{"id":2222219,"date":"2026-10-27T10:23:45","date_gmt":"2026-10-27T07:23:45","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2222219"},"modified":"2026-10-27T10:23:45","modified_gmt":"2026-10-27T07:23:45","slug":"europe-to-remain-the-powerhouse-of-global-travel-for-the-next-decade-new-report-predicts","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2222219","title":{"rendered":"Europe to remain the \u2018powerhouse\u2019 of global travel for the next decade, new report predicts"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images.euronews.com\/articles\/stories\/09\/96\/86\/35\/1200x675_cmsv2_232d9f89-2f38-5adc-95ec-9002dfb87602-9968635.jpg&#8221;]<\/p>\n<article id=\"abe-2937095-pos1-c-latest-stories\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1\" data-nid=\"2937095\" data-cid=\"9969035\" data-part-label=\"Partner content\">\n<figure id=\"abe-2937095-label-pos1-c-latest-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/96\/90\/35\/189x106_cmsv2_52ae3287-21e8-58dc-aa5b-a21cd6b01d52-9969035.jpg\" loading=\"lazy\" alt=\"Mercedes-Benz vehicles at the Port of Baltimore&apos;s Vehicle Preparation Center, where imported cars are processed before delivery to dealerships, 26 October 2026.\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Business<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Mercedes-Benz cuts 2026 profit outlook amid China market struggles\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2937102-pos2-c-latest-stories\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1\" data-nid=\"2937102\" data-cid=\"9969054\" data-part-label=\"Partner content\">\n<figure id=\"abe-2937102-label-pos2-c-latest-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/96\/90\/54\/189x106_cmsv2_2c56245c-6ab9-52e1-8fb9-786740622222-9969054.jpg\" loading=\"lazy\" alt=\"Long periods of sitting, inadequate breaks and training schedules that encroach on sleep, physical activity or schoolwork are among the concerns facing young players.\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Health news<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Esports industry failing young players\u2019 wellbeing, report warns\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2937038-pos3-c-latest-stories\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1\" data-nid=\"2937038\" data-cid=\"9968787\" data-part-label=\"Partner content\">\n<figure id=\"abe-2937038-label-pos3-c-latest-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/96\/87\/87\/189x106_cmsv2_83421555-b5ce-5bc4-8cae-817101d39ce4-9968787.jpg\" loading=\"lazy\" alt=\"FILE - A man walks outside the ByteDance headquarters in Beijing, China, Friday, Aug. 7, 2020. \" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Business<\/p>\n<div class=\"the-media-object__title  \">\n<p>    TikTok parent company founder tops China&#8217;s rich list amid AI boom\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2937098-pos4-c-latest-stories\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1\" data-nid=\"2937098\" data-cid=\"9969038\" data-part-label=\"Partner content\">\n<figure id=\"abe-2937098-label-pos4-c-latest-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/96\/90\/38\/189x106_cmsv2_8c9bc421-de2d-5464-9d5c-18ad783491f4-9969038.jpg\" loading=\"lazy\" alt=\"FILE. Yann Lapnet holds a silicon wafer with chips etched into at Applied Materials in Sunnyvale, California, 22 May 2023\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Business<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Dutch chip firm Besi jumps as Applied Materials moves to double stake\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article class=\"helper-site-row o-article-newsy\">\n<div class=\"helper-site-container o-article-newsy__container\">\n<div class=\"o-article-newsy__main\">\n<header class=\"h-grid o-article-newsy__main__header\">\n<nav aria-label=\"Breadcrumbs\" class=\"c-article-breadcrumbs\">\n<div id=\"adb-article-breadcrumb\" class=\"c-article-breadcrumbs__list\">\n<p>                          Travel<\/p>\n<p>                          Travel News<\/p><\/div>\n<\/nav>\n<h1 class=\"c-article-redesign-title\">\n                            Europe to remain the \u2018powerhouse\u2019 of global travel for the next decade, new report predicts<\/h1>\n<div class=\"c-article-image-video u-position-relative \">\n<div class=\"js-superdiv u-aspect-ratio-16x9 u-position-relative \" data-controller=\"video-player\" data-sponsored=\"Partner content\"><img fetchpriority=\"high\" decoding=\"async\" class=\"js-poster-img c-article-media__img\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/96\/86\/35\/1536x864_cmsv2_232d9f89-2f38-5adc-95ec-9002dfb87602-9968635.jpg\" width=\"1536\" height=\"864\" loading=\"eager\" alt=\"Over the next decade, Latvia is set for an 83% increase in international accommodation nights\"><\/div>\n<div class=\"c-article-caption u-position-absolute\"><i id=\"article-caption-content\" class=\"c-article-caption__content\"><span class=\"c-article-caption__text\"><br \/>\n              Over the next decade, Latvia is set for an 83% increase in international accommodation nights<br \/>\n                    <span class=\"u-color-white\">&#8211;\u00a0<\/span><span class=\"c-article-caption__copyright\">Copyright\u00a0<\/span><span class=\"c-article-caption__credit\">Ivars Utin\u0101ns\/Unsplash<\/span><\/span><\/i><\/div>\n<div class=\"c-article-image-copyright c-article-image-copyright--novideo\">\n      Copyright\u00a0Ivars Utin\u0101ns\/Unsplash\n  <\/div>\n<\/div>\n<\/header>\n<div class=\"h-grid o-article-newsy__main__body u-article-content\">\n<div class=\"o-article-newsy__contributors-publication-date\">\n<div class=\"c-article-contributors\">\n  By&amp;nbspFakhriya M. Suleiman\n<\/div>\n<div class=\"c-article-publication-date\" data-timestamp=\"1793096625\">\n         Published on<br \/>\n            <time datetime=\"2026-10-27T11:23:45+01:00\">27 October 2026 &#8211; 11:23 GMT+1<\/time><\/div>\n<\/div>\n<div class=\"c-article-share-comment u-align-items-center u-display-flex\"><span class=\"c-article-share-comment__links u-align-items-center u-display-flex u-justify-content-center js-c-article-share-comment-share\"><span class=\"c-article-share-comment__label\">Share<\/span><\/span><span class=\"c-article-share-comment__label\">Comments<\/span><span class=\"c-article-share-comment__label c-article-share-comment__label--always\">Add Euronews on Google<\/span><\/div>\n<div class=\"c-article-share-comment-popup-overlay js-c-article-share-comment-popup-overlay u-display-none\">\n<div id=\"js-c-article-share-comment-popup\" class=\"c-article-share-comment-popup js-c-article-share-comment-popup\">\n<div class=\"c-article-share-comment-popup__header 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src=\"https:\/\/www.euronews.com\/images\/vector\/social-icons\/article-redesign-whatsapp.svg\" width=\"24\" height=\"24\" alt=\"whatsapp\" loading=\"lazy\"><span>Whatsapp<\/span><\/span><img decoding=\"async\" src=\"https:\/\/www.euronews.com\/images\/vector\/social-icons\/article-redesign-whatsapp.svg\" width=\"48\" height=\"48\" alt=\"whatsapp\" class=\"u-show-for-desktop\" loading=\"lazy\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 class=\"c-article-summary\">\n        What will shape Europe\u2019s tourism industry over the next 10 years? A new study predicts the continent\u2019s appeal will continue to grow, with domestic and international demand set to rise across the board.<br \/>\n    <\/h2>\n<div class=\"c-article-content c-article-content--travel js-article-content\">\n<p>Demand for tourist accommodation in Europe is predicted to grow by a third in the next 10 years, with intra-continental visitation also set to rise, according to research published by Accor. <\/p>\n<div>\n<div class=\"c-ad u-show-for-mobile-only\">\n<div class=\"c-ad__placeholder\"><img decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/www.euronews.com\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt loading=\"lazy\"><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<div class=\"c-ad u-show-for-desktop\">\n<div class=\"c-ad__placeholder\"><img decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/www.euronews.com\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt loading=\"lazy\"><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<p>In its new report, \u201cThe Changing Face of Europe&#8217;s Tourism Map to 2036\u201d, the hospitality group says that Europe will \u201cremain the powerhouse of the global travel industry over the next decade\u201d.<\/p>\n<p>Based on data commissioned from Tourism Economics, the report found that accommodation nights will increase by 32% between 2026 and 2036, adding 1.6 billion overnight stays annually. Hotel accommodation is expected to grow even faster at 33%, the report added.<\/p>\n<p>In 2025, Europe welcomed 810 million international visitors, more than any other region in the world. It attracted 53% of all international tourists globally and generated more than \u20ac700 billion in international tourism receipts. <\/p>\n<p>\u201cBeneath this growth lies a web of factors from changing travel flows, infrastructure investment, the emergence of new destinations and growing international mobility,\u201d Accor said. <\/p>\n<p>\u201cEurope\u2019s strength as a tourism destination is in its diversity. Few regions can offer such a diverse tourism proposition within a relatively compact geography. <\/p>\n<p>\u201cFrom global gateway cities to beach destinations, ski resorts, cultural destinations, national parks, heritage tourism, food tourism or festivals, its enduring interest lies in its infinitely varied mosaic of landscapes, languages and cultures.\u201d<\/p>\n<div class=\"c-widget-related\" data-stories-id data-event=\"widget_related\">\n<div class=\"c-widget-related__title\"><b class=\"c-widget-related__title__text\" lang=\"en\">Related<\/b><\/div>\n<ul class=\"c-widget-related__list\" id=\"abe-article-related-1\">\n<li class=\"c-widget-related__item\">One third of global travel spending last year was in Europe, new report finds<\/li>\n<\/ul>\n<\/div>\n<h2><strong>Major growth in emerging tourism hotspots<\/strong><\/h2>\n<p>Accor also foresees that nights spent across all tourist accommodation types by international travellers will rise by 42% in the next 10 years. This is compared to a slower rate of 24% among domestic holidaymakers. <\/p>\n<p>New arrivals, however, will be dominated by travellers from within Europe itself. According to the data, 77% of arrivals will be made of intra-continental visitors. Germany is set to become the strongest source market, predicted to represent 14% of arrivals, followed by British and French travellers at 8% and 5% respectively. Rounding out the top five are US (5%) and Dutch (4%) travellers.<\/p>\n<p>Looking at individual destinations, Germany is set to become the largest source market for both France and Poland by 2036. Elsewhere, the Netherlands is expected to lead among source markets for Germany, British travellers will make up the largest source market for Spain, and American travellers for the UK.<\/p>\n<p>Growth is also on the horizon for the continent\u2019s emerging tourism hotspots. While countries like France, the UK and Germany are expected to remain highly sought after, international accommodation nights in Azerbaijan are set to increase by 116% over the next 10 years. While in Latvia, this growth is forecasted at 83% and 82% in Romania.<\/p>\n<h2><strong>International market growth<\/strong><\/h2>\n<p>Further afield, demand from international source markets will show no signs of slowing down either. Arrivals from the Middle East and Asia are set to skyrocket at 93% and 88% respectively over the next decade. Specifically, Saudi visitors to Europe will grow by 55%, while arrivals from China will rise by a staggering 138%.<\/p>\n<p>Meanwhile, arrivals from Africa will increase by 46%, while South and North American arrivals will grow by 42% and 26%, respectively.<\/p>\n<\/div>\n<p>                                  Go to accessibility shortcuts<\/p>\n<div class=\"c-article-share-comment u-align-items-center u-display-flex\"><span class=\"c-article-share-comment__links u-align-items-center u-display-flex u-justify-content-center js-c-article-share-comment-share\"><span class=\"c-article-share-comment__label\">Share<\/span><\/span><span class=\"c-article-share-comment__label\">Comments<\/span><span class=\"c-article-share-comment__label c-article-share-comment__label--always\">Add Euronews on Google<\/span><\/div>\n<div id=\"adb-article-you-might-also-like\" class=\"perf-cv-auto c-article-you-might-also-like\">\n<h2 class=\"c-article-you-might-also-like__title\">\n        Read more<br \/>\n     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id=\"abe-2929463-pos1-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1\" data-nid=\"2929463\" data-cid=\"9931585\" data-part-label=\"Partner content\">\n<figure id=\"abe-2929463-label-pos1-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/93\/15\/85\/480x270_cmsv2_22d6e845-23dd-5fc1-9f91-49bda9303eab-9931585.jpg\" loading=\"lazy\" alt=\"Florian Sengstschmid, CEO of the Azerbaijan Tourism Board, speaking at the Euronews Travel &amp; Tourism Summit\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Travel News<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    Azerbaijan Tourism Board CEO: Baku-Brussels flights on horizon in 2027<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2926536-pos2-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1\" data-nid=\"2926536\" data-cid=\"9917571\" data-part-label=\"Partner content\">\n<figure id=\"abe-2926536-label-pos2-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/91\/75\/71\/480x270_cmsv2_effde815-949f-5030-a644-38aa4321ade2-9917571.jpg\" loading=\"lazy\" alt=\"Greece saw a 15% uptick in tourist arrivals in the first half of 2026\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Travel News<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    Tourist arrivals soar in Moldova, Greece and Ireland in 2026<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<div class=\"perf-cv-auto\">\n<ul id=\"adb-article-tags\" class=\"c-tags-list\">\n<li class=\"c-tags-list__item\">\n<section class=\"tc-cta\" data-twig-component=\"Cta-default\">\n  Tourism<br \/>\n<\/section>\n<\/li>\n<li class=\"c-tags-list__item\">\n<section class=\"tc-cta\" data-twig-component=\"Cta-default\">\n  Travel trends<br \/>\n<\/section>\n<\/li>\n<li class=\"c-tags-list__item\">\n<section class=\"tc-cta\" data-twig-component=\"Cta-default\">\n  Travel<br \/>\n<\/section>\n<\/li>\n<li class=\"c-tags-list__item\">\n<section class=\"tc-cta\" data-twig-component=\"Cta-default\">\n  Hotel Industry<br \/>\n<\/section>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"tp-vuukle\">\n<div class=\"c-vuukle-skeleton\" aria-hidden=\"true\">\n<div class=\"c-vuukle-skeleton__header\"><span class=\"c-vuukle-skeleton__title\">Comments<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<aside class=\"o-article-newsy__aside\">\n<div class=\"c-ad-wrapper o-article-newsy__aside__content-1\" data-ad-name=\"adzone-halfpage\">\n<div class=\"c-ad c-ad-halfpage u-show-for-desktop\">\n<div class=\"c-ad__placeholder\"><img loading=\"lazy\" decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/www.euronews.com\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<div class=\"c-ad u-show-for-mobile-only\">\n<div class=\"c-ad__placeholder\"><img loading=\"lazy\" decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/www.euronews.com\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<div id=\"adb-article-top-stories\" class=\"perf-cv-auto c-top-stories\">\n<h2 class=\"c-top-stories__title\">Top stories<\/h2>\n<div class=\"c-top-stories__item\">\n<article id=\"abe-2936720-pos2-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 the-media-object--no-label\" data-nid=\"2936720\" data-cid=\"9967158\" data-part-label=\"Partner content\">\n<figure id=\"abe-2936720-label-pos2-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/96\/71\/58\/320x180_cmsv2_df319351-907c-5a57-bebd-a35adf260d1f-9967158.jpg\" loading=\"lazy\" alt=\"Austria\u2019s Obertauern Ski Resort ranked second among the top 20 most reliable ski resorts and regions in Europe\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    These are Europe\u2019s most snow-reliable ski resorts and regions<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<\/div>\n<div class=\"c-top-stories__item\">\n<article id=\"abe-2936870-pos3-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 the-media-object--no-label\" data-nid=\"2936870\" data-cid=\"9967965\" data-part-label=\"Partner content\">\n<figure id=\"abe-2936870-label-pos3-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/96\/79\/65\/320x180_cmsv2_75dc509c-1617-516e-8603-2184b0e36c2e-9967965.jpg\" loading=\"lazy\" alt=\"London&apos;s Oxford Street viewed from above after being pedestrianised\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    London\u2019s most famous shopping street is now pedestrianised<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<\/div>\n<div class=\"c-top-stories__item\">\n<article id=\"abe-2936793-pos4-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 the-media-object--no-label\" data-nid=\"2936793\" data-cid=\"9967598\" data-part-label=\"Partner content\">\n<figure id=\"abe-2936793-label-pos4-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/96\/75\/98\/320x180_cmsv2_32f05bc7-432c-58d1-99f1-4b348bfe6895-9967598.jpg\" loading=\"lazy\" alt=\"Airbnb hosts are not happy about changes to check-out chores\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Airbnb changed its check-out chore rules \u2013 and hosts are fuming<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<\/div>\n<div class=\"c-top-stories__item\">\n<article id=\"abe-2937079-pos5-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 the-media-object--no-label\" data-nid=\"2937079\" data-cid=\"9968982\" data-part-label=\"Partner content\">\n<figure id=\"abe-2937079-label-pos5-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/96\/89\/82\/320x180_cmsv2_6e5cd1cd-664c-52be-8576-4e610db1385d-9968982.jpg\" loading=\"lazy\" alt=\"The Golden Fleece is the most haunted pub in a very haunted city \u2013 and it has guest rooms you can book\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Halloween mad? These are the most haunted hotels in Europe<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<\/div>\n<div class=\"c-top-stories__item\">\n<article id=\"abe-2937040-pos6-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 the-media-object--has-video the-media-object--no-label\" data-nid=\"2937040\" data-cid=\"9968789\" data-part-label=\"Partner content\">\n<figure id=\"abe-2937040-label-pos6-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/96\/87\/89\/320x180_cmsv2_13bbd927-eb33-5a6d-a369-896525139ec2-9968789.jpg\" loading=\"lazy\" alt=\"\u00a9\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    From Baku\u2019s waterfront to the Greater Caucasus: a new winter destination within reach<br \/>\n  <\/h3>\n<div class=\"the-media-object__quote\">Partner content presented by <strong>Azerbaijan Tourism<\/strong><\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<div class=\"perf-cv-auto c-ad-wrapper o-article-newsy__aside__content-2\" data-ad-name=\"adzone-halfpage\">\n<div class=\"c-ad c-ad-halfpage u-show-for-desktop\">\n<div class=\"c-ad__placeholder\"><img loading=\"lazy\" decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/www.euronews.com\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<div class=\"c-ad u-show-for-mobile-only\">\n<div class=\"c-ad__placeholder\"><img loading=\"lazy\" decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/www.euronews.com\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"perf-cv-auto c-most-viewed\">\n<h2 class=\"c-most-viewed__title qa-section-title\">Most read<\/h2>\n<div class=\"c-most-viewed__list\">\n<div class=\"c-most-viewed__item\"><span class=\"c-most-viewed__item__number\">1<\/span><\/p>\n<article id=\"abe-2936183-pos1-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2936183\" data-cid=\"9964958\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    November travel guide: Where to go, what to see and new hotels<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<\/div>\n<div class=\"c-most-viewed__item\"><span class=\"c-most-viewed__item__number\">2<\/span><\/p>\n<article id=\"abe-2936870-pos2-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2936870\" data-cid=\"9967965\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    London\u2019s most famous shopping street is now pedestrianised<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<\/div>\n<div class=\"c-most-viewed__item\"><span class=\"c-most-viewed__item__number\">3<\/span><\/p>\n<article id=\"abe-2936720-pos3-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2936720\" data-cid=\"9967158\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    These are Europe\u2019s most snow-reliable ski resorts and regions<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<\/div>\n<div class=\"c-most-viewed__item\"><span class=\"c-most-viewed__item__number\">4<\/span><\/p>\n<article id=\"abe-2935576-pos4-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2935576\" data-cid=\"9961978\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Airbnb bans check-out chores like taking bins out<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<\/div>\n<div class=\"c-most-viewed__item\"><span class=\"c-most-viewed__item__number\">5<\/span><\/p>\n<article id=\"abe-2936793-pos5-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2936793\" data-cid=\"9967598\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Airbnb changed its check-out chore rules \u2013 and hosts are fuming<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"perf-cv-auto c-ad-wrapper o-article-newsy__aside__content-3\" data-ad-name=\"adzone-halfpage\">\n<div class=\"c-ad c-ad-halfpage u-show-for-desktop\">\n<div class=\"c-ad__placeholder\"><img loading=\"lazy\" decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/www.euronews.com\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<div class=\"c-ad u-show-for-mobile-only\">\n<div class=\"c-ad__placeholder\"><img loading=\"lazy\" decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/www.euronews.com\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<\/div>\n<\/article>\n<article id=\"abe-2931776-pos0-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1\" data-nid=\"2931776\" data-cid=\"9943135\" data-part-label=\"Partner content\">\n<figure id=\"abe-2931776-label-pos0-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/94\/31\/35\/480x270_cmsv2_009aebd5-eb0b-540d-a66d-21912fc51e70-9943135.jpg\" loading=\"lazy\" alt=\"WTTC&apos;s global summit is currently being held in Malta\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Travel News<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    Travel and tourism in Europe to grow 3.1% in 2026, despite uncertainty<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2929463-pos1-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1\" data-nid=\"2929463\" data-cid=\"9931585\" data-part-label=\"Partner content\">\n<figure id=\"abe-2929463-label-pos1-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/93\/15\/85\/480x270_cmsv2_22d6e845-23dd-5fc1-9f91-49bda9303eab-9931585.jpg\" loading=\"lazy\" alt=\"Florian Sengstschmid, CEO of the Azerbaijan Tourism Board, speaking at the Euronews Travel &amp; Tourism Summit\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Travel News<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    Azerbaijan Tourism Board CEO: Baku-Brussels flights on horizon in 2027<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2926536-pos2-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1\" data-nid=\"2926536\" data-cid=\"9917571\" data-part-label=\"Partner content\">\n<figure id=\"abe-2926536-label-pos2-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/91\/75\/71\/480x270_cmsv2_effde815-949f-5030-a644-38aa4321ade2-9917571.jpg\" loading=\"lazy\" alt=\"Greece saw a 15% uptick in tourist arrivals in the first half of 2026\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Travel News<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    Tourist arrivals soar in Moldova, Greece and Ireland in 2026<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2936720-pos2-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 the-media-object--no-label\" data-nid=\"2936720\" data-cid=\"9967158\" data-part-label=\"Partner content\">\n<figure id=\"abe-2936720-label-pos2-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/96\/71\/58\/320x180_cmsv2_df319351-907c-5a57-bebd-a35adf260d1f-9967158.jpg\" loading=\"lazy\" alt=\"Austria\u2019s Obertauern Ski Resort ranked second among the top 20 most reliable ski resorts and regions in Europe\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    These are Europe\u2019s most snow-reliable ski resorts and regions<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2936870-pos3-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 the-media-object--no-label\" data-nid=\"2936870\" data-cid=\"9967965\" data-part-label=\"Partner content\">\n<figure id=\"abe-2936870-label-pos3-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/96\/79\/65\/320x180_cmsv2_75dc509c-1617-516e-8603-2184b0e36c2e-9967965.jpg\" loading=\"lazy\" alt=\"London&apos;s Oxford Street viewed from above after being pedestrianised\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    London\u2019s most famous shopping street is now pedestrianised<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2936793-pos4-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 the-media-object--no-label\" data-nid=\"2936793\" data-cid=\"9967598\" data-part-label=\"Partner content\">\n<figure id=\"abe-2936793-label-pos4-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/96\/75\/98\/320x180_cmsv2_32f05bc7-432c-58d1-99f1-4b348bfe6895-9967598.jpg\" loading=\"lazy\" alt=\"Airbnb hosts are not happy about changes to check-out chores\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Airbnb changed its check-out chore rules \u2013 and hosts are fuming<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2937079-pos5-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 the-media-object--no-label\" data-nid=\"2937079\" data-cid=\"9968982\" data-part-label=\"Partner content\">\n<figure id=\"abe-2937079-label-pos5-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/96\/89\/82\/320x180_cmsv2_6e5cd1cd-664c-52be-8576-4e610db1385d-9968982.jpg\" loading=\"lazy\" alt=\"The Golden Fleece is the most haunted pub in a very haunted city \u2013 and it has guest rooms you can book\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Halloween mad? These are the most haunted hotels in Europe<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2937040-pos6-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 the-media-object--has-video the-media-object--no-label\" data-nid=\"2937040\" data-cid=\"9968789\" data-part-label=\"Partner content\">\n<figure id=\"abe-2937040-label-pos6-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/96\/87\/89\/320x180_cmsv2_13bbd927-eb33-5a6d-a369-896525139ec2-9968789.jpg\" loading=\"lazy\" alt=\"\u00a9\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    From Baku\u2019s waterfront to the Greater Caucasus: a new winter destination within reach<br \/>\n  <\/h3>\n<div class=\"the-media-object__quote\">Partner content presented by <strong>Azerbaijan Tourism<\/strong><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2936183-pos1-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2936183\" data-cid=\"9964958\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    November travel guide: Where to go, what to see and new hotels<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2936870-pos2-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2936870\" data-cid=\"9967965\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    London\u2019s most famous shopping street is now pedestrianised<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2936720-pos3-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2936720\" data-cid=\"9967158\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    These are Europe\u2019s most snow-reliable ski resorts and regions<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2935576-pos4-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2935576\" data-cid=\"9961978\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Airbnb bans check-out chores like taking bins out<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2936793-pos5-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2936793\" data-cid=\"9967598\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Airbnb changed its check-out chore rules \u2013 and hosts are fuming<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<div class=\"articleBody\" data-key=\"articleBody\">Demand for tourist accommodation in Europe is predicted to grow by a third in the next 10 years, with intra-continental visitation also set to rise, according to research published by Accor.In its new report, \u201cThe Changing Face of Europe&#8217;s Tourism Map to 2036\u201d, the hospitality group says that Europe will \u201cremain the powerhouse of the global travel industry over the next decade\u201d.Based on data commissioned from Tourism Economics, the report found that accommodation nights will increase by 32% between 2026 and 2036, adding 1.6 billion overnight stays annually. Hotel accommodation is expected to grow even faster at 33%, the report added.In 2025, Europe welcomed 810 million international visitors, more than any other region in the world. It attracted 53% of all international tourists globally and generated more than \u20ac700 billion in international tourism receipts.\u201cBeneath this growth lies a web of factors from changing travel flows, infrastructure investment, the emergence of new destinations and growing international mobility,\u201d Accor said.\u201cEurope\u2019s strength as a tourism destination is in its diversity. Few regions can offer such a diverse tourism proposition within a relatively compact geography.\u201cFrom global gateway cities to beach destinations, ski resorts, cultural destinations, national parks, heritage tourism, food tourism or festivals, its enduring interest lies in its infinitely varied mosaic of landscapes, languages and cultures.\u201dMajor growth in emerging tourism hotspotsAccor also foresees that nights spent across all tourist accommodation types by international travellers will rise by 42% in the next 10 years. This is compared to a slower rate of 24% among domestic holidaymakers.New arrivals, however, will be dominated by travellers from within Europe itself. According to the data, 77% of arrivals will be made of intra-continental visitors. Germany is set to become the strongest source market, predicted to represent 14% of arrivals, followed by British and French travellers at 8% and 5% respectively. Rounding out the top five are US (5%) and Dutch (4%) travellers.Looking at individual destinations, Germany is set to become the largest source market for both France and Poland by 2036. Elsewhere, the Netherlands is expected to lead among source markets for Germany, British travellers will make up the largest source market for Spain, and American travellers for the UK.Growth is also on the horizon for the continent\u2019s emerging tourism hotspots. While countries like France, the UK and Germany are expected to remain highly sought after, international accommodation nights in Azerbaijan are set to increase by 116% over the next 10 years. While in Latvia, this growth is forecasted at 83% and 82% in Romania.International market growthFurther afield, demand from international source markets will show no signs of slowing down either. Arrivals from the Middle East and Asia are set to skyrocket at 93% and 88% respectively over the next decade. Specifically, Saudi visitors to Europe will grow by 55%, while arrivals from China will rise by a staggering 138%.Meanwhile, arrivals from Africa will increase by 46%, while South and North American arrivals will grow by 42% and 26%, respectively.<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.euronews.com\/2026\/10\/27\/europe-to-remain-the-powerhouse-of-global-travel-for-the-next-decade-new-report-predicts&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images.euronews.com\/articles\/stories\/09\/96\/86\/35\/1200x675_cmsv2_232d9f89-2f38-5adc-95ec-9002dfb87602-9968635.jpg&#8221;] Business Mercedes-Benz cuts 2026 profit outlook amid China market struggles Health news Esports industry failing young players\u2019 wellbeing, report warns Business TikTok parent company founder tops China&#8217;s rich list amid AI boom Business Dutch chip firm Besi jumps as Applied Materials moves to double stake Travel Travel News Europe to remain the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90],"tags":[226,36],"class_list":["post-2222219","post","type-post","status-publish","format-standard","hentry","category-international","tag-crawlmanager","tag-euronews-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2222219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2222219"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2222219\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2222219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2222219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2222219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}