{"id":2202532,"date":"2026-10-16T00:00:00","date_gmt":"2026-10-15T21:00:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2202532"},"modified":"2026-10-16T00:00:00","modified_gmt":"2026-10-15T21:00:00","slug":"pourquoi-les-parisiennes-succombent-au-vestiaire-intemporel-de-veronica-beard","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2202532","title":{"rendered":"Pourquoi les Parisiennes succombent au vestiaire intemporel de Veronica Beard"},"content":{"rendered":"<div class=\"entry-content\">\n<section class=\"single-header padding-top-s\">\n<div class=\"container\">\n<div class=\"row justify-content-between\">\n<div class=\"col-lg-9 col-xl-8\">\n<div class=\"video-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<div class=\"container-img desktop\">\n                                <img loading=\"lazy\" decoding=\"async\" width=\"1864\" height=\"1190\" src=\"\/\/www.w3.org\/2000\/svg&apos;%20viewBox=&apos;0%200%201864%201190&apos;%3E%3C\/svg%3E\" class=\"img-fluid\" alt=\"Veronica Miele Beard et Veronica Swanson Beard \u00a9 DR.\" data-lazy-src=\"https:\/\/numero.com\/wp-content\/uploads\/2026\/10\/Veronica-Beard.jpg\"><img decoding=\"async\" width=\"1864\" height=\"1190\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2026\/10\/Veronica-Beard.jpg\" class=\"img-fluid\" alt=\"Veronica Miele Beard et Veronica Swanson Beard \u00a9 DR.\" loading=\"lazy\">\t\t\t\t\t\t\t\t<\/p>\n<p class=\"number big\">16<\/p>\n<\/p><\/div>\n<div class=\"container-img mobile\">\n                                <img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"1634\" src=\"\/\/www.w3.org\/2000\/svg&apos;%20viewBox=&apos;0%200%201300%201634&apos;%3E%3C\/svg%3E\" class=\"img-fluid\" alt=\"Veronica Miele Beard et Veronica Swanson Beard \u00a9 DR.\" data-lazy-src=\"https:\/\/numero.com\/wp-content\/uploads\/2026\/10\/Veronica-Beard-2.jpg\"><img decoding=\"async\" width=\"1300\" height=\"1634\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2026\/10\/Veronica-Beard-2.jpg\" class=\"img-fluid\" alt=\"Veronica Miele Beard et Veronica Swanson Beard \u00a9 DR.\" loading=\"lazy\">\t\t\t\t\t\t\t\t<\/p>\n<p class=\"number big\">16<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col col-lg-3 col-xl-4 desktop\">\n<div class=\"ad grand-angle desktop\">\n    <!-- \/21730003857\/numero-ad-unit\/numero-grand-angle --><\/p>\n<div class=\"ad-responsive\">\n<div id=\"div-gpt-ad-1773673590069-0\" class=\"ads-pub px-0\">\n<p>                googletag.cmd.push(function () {<br \/>\n                    googletag.display(&#8216;div-gpt-ad-1773673590069-0&#8217;);<br \/>\n                });<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section class=\"post-content\">\n<div class=\"container\">\n<div class=\"row g-0 justify-content-between\">\n<div class=\"col-lg-9 col-xl-8 padding-top-s\">\n<p class=\"share-widget\" id=\"share-widget\"><img decoding=\"async\" src=\"\/\/www.w3.org\/2000\/svg&apos;%20viewBox=&apos;0%200%200%200&apos;%3E%3C\/svg%3E\" alt=\"share-widget\" data-lazy-src=\"https:\/\/numero.com\/wp-content\/themes\/understrap-child-main\/src\/public\/images\/share.svg\"><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/numero.com\/wp-content\/themes\/understrap-child-main\/src\/public\/images\/share.svg\" alt=\"share-widget\"><\/p>\n<div class=\"share-icons\" id=\"share-icons\">\n<p class=\"copy-link\"><img decoding=\"async\" src=\"\/\/www.w3.org\/2000\/svg&apos;%20viewBox=&apos;0%200%200%200&apos;%3E%3C\/svg%3E\" alt=\"copy-link\" data-lazy-src=\"https:\/\/numero.com\/wp-content\/themes\/understrap-child-main\/src\/public\/images\/copy-link.svg\"><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/numero.com\/wp-content\/themes\/understrap-child-main\/src\/public\/images\/copy-link.svg\" alt=\"copy-link\"><br \/>\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/numero.com\/mode\/veronica-beard-interview-flagship-paris\/\" class=\"facebook\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/\/www.w3.org\/2000\/svg&apos;%20viewBox=&apos;0%200%200%200&apos;%3E%3C\/svg%3E\" alt=\"facebook\" data-lazy-src=\"https:\/\/numero.com\/wp-content\/themes\/understrap-child-main\/src\/public\/images\/facebook.svg\"><img decoding=\"async\" src=\"https:\/\/numero.com\/wp-content\/themes\/understrap-child-main\/src\/public\/images\/facebook.svg\" alt=\"facebook\"><\/a><br \/>\n\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/share?url=https:\/\/numero.com\/mode\/veronica-beard-interview-flagship-paris\/\" class=\"twitter\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/\/www.w3.org\/2000\/svg&apos;%20viewBox=&apos;0%200%200%200&apos;%3E%3C\/svg%3E\" alt=\"twitter\" data-lazy-src=\"https:\/\/numero.com\/wp-content\/themes\/understrap-child-main\/src\/public\/images\/twitter.svg\"><img decoding=\"async\" src=\"https:\/\/numero.com\/wp-content\/themes\/understrap-child-main\/src\/public\/images\/twitter.svg\" alt=\"twitter\"><\/a>\n\t\t\t\t\t\t<\/div>\n<p>\t\t\t\t\t\t<span class id=\"custom-tooltip\" style=\"display:none\">Lien copi\u00e9<\/span><\/p>\n<div class=\"col-lg-10\">\n<div class=\"meta d-flex justify-content-between align-items-center\">\n<div class=\"cat\">\n\t\t\t\t\t\t\t\t\t<a class=\"cat-title\" href=\"https:\/\/numero.com\/category\/mode\/\">Mode<\/a>\t\t\t\t\t\t\t\t<\/div>\n<p class=\"date\">\n\t\t\t\t\t\t\t\t\t16 oct 2026\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<h1>Pourquoi les Parisiennes succombent au vestiaire intemporel de Veronica Beard<\/h1>\n<div class=\"introduction\">\n<p>Apr\u00e8s avoir ouvert leur premi\u00e8re boutique parisienne en juin dernier, Veronica Swanson Beard et Veronica Miele Beard poursuivent leur conqu\u00eate de la capitale avec le <em>Trailblazer Atelier<\/em>, une exp\u00e9rience d\u00e9di\u00e9e \u00e0 leur c\u00e9l\u00e8bre Dickey Jacket. De passage \u00e0 Paris, les fondatrices de Veronica Beard ont accord\u00e9 un entretien \u00e0 <em>Num\u00e9ro<\/em> autour du style am\u00e9ricain, des femmes qui les inspirent et de leur obsession pour le vestiaire id\u00e9al.<\/p>\n<\/div>\n<li class=\"credits d-flex\">\n<p>\n\t\t\t\t\t\t\t\t\t\t\tpropos recueillis par\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/numero.com\/contributor\/nathan-merchadier\/\">Nathan Merchadier<\/a>.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/li>\n<div id=\"ads03\" class=\"mobile padding-bottom-s\">\n<div class=\"ad-wrapper\">\n\t\t\t\t\t\t\t\t\t<!-- \/21730003857\/numero-ad-unit\/numero-interscroller --><\/p>\n<div class=\"ad ad-responsive interscroller-slot\">\n<div id=\"div-gpt-ad-1773673675628-0\" class=\"ads-pub\">\n<p>            googletag.cmd.push(function () {<br \/>\n                googletag.display(&#8216;div-gpt-ad-1773673675628-0&#8217;);<br \/>\n            });<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\t\t&lt;!&#8211; <\/p>\n<div class=\"padding-bottom-s\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<p> &#8211;&gt;<\/p>\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ad25f144e807&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ad25f144e807\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2424\" height=\"3000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"\/\/www.w3.org\/2000\/svg&apos;%20viewBox=&apos;0%200%202424%203000&apos;%3E%3C\/svg%3E\" alt=\"Veronica Miele Beard et Veronica Swanson Beard\" class=\"wp-image-905959\" data-lazy-src=\"https:\/\/numero.com\/wp-content\/uploads\/2026\/10\/Veronica-Beard-.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"2424\" height=\"3000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2026\/10\/Veronica-Beard-.jpg\" alt=\"Veronica Miele Beard et Veronica Swanson Beard\" class=\"wp-image-905959\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\"><\/p>\n<p>\t\t<\/button><figcaption class=\"wp-element-caption\">Veronica Miele Beard et Veronica Swanson Beard \u00a9 DR.<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\">Le r\u00eave parisien de Veronica Beard<\/h2>\n<p class=\"wp-block-paragraph\">C\u2019est dans les \u00e9l\u00e9gants salons du Plaza Ath\u00e9n\u00e9e, \u00e0 Paris, que l\u2019on rencontre <strong>Veronica Miele Beard <\/strong>et<strong> Veronica Swanson Beard<\/strong>, belles-s\u0153urs \u00e0 la ville et associ\u00e9es en affaires, par un apr\u00e8s-midi ensoleill\u00e9 d\u2019automne. Depuis le lancement de leur marque en 2010, \u201cles Veronica\u2019s\u201d vivent un r\u00eave \u00e9veill\u00e9. Il suffit de les \u00e9couter parler de leur marque pour mesurer l\u2019enthousiasme qui les anime, tandis que les deux New-Yorkaises se renvoient la balle avec une complicit\u00e9 communicative.<\/p>\n<p class=\"wp-block-paragraph\">De passage dans la capitale pour pr\u00e9senter leur derni\u00e8re d\u00e9clinaison autour du blazer, pi\u00e8ce ma\u00eetresse du vestiaire f\u00e9minin qu\u2019elles r\u00e9inventent avec panache, les cr\u00e9atrices poursuivent une ambition qui n\u2019a rien perdu de sa force. \u00c0 savoir, imaginer une garde-robe \u00e9l\u00e9gante et intemporelle.<\/p>\n<p class=\"wp-block-paragraph\">Depuis ses d\u00e9buts, <strong>Veronica Beard<\/strong> cultive ainsi l\u2019art des pi\u00e8ces bien pens\u00e9es, qui allient allure et fonctionnalit\u00e9. \u00c0 l\u2019image de son embl\u00e9matique veste <em>Dickey<\/em>, un blazer orn\u00e9 d\u2019un plastron zipp\u00e9 interchangeable. Rapidement adopt\u00e9e par une client\u00e8le internationale, la marque compte parmi ses adeptes des personnalit\u00e9s comme <strong>Kate Middleton<\/strong>, <strong><a href=\"https:\/\/numero.com\/portrait\/selena-gomez\/\" data-type=\"link\" data-id=\"https:\/\/numero.com\/portrait\/selena-gomez\/\" target=\"_blank\" rel=\"noreferrer noopener\">Selena Gomez<\/a><\/strong> ou encore <strong><a href=\"https:\/\/numero.com\/portrait\/emma-watson-actrice-intellectuelle-militante\/\" data-type=\"link\" data-id=\"https:\/\/numero.com\/portrait\/emma-watson-actrice-intellectuelle-militante\/\" target=\"_blank\" rel=\"noreferrer noopener\">Emma Watson<\/a><\/strong>.<\/p>\n<p class=\"wp-block-paragraph\">Apr\u00e8s avoir d\u00e9velopp\u00e9 sa pr\u00e9sence en Am\u00e9rique du Nord et au Royaume-Uni, la marque s\u2019est offert, au mois de juin dernier, une adresse parisienne. Un choix \u00e9vident, tant la ville lumi\u00e8re demeure une destination incontournable de la mode, que pour l\u2019int\u00e9r\u00eat que les deux cr\u00e9atrices portent au style des Fran\u00e7aises. <\/p>\n<p class=\"wp-block-paragraph\">Install\u00e9e au 56 rue Fran\u00e7ois-Ier, au c\u0153ur du <strong>Triangle d\u2019Or<\/strong>, la boutique se d\u00e9ploie sur deux niveaux dans un d\u00e9cor chaleureux aux accents de boudoir. Pens\u00e9e comme un v\u00e9ritable \u00e9crin, cette nouvelle adresse refl\u00e8te l\u2019\u00e9l\u00e9gance naturelle et le raffinement qui ont fait le succ\u00e8s de la marque. Une parenth\u00e8se luxueuse au c\u0153ur de Paris, appel\u00e9e \u00e0 devenir l\u2019un des rendez-vous les plus d\u00e9sirables de la capitale. Rencontre.<\/p>\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ad25f144edbd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ad25f144edbd\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"3000\" height=\"2250\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"\/\/www.w3.org\/2000\/svg&apos;%20viewBox=&apos;0%200%203000%202250&apos;%3E%3C\/svg%3E\" alt=\"Le flagship Veronica Beard \u00e0 Paris. \u00a9Kristen Pelou\" class=\"wp-image-905920\" data-lazy-src=\"https:\/\/numero.com\/wp-content\/uploads\/2026\/10\/2026_PARIS_SHOT_01.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"3000\" height=\"2250\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2026\/10\/2026_PARIS_SHOT_01.jpg\" alt=\"Le flagship Veronica Beard \u00e0 Paris. \u00a9Kristen Pelou\" class=\"wp-image-905920\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\"><\/p>\n<p>\t\t<\/button><figcaption class=\"wp-element-caption\">Le flagship Veronica Beard \u00e0 Paris. \u00a9Kristen Pelou<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\">L\u2019interview des fondatrices de Veronica Beard<\/h2>\n<p class=\"wp-block-paragraph\"><strong><em>Num\u00e9ro<\/em> : On raconte que vous avez troqu\u00e9 l\u2019effervescence new-yorkaise contre le charme de la ville lumi\u00e8re le temps de quelques jours. Qu\u2019aviez-vous envie de venir c\u00e9l\u00e9brer \u00e0 Paris ?<\/strong><\/p>\n<p class=\"wp-block-paragraph\"><strong>Veronica Swanson Beard<\/strong> : Nous sommes ici pour pr\u00e9senter notre <em>Trailblazer Atelier<\/em>, une exp\u00e9rience autour de notre veste <em>Dickey<\/em>, la pi\u00e8ce avec laquelle tout a commenc\u00e9. Un blazer dot\u00e9 d\u2019une fermeture \u00c9clair, sous lequel viennent se fixer diff\u00e9rents plastrons, que nous appelons les <em>Dickeys<\/em>.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Veronica Miele Beard<\/strong> : Ces <em>Dickeys<\/em>\u00a0prennent la forme d\u2019un sweat \u00e0 capuche gris, d\u2019un col en fausse fourrure, d\u2019un pull en laine et m\u00eame d\u2019une veste en jean. L\u2019id\u00e9e est de cr\u00e9er un effet de superposition, sans avoir \u00e0 porter toutes ces couches. Notre id\u00e9e est de proposer une pi\u00e8ce que l\u2019on peut porter de multiples fa\u00e7ons. En voyage, par exemple, il suffit d\u2019emporter plusieurs <em>Dickeys<\/em> pour composer des silhouettes tr\u00e8s diff\u00e9rentes \u00e0 partir d\u2019une seule veste. C\u2019est \u00e0 la fois un trompe-l\u2019\u0153il et un syst\u00e8me interchangeable qui permet de r\u00e9inventer son vestiaire sans cesse. <\/p>\n<p class=\"wp-block-paragraph\"><strong>Veronica Swanson Beard :<\/strong> Nous proposons \u00e9galement de personnaliser la veste avec des mantras ou de petits messages. Sur la mienne, j\u2019ai inscrit \u201cMake it happen\u201d, une phrase que j\u2019aime beaucoup, ainsi que mes initiales. J\u2019ai aussi ajout\u00e9 \u201cMarry me\u201d sur un mod\u00e8le que je porte avec mon jean Levi\u2019s vintage ! Le blazer Dickey rencontre un formidable succ\u00e8s, et nous sommes ravies de voir \u00e0 quel point les clientes se l\u2019approprient.<\/p>\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ad25f144f2d7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ad25f144f2d7\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"3000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"\/\/www.w3.org\/2000\/svg&apos;%20viewBox=&apos;0%200%202000%203000&apos;%3E%3C\/svg%3E\" alt=\"La collection Veronica Beard printemps-\u00e9t\u00e9 2027.\" class=\"wp-image-905961\" data-lazy-src=\"https:\/\/numero.com\/wp-content\/uploads\/2026\/10\/2027_SPRING_LOOKBOOK_PRESS_LOOK_03_Detail.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"3000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2026\/10\/2027_SPRING_LOOKBOOK_PRESS_LOOK_03_Detail.jpg\" alt=\"La collection Veronica Beard printemps-\u00e9t\u00e9 2027.\" class=\"wp-image-905961\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\"><\/p>\n<p>\t\t<\/button><figcaption class=\"wp-element-caption\">La collection Veronica Beard printemps-\u00e9t\u00e9 2027.<\/figcaption><\/figure>\n<h3 class=\"wp-block-heading\">Une mode intemporelle <\/h3>\n<p class=\"wp-block-paragraph\"><strong>Lorsque vous avez lanc\u00e9 Veronica Beard en 2010, vous expliquiez vouloir cr\u00e9er la garde-robe que vous ne trouviez pas ailleurs. Seize ans plus tard, qu\u2019est-ce qui a chang\u00e9 dans la fa\u00e7on dont les femmes s\u2019habillent<\/strong> <strong>?<\/strong><\/p>\n<p class=\"wp-block-paragraph\"><strong>Veronica Swanson Beard :<\/strong> Au fond, notre cliente n\u2019a pas beaucoup chang\u00e9. Elle recherche toujours des v\u00eatements dans lesquels elle se sent forte, \u00e9l\u00e9gante et s\u00fbre d\u2019elle. Ce qui a chang\u00e9, c\u2019est la vitesse \u00e0 laquelle la mode \u00e9volue. \u00c0 nos d\u00e9buts, nous disposions de six mois, voire d\u2019un an, pour d\u00e9velopper une collection. Aujourd\u2019hui, tout se joue en trois mois \u00e0 peine, avant que l\u2019attention ne se porte d\u00e9j\u00e0 sur la prochaine nouveaut\u00e9.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Veronica Miele Beard :<\/strong> En revanche, notre marque a \u00e9norm\u00e9ment grandi pour devenir un vestiaire complet, avec des collections de denim, de chaussures, de maroquinerie et de bijoux. Je dirai \u00e9galement que notre d\u00e9veloppement international nous a encourag\u00e9es \u00e0 nous int\u00e9resser \u00e0 des femmes aux modes de vie tr\u00e8s diff\u00e9rents.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Veronica Swanson Beard :<\/strong> Mais notre philosophie reste la m\u00eame. Nous avons toujours voulu cr\u00e9er des pi\u00e8ces intemporelles, qui accompagnent les femmes saison apr\u00e8s saison. Une veste parfaitement coup\u00e9e, un beau jean, un manteau bien construit\u2026<\/p>\n<p class=\"wp-block-paragraph\"><strong>Apr\u00e8s plusieurs ann\u00e9es marqu\u00e9es par le r\u00e8gne du \u201cquiet luxury\u201d, constatez-vous le retour \u00e0 une mode plus expressive, plus joyeuse ?<\/strong><\/p>\n<p class=\"wp-block-paragraph\"><strong>Veronica Miele Beard :<\/strong> Nous constatons un vrai retour du plaisir de s\u2019habiller. Pendant plusieurs saisons, l\u2019esth\u00e9tique du \u201cquiet luxury\u201d imposait une approche tr\u00e8s minimaliste. Aujourd\u2019hui, la mode redevient plus expressive, plus personnelle.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Veronica Swanson Beard :<\/strong> On le voit notamment \u00e0 travers les accessoires. Les ceintures, les foulards, les bijoux ou les gants retrouvent une place centrale. Ce sont de petits d\u00e9tails qui transforment compl\u00e8tement une silhouette.<\/p>\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ad25f144f84e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ad25f144f84e\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"3000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"\/\/www.w3.org\/2000\/svg&apos;%20viewBox=&apos;0%200%202000%203000&apos;%3E%3C\/svg%3E\" alt=\"La collection Veronica Beard printemps-\u00e9t\u00e9 2027.\" class=\"wp-image-905963\" data-lazy-src=\"https:\/\/numero.com\/wp-content\/uploads\/2026\/10\/2027_SPRING_LOOKBOOK_PRESS_LOOK_01_Detail.jpg\"><img decoding=\"async\" loading=\"lazy\" width=\"2000\" height=\"3000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2026\/10\/2027_SPRING_LOOKBOOK_PRESS_LOOK_01_Detail.jpg\" alt=\"La collection Veronica Beard printemps-\u00e9t\u00e9 2027.\" class=\"wp-image-905963\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\"><\/p>\n<p>\t\t<\/button><figcaption class=\"wp-element-caption\">La collection Veronica Beard printemps-\u00e9t\u00e9 2027.<\/figcaption><\/figure>\n<h3 class=\"wp-block-heading has-text-align-left\">Une marque cr\u00e9\u00e9e par des femmes pour les femmes<\/h3>\n<p class=\"wp-block-paragraph\"><strong>Vous \u00eates associ\u00e9es, mais \u00e9galement belles-s\u0153urs, ce qui est assez rare dans la mode. Comment cette relation nourrit-elle votre processus cr\u00e9atif ?<\/strong><\/p>\n<p class=\"wp-block-paragraph\"><strong>Veronica Swanson Beard :<\/strong> Nous sommes pr\u00e9sentes \u00e0 chaque \u00e9tape du processus et nous d\u00e9battons beaucoup. Nous aimons dire que nous avons \u201cdeux points de vue, mais une seule vision\u201d. Souvent, les pi\u00e8ces qui rencontrent le plus de succ\u00e8s sont celles sur lesquelles nous nous sommes le plus oppos\u00e9es avant de trouver le bon \u00e9quilibre.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Au moment d\u2019imaginer une nouvelle collection, cherchez-vous d\u2019abord une r\u00e9f\u00e9rence ou une \u00e9motion ?<\/strong><\/p>\n<p class=\"wp-block-paragraph\"><strong>Veronica Swanson Beard :<\/strong> Les deux. Parfois, tout part d\u2019une image, d\u2019un lieu ou d\u2019une id\u00e9e tr\u00e8s pr\u00e9cise. Nous avons par exemple con\u00e7u une collection inspir\u00e9e de l\u2019univers <em>Denim &amp; Diamonds<\/em> au Texas. D\u2019autres fois, c\u2019est beaucoup plus instinctif.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Veronica Miele Beard :<\/strong> Mais nous revenons toujours \u00e0 certaines figures qui nous inspirent. Bianca Jagger, Jane Birkin ou encore Kate Moss, des femmes dont le style traverse les \u00e9poques et qui incarnent une forme d\u2019\u00e9l\u00e9gance universelle.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Quelles sont les femmes qui vous inspirent aujourd\u2019hui ?<\/strong><\/p>\n<p class=\"wp-block-paragraph\"><strong>Veronica Swanson Beard :<\/strong> <strong><a href=\"https:\/\/numero.com\/portrait\/lou-doillon\/\" data-type=\"link\" data-id=\"https:\/\/numero.com\/portrait\/lou-doillon\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lou Doillon<\/a><\/strong> en fait clairement partie. Elle incarne une forme d\u2019\u00e9l\u00e9gance intemporelle qui ne semble jamais forc\u00e9e. Son allure est naturelle, spontan\u00e9e, profond\u00e9ment authentique. C\u2019est une femme qui inspire sans jamais chercher \u00e0 le faire.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Veronica Miele Beard :<\/strong> Nous sommes \u00e9galement fascin\u00e9es par les grandes sportives. Serena Williams en est l\u2019exemple parfait. Elle repr\u00e9sente une forme de puissance f\u00e9minine moderne qui d\u00e9passe largement le cadre du sport. Nous nous int\u00e9ressons de plus en plus \u00e0 celles qui excellent dans des univers comme le tennis, le football ou encore la Formule 1. Elles incarnent cette assurance que nous souhaitons transmettre \u00e0 travers nos collections.<\/p>\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ad25f144fdea&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ad25f144fdea\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2250\" height=\"3000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"\/\/www.w3.org\/2000\/svg&apos;%20viewBox=&apos;0%200%202250%203000&apos;%3E%3C\/svg%3E\" alt=\"Le flagship Veronica Beard \u00e0 Paris. \u00a9Kristen Pelou\" class=\"wp-image-905922\" data-lazy-src=\"https:\/\/numero.com\/wp-content\/uploads\/2026\/10\/2026_PARIS_SHOT_10.jpg\"><img decoding=\"async\" loading=\"lazy\" width=\"2250\" height=\"3000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2026\/10\/2026_PARIS_SHOT_10.jpg\" alt=\"Le flagship Veronica Beard \u00e0 Paris. \u00a9Kristen Pelou\" class=\"wp-image-905922\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\"><\/p>\n<p>\t\t<\/button><figcaption class=\"wp-element-caption\">Le flagship Veronica Beard \u00e0 Paris. \u00a9Kristen Pelou<\/figcaption><\/figure>\n<h3 class=\"wp-block-heading has-text-align-left\">Une premi\u00e8re boutique parisienne<\/h3>\n<p class=\"wp-block-paragraph\"><strong>\u00c0 l\u2019ouverture de votre premi\u00e8re boutique parisienne, comment avez-vous abord\u00e9 le dialogue entre l\u2019identit\u00e9 am\u00e9ricaine de Veronica Beard et l\u2019\u00e9l\u00e9gance associ\u00e9e \u00e0 la mode parisienne ?<\/strong><\/p>\n<p class=\"wp-block-paragraph\"><strong>Veronica Miele Beard :<\/strong> Au d\u00e9part, nous avons ressenti une forme de syndrome de l\u2019imposteur. Paris reste un symbole absolu de la mode. Puis, nous avons r\u00e9alis\u00e9 que personne n\u2019exigeait que nous devenions une marque fran\u00e7aise. Les Parisiennes veulent d\u00e9couvrir notre vision, notre identit\u00e9 et notre mani\u00e8re tr\u00e8s am\u00e9ricaine de penser le v\u00eatement.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Veronica Swanson Beard :<\/strong> Aujourd\u2019hui, la mode est devenue un langage international. Les cr\u00e9ateurs am\u00e9ricains s\u2019inspirent de Paris, les Japonais r\u00e9interpr\u00e8tent le sportswear am\u00e9ricain et les collaborations multiplient les croisements culturels.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Veronica Miele Beard :<\/strong> Nous sommes fi\u00e8res de nos racines am\u00e9ricaines. Veronica Beard s\u2019inscrit dans la tradition h\u00e9rit\u00e9e du sportswear, avec une approche pragmatique, toujours tourn\u00e9e vers l\u2019\u00e9l\u00e9gance.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DZc5_G7FQkK\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%;width:-webkit-calc(100% - 2px);width:calc(100% - 2px)\">\n<div style=\"padding:16px\"> <a href=\"https:\/\/www.instagram.com\/p\/DZc5_G7FQkK\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%\" target=\"_blank\"> <\/p>\n<div style=\"display: flex;flex-direction: row;align-items: center\">\n<div style=\"background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px\"><\/div>\n<div style=\"display: flex;flex-direction: column;flex-grow: 1;justify-content: center\">\n<div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px\"><\/div>\n<div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0\"><\/div>\n<div style=\"display:block;height:50px;margin:0 auto 12px;width:50px\"><\/div>\n<div style=\"padding-top: 8px\">\n<div style=\"color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0\"><\/div>\n<div style=\"display: flex;flex-direction: row;margin-bottom: 14px;align-items: center\">\n<div>\n<div style=\"background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px;transform: translateX(0px) translateY(7px)\"><\/div>\n<div style=\"background-color: #F4F4F4;height: 12.5px;transform: rotate(-45deg) translateX(3px) translateY(1px);width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px\"><\/div>\n<div style=\"background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px;transform: translateX(9px) translateY(-18px)\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px\">\n<div style=\"background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px\"><\/div>\n<div style=\"width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent;transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto\">\n<div style=\"width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent;transform: translateY(16px)\"><\/div>\n<div style=\"background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px;transform: translateY(-4px)\"><\/div>\n<div style=\"width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent;transform: translateY(-4px) translateX(8px)\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex;flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px\">\n<div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px\"><\/div>\n<div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\"color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center;white-space:nowrap\"><a href=\"https:\/\/www.instagram.com\/p\/DZc5_G7FQkK\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none\" target=\"_blank\">Une publication partag\u00e9e par Veronica Beard (@veronicabeard)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<div class=\"cookieconsent-optout-statistics cookieconsent-optout-marketing\"><\/div>\n<h3 class=\"wp-block-heading\">Habiller les femmes d\u2019aujourd\u2019hui<\/h3>\n<p class=\"wp-block-paragraph\"><strong>Seize ans apr\u00e8s la cr\u00e9ation de Veronica Beard, qu\u2019est-ce qui vous enthousiasme encore le plus dans cette aventure ?<\/strong><\/p>\n<p class=\"wp-block-paragraph\"><strong>Veronica Miele Beard :<\/strong> Honn\u00eatement, nous adorons toujours autant ce que nous faisons. Chaque jour apporte son lot de nouvelles id\u00e9es et cette \u00e9nergie cr\u00e9ative ne nous a jamais quitt\u00e9es.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Veronica Swanson Beard :<\/strong> Ce qui est le plus gratifiant, c\u2019est de voir nos v\u00eatements port\u00e9s dans la vraie vie. \u00c0 New York comme \u00e0 Paris, nous croisons r\u00e9guli\u00e8rement des femmes qui portent Veronica Beard. Voir comment elles s\u2019approprient les pi\u00e8ces est une source d\u2019inspiration permanente.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Si vous deviez lancer Veronica Beard aujourd\u2019hui, dans un paysage de mode radicalement diff\u00e9rent, quel pari referiez-vous sans h\u00e9siter ?<\/strong><\/p>\n<p class=\"wp-block-paragraph\"><strong>Veronica Swanson Beard :<\/strong> Nous referions sans h\u00e9siter le m\u00eame pari : celui de cr\u00e9er la veste parfaite. C\u2019est souvent la premi\u00e8re chose que l\u2019on remarque lorsqu\u2019une femme entre dans une pi\u00e8ce. Elle r\u00e9v\u00e8le quelque chose de sa personnalit\u00e9, de son allure et de sa mani\u00e8re d\u2019habiter l\u2019espace.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Veronica Miele Beard :<\/strong> Bien s\u00fbr, b\u00e2tir une marque autour d\u2019un tel produit demande du temps et de la patience. Mais c\u2019est aussi ce qui lui donne sa force et sa long\u00e9vit\u00e9. Les tendances vont et viennent, tandis qu\u2019une pi\u00e8ce bien pens\u00e9e trouve naturellement sa place dans le vestiaire des femmes.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-lg-3\">\n<div class=\"suggested-posts padding-top-s\">\n<div class=\"title\">Recommand\u00e9<\/div>\n<div class=\"post-card\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"post-link d-flex\" href=\"https:\/\/numero.com\/culture\/musique\/nouvelle-ecole-que-vaut-le-tele-crochet-rap-de-netflix\/\"><\/p>\n<div class=\"container-img \">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"\/\/www.w3.org\/2000\/svg&apos;%20viewBox=&apos;0%200%20640%20427&apos;%3E%3C\/svg%3E\" class=\"img-fluid\" alt=\"SDM, Aya Nakamura et SCH dans la saison 3 de Nouvelle\u00a0\u00c9cole \u00a9 Netflix.\" data-lazy-src=\"https:\/\/numero.com\/wp-content\/uploads\/2024\/06\/nouvelle-ecole-aya-nakamura-sch-768x512.jpg\"><img decoding=\"async\" width=\"640\" height=\"427\" 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src=\"\/\/www.w3.org\/2000\/svg&apos;%20viewBox=&apos;0%200%20640%20804&apos;%3E%3C\/svg%3E\" class=\"img-fluid\" alt=\"Le d\u00e9fil\u00e9 Lacoste automne-hiver 2026-2027.\" data-lazy-src=\"https:\/\/numero.com\/wp-content\/uploads\/2026\/03\/Le-defile-Lacoste-automne-hiver-2026-2027-52-768x965.jpg\"><img decoding=\"async\" width=\"640\" height=\"804\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2026\/03\/Le-defile-Lacoste-automne-hiver-2026-2027-52-768x965.jpg\" class=\"img-fluid\" alt=\"Le d\u00e9fil\u00e9 Lacoste automne-hiver 2026-2027.\" loading=\"lazy\">\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p class=\"number\">9<\/p>\n<\/p><\/div>\n<div class=\"card-info d-flex\">\n<div>\n<p class=\"cat-title\">Fashion Week<\/p>\n<h3 class=\"post-title\">Au d\u00e9fil\u00e9 Lacoste, on r\u00eave \u00e0 un jour de pluie<\/h3>\n<\/p><\/div>\n<p class=\"date\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t9 mars 2026\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<p>\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n<div class=\"post-card\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"post-link d-flex\" href=\"https:\/\/numero.com\/mode\/fashion-week\/le-defile-emporio-armani-printemps-ete-2018\/\"><\/p>\n<div class=\"container-img \">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"316\" src=\"\/\/www.w3.org\/2000\/svg&apos;%20viewBox=&apos;0%200%20640%20316&apos;%3E%3C\/svg%3E\" class=\"img-fluid\" alt data-lazy-src=\"https:\/\/numero.com\/wp-content\/uploads\/2024\/06\/push-cover_emporio_armani_ss_18-768x379.jpg\"><img decoding=\"async\" width=\"640\" height=\"316\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2024\/06\/push-cover_emporio_armani_ss_18-768x379.jpg\" class=\"img-fluid\" alt loading=\"lazy\">\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p class=\"number\">21<\/p>\n<\/p><\/div>\n<div class=\"card-info d-flex\">\n<div>\n<p class=\"cat-title\">Mode<\/p>\n<h3 class=\"post-title\">Le d\u00e9fil\u00e9 Emporio Armani printemps-\u00e9t\u00e9 2018<\/h3>\n<\/p><\/div>\n<p class=\"date\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t21 juin 2017\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<p>\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n<div class=\"post-card\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"post-link d-flex\" href=\"https:\/\/numero.com\/culture\/musique\/grimes-elon-musk-space-x-tesla-courtney-love-adele-angele\/\"><\/p>\n<div class=\"container-img \">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"440\" height=\"521\" src=\"\/\/www.w3.org\/2000\/svg&apos;%20viewBox=&apos;0%200%20440%20521&apos;%3E%3C\/svg%3E\" class=\"img-fluid\" alt data-lazy-src=\"https:\/\/numero.com\/wp-content\/uploads\/2025\/01\/thumb-grimes-numero-magazine.jpg\"><img decoding=\"async\" width=\"440\" height=\"521\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2025\/01\/thumb-grimes-numero-magazine.jpg\" class=\"img-fluid\" alt loading=\"lazy\">\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p class=\"number\">28<\/p>\n<\/p><\/div>\n<div class=\"card-info d-flex\">\n<div>\n<p class=\"cat-title\">Musique<\/p>\n<h3 class=\"post-title\">Visionnaire ou pol\u00e9mique ? Grimes dit oui \u00e0 la musique cr\u00e9\u00e9e gr\u00e2ce \u00e0 l\u2019IA<\/h3>\n<\/p><\/div>\n<p class=\"date\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t28 juil 2023\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<p>\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"padding-top-s\">\n<div class=\"ad banner desktop\">\n<div class=\"container\">\n<div class=\"row\">\n            <!-- \/21730003857\/numero-ad-unit\/numero-banner-1 --><\/p>\n<div class=\"ad-responsive\">\n<div id=\"div-gpt-ad-1773673267712-0\" class=\"ads-pub\">\n<p>                        googletag.cmd.push(function () {<br \/>\n                            googletag.display(&#8216;div-gpt-ad-1773673267712-0&#8217;);<br \/>\n                        });<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/section>\n<p>        <button class=\"btn-newsletter btn-outline-white my-5\" id=\"open-modal-newsletter\">Inscrivez-vous \u00e0 la newsletter<\/button>\t\t<\/p>\n<section class=\"related-posts post-list padding-top-m padding-bottom-s\">\n<div class=\"container\">\n<h2 class=\"title mx-auto\">\u00c0 lire aussi<\/h2>\n<div class=\"row\">\n<div class=\"col-lg-3\">\n<div class=\"post-card desktop\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"post-link\" href=\"https:\/\/numero.com\/mode\/dr-martens-brand-centre-paris\/\"><\/p>\n<div class=\"container-img\">\n<p>                                                <img decoding=\"async\" src=\"\/\/www.w3.org\/2000\/svg&apos;%20viewBox=&apos;0%200%200%200&apos;%3E%3C\/svg%3E\" alt=\"Le brand center Dr Martens \u00e0 Paris. \u00a9 Matthis Van der Meulen.\" data-lazy-src=\"https:\/\/numero.com\/wp-content\/uploads\/2026\/10\/Doc-Martens.jpg\"><img decoding=\"async\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2026\/10\/Doc-Martens.jpg\" alt=\"Le brand center Dr Martens \u00e0 Paris. \u00a9 Matthis Van der Meulen.\"><\/p>\n<div class=\"number\">16<\/div>\n<\/p><\/div>\n<div class=\"card-info\">\n<div class=\"meta d-flex justify-content-between\">\n<p class=\"cat-title\">Mode<\/p>\n<p class=\"date\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t16 oct 2026\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<div class=\"post-title\">Dr. Martens inaugure son nouveau Brand Centre en plein c\u0153ur du Marais<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n<div class=\"post-card mobile\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"post-link d-flex\" href=\"https:\/\/numero.com\/mode\/dr-martens-brand-centre-paris\/\"><\/p>\n<div class=\"container-img\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"804\" src=\"\/\/www.w3.org\/2000\/svg&apos;%20viewBox=&apos;0%200%20640%20804&apos;%3E%3C\/svg%3E\" class=\"img-fluid\" alt=\"Le brand center Dr Martens \u00e0 Paris. \u00a9 Matthis Van der Meulen.\" data-lazy-src=\"https:\/\/numero.com\/wp-content\/uploads\/2026\/10\/Doc-Martens-768x965.jpg\"><img decoding=\"async\" width=\"640\" height=\"804\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2026\/10\/Doc-Martens-768x965.jpg\" class=\"img-fluid\" alt=\"Le brand center Dr Martens \u00e0 Paris. \u00a9 Matthis Van der Meulen.\" loading=\"lazy\">\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<div class=\"number\">16<\/div>\n<\/p><\/div>\n<div class=\"card-info d-flex\">\n<div>\n<p class=\"cat-title\">Mode<\/p>\n<h3 class=\"post-title\">Dr. Martens inaugure son nouveau Brand Centre en plein c\u0153ur du Marais<\/h3>\n<\/p><\/div>\n<p class=\"date\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t16 oct 2026\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<p>\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-lg-3\">\n<div class=\"post-card desktop\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"post-link\" href=\"https:\/\/numero.com\/mode\/campagne-moncler-re-icons-jennie-grace-jones-cher\/\"><\/p>\n<div class=\"container-img\">\n<p>                                                <img decoding=\"async\" src=\"\/\/www.w3.org\/2000\/svg&apos;%20viewBox=&apos;0%200%200%200&apos;%3E%3C\/svg%3E\" alt data-lazy-src=\"https:\/\/numero.com\/wp-content\/uploads\/2026\/10\/MC_FW_2026_REICONS_BS_RGB_300DPI_4X5_7_HEROSTILL_CLEAN_PRESS_1.jpg\"><img decoding=\"async\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2026\/10\/MC_FW_2026_REICONS_BS_RGB_300DPI_4X5_7_HEROSTILL_CLEAN_PRESS_1.jpg\" alt><\/p>\n<div class=\"number\">16<\/div>\n<\/p><\/div>\n<div class=\"card-info\">\n<div class=\"meta d-flex justify-content-between\">\n<p class=\"cat-title\">Mode<\/p>\n<p class=\"date\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t16 oct 2026\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<div class=\"post-title\">Qui sont les visages de la nouvelle campagne Moncler Re\/Icons ?<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n<div class=\"post-card mobile\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"post-link d-flex\" href=\"https:\/\/numero.com\/mode\/campagne-moncler-re-icons-jennie-grace-jones-cher\/\"><\/p>\n<div class=\"container-img\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"800\" src=\"\/\/www.w3.org\/2000\/svg&apos;%20viewBox=&apos;0%200%20640%20800&apos;%3E%3C\/svg%3E\" class=\"img-fluid\" alt data-lazy-src=\"https:\/\/numero.com\/wp-content\/uploads\/2026\/10\/MC_FW_2026_REICONS_BS_RGB_300DPI_4X5_7_HEROSTILL_CLEAN_PRESS_1-768x960.jpg\"><img decoding=\"async\" width=\"640\" height=\"800\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2026\/10\/MC_FW_2026_REICONS_BS_RGB_300DPI_4X5_7_HEROSTILL_CLEAN_PRESS_1-768x960.jpg\" class=\"img-fluid\" alt loading=\"lazy\">\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<div class=\"number\">16<\/div>\n<\/p><\/div>\n<div class=\"card-info d-flex\">\n<div>\n<p class=\"cat-title\">Mode<\/p>\n<h3 class=\"post-title\">Qui sont les visages de la nouvelle campagne Moncler Re\/Icons ?<\/h3>\n<\/p><\/div>\n<p class=\"date\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t16 oct 2026\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<p>\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-lg-3\">\n<div class=\"post-card desktop\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"post-link\" href=\"https:\/\/numero.com\/mode\/becky-g-egerie-guess-jean-taille-basse-the-b-jean\/\"><\/p>\n<div class=\"container-img\">\n<p>                                                <img decoding=\"async\" src=\"\/\/www.w3.org\/2000\/svg&apos;%20viewBox=&apos;0%200%200%200&apos;%3E%3C\/svg%3E\" alt=\"Becky G, \u00e9g\u00e9rie du jean B Jean Low Rise de Guess.\" data-lazy-src=\"https:\/\/numero.com\/wp-content\/uploads\/2026\/10\/guess-becky-G-low-rise-jean-3-e1791547520332.jpg\"><img decoding=\"async\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2026\/10\/guess-becky-G-low-rise-jean-3-e1791547520332.jpg\" alt=\"Becky G, \u00e9g\u00e9rie du jean B Jean Low Rise de Guess.\"><\/p>\n<div class=\"number\">15<\/div>\n<\/p><\/div>\n<div class=\"card-info\">\n<div class=\"meta d-flex justify-content-between\">\n<p class=\"cat-title\">Mode<\/p>\n<p class=\"date\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t15 oct 2026\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<div class=\"post-title\">Guess d\u00e9voile The B Jean avec Becky G<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n<div class=\"post-card mobile\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"post-link d-flex\" href=\"https:\/\/numero.com\/mode\/becky-g-egerie-guess-jean-taille-basse-the-b-jean\/\"><\/p>\n<div class=\"container-img\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"788\" src=\"\/\/www.w3.org\/2000\/svg&apos;%20viewBox=&apos;0%200%20640%20788&apos;%3E%3C\/svg%3E\" class=\"img-fluid\" alt=\"Becky G, \u00e9g\u00e9rie du jean B Jean Low Rise de Guess.\" data-lazy-src=\"https:\/\/numero.com\/wp-content\/uploads\/2026\/10\/guess-becky-G-low-rise-jean-3-e1791547520332-768x945.jpg\"><img decoding=\"async\" width=\"640\" height=\"788\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2026\/10\/guess-becky-G-low-rise-jean-3-e1791547520332-768x945.jpg\" class=\"img-fluid\" alt=\"Becky G, \u00e9g\u00e9rie du jean B Jean Low Rise de Guess.\" loading=\"lazy\">\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<div class=\"number\">15<\/div>\n<\/p><\/div>\n<div class=\"card-info d-flex\">\n<div>\n<p class=\"cat-title\">Mode<\/p>\n<h3 class=\"post-title\">Guess d\u00e9voile The B Jean avec Becky G<\/h3>\n<\/p><\/div>\n<p class=\"date\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t15 oct 2026\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<p>\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-lg-3\">\n<div class=\"post-card desktop\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"post-link\" href=\"https:\/\/numero.com\/mode\/acne-studios-x-hussein-chalayan-une-collaboration-entre-denim-et-archives\/\"><\/p>\n<div class=\"container-img\">\n<p>                                                <img decoding=\"async\" src=\"\/\/www.w3.org\/2000\/svg&apos;%20viewBox=&apos;0%200%200%200&apos;%3E%3C\/svg%3E\" alt=\"collaborationa cne studio hussein chalayan chemise en patchwork\" data-lazy-src=\"https:\/\/numero.com\/wp-content\/uploads\/2026\/10\/Acne-Studios-x-Chalayan_Collaboration_Image_2.jpg\"><img decoding=\"async\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2026\/10\/Acne-Studios-x-Chalayan_Collaboration_Image_2.jpg\" alt=\"collaborationa cne studio hussein chalayan chemise en patchwork\"><\/p>\n<div class=\"number\">14<\/div>\n<\/p><\/div>\n<div class=\"card-info\">\n<div class=\"meta d-flex justify-content-between\">\n<p class=\"cat-title\">Mode<\/p>\n<p class=\"date\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t14 oct 2026\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<div class=\"post-title\">Acne Studios et Hussein Chalayan d\u00e9voilent une collaboration entre denim et archives<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n<div class=\"post-card mobile\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"post-link d-flex\" href=\"https:\/\/numero.com\/mode\/acne-studios-x-hussein-chalayan-une-collaboration-entre-denim-et-archives\/\"><\/p>\n<div class=\"container-img\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"800\" src=\"\/\/www.w3.org\/2000\/svg&apos;%20viewBox=&apos;0%200%20640%20800&apos;%3E%3C\/svg%3E\" class=\"img-fluid\" alt=\"collaborationa cne studio hussein chalayan chemise en patchwork\" data-lazy-src=\"https:\/\/numero.com\/wp-content\/uploads\/2026\/10\/Acne-Studios-x-Chalayan_Collaboration_Image_2-768x960.jpg\"><img decoding=\"async\" width=\"640\" height=\"800\" src=\"https:\/\/numero.com\/wp-content\/uploads\/2026\/10\/Acne-Studios-x-Chalayan_Collaboration_Image_2-768x960.jpg\" class=\"img-fluid\" alt=\"collaborationa cne studio hussein chalayan chemise en patchwork\" loading=\"lazy\">\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<div class=\"number\">14<\/div>\n<\/p><\/div>\n<div class=\"card-info d-flex\">\n<div>\n<p class=\"cat-title\">Mode<\/p>\n<h3 class=\"post-title\">Acne Studios et Hussein Chalayan d\u00e9voilent une collaboration entre denim et archives<\/h3>\n<\/p><\/div>\n<p class=\"date\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t14 oct 2026\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<p>\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<div class=\"padding-bottom-s\">\n<div class=\"ad banner desktop\">\n<div class=\"container\">\n<div class=\"row\">\n            <!-- \/21730003857\/numero-ad-unit\/numero-banner-1 --><\/p>\n<div class=\"ad-responsive\">\n<div id=\"div-gpt-ad-1773673267712-0\" class=\"ads-pub\">\n<p>                        googletag.cmd.push(function () {<br \/>\n                            googletag.display(&#8216;div-gpt-ad-1773673267712-0&#8217;);<br \/>\n                        });<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>16 16 googletag.cmd.push(function () { googletag.display(&#8216;div-gpt-ad-1773673590069-0&#8217;); }); Lien copi\u00e9 Mode 16 oct 2026 Pourquoi les Parisiennes succombent au vestiaire intemporel de Veronica Beard Apr\u00e8s avoir ouvert leur premi\u00e8re boutique parisienne en juin dernier, Veronica Swanson Beard et Veronica Miele Beard poursuivent leur conqu\u00eate de la capitale avec le Trailblazer Atelier, une exp\u00e9rience d\u00e9di\u00e9e \u00e0 leur [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,258],"class_list":["post-2202532","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-numero-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2202532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2202532"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2202532\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2202532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2202532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2202532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}