{"id":2209390,"date":"2026-10-20T09:25:17","date_gmt":"2026-10-20T06:25:17","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2209390"},"modified":"2026-10-20T09:25:17","modified_gmt":"2026-10-20T06:25:17","slug":"ototo-cu-patru-magazine-in-bucuresti-si-doua-la-viena-vrea-sa-aduca-mai-multi-clienti-in-magazine","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2209390","title":{"rendered":"OTOTO, cu patru magazine \u00een Bucure\u015fti \u015fi dou\u0103 la Viena, vrea s\u0103 aduc\u0103 mai mul\u0163i clien\u0163i \u00een magazine"},"content":{"rendered":"

[analyse_image type=”featured” src=”https:\/\/storage0.dms.mpinteractiv.ro\/media\/1\/1481\/21335\/23263861\/1\/ototo.jpghttps:\/\/storage0.dms.mpinteractiv.ro\/media\/1\/1481\/21335\/23263861\/1\/ototo.jpg”]<\/p>\n

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OTOTO, re\u0163eaua rom\u00e2neasc\u0103 ce combin\u0103 cafeneaua, brut\u0103ria \u015fi magazinul de cartier, vrea s\u0103 creasc\u0103 traficul din magazine schimb\u00e2nd periodic tema ofertei. Prima campanie de acest tip, dedicat\u0103 culturii japoneze, are loc \u00eentre 16 \u015fi 25 octombrie \u00een magazinele re\u0163elei \u015fi online.<\/p>\n

Logica e aceea\u015fi pe care re\u0163eaua o aplic\u0103 deja \u00een ofert\u0103. OTOTO lucreaz\u0103 cu circa 300 de branduri mici, dintre care 100 rom\u00e2ne\u015fti, \u015fi aduce branduri noi de c\u00e2teva ori pe lun\u0103. \u00cen cafenele rote\u015fte s\u0103pt\u0103m\u00e2nal opt-nou\u0103 pr\u0103jitorii locale. Campaniile tematice duc aceast\u0103 rota\u0163ie la nivelul \u00eentregului magazin, cu o tem\u0103 care schimb\u0103 pentru o perioad\u0103 limitat\u0103 produsele, evenimentele \u015fi comunicarea.<\/p>\n

\u201eAm v\u0103zut c\u0103 exist\u0103 un r\u0103spuns foarte bun \u015fi un interes, a\u015fa c\u0103 nu o s\u0103 ne oprim aici, foarte posibil vom g\u0103si afinit\u0103\u0163i \u015fi cu alte culturi\u201d, a spus Sonia Micu, director opera\u0163ional al OTOTO, \u00een emisiunea CEC Bank pentru afaceri rom\u00e2ne\u015fti, un proiect ZF \u015fi CEC Bank.<\/p>\n

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Te-ar putea interesa \u0219i:<\/span><\/div>\n<\/div>\n

Japonia a fost aleas\u0103 pentru c\u0103 re\u0163eaua a testat deja tema: pop-up-urile japoneze organizate anterior au fost bine primite, iar conceptul OTOTO porne\u015fte de la filozofia japonez\u0103. Campania de acum se face \u00eempreun\u0103 cu JETRO, agen\u0163ia guvernamental\u0103 japonez\u0103 pentru comer\u0163 exterior. Produsele sunt aduse direct din Japonia, iar unele branduri intr\u0103 pentru prima dat\u0103 \u00een Rom\u00e2nia. O parte dintre ele r\u0103m\u00e2n \u00een ofert\u0103 \u015fi dup\u0103 campanie, a\u015fa c\u0103 tema las\u0103 \u00een urm\u0103 \u015fi o extindere a sortimentului. Pe l\u00e2ng\u0103 v\u00e2nzarea de produse, programul are degust\u0103ri \u015fi ateliere \u00een magazine, plus parteneriate cu \u015fase restaurante din Bucure\u015fti.<\/p>\n

Campania vine \u00eenainte de sezonul de Cr\u0103ciun, perioada \u00een care num\u0103rul de vizitatori cre\u015fte cel mai mult at\u00e2t \u00een Bucure\u015fti, c\u00e2t \u015fi la Viena. Potrivit companiei, 2026 a fost p\u00e2n\u0103 acum un an bun pe ambele pie\u0163e.<\/p>\n

Pentru anul viitor, OTOTO \u00ee\u015fi propune cel pu\u0163in un magazin nou \u00een Bucure\u015fti \u015fi cel pu\u0163in dou\u0103 \u00een alte \u0163\u0103ri. Potrivit datelor publicate anterior de ZF, afacerile au dep\u0103\u015fit 3 milioane de euro \u00een 2023.<\/p>\n<\/div>\n

[analyse_source url=”https:\/\/www.zf.ro\/companii\/retail-agrobusiness\/ototo-cu-patru-magazine-in-bucuresti-si-doua-la-viena-vrea-sa-aduca-mai-multi-clienti-in-magazine-cu-teme-noi-dedicate-mai-multor-culturi-23263861″]<\/p>\n","protected":false},"excerpt":{"rendered":"

[analyse_image type=”featured” src=”https:\/\/storage0.dms.mpinteractiv.ro\/media\/1\/1481\/21335\/23263861\/1\/ototo.jpghttps:\/\/storage0.dms.mpinteractiv.ro\/media\/1\/1481\/21335\/23263861\/1\/ototo.jpg”] OTOTO, re\u0163eaua rom\u00e2neasc\u0103 ce combin\u0103 cafeneaua, brut\u0103ria \u015fi magazinul de cartier, vrea s\u0103 creasc\u0103 traficul din magazine schimb\u00e2nd periodic tema ofertei. Prima campanie de acest tip, dedicat\u0103 culturii japoneze, are loc \u00eentre 16 \u015fi 25 octombrie \u00een magazinele re\u0163elei \u015fi online. Logica e aceea\u015fi pe care re\u0163eaua o aplic\u0103 deja \u00een ofert\u0103. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[226,28],"class_list":["post-2209390","post","type-post","status-publish","format-standard","hentry","category-romania","tag-crawlmanager","tag-zf-ro"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2209390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2209390"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2209390\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2209390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2209390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2209390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}