{"id":2209385,"date":"2026-10-20T07:29:39","date_gmt":"2026-10-20T04:29:39","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2209385"},"modified":"2026-10-20T07:29:39","modified_gmt":"2026-10-20T04:29:39","slug":"sfarsitul-unei-ere-mircea-turdean-lasa-pozitia-de-director-general-a-farmec-ioanei-birta-care-a-fost-an","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2209385","title":{"rendered":"Sf\u00e2r\u015fitul unei ere: Mircea Turdean las\u0103 pozi\u0163ia de director general a Farmec Ioanei Birta, care a fost an"},"content":{"rendered":"

[analyse_image type=”featured” src=”https:\/\/storage0.dms.mpinteractiv.ro\/media\/1\/1481\/21335\/23263781\/2\/ioana-birta-teraplast.jpghttps:\/\/storage0.dms.mpinteractiv.ro\/media\/1\/1481\/21335\/23263781\/2\/ioana-birta-teraplast.jpg”]<\/p>\n

\n

Produc\u0103torul de cosmetice Farmec din Cluj a numit-o \u00een pozi\u0163ia de director general pe Ioana Birta. Decizia a fost luat\u0103 de Consiliul de Administra\u0163ie al companiei, format din Ovidiu Horea Turdean – pre\u015fedinte, Mircea Liviu Turdean – membru, Lucian P\u00eentea – membru.<\/p>\n

\u201eDecizia marcheaz\u0103 trecerea companiei la un model de conducere corporativ\u0103, prin delimitarea responsabilit\u0103\u0163ilor strategice de cele executive\u201d, spun reprezentan\u0163ii Farmec.<\/p>\n

Ioana Birta \u00eel \u00eenlocuie\u015fte pe Mircea Turdean care a de\u0163inut func\u0163ia din 2010.<\/p>\n

\n
Te-ar putea interesa \u0219i:<\/span><\/div>\n<\/div>\n

El r\u0103m\u00e2ne membru \u00een CA \u015fi \u201eva continua s\u0103 contribuie la dezvoltarea companiei, prin implicarea \u00een stabilirea direc\u0163iilor strategice\u201d.<\/p>\n

\n\u00a0<\/div>\n

Mandatul noului director general are ca priorit\u0103\u0163i modernizarea proceselor, cre\u015fterea eficien\u0163ei opera\u0163ionale, consolidarea colabor\u0103rii \u00eentre departamente \u015fi a competitivit\u0103\u0163ii Farmec, \u00eentr-un context de pia\u0163\u0103 caracterizat de concuren\u0163\u0103 intens\u0103 \u015fi de evolu\u0163ia continu\u0103 a a\u015ftept\u0103rilor consumatorilor, anun\u0163\u0103 compania.<\/p>\n

\u201eFarmec are atuuri importante: branduri puternice, tradi\u0163ie \u015fi expertiz\u0103 \u00een industria cosmetic\u0103 \u015fi oameni care au contribuit, de-a lungul anilor, la evolu\u0163ia companiei. Prioritatea mea este s\u0103 valorific\u0103m aceste atuuri prin procese mai eficiente, o mai bun\u0103 integrare a activit\u0103\u0163ilor \u015fi decizii fundamentate pe performan\u0163a economic\u0103. \u00cemi doresc s\u0103 construim pe ceea ce func\u0163ioneaz\u0103 bine \u015fi s\u0103 consolid\u0103m competitivitatea Farmec pe termen lung\u201d, a declarat Ioana Birta, Director General Farmec.<\/p>\n

Anterior, ea a fost director comercial la Electrogrup timp de \u015fapte luni, potrivit Linkedin. \u015eapte ani, \u00eentre 2017 \u015fi 2024, a fost CFO la Teraplast, dup\u0103 ce lucrase \u00een carier\u0103 \u00een audit \u015fi consultan\u0163\u0103 \u00een cadrul Big Four. Din septembrie 2025, face parte din echipa de conducere Farmec, \u00een calitate de director de opera\u0163iuni, contribuind la modernizarea proceselor \u015fi \u00eembun\u0103t\u0103\u0163irea performan\u0163ei companiei. Ioana este CFA Charterholder \u015fi ACCA Fellow.<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n<\/div>\n

[analyse_source url=”https:\/\/www.zf.ro\/companii\/retail-agrobusiness\/sfarsitul-unei-ere-mircea-turdean-lasa-pozitia-de-director-general-a-farmec-ioanei-birta-care-a-fost-anterior-cfo-la-teraplast-timp-de-sapte-ani-23263781″]<\/p>\n","protected":false},"excerpt":{"rendered":"

[analyse_image type=”featured” src=”https:\/\/storage0.dms.mpinteractiv.ro\/media\/1\/1481\/21335\/23263781\/2\/ioana-birta-teraplast.jpghttps:\/\/storage0.dms.mpinteractiv.ro\/media\/1\/1481\/21335\/23263781\/2\/ioana-birta-teraplast.jpg”] Produc\u0103torul de cosmetice Farmec din Cluj a numit-o \u00een pozi\u0163ia de director general pe Ioana Birta. Decizia a fost luat\u0103 de Consiliul de Administra\u0163ie al companiei, format din Ovidiu Horea Turdean – pre\u015fedinte, Mircea Liviu Turdean – membru, Lucian P\u00eentea – membru. \u201eDecizia marcheaz\u0103 trecerea companiei la un model de conducere corporativ\u0103, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[226,28],"class_list":["post-2209385","post","type-post","status-publish","format-standard","hentry","category-romania","tag-crawlmanager","tag-zf-ro"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2209385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2209385"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2209385\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2209385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2209385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2209385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}