{"id":2234945,"date":"2026-11-03T08:01:43","date_gmt":"2026-11-03T05:01:43","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2234945"},"modified":"2026-11-03T08:01:43","modified_gmt":"2026-11-03T05:01:43","slug":"apple-q4-2026-earnings-call-ceo-john-ternus-addresses-iphone-duo-availability-and-increasing-prices","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2234945","title":{"rendered":"Apple Q4 2026 earnings call: CEO John Ternus addresses iPhone Duo availability and increasing prices"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/helios-i.mashable.com\/imagery\/articles\/02xja6LRycBvG7u6dDaQS3v\/hero-image.fill.size_1200x675.v1793687299.png&#8221;]<\/p>\n<article class=\"mx-auto max-w-5xl\" data-seamless-content data-seamless-title=\"Apple Q4 2026 earnings call: CEO John Ternus addresses iPhone Duo availability and increasing prices\" data-seamless-slug=\"apple-q4-2026-earnings-call-ternus-iphone-duo\" data-seamless-canonical-url=\"https:\/\/mashable.com\/tech\/apple-q4-2026-earnings-call-ternus-iphone-duo\" data-seamless-analytics=\"{&quot;page_view_type&quot;:&quot;Standard&quot;,&quot;is_seamless_page&quot;:true,&quot;template&quot;:&quot;article&quot;,&quot;content_type&quot;:&quot;article&quot;,&quot;split_test_identifier&quot;:null,&quot;split_test_variant&quot;:null,&quot;object_uuid&quot;:&quot;02xja6LRycBvG7u6dDaQS3v&quot;,&quot;object_type&quot;:&quot;article&quot;,&quot;title&quot;:&quot;Apple Q4 2026 earnings call: CEO John Ternus addresses iPhone Duo availability and increasing prices&quot;,&quot;canonical_url&quot;:&quot;https:\/\/mashable.com\/tech\/apple-q4-2026-earnings-call-ternus-iphone-duo&quot;,&quot;full_published_date&quot;:&quot;11\/03\/2026&quot;,&quot;original_published_date&quot;:&quot;11\/03\/2026&quot;,&quot;channel_name&quot;:&quot;Tech&quot;,&quot;focus_keyword&quot;:&quot;apple q4 2026 earnings call iphone&quot;,&quot;story_flags&quot;:&quot;&quot;,&quot;content_source_name&quot;:&quot;Internal&quot;,&quot;video_show_name&quot;:&quot;&quot;,&quot;content_source_type&quot;:&quot;Internal&quot;,&quot;author_name&quot;:&quot;Amanda Yeo&quot;,&quot;day_published&quot;:3,&quot;month_published&quot;:11,&quot;year_published&quot;:2026,&quot;days_since_updated&quot;:0,&quot;weeks_since_updated&quot;:0,&quot;days_since_originally_published&quot;:0,&quot;weeks_since_originally_published&quot;:0,&quot;categories&quot;:&quot;&quot;,&quot;sections&quot;:&quot;Tech&quot;,&quot;tags&quot;:&quot;apple,iphone-duo&quot;,&quot;post_lead_type&quot;:&quot;Alt Image Lead&quot;}\">\n<div class=\"mx-auto max-w-5xl lg:px-8 lg:mx-auto\">\n<header class=\" max-w-7xl z-10 px-4 mt-8 text-primary-400 font-sans mx-auto\">\n<div class=\"flex flex-wrap subtitle-2 \">\n<div class=\"max-w-3xl\">\n<section>\n<div class=\"text-gray-700 subtitle-2 text-uppercase\"><a href=\"https:\/\/mashable.com\" aria-label=\"Navigate to the Home page\">Home<\/a><span class=\"ml-1\">&gt;<\/span><a class=\"ml-1 \" href=\"https:\/\/mashable.com\/tech\" aria-label=\"Navigate to the Tech category\">Tech<\/a><\/div>\n<\/section>\n<\/div>\n<\/div>\n<h1 class=\"mt-4 header-100 leading-tight max-w-5xl \">Apple Q4 2026 earnings call: CEO John Ternus addresses iPhone Duo availability and increasing prices<\/h1>\n<div class=\"mt-2 leading-tight md:leading-normal text-xl max-w-5xl \">It was Ternus&#8217; first earning call since succeeding Tim Cook as CEO.<\/div>\n<div class=\"w-full relative z-10 items-center subtitle-2 mt-8 text-left md:flex md:flex-wrap md:items-center md:space-x-8 \">\n<div class=\"flex relative\">\n                                        \u00a0By\u00a0<\/p>\n<div class=\"inline-block md:relative\" aria-describedby=\"flyout\"><a href=\"https:\/\/mashable.com\/author\/amanda-yeo\" class=\"underline-link\">Amanda Yeo<\/a><\/p>\n<div class=\"absolute left-0 z-top mt-2 md:left-auto md:top-[calc(100%_+_16px)] md:-mt-2\" id=\"flyout\" role=\"tooltip\" aria-label=\"Author Bio Flyout\">\n<div class=\"w-96 max-w-[calc(100vw_-_42px)] bg-white px-4 py-6 md:max-w-[calc(100vw_-_32px)]\">\n<div class=\"flex flex-col items-center md:flex-row md:mb-2 md:space-x-8\">\n<div class=\"flex flex-col justify-center items-center space-y-4 text-center md:flex-row md:justify-start md:space-y-0 md:space-x-3 md:text-left\"><img loading=\"lazy\" decoding=\"async\" class=\"w-14 h-14 rounded-full border border-gray-300\" src=\"https:\/\/helios-i.mashable.com\/imagery\/authors\/04HQM7gKFIFP5JAmRZls7gh\/image.fill.size_200x200.v1624381019.jpg\" alt=\"Amanda Yeo\" width=\"200\" height=\"200\"><\/p>\n<div class=\"flex flex-col space-y-1\">\n<div class=\"text-2xl font-semibold leading-tight\">Amanda Yeo<\/div>\n<div class=\"text-lg !mt-0\">Assistant Editor<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mt-2 mb-2 font-normal md:mt-0 line-clamp-7\">\n                Amanda Yeo is an Assistant Editor at Mashable, covering entertainment, culture, tech, science, and social good. Based in Australia, she writes about everything from video games and K-pop to movies and gadgets.\n            <\/div>\n<p><a class=\"text-[.875rem] !text-secondary-300 underline\" data-module=\"author-byline\" data-item=\"author-list\" data-element=\"author-name\" data-position=\"1\" href=\"https:\/\/mashable.com\/author\/amanda-yeo\" aria-label=\"&apos;s Full Author Bio\">Read Full Bio<\/a><\/div>\n<\/div>\n<\/div>\n<p>                                                                                                                            \u00a0on\u00a0<time datetime=\"Tue, 03 Nov 2026 08:01:43 +0000\">November 3, 2026<\/time><\/div>\n<div class=\"flex flex-initial content-start mt-4 text-base md:mt-0\"><a href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fmashable.com%2Ftech%2Fapple-q4-2026-earnings-call-ternus-iphone-duo\" data-ga-element=\"social-share-link\" data-ga-action=\"social_share_link\" data-ga-position=\"1\" data-ga-label=\"facebook\" data-ga-click aria-label=\"Facebook Share\" class=\"pr-3 hover:text-primary-400\" target=\"_blank\" rel=\"noopener\" title=\"(opens in a new window)\"><span class=\"sr-only\">Share on Facebook<\/span><\/a><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fmashable.com%2Ftech%2Fapple-q4-2026-earnings-call-ternus-iphone-duo&amp;text=Apple+Q4+2026+earnings+call%3A+CEO+John+Ternus+addresses+iPhone+Duo+availability+and+increasing+prices\" data-ga-element=\"social-share-link\" data-ga-action=\"social_share_link\" data-ga-position=\"2\" data-ga-label=\"twitter\" data-ga-click aria-label=\"Twitter Share\" class=\"px-3 hover:text-primary-400\" target=\"_blank\" rel=\"noopener\" title=\"(opens in a new window)\"><span class=\"sr-only\">Share on Twitter<\/span><\/a><a href=\"https:\/\/share.flipboard.com\/bookmarklet\/popout?v=2&amp;url=https%3A%2F%2Fmashable.com%2Ftech%2Fapple-q4-2026-earnings-call-ternus-iphone-duo&amp;title=Apple+Q4+2026+earnings+call%3A+CEO+John+Ternus+addresses+iPhone+Duo+availability+and+increasing+prices\" data-ga-element=\"social-share-link\" data-ga-action=\"social_share_link\" data-ga-position=\"3\" data-ga-label=\"flipboard\" data-ga-click aria-label=\"Flipboard Share\" class=\"px-3 hover:text-primary-400\" target=\"_blank\" rel=\"noopener\" title=\"(opens in a new window)\"><span class=\"sr-only\">Share on Flipboard<\/span><\/a><\/div>\n<\/div>\n<\/header>\n<\/div>\n<div class=\"mx-auto max-w-5xl lg:px-8 lg:mx-auto\">\n<div class=\"max-w-7xl px-4 mt-10 text-primary-400 font-sans mx-auto\"><img loading=\"lazy\" decoding=\"async\" class=\"w-full\" src=\"https:\/\/helios-i.mashable.com\/imagery\/articles\/02xja6LRycBvG7u6dDaQS3v\/hero-image.fill.size_1248x702.v1793687299.png\" alt=\"Apple CEO John Ternus stands at Apple&apos;s &quot;Surprise and Shine&quot; event at the company&apos;s corporate headquarters, Apple Park, on September 9, 2026 in Cupertino, California.\" width=\"1248\" height=\"702\"><\/p>\n<div class=\"mt-2 leading-none text-left\"><span class=\"font-sans text-gray-600 subtitle-2\">Credit: Benjamin Fanjoy \/ Getty Images<\/span><\/div>\n<\/div>\n<div class=\"px-4 mx-auto max-w-7xl\">\n<hr class=\"mt-12 border-gray-100 border-top\"><\/div>\n<\/div>\n<section id=\"article\" data-autopogo class=\"mt-8 font-serif editor-content\">\n<p><a href=\"https:\/\/mashable.com\/category\/apple\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\">Apple<\/a> held its <a href=\"https:\/\/www.apple.com\/investor\/earnings-call\/\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\" title=\"(opens in a new window)\">Q4 2026 earnings call<\/a> on Monday, its first since <a href=\"https:\/\/mashable.com\/article\/apple-ceo-john-ternus-tim-cook-everything-to-know\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\">John Ternus<\/a><a href=\"https:\/\/mashable.com\/tech\/apple-ceo-john-ternus\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\">took over from Tim Cook as its new CEO<\/a>. The tech giant reported <a href=\"https:\/\/www.apple.com\/newsroom\/2026\/11\/apple-reports-fourth-quarter-results\/\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\" title=\"(opens in a new window)\">quarterly revenue of $114.5 billion<\/a>, marking a 12 percent increase compared to the same period last year. Unsurprisingly, a large chunk of that came from iPhone sales.<\/p>\n<div class=\"flex mx-auto mt-8 w-full max-w-3xl font-sans text-lg leading-normal md:text-xl md:leading-7\"><span class=\"font-bold text-primary-400\">SEE ALSO:<\/span><a href=\"https:\/\/mashable.com\/tech\/apple-tim-cook-ternus-earnings-call-q3-2026\" class=\"flex items-center text-secondary-300\"><span class=\"ml-1\">Tim Cook praises John Ternus again in Apple&#8217;s Q3 2026 earnings call<\/span><\/a><\/div>\n<p>iPhones remain Apple&#8217;s biggest money spinner, making the company a net profit of $57.6 billion in the three months from July to September. That&#8217;s a 17 percent increase from the $49 billion it made during the same period last year. Calling Q4 2026 &#8220;one of the most prolific launch periods in [Apple&#8217;s] history,&#8221; Ternus specifically cited the iPhone Duo as &#8220;the most transformational iPhone since the original.&#8221;<\/p>\n<p>&#8220;We have been thrilled with the early response from reviewers and customers, and we are working hard to get iPhone Duo into customers&#8217; hands as quickly as we can,&#8221; Ternus said.<\/p>\n<div class=\"mx-auto mt-8 mb-12 w-full max-w-3xl font-sans md:mt-12 md:mb-16 text-primary-400\">\n<div class=\"flex flex-row justify-center text-lg text-center md:text-xl\">\n<hr class=\"mx-auto border border-gray-100\"><strong class=\"py-4 mx-4 w-full min-w-max text-2xl\">You May Also Like<\/strong><\/p>\n<hr class=\"mx-auto border border-gray-100\"><\/div>\n<hr class=\"mx-auto w-full border border-gray-100\"><\/div>\n<p>While <a href=\"https:\/\/www.apple.com\/newsroom\/pdfs\/fy2026q4\/FY26_Q4_Consolidated_Financial_Statements.pdf\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\" title=\"(opens in a new window)\">Apple&#8217;s consolidated financial statements<\/a> didn&#8217;t break down exactly how much profit can be attributed to each iPhone model, the <a href=\"https:\/\/mashable.com\/tech\/iphone-18-pro-max-announcement-apple-event-2026\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\">iPhone 18 Pro and Pro Max<\/a> were two of Apple&#8217;s biggest releases within Q4. The iPhone Duo orders opened too late to be included in these quarterly results, but the launch itself was a big deal for Apple. The device had been highly anticipated for years prior to its unveiling in September, with <a href=\"https:\/\/mashable.com\/tech\/iphone-duo-backlog-might-be-improving\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\">preorders<\/a> for Apple&#8217;s first foldable phone selling out within hours despite a starting price of $1,999.<\/p>\n<p>The iPhone Duo is currently on backorder, with the Apple Store stating that shipments are expected to resume late January next year. However, Apple&#8217;s executives couldn&#8217;t say when the company would have enough units to fulfill customers&#8217; orders.<\/p>\n<p>&#8220;iPhone Duo is constrained as of today,&#8221; <a href=\"https:\/\/finance.yahoo.com\/quote\/AAPL\/earnings\/AAPL-Q4-2026-earnings_call-702819.html\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\" title=\"(opens in a new window)\">said COO Sabih Khan during Apple&#8217;s earnings call.<\/a> &#8220;The ramp is going well\u2026 But at this time, it is really hard to predict when supply and demand will be in balance.&#8221;<\/p>\n<section aria-label=\"Newsletter Sign-Up\" class=\"relative invisible my-12 mx-auto w-full max-w-3xl md:my-16 ziff-component accent-cut-for-gradient-bg accent-cut-border-for-gradient-bg bg-gradient-fuchsia-secondary p-[2px]\">\n<div class=\"absolute left-8 px-2 font-sans text-lg font-bold leading-8 bg-white top-[-15px]\"><span class=\"text-gradient-fuchsia-secondary\">Mashable Light Speed<\/span><\/div>\n<div class=\"p-8 bg-white md:p-10\">\n<div class=\"flex flex-col mx-auto font-sans\" data-ga-impression data-ga-category=\"newsletters\" data-ga-module=\"incontent_nl_signup\" data-ga-label=\"mashablelightspeed\">\n<div class=\"font-bold leading-tight text-left md:leading-8 header-300\">Want more out-of-this world tech, space and science stories?<\/div>\n<div class=\"mt-2 leading-tight text-left bg-white md:mt-0 md:leading-8 header-600\">Sign up for Mashable&#8217;s weekly Light Speed newsletter.<\/div>\n<div class=\"mt-4 font-sans text-xs leading-normal text-left subtitle-1\">\n                    By clicking Sign Me Up, you confirm you are 16+ and agree to our <a href=\"https:\/\/www.ziffdavis.com\/terms-of-use\" class=\"underline text-secondary-300 hover:text-primary-400\" target=\"_blank\" rel=\"noopener\" title=\"(opens in a new window)\">Terms of Use<\/a> and <a href=\"https:\/\/www.ziffdavis.com\/ztg-privacy-policy\" class=\"underline text-secondary-300 hover:text-primary-400\" target=\"_blank\" rel=\"noopener\" title=\"(opens in a new window)\">Privacy Policy<\/a>.\n                <\/div>\n<\/div>\n<div class=\"py-1 mx-auto max-w-xl text-center\">\n<div class=\"header-300\">Thanks for signing up!<\/div>\n<\/div>\n<\/div>\n<\/section>\n<h2>Apple acknowledges increased iPhone prices and memory chip demand<\/h2>\n<p>Apple&#8217;s growing revenue comes in spite of higher manufacturing costs, driven by <a href=\"https:\/\/mashable.com\/tech\/ramageddon-every-tech-price-increase-2026\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\">increased demand for memory chips due to the AI boom<\/a>. In response to these pressures, Apple <a href=\"https:\/\/mashable.com\/tech\/iphone-price-increase-apple-16-17-air\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\">quietly raised the prices<\/a> of the<a href=\"https:\/\/mashable.com\/article\/iphone-16-storage-decreased-apple\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\"> iPhone 16<\/a>,<a href=\"https:\/\/mashable.com\/review\/apple-iphone-17-review\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\"> 17<\/a>,<a href=\"https:\/\/mashable.com\/review\/iphone-17e-review\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\"> 17e<\/a>, and<a href=\"https:\/\/mashable.com\/article\/apple-iphone-air-hands-on\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\"> Air<\/a> in September, making most of these older models more expensive than they had been at launch. These price increases followed a similar <a href=\"https:\/\/mashable.com\/tech\/apple-price-increases-full-list\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\">adjustment of iPad and Mac prices in June<\/a>. <a href=\"https:\/\/mashable.com\/tech\/tim-cook-shares-emotional-farewell-final-day-apple-ceo\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\">Apple&#8217;s former CEO<\/a> Tim Cook stated that month that while the company was attempting to &#8220;mitigate&#8221; the impact of the memory shortage on customers,<a href=\"https:\/\/mashable.com\/tech\/apple-iphone-raise-prices\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\"> &#8220;price increases are unavoidable.&#8221;<\/a>\u00a0<\/p>\n<section>\n<section class=\"relative p-6 md:p-8 mx-auto w-full max-w-3xl border-2 md:pt-10 md:pb-10 border-secondary-300 accent-cut-2 accent-cut-border-2\n\n        mt-12 md:mt-16\n\n        \" data-ga-module=\"offer-group\" data-ga-element=\"offer-group\" data-commerce-block><\/p>\n<div class=\"absolute px-2 font-sans text-lg font-bold leading-8 capitalize bg-white md:text-2xl top-[-17px] left-[1rem] md:left-[1.5rem]\">The best tech deal this week<\/div>\n<p class=\"text-base font-sans !leading-5 md:!leading-none mt-0\"><a href=\"https:\/\/cc.mashable.com\/v1\/otc\/03bCs1jQxEftXGkZ7A6Km1e?merchant=03IVvTZj1Zktn3DO4jE8ohe&amp;url=https%3A%2F%2Fwww.t-mobile.com%2Foffers&amp;template=article&amp;module=offer-group&amp;element=offer-group&amp;item=offer-title&amp;position=1&amp;element_label=The+Apple+iPhone+18+Pro+is+free+right+now+with+T-Mobile&amp;u=https%3A%2F%2Fmashable.com%2Ftech%2Fapple-q4-2026-earnings-call-ternus-iphone-duo&amp;group_uuid=01pY3KoHNXsxk98k9IJkrlX&amp;product_uuid=02fRqL6b6lipzdST2JQaRXI&amp;object_type=article&amp;object_uuid=02xja6LRycBvG7u6dDaQS3v\" data-commerce=\"1\" target=\"_blank\" rel=\"sponsored\" data-parent-group=\"affiliate-link\" title=\"(opens in a new window)\" data-ga-click=\"1\" data-ga-element=\"offer-group\" data-ga-action=\"offer-title\" data-ga-item=\"offer-title\" data-ga-label=\"The Apple iPhone 18 Pro is free right now with T-Mobile\" data-ga-position=\"1\" data-ga-module=\"offer-group\" class=\"roundup-offer-link\"><span class data-ga-click>The Apple iPhone 18 Pro is free right now with T-Mobile<\/span><\/a><\/p>\n<\/section>\n<div class=\"mx-auto mt-4 mb-12 max-w-3xl font-sans text-xs text-gray-500 md:mb-16 subtitle-2\">\n                    Products available for purchase through affiliate links. If you buy something through links on our site, Mashable may earn an affiliate commission.\n                <\/div>\n<\/section>\n<p>&#8220;What we&#8217;re seeing with memory pricing right now is unprecedented,&#8221; Ternus said during Monday&#8217;s earnings call, stating that memory prices are continuing to climb every quarter. &#8220;For the December quarter, we expect even higher memory costs.&#8221;<\/p>\n<p>&#8220;We did reluctantly make the decision to change pricing on a number of our products, starting with the iPad and Mac in the June timeframe, and then iPhone more recently in September,&#8221; said CFO Kevan Parekh. &#8220;We evaluate the unit&#8217;s revenue margin, and we are really being thoughtful and deliberate at evaluating kind of the short-term and long-term considerations, and we really believe we are balancing this well.&#8221;<\/p>\n<h2>U.S. tariff refunds assist Apple&#8217;s finances<\/h2>\n<p>Apple further noted that its finances have been significantly helped by tariff refunds. The<a href=\"https:\/\/mashable.com\/article\/supreme-court-strikes-down-trump-tariffs-tech-stocks-rally\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\"> U.S. Supreme Court struck down many of the Trump administration&#8217;s tariffs<\/a> in February, finding that the president did not have the authority to unilaterally impose them.<\/p>\n<div class=\"related-stories\" data-ga-impression data-ga-module=\"related_stories\" data-ga-element=\"related_stories_link\" data-ga-item=\"title\">\n<div class=\"flex flex-row items-center\">\n<hr>\n<div class=\"px-4 mx-auto mt-0 w-full max-w-3xl font-sans text-2xl font-bold tracking-normal leading-normal text-center whitespace-nowrap shrink\">Related Stories<\/div>\n<hr>\n<\/div>\n<ul>\n<li><a href=\"https:\/\/mashable.com\/tech\/how-to-buy-apple-macbook-pro-touchscreen-proled\" data-ga-click data-ga-label=\"$text\" data-ga-action=\"related_stories\" data-ga-position=\"1\">Apple just announced a touchscreen MacBook Pro: How to buy<\/a><\/li>\n<li><a href=\"https:\/\/mashable.com\/tech\/apple-iphone-duo-hidden-features-tips-tricks\" data-ga-click data-ga-label=\"$text\" data-ga-action=\"related_stories\" data-ga-position=\"2\">Best iPhone Duo hidden features that&#8217;ll make you need this phone<\/a><\/li>\n<li><a href=\"https:\/\/mashable.com\/tech\/apple-responds-iphone-duo-crack-reports\" data-ga-click data-ga-label=\"$text\" data-ga-action=\"related_stories\" data-ga-position=\"3\">Apple breaks silence on iPhone Duo cracking reports<\/a><\/li>\n<li><a href=\"https:\/\/mashable.com\/tech\/apple-ceo-john-ternus-first-memo-to-staff\" data-ga-click data-ga-label=\"$text\" data-ga-action=\"related_stories\" data-ga-position=\"4\">Apple CEO John Ternus shares first memo to staff in new role<\/a><\/li>\n<li><a href=\"https:\/\/mashable.com\/tech\/apple-tim-cook-ternus-earnings-call-q3-2026\" data-ga-click data-ga-label=\"$text\" data-ga-action=\"related_stories\" data-ga-position=\"5\">Tim Cook praises John Ternus again in Apple&#8217;s Q3 2026 earnings call<\/a><\/li>\n<\/ul>\n<\/div>\n<p>As such, Apple received enough tariff refunds in Q4 to account for approximately one percentage point of its 47.9 percent gross margin. While not as much as the <a href=\"https:\/\/mashable.com\/tech\/apple-q3-2026-earnings-call-tim-cook-tariff-refund-billions\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\">two percentage points attributable to its Q3 tariff refunds<\/a>, it&#8217;s still a significant amount.<\/p>\n<p>&#8220;When you remove the tariff refunds from both the June and September quarter, both company and products gross margin would be down about one point sequentially, primarily driven by higher memory costs,&#8221; said Parekh. &#8220;As of the September quarter, we have received the vast majority of the refunds related to tariffs paid.&#8221;<\/p>\n<p>Now that Apple has received almost all of its tariff refunds, it likely won&#8217;t receive a similar boost in future earnings reports. As such, the company may look to make savings or bring in additional revenue elsewhere.\u00a0<\/p>\n<p>Ternus began cutting jobs at Apple just two weeks after he began his new role on Sept. 1, aiming to run it leaner and to move faster <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2026-09-29\/apple-s-new-ceo-moves-to-overhaul-company-to-run-faster-and-leaner\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\" title=\"(opens in a new window)\">according to a report from Bloomberg<\/a>. Impacted workers have been told to find other roles within the company, or will eventually be laid off. Apple has also reportedly looked into replacing around 5,000 AppleCare customer support workers with AI agents, though such plans have been shelved for now.<\/p>\n<section class=\"mx-auto max-w-7xl\">\n<div class=\"flex flex-wrap mt-8 w-full font-sans subtitle-2 editor-content\">\n<p><span class=\"mr-1.5 font-sans font-bold\">Topics<\/span><a class=\"underline-link hover:no-underline text-secondary-300 mr-1.5\" href=\"https:\/\/mashable.com\/category\/apple\" aria-label=\"Navigate to the Apple tag\" data-ga-click data-ga-label=\"$text\">Apple<\/a><a class=\"underline-link hover:no-underline text-secondary-300 \" href=\"https:\/\/mashable.com\/category\/iphone-duo\" aria-label=\"Navigate to the iPhone Duo tag\" data-ga-click data-ga-label=\"$text\">iPhone Duo<\/a><\/p>\n<\/div>\n<\/section>\n<\/section>\n<section class=\"mx-auto mt-12 max-w-3xl border-t border-gray-200 border-solid\">\n<div class=\"py-8 w-full\">\n<div class=\"flex flex-col items-center pb-8 border-b border-gray-200 md:flex-row md:space-x-8\">\n<div class=\"flex flex-col justify-center items-center space-y-4 text-center md:flex-row md:justify-start md:space-y-0 md:space-x-6 md:text-left\"><img decoding=\"async\" class=\"w-24 h-24 rounded-full border border-gray-200\" src=\"https:\/\/helios-i.mashable.com\/imagery\/authors\/04HQM7gKFIFP5JAmRZls7gh\/image.fill.size_100x100.v1624381019.jpg\" alt=\"Amanda Yeo\" width=\"100\" height=\"100\" loading=\"lazy\"><\/p>\n<div class=\"flex flex-col space-y-2\">\n<div class=\"w-full font-bold header-200\">Amanda Yeo<\/div>\n<div class=\"w-full text-xl font-bold\">Assistant Editor<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mx-0 max-w-3xl font-serif editor-content\">\n<p>Amanda Yeo is an Assistant Editor at Mashable, covering entertainment, culture, tech, science, and social good. Based in Australia, she writes about everything from video games and K-pop to movies and gadgets.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<div class=\"my-16 mx-auto max-w-xl text-center\"><img decoding=\"async\" class=\"mx-auto\" src=\"https:\/\/mashable.com\/images\/seamless-keep-scrolling.png\" alt=\"Mashable Potato\"><\/div>\n<\/article>\n<p>[analyse_source url=&#8221;https:\/\/mashable.com\/tech\/apple-q4-2026-earnings-call-ternus-iphone-duo&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/helios-i.mashable.com\/imagery\/articles\/02xja6LRycBvG7u6dDaQS3v\/hero-image.fill.size_1200x675.v1793687299.png&#8221;] Home&gt;Tech Apple Q4 2026 earnings call: CEO John Ternus addresses iPhone Duo availability and increasing prices It was Ternus&#8217; first earning call since succeeding Tim Cook as CEO. \u00a0By\u00a0 Amanda Yeo Amanda Yeo Assistant Editor Amanda Yeo is an Assistant Editor at Mashable, covering entertainment, culture, tech, science, and social good. Based [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,75],"class_list":["post-2234945","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-mashable-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2234945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2234945"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2234945\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2234945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2234945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2234945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}