post","status-publish","format-standard","hentry","category-politics","tag-billboard-com","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2240481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2240481"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2240481\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2240481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2240481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2240481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}