{"id":2203368,"date":"2026-10-16T09:57:35","date_gmt":"2026-10-16T06:57:35","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2203368"},"modified":"2026-10-16T09:57:35","modified_gmt":"2026-10-16T06:57:35","slug":"criza-la-netflix-gigantul-schimba-conducerea-diviziei-de-continut-si-concediaza-1-000-de-angajati-dup","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2203368","title":{"rendered":"Criz\u0103 la Netflix: Gigantul schimb\u0103 conducerea diviziei de con\u0163inut \u015fi concediaz\u0103 1.000 de angaja\u0163i, dup"},"content":{"rendered":"

[analyse_image type=”featured” src=”https:\/\/storage0.dms.mpinteractiv.ro\/media\/1\/1481\/25589\/23261526\/1\/a-woman-watching-tv.jpghttps:\/\/storage0.dms.mpinteractiv.ro\/media\/1\/1481\/25589\/23261526\/1\/a-woman-watching-tv.jpg”]<\/p>\n

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Netflix a anun\u0163at o schimbare major\u0103 la conducerea diviziei sale de con\u0163inut, \u00eenlocuind-o pe Bela Bajaria, responsabil\u0103 de strategia global\u0103 pentru filme \u015fi seriale, cu Peter Rice, fost director de rang \u00eenalt la Disney \u015fi Fox. Decizia vine la numai o zi dup\u0103 ce gigantul american a anun\u0163at concedierea a aproximativ 1.000 de angaja\u0163i, echivalentul a 6% din personal, \u00een \u00eencercarea de a relansa cre\u015fterea audien\u0163ei \u015fi de a rec\u00e2\u015ftiga \u00eencrederea investitorilor, dup\u0103 o sc\u0103dere de 40% a ac\u0163iunilor \u00een ultimul an, scrie Financial Times.\u00a0<\/p>\n

Bela Bajaria, care a lucrat aproape un deceniu la Netflix \u015fi a coordonat din 2023 produc\u0163iile globale de filme \u015fi televiziune, va p\u0103r\u0103si compania, iar Peter Rice \u00eei va prelua atribu\u0163iile pe 26 octombrie. Schimbarea are loc \u00eentr-un moment dificil pentru platforma de streaming, care continu\u0103 s\u0103 domine industria, dar \u00eent\u00e2mpin\u0103 probleme \u00een lansarea unor produc\u0163ii cu impact comparabil cu succesul serialelor Stranger Things \u015fi Wednesday.<\/p>\n

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Netflix a anun\u0163at miercuri reducerea cu 6% a for\u0163ei de munc\u0103, aproximativ 1.000 de posturi, \u00een cea mai ampl\u0103 rund\u0103 de concedieri din ultimii cel pu\u0163in patru ani. Compania se confrunt\u0103 cu \u00eencetinirea cre\u015fterii consumului de con\u0163inut \u015fi cu presiuni tot mai mari din partea investitorilor. Ted Sarandos, unul dintre cei doi directori generali ai grupului, a recunoscut recent c\u0103 ritmul de cre\u015ftere este sub nivelul pe care \u015fi-l dore\u015fte.<\/p>\n

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Peter Rice vine cu o experien\u0163\u0103 \u00eendelungat\u0103 \u00een industria divertismentului, dup\u0103 ce a coordonat opera\u0163iunile de televiziune ale Disney, inclusiv ABC, FX \u015fi Hulu, \u015fi a ocupat anterior func\u0163ii importante la 21st Century Fox. \u00cen perioada \u00een care a lucrat la Disney, compania a dezvoltat sau distribuit produc\u0163ii de succes precum Modern Family, Abbott Elementary \u015fi The Bear. Sarandos l-a descris drept unul dintre cei mai eficien\u0163i manageri din industrie, cu rela\u0163ii solide \u00een lumea produc\u0103torilor \u015fi actorilor de la Hollywood.<\/p>\n

Schimb\u0103rile reflect\u0103 \u015fi nevoia Netflix de a-\u015fi diversifica oferta, \u00een condi\u0163iile \u00een care YouTube \u015fi TikTok concureaz\u0103 tot mai puternic pentru timpul utilizatorilor. Platforma experimenteaz\u0103 cu transmisiuni sportive \u00een direct, evenimente \u015fi podcasturi video, dup\u0103 ce tentativa de preluare a Warner Bros. Discovery, care i-ar fi oferit acces la francize importante de la Hollywood, a fost dep\u0103\u015fit\u0103 de oferta rival\u0103 a Paramount, redenumit\u0103 Skydance. Netflix urmeaz\u0103 s\u0103 \u00ee\u015fi prezinte rezultatele financiare mar\u0163i, \u00eentr-un moment \u00een care investitorii a\u015fteapt\u0103 semnale privind redresarea companiei.<\/p>\n<\/div>\n

[analyse_source url=”https:\/\/www.zf.ro\/zf-24\/criza-la-netflix-gigantul-schimba-conducerea-diviziei-de-continut-si-concediaza-1-000-de-angajati-dupa-ce-actiunile-companiei-s-au-prabusit-cu-40-intr-un-an-23261526″]<\/p>\n","protected":false},"excerpt":{"rendered":"

[analyse_image type=”featured” src=”https:\/\/storage0.dms.mpinteractiv.ro\/media\/1\/1481\/25589\/23261526\/1\/a-woman-watching-tv.jpghttps:\/\/storage0.dms.mpinteractiv.ro\/media\/1\/1481\/25589\/23261526\/1\/a-woman-watching-tv.jpg”] Netflix a anun\u0163at o schimbare major\u0103 la conducerea diviziei sale de con\u0163inut, \u00eenlocuind-o pe Bela Bajaria, responsabil\u0103 de strategia global\u0103 pentru filme \u015fi seriale, cu Peter Rice, fost director de rang \u00eenalt la Disney \u015fi Fox. Decizia vine la numai o zi dup\u0103 ce gigantul american a anun\u0163at concedierea a aproximativ 1.000 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[226,28],"class_list":["post-2203368","post","type-post","status-publish","format-standard","hentry","category-romania","tag-crawlmanager","tag-zf-ro"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2203368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2203368"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2203368\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2203368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2203368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2203368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}