{"id":2208172,"date":"2026-10-20T09:29:56","date_gmt":"2026-10-20T06:29:56","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2208172"},"modified":"2026-10-20T09:29:56","modified_gmt":"2026-10-20T06:29:56","slug":"acqua-di-parmas-holiday-2026-collection-is-a-colorful-celebration-of-italian-hospitality","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2208172","title":{"rendered":"Acqua di Parma\u2019s Holiday 2026 Collection Is a Colorful Celebration of Italian Hospitality"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;]<\/p>\n<div class=\"col-post-body col\">\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-google-preferred d-none d-lg-block\"><span class=\"text\">Prefer Hypebeast on Google<\/span><\/div>\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n                                                                                                            Fashion\n                                                                                                    <\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time class=\"timeago\" datetime=\"2026-10-20T09:29:56Z\">1 Hr ago<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             27<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Hypes<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\" data-post-id=\"6803193\"><span class=\"comment-count-value\">0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Zoe Leung<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Mai Vo<\/span><\/div>\n<\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><br \/>\n                                                        Fashion<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time class=\"timeago\" datetime=\"2026-10-20T09:29:56Z\">1 Hr ago<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             27<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Hypes<\/span><\/div>\n<p><span class=\"disqus-comment-count\" data-post-id=\"6803193\"><span class=\"comment-count-value\">0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-top-bar-google-preferred\"><span class=\"text\">Prefer Hypebeast on Google<\/span><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<div class=\"post-gallery-container portrait inner-media\" data-group-cells=\"2\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"Acqua di Parma\u2019s Holiday 2026 Collection Is a Colorful Celebration of Italian Hospitality\">\n<div class=\"hb-gallery before-booted full-screen-enabled \" 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di Parma 2026 Holiday Season Grand Hotel Sprezzatura Collection Campaign Info Agostino Iacurci&quot;,&quot;width&quot;:933,&quot;height&quot;:1400,&quot;credit&quot;:&quot;Acqua di 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di Parma 2026 Holiday Season Grand Hotel Sprezzatura Collection Campaign Info Agostino Iacurci&quot;,&quot;width&quot;:933,&quot;height&quot;:1400,&quot;credit&quot;:&quot;Acqua di 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di Parma 2026 Holiday Season Grand Hotel Sprezzatura Collection Campaign Info Agostino Iacurci&quot;,&quot;width&quot;:933,&quot;height&quot;:1400,&quot;credit&quot;:&quot;Acqua di Parma&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-6.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-6.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-6.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-6.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-6.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/10\/20\/acqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-6.jpg&quot;,&quot;alt&quot;:&quot;Acqua di Parma 2026 Holiday Season Grand Hotel Sprezzatura Collection Campaign Info Agostino Iacurci&quot;,&quot;width&quot;:933,&quot;height&quot;:1400,&quot;credit&quot;:&quot;Acqua di Parma&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}}]\" role=\"list\">\n<div class=\"carousel-cell portrait\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-1.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">1 of 6<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Acqua Di Parma<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"2\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-2.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">2 of 6<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Acqua Di Parma<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"3\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-3.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">3 of 6<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Acqua Di Parma<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"4\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-4.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">4 of 6<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Acqua Di Parma<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"5\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-5.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">5 of 6<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Acqua Di Parma<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"6\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-6.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">6 of 6<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Acqua Di Parma<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<section class=\"post-summary\" aria-labelledby=\"post-summary-heading\">\n<header class=\"post-summary__header\">\n<h2 id=\"post-summary-heading\" class=\"post-summary__title\">Summary<\/h2>\n<\/header>\n<div class=\"post-summary__body\">\n<p>Acqua di Parma unveils its Holiday 2026 collection, designed with Italian artist Agostino Iacurci.<\/p>\n<p>Inspired by the fictional Grand Hotel Sprezzatura, the collection features sculptural ceramics, festive fragrances and an Advent Calendar.<\/p>\n<p>Prices range from $65 to $1,022 USD.<\/p>\n<\/div>\n<\/section>\n<p>For this holiday season, Acqua di Parma is inviting guests to check into the fictional Grand Hotel Sprezzatura, an imaginative alpine retreat where Italian hospitality, theatrical storytelling and festive fragrance converge. Celebrating its 110th anniversary, the Italian fragrance house has collaborated with multidisciplinary artist Agostino Iacurci to create a colorful visual universe inspired by the Dolomites and the effortless elegance of <em>sprezzatura<\/em>, the Italian art of making even the most elaborate gestures appear natural.<\/p>\n<p>Drawing on the theatrical traditions of Commedia dell\u2019Arte, Iacurci imagines a cast of hotel characters whose personalities unfold through bold geometric compositions. Inspired by the modular logic of Tangram puzzles, his illustrations combine architectural facades, mountain silhouettes, expressive masks and playful human figures, transforming the collection\u2019s packaging into a series of interconnected visual stories. Rendered in vibrant yellows, oranges, blues and earthy tones, the designs reinterpret Acqua di Parma\u2019s signature aesthetic through a festive, surrealist lens, capturing the warmth and eccentricity of an imaginary Italian mountain getaway.<\/p>\n<p>At the heart of the collection is a series of limited-edition Masterpiece objects named after the hotel\u2019s fictional protagonists, Alfredo, Clementina and Tobia. Handcrafted and painted in Tuscany, the ceramic creations encompass refillable fragrance bottles, candles and diffusers, distinguished by stacked geometric forms, sculptural finials and character-inspired silhouettes. Produced in editions of just 200 pieces, each object bears Iacurci\u2019s signature alongside the Maison\u2019s branding. The wider holiday assortment introduces seasonal home fragrances in Bosco, Panettone and Torrone, evoking the atmosphere of an Italian winter through references to woodland landscapes and traditional festive sweets.\n<\/p>\n<p>Candles and diffusers arrive in decorated glass vessels featuring distressed gold-leaf detailing, while three signature fragrances \u2013 Colonia Il Profumo, Buongiorno and Zafferano \u2013 receive special Designer Edition packaging. A particularly elaborate highlight is the Advent Calendar, reimagined as a miniature Grand Hotel Sprezzatura with stacked cylindrical architecture, opening windows and illustrations of snowy trees, alpine scenery and eccentric hotel guests. Additional gift sets span the Colonia, Blu Mediterraneo, Buongiorno and Signatures of the Sun collections, offering a selection of fragrances, candles and personal care essentials.\n<\/p>\n<p>Extending beyond fragrance, the Holiday 2026 collection introduces two Italian-made design objects under Acqua di Parma\u2019s Art of Living line. The Ol\u00e9 Pocket Comb &amp; Mirror pairs tortoiseshell resin accessories with a tan calfskin leather charm and signature yellow resin sphere, while the Decidi Tu Polyhedric Glass Object is crafted from mouth-blown borosilicate glass and designed for multiple uses, including holding stick candles, matches or fragrance diffuser reeds.\n<\/p>\n<p>Prices range from $65 USD for the 70-gram Bosco Candle to $1,022 USD for the Advent Calendar. Explore the Acqua di Parma Holiday 2026 collection via its physical boutiques and official website now.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6802174\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>New Arrivals From HBX: Khakis\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6802144\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Awake NY and The North Face Unveil 50 Hand-Customized Nuptse Jackets\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6802735\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>MODMNT Reworks Military Classics Into Modular Down Jackets\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Zoe Leung<\/span><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Mai Vo<\/span><\/div>\n<\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>                                    Candles<br \/>\n                                                Perfumes<br \/>\n                                                Fragrances<br \/>\n                                                Acqua di Parma<\/p><\/div>\n<\/div>\n<section class=\"post__body__author_info footer-block\">\n<div class=\"post__body__author_info__inner\"><img decoding=\"async\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F05%2Fzoe-300.jpg?w=100&amp;cbr=1&amp;q=90&amp;fit=max\" alt=\"Zoe Leung\" class=\"post__body__author_info__avatar\"><\/p>\n<div class=\"post__body__author_info__body\">\n<p>                    Zoe Leung<\/p>\n<p>                                    <span class=\"post__body__author_info__title\">Senior Editor<\/span><\/div>\n<\/div>\n<div class=\"post__body__author_info__bio_wrapper\">\n<p class=\"post__body__author_info__bio\">Zoe Leung is a Senior Editor at Hypebeast, where she has been shaping the publication\u2019s coverage of horology, art, design, and culture since 2023. 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di Parma 2026 Holiday Season Grand Hotel Sprezzatura Collection Campaign Info Agostino Iacurci&quot;,&quot;width&quot;:933,&quot;height&quot;:1400,&quot;credit&quot;:&quot;Acqua di Parma&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-2.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-2.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-2.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-2.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-2.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/10\/20\/acqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-2.jpg&quot;,&quot;alt&quot;:&quot;Acqua di Parma 2026 Holiday Season Grand Hotel Sprezzatura Collection Campaign Info Agostino Iacurci&quot;,&quot;width&quot;:933,&quot;height&quot;:1400,&quot;credit&quot;:&quot;Acqua di 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di Parma 2026 Holiday Season Grand Hotel Sprezzatura Collection Campaign Info Agostino Iacurci&quot;,&quot;width&quot;:933,&quot;height&quot;:1400,&quot;credit&quot;:&quot;Acqua di Parma&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-4.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-4.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-4.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-4.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-4.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/10\/20\/acqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-4.jpg&quot;,&quot;alt&quot;:&quot;Acqua di Parma 2026 Holiday Season Grand Hotel Sprezzatura Collection Campaign Info Agostino Iacurci&quot;,&quot;width&quot;:933,&quot;height&quot;:1400,&quot;credit&quot;:&quot;Acqua di Parma&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-5.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-5.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-5.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-5.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-5.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/10\/20\/acqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-5.jpg&quot;,&quot;alt&quot;:&quot;Acqua di Parma 2026 Holiday Season Grand Hotel Sprezzatura Collection Campaign Info Agostino Iacurci&quot;,&quot;width&quot;:933,&quot;height&quot;:1400,&quot;credit&quot;:&quot;Acqua di Parma&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-6.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-6.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-6.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-6.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-6.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/10\/20\/acqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-6.jpg&quot;,&quot;alt&quot;:&quot;Acqua di Parma 2026 Holiday Season Grand Hotel Sprezzatura Collection Campaign Info Agostino Iacurci&quot;,&quot;width&quot;:933,&quot;height&quot;:1400,&quot;credit&quot;:&quot;Acqua di Parma&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}}]\" role=\"list\">\n<div class=\"carousel-cell portrait\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-1.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">1 of 6<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Acqua Di Parma<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"2\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-2.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">2 of 6<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Acqua Di Parma<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"3\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-3.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">3 of 6<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Acqua Di Parma<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"4\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-4.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">4 of 6<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Acqua Di Parma<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"5\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-5.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">5 of 6<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Acqua Di Parma<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"6\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-6.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">6 of 6<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Acqua Di Parma<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<section class=\"post-summary\" aria-labelledby=\"post-summary-heading\">\n<header class=\"post-summary__header\">\n<h2 id=\"post-summary-heading\" class=\"post-summary__title\">Summary<\/h2>\n<\/header>\n<div class=\"post-summary__body\">\n<p>Acqua di Parma unveils its Holiday 2026 collection, designed with Italian artist Agostino Iacurci.<\/p>\n<p>Inspired by the fictional Grand Hotel Sprezzatura, the collection features sculptural ceramics, festive fragrances and an Advent Calendar.<\/p>\n<p>Prices range from $65 to $1,022 USD.<\/p>\n<\/div>\n<\/section>\n<p>For this holiday season, Acqua di Parma is inviting guests to check into the fictional Grand Hotel Sprezzatura, an imaginative alpine retreat where Italian hospitality, theatrical storytelling and festive fragrance converge. Celebrating its 110th anniversary, the Italian fragrance house has collaborated with multidisciplinary artist Agostino Iacurci to create a colorful visual universe inspired by the Dolomites and the effortless elegance of <em>sprezzatura<\/em>, the Italian art of making even the most elaborate gestures appear natural.<\/p>\n<p>Drawing on the theatrical traditions of Commedia dell\u2019Arte, Iacurci imagines a cast of hotel characters whose personalities unfold through bold geometric compositions. Inspired by the modular logic of Tangram puzzles, his illustrations combine architectural facades, mountain silhouettes, expressive masks and playful human figures, transforming the collection\u2019s packaging into a series of interconnected visual stories. Rendered in vibrant yellows, oranges, blues and earthy tones, the designs reinterpret Acqua di Parma\u2019s signature aesthetic through a festive, surrealist lens, capturing the warmth and eccentricity of an imaginary Italian mountain getaway.<\/p>\n<p>At the heart of the collection is a series of limited-edition Masterpiece objects named after the hotel\u2019s fictional protagonists, Alfredo, Clementina and Tobia. Handcrafted and painted in Tuscany, the ceramic creations encompass refillable fragrance bottles, candles and diffusers, distinguished by stacked geometric forms, sculptural finials and character-inspired silhouettes. Produced in editions of just 200 pieces, each object bears Iacurci\u2019s signature alongside the Maison\u2019s branding. The wider holiday assortment introduces seasonal home fragrances in Bosco, Panettone and Torrone, evoking the atmosphere of an Italian winter through references to woodland landscapes and traditional festive sweets.\n<\/p>\n<p>Candles and diffusers arrive in decorated glass vessels featuring distressed gold-leaf detailing, while three signature fragrances \u2013 Colonia Il Profumo, Buongiorno and Zafferano \u2013 receive special Designer Edition packaging. A particularly elaborate highlight is the Advent Calendar, reimagined as a miniature Grand Hotel Sprezzatura with stacked cylindrical architecture, opening windows and illustrations of snowy trees, alpine scenery and eccentric hotel guests. Additional gift sets span the Colonia, Blu Mediterraneo, Buongiorno and Signatures of the Sun collections, offering a selection of fragrances, candles and personal care essentials.\n<\/p>\n<p>Extending beyond fragrance, the Holiday 2026 collection introduces two Italian-made design objects under Acqua di Parma\u2019s Art of Living line. The Ol\u00e9 Pocket Comb &amp; Mirror pairs tortoiseshell resin accessories with a tan calfskin leather charm and signature yellow resin sphere, while the Decidi Tu Polyhedric Glass Object is crafted from mouth-blown borosilicate glass and designed for multiple uses, including holding stick candles, matches or fragrance diffuser reeds.\n<\/p>\n<p>Prices range from $65 USD for the 70-gram Bosco Candle to $1,022 USD for the Advent Calendar. Explore the Acqua di Parma Holiday 2026 collection via its physical boutiques and official website now.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6802174\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>New Arrivals From HBX: Khakis\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6802144\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Awake NY and The North Face Unveil 50 Hand-Customized Nuptse Jackets\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6802735\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>MODMNT Reworks Military Classics Into Modular Down Jackets\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Zoe Leung<\/span><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Mai Vo<\/span><\/div>\n<\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>                                    Candles<br \/>\n                                                Perfumes<br \/>\n                                                Fragrances<br \/>\n                                                Acqua di Parma<\/p><\/div>\n<\/div>\n<section class=\"post__body__author_info footer-block\">\n<div class=\"post__body__author_info__inner\"><img decoding=\"async\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F05%2Fzoe-300.jpg?w=100&amp;cbr=1&amp;q=90&amp;fit=max\" alt=\"Zoe Leung\" class=\"post__body__author_info__avatar\"><\/p>\n<div class=\"post__body__author_info__body\">\n<p>                    Zoe Leung<\/p>\n<p>                                    <span class=\"post__body__author_info__title\">Senior Editor<\/span><\/div>\n<\/div>\n<div class=\"post__body__author_info__bio_wrapper\">\n<p class=\"post__body__author_info__bio\">Zoe Leung is a Senior Editor at Hypebeast, where she has been shaping the publication\u2019s coverage of horology, art, design, and culture since 2023. 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class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Mai Vo<\/span><\/div>\n<\/div>\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<article class=\"post-body-article\">\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><br \/>\n                                                        Fashion<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time class=\"timeago\" datetime=\"2026-10-20T09:29:56Z\">1 Hr ago<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             27<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Hypes<\/span><\/div>\n<p><span 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data-images=\"[{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-1.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-1.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-1.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/10\/20\/acqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-1.jpg&quot;,&quot;alt&quot;:&quot;Acqua di Parma 2026 Holiday Season Grand Hotel Sprezzatura Collection Campaign Info Agostino Iacurci&quot;,&quot;width&quot;:933,&quot;height&quot;:1400,&quot;credit&quot;:&quot;Acqua di Parma&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-2.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-2.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-2.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-2.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-2.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/10\/20\/acqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-2.jpg&quot;,&quot;alt&quot;:&quot;Acqua di Parma 2026 Holiday Season Grand Hotel Sprezzatura Collection Campaign Info Agostino Iacurci&quot;,&quot;width&quot;:933,&quot;height&quot;:1400,&quot;credit&quot;:&quot;Acqua di Parma&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-3.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-3.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-3.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-3.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-3.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/10\/20\/acqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-3.jpg&quot;,&quot;alt&quot;:&quot;Acqua di Parma 2026 Holiday Season Grand Hotel Sprezzatura Collection Campaign Info Agostino Iacurci&quot;,&quot;width&quot;:933,&quot;height&quot;:1400,&quot;credit&quot;:&quot;Acqua di Parma&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-4.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-4.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-4.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-4.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-4.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/10\/20\/acqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-4.jpg&quot;,&quot;alt&quot;:&quot;Acqua di Parma 2026 Holiday Season Grand Hotel Sprezzatura Collection Campaign Info Agostino Iacurci&quot;,&quot;width&quot;:933,&quot;height&quot;:1400,&quot;credit&quot;:&quot;Acqua di Parma&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-5.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-5.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-5.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-5.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-5.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/10\/20\/acqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-5.jpg&quot;,&quot;alt&quot;:&quot;Acqua di Parma 2026 Holiday Season Grand Hotel Sprezzatura Collection Campaign Info Agostino Iacurci&quot;,&quot;width&quot;:933,&quot;height&quot;:1400,&quot;credit&quot;:&quot;Acqua di Parma&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-6.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-6.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-6.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-6.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-6.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/10\/20\/acqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-6.jpg&quot;,&quot;alt&quot;:&quot;Acqua di Parma 2026 Holiday Season Grand Hotel Sprezzatura Collection Campaign Info Agostino Iacurci&quot;,&quot;width&quot;:933,&quot;height&quot;:1400,&quot;credit&quot;:&quot;Acqua di Parma&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}}]\" role=\"list\">\n<div class=\"carousel-cell portrait\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-1.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">1 of 6<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Acqua Di Parma<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"2\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-2.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">2 of 6<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Acqua Di Parma<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"3\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-3.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">3 of 6<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Acqua Di Parma<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"4\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-4.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">4 of 6<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Acqua Di Parma<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"5\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-5.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">5 of 6<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Acqua Di Parma<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"6\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-6.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">6 of 6<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Acqua Di Parma<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<section class=\"post-summary\" aria-labelledby=\"post-summary-heading\">\n<header class=\"post-summary__header\">\n<h2 id=\"post-summary-heading\" class=\"post-summary__title\">Summary<\/h2>\n<\/header>\n<div class=\"post-summary__body\">\n<p>Acqua di Parma unveils its Holiday 2026 collection, designed with Italian artist Agostino Iacurci.<\/p>\n<p>Inspired by the fictional Grand Hotel Sprezzatura, the collection features sculptural ceramics, festive fragrances and an Advent Calendar.<\/p>\n<p>Prices range from $65 to $1,022 USD.<\/p>\n<\/div>\n<\/section>\n<p>For this holiday season, Acqua di Parma is inviting guests to check into the fictional Grand Hotel Sprezzatura, an imaginative alpine retreat where Italian hospitality, theatrical storytelling and festive fragrance converge. Celebrating its 110th anniversary, the Italian fragrance house has collaborated with multidisciplinary artist Agostino Iacurci to create a colorful visual universe inspired by the Dolomites and the effortless elegance of <em>sprezzatura<\/em>, the Italian art of making even the most elaborate gestures appear natural.<\/p>\n<p>Drawing on the theatrical traditions of Commedia dell\u2019Arte, Iacurci imagines a cast of hotel characters whose personalities unfold through bold geometric compositions. Inspired by the modular logic of Tangram puzzles, his illustrations combine architectural facades, mountain silhouettes, expressive masks and playful human figures, transforming the collection\u2019s packaging into a series of interconnected visual stories. Rendered in vibrant yellows, oranges, blues and earthy tones, the designs reinterpret Acqua di Parma\u2019s signature aesthetic through a festive, surrealist lens, capturing the warmth and eccentricity of an imaginary Italian mountain getaway.<\/p>\n<p>At the heart of the collection is a series of limited-edition Masterpiece objects named after the hotel\u2019s fictional protagonists, Alfredo, Clementina and Tobia. Handcrafted and painted in Tuscany, the ceramic creations encompass refillable fragrance bottles, candles and diffusers, distinguished by stacked geometric forms, sculptural finials and character-inspired silhouettes. Produced in editions of just 200 pieces, each object bears Iacurci\u2019s signature alongside the Maison\u2019s branding. The wider holiday assortment introduces seasonal home fragrances in Bosco, Panettone and Torrone, evoking the atmosphere of an Italian winter through references to woodland landscapes and traditional festive sweets.\n<\/p>\n<p>Candles and diffusers arrive in decorated glass vessels featuring distressed gold-leaf detailing, while three signature fragrances \u2013 Colonia Il Profumo, Buongiorno and Zafferano \u2013 receive special Designer Edition packaging. A particularly elaborate highlight is the Advent Calendar, reimagined as a miniature Grand Hotel Sprezzatura with stacked cylindrical architecture, opening windows and illustrations of snowy trees, alpine scenery and eccentric hotel guests. Additional gift sets span the Colonia, Blu Mediterraneo, Buongiorno and Signatures of the Sun collections, offering a selection of fragrances, candles and personal care essentials.\n<\/p>\n<p>Extending beyond fragrance, the Holiday 2026 collection introduces two Italian-made design objects under Acqua di Parma\u2019s Art of Living line. The Ol\u00e9 Pocket Comb &amp; Mirror pairs tortoiseshell resin accessories with a tan calfskin leather charm and signature yellow resin sphere, while the Decidi Tu Polyhedric Glass Object is crafted from mouth-blown borosilicate glass and designed for multiple uses, including holding stick candles, matches or fragrance diffuser reeds.\n<\/p>\n<p>Prices range from $65 USD for the 70-gram Bosco Candle to $1,022 USD for the Advent Calendar. Explore the Acqua di Parma Holiday 2026 collection via its physical boutiques and official website now.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6802174\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>New Arrivals From HBX: Khakis\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6802144\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Awake NY and The North Face Unveil 50 Hand-Customized Nuptse Jackets\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6802735\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>MODMNT Reworks Military Classics Into Modular Down Jackets\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Zoe Leung<\/span><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Mai Vo<\/span><\/div>\n<\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>                                    Candles<br \/>\n                                                Perfumes<br \/>\n                                                Fragrances<br \/>\n                                                Acqua di Parma<\/p><\/div>\n<\/div>\n<section class=\"post__body__author_info footer-block\">\n<div class=\"post__body__author_info__inner\"><img decoding=\"async\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F05%2Fzoe-300.jpg?w=100&amp;cbr=1&amp;q=90&amp;fit=max\" alt=\"Zoe Leung\" class=\"post__body__author_info__avatar\"><\/p>\n<div class=\"post__body__author_info__body\">\n<p>                    Zoe Leung<\/p>\n<p>                                    <span class=\"post__body__author_info__title\">Senior Editor<\/span><\/div>\n<\/div>\n<div class=\"post__body__author_info__bio_wrapper\">\n<p class=\"post__body__author_info__bio\">Zoe Leung is a Senior Editor at Hypebeast, where she has been shaping the publication\u2019s coverage of horology, art, design, and culture since 2023. Her extensive watch reporting spans exclusive manufacture visits with Maisons like Zenith, Jaeger-LeCoultre, and Grand Seiko, as well as insightful conversations with industry leaders and artisans. Beyond watches, she regularly spotlights international creatives and cultural phenomena, utilizing her knowledge of global music and entertainment subcultures to deliver narratives that explore the worldwide influence of contemporary visual storytelling and cross-cultural artistry.<\/p>\n<\/div>\n<\/section>\n<\/footer>\n<\/article>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><br \/>\n                                                        Fashion<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time class=\"timeago\" datetime=\"2026-10-20T09:29:56Z\">1 Hr ago<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             27<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Hypes<\/span><\/div>\n<p><span class=\"disqus-comment-count\" data-post-id=\"6803193\"><span class=\"comment-count-value\">0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-top-bar-google-preferred\"><span class=\"text\">Prefer Hypebeast on Google<\/span><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><br \/>\n                                                        Fashion<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time class=\"timeago\" datetime=\"2026-10-20T09:29:56Z\">1 Hr ago<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><br \/>\n                                                        Fashion<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time class=\"timeago\" datetime=\"2026-10-20T09:29:56Z\">1 Hr ago<\/time><\/span><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             27<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Hypes<\/span><\/div>\n<p><span class=\"disqus-comment-count\" data-post-id=\"6803193\"><span class=\"comment-count-value\">0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-google-preferred\"><span class=\"text\">Prefer Hypebeast on Google<\/span><span class=\"text\">Save<\/span><\/div>\n<div class=\"post-body-content\">\n<section class=\"post-summary\" aria-labelledby=\"post-summary-heading\">\n<header class=\"post-summary__header\">\n<h2 id=\"post-summary-heading\" class=\"post-summary__title\">Summary<\/h2>\n<\/header>\n<div class=\"post-summary__body\">\n<p>Acqua di Parma unveils its Holiday 2026 collection, designed with Italian artist Agostino Iacurci.<\/p>\n<p>Inspired by the fictional Grand Hotel Sprezzatura, the collection features sculptural ceramics, festive fragrances and an Advent Calendar.<\/p>\n<p>Prices range from $65 to $1,022 USD.<\/p>\n<\/div>\n<\/section>\n<p>For this holiday season, Acqua di Parma is inviting guests to check into the fictional Grand Hotel Sprezzatura, an imaginative alpine retreat where Italian hospitality, theatrical storytelling and festive fragrance converge. Celebrating its 110th anniversary, the Italian fragrance house has collaborated with multidisciplinary artist Agostino Iacurci to create a colorful visual universe inspired by the Dolomites and the effortless elegance of <em>sprezzatura<\/em>, the Italian art of making even the most elaborate gestures appear natural.<\/p>\n<p>Drawing on the theatrical traditions of Commedia dell\u2019Arte, Iacurci imagines a cast of hotel characters whose personalities unfold through bold geometric compositions. Inspired by the modular logic of Tangram puzzles, his illustrations combine architectural facades, mountain silhouettes, expressive masks and playful human figures, transforming the collection\u2019s packaging into a series of interconnected visual stories. Rendered in vibrant yellows, oranges, blues and earthy tones, the designs reinterpret Acqua di Parma\u2019s signature aesthetic through a festive, surrealist lens, capturing the warmth and eccentricity of an imaginary Italian mountain getaway.<\/p>\n<p>At the heart of the collection is a series of limited-edition Masterpiece objects named after the hotel\u2019s fictional protagonists, Alfredo, Clementina and Tobia. Handcrafted and painted in Tuscany, the ceramic creations encompass refillable fragrance bottles, candles and diffusers, distinguished by stacked geometric forms, sculptural finials and character-inspired silhouettes. Produced in editions of just 200 pieces, each object bears Iacurci\u2019s signature alongside the Maison\u2019s branding. The wider holiday assortment introduces seasonal home fragrances in Bosco, Panettone and Torrone, evoking the atmosphere of an Italian winter through references to woodland landscapes and traditional festive sweets.\n<\/p>\n<p>Candles and diffusers arrive in decorated glass vessels featuring distressed gold-leaf detailing, while three signature fragrances \u2013 Colonia Il Profumo, Buongiorno and Zafferano \u2013 receive special Designer Edition packaging. A particularly elaborate highlight is the Advent Calendar, reimagined as a miniature Grand Hotel Sprezzatura with stacked cylindrical architecture, opening windows and illustrations of snowy trees, alpine scenery and eccentric hotel guests. Additional gift sets span the Colonia, Blu Mediterraneo, Buongiorno and Signatures of the Sun collections, offering a selection of fragrances, candles and personal care essentials.\n<\/p>\n<p>Extending beyond fragrance, the Holiday 2026 collection introduces two Italian-made design objects under Acqua di Parma\u2019s Art of Living line. The Ol\u00e9 Pocket Comb &amp; Mirror pairs tortoiseshell resin accessories with a tan calfskin leather charm and signature yellow resin sphere, while the Decidi Tu Polyhedric Glass Object is crafted from mouth-blown borosilicate glass and designed for multiple uses, including holding stick candles, matches or fragrance diffuser reeds.\n<\/p>\n<p>Prices range from $65 USD for the 70-gram Bosco Candle to $1,022 USD for the Advent Calendar. Explore the Acqua di Parma Holiday 2026 collection via its physical boutiques and official website now.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Zoe Leung<\/span><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Mai Vo<\/span><\/div>\n<\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>                                    Candles<br \/>\n                                                Perfumes<br \/>\n                                                Fragrances<br \/>\n                                                Acqua di Parma<\/p><\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/hypebeast.com\/2026\/10\/acqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F10%2F20%2Facqua-di-parma-2026-holiday-season-grand-hotel-sprezzatura-collection-campaign-info-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;] Prefer Hypebeast on Google Fashion 1 Hr ago 27 Hypes 0\u00a0Comments Comments Save Text By Zoe Leung Editor Assistant Mai Vo Share this article Fashion 1 Hr ago 27 Hypes 0\u00a0Comments Comments Prefer Hypebeast on GoogleSave 1 of 6 Acqua Di Parma 2 of 6 Acqua Di Parma 3 of 6 Acqua [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,39],"class_list":["post-2208172","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-hypebeast-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2208172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2208172"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2208172\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2208172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2208172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2208172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}