[analyse_image type=”featured” src=”https:\/\/www.artnews.com\/wp-content\/uploads\/2026\/10\/kindred.png?w=1024″]<\/p>\n
\n\tFrieze Week in London has stopped being just about Frieze London and Frieze Masters as smaller fairs are seizing the opportunity for more intimate fair models. On Tuesday, Minor Attractions hosted its fourth edition\u2014this time with a new location at The Newman, a newly opened hotel in central London.<\/p>\n
\n\tThis year\u2019s fair runs until Saturday, with 38 galleries from 15 countries set up in 16 bedrooms at the hotel. Some galleries are sharing, while others have an entire suite. <\/p>\n
\n\t\u201cWe wanted to expand our footprint and grow. We needed a little bit of a refresh,\u201d Jacob Barnes, co-founder of Minor Attractions, told ARTnews<\/em> during the VIP preview. \u201cLondon\u2019s the best city in the world and I believe that wholeheartedly because what\u2019s happening here is more exciting than anywhere else,\u201d he said. Despite the fair\u2019s youth, Barnes reports that international and billionaire collectors are walking through the door. Either way, he adds, his job is engaging collectors, advisers and curators with a younger audience and \u201cnot isolating an older, maybe more established audience.\u201d<\/p>\n \n\tFor many of the young exhibitors, Minor Attractions is a first taste of an art fair. Kindred, a Farringdon-based record store and radio station that\u2019s been running for six years, has become a hub for young creatives, attracting many of the city\u2019s DJs and artists to create and network. For Minor Attractions, they will be hosting DJ sets on Friday from DVD, Temz, Angelkin, and Scar. Dancers will find in the same room artworks by Jake Walker, Felix Butterwick, Eva Delaney, and Salvi De Sena, ranging from \u00a3550 to \u00a33,000. An abstract painting by Walker features in Kindred\u2019s show, signalled by the artist\u2019s former profession as a trainer dancer at the Royal Ballet School. \u201cMy work is interested in movement, notations and sound diagrams. I do some work where I start with drawings and paintings, then I use that to start choreographing, for me it\u2019s about all these different art forms crossing each other,\u201d said Walker.<\/p>\n \n\t\u201cGalleries can sometimes feel cold and not super active in terms of what happens in that space. A lot of the artists we\u2019re showing are people we\u2019ve met through the shop,\u201d said Scarlet Griffiths, co-founder of Kindred, who is also exhibiting some of her photography in the event.<\/p>\n \n\t\u201cI use photography as the starting point and a lot of it goes through repetitive hand processes such as scratching or stamping, I get into a very meditative state with it,\u201d said Griffiths, describing a piece that\u2019s been sewn and punctured. \u201cPhotographs quite often get absorbed very quickly, but there are so many layers to them.\u201d<\/p>\n \n\tElsewhere, Goldsmiths MFA Fine Art program graduates Moses Tan and Philip Steele collaborated on an installation show consisting of luxury items scattered around the bedroom, closet and bathroom. <\/p>\n \n\t\u201cI\u2019m interested in queerness and monstrousness. I was thinking about how I\u2019m from Singapore, where censorship is a thing and because of that, we are deemed as monstrous. So, why not put myself as a monster out there to invite people in?\u201d Tan told ARTnews<\/em>. In the bathroom, Steele placed a pair of Prada shoes and a white Prada bag with a water fountain installed in each as a statement on the life cycle of grief. \u201cWe love our handbags, but it\u2019s about how we hide stuff and we thought about those \u2018What\u2019s in my bag?\u2019 videos and what\u2019s left behind in a handbag,\u201d said Tan. Tan and Steele\u2019s works range from \u00a3800 to \u00a33,000, which is still more affordable than a luxury handbag from New Bond Street.<\/p>\n \n\tIs wellness the new luxury? That\u2019s the question that artist duo Bora Akincit\u00fcrk and Millie Rose Dobree examined in their installation comprised of remnants of palo santo, a lighter (decorated with a marijuana leaf decal), a discarded McDonald\u2019s drink, a used condom, and tie-dye towels. In a testament to its authenticity, one of the hotel\u2019s housekeepers trashed part of the installation. \u201cParticipating in a fair at a posh hotel gives us something to push against and a lot of the work I show and make is commenting on capitalism and consumerism with a mix of desires,\u201d Dobree told ARTnews<\/em>.<\/p>\n \n\tLauren Fulcher, director at Tache, described Minor Attractions as a good introduction to the art market. Tache opened in 2025 and has since been able to present \u201cexperimental and conceptual\u201d work without sacrificing on quality. \u201cWe have strong sales in London and Minor Attractions has been really key to that. It\u2019s really important to have this fair exist alongside Frieze as there\u2019s an emerging class of collectors who are international and British with purchasing power who are more interested in emerging artists,\u201d said Fulcher. The gallery presented the work of French artist L\u00e9a Porr\u00e9, who uses wood and steel in her sculptures.<\/p>\n \n\tMinor Attraction may be small and intimate compared to the behemoth that\u2019s Frieze London, but the fair didn\u2019t shy away from inviting seasoned galleries such as the London-based Cedric Bardawil and Belgium-based Tatjana Pieter, who shared a room. Bardawil has been regularly participating in the fair since its inception in 2023. He described last year\u2019s edition, for which he showed the works of Los Angeles-based artists Francesca Gabbiani and Eddie Ruscha, \u201ca huge success.\u201d<\/p>\n \n\t \u201cIt also worked really well commercially and it was a sellout,\u201d he told ARTnews<\/em>. This season he\u2019s showing the works of British artists Paul Housley, Anthony Banks and Hannah Tilson starting at \u00a33,000. According to him, the work has already attracted the interest of collectors ranging in age from their mid-to-late 20s and upwards.<\/p>\n \n\tPieter, who has been running her contemporary art gallery since 2005, found comfort in sharing space with Bardawil. <\/p>\n \n\t\u201cIt\u2019s really important that we really start to collaborate together instead of working against each other. The art world is a little bit under pressure and we need to start working together for the bigger goal,\u201d she told ARTnews<\/em>. <\/p>\n \n\tPieter exhibited the works of Brian Harte and Anneke Eussen, starting from \u00a32,000. The decision to present artworks under \u00a315,000 was a strategic, she said, as her collectors have been asking for \u201cgood paintings\u201d within that range\u2014rather than spending \u00a3300,000 or more on what is essentially an impulse buy. \u201cWe really also want to reach a new generation of buyers and keep them on. I\u2019m often selling to young people between 20s to 40s,\u201d said Pieter. He added, \u201cI\u2019m targeting collectors from the US, Europe, Asia and now China\u2014this is why London is important, it has access to all these continents.\u201d<\/p>\n<\/div>\n<\/div>\n [analyse_source url=”https:\/\/www.artnews.com\/art-news\/market\/minor-attractions-finds-new-home-and-expands-footprint-1234802491\/”]<\/p>\n","protected":false},"excerpt":{"rendered":" [analyse_image type=”featured” src=”https:\/\/www.artnews.com\/wp-content\/uploads\/2026\/10\/kindred.png?w=1024″] Frieze Week in London has stopped being just about Frieze London and Frieze Masters as smaller fairs are seizing the opportunity for more intimate fair models. On Tuesday, Minor Attractions hosted its fourth edition\u2014this time with a new location at The Newman, a newly opened hotel in central London. This year\u2019s fair […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[61,226],"class_list":["post-2200833","post","type-post","status-publish","format-standard","hentry","category-politics","tag-artnews-com","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2200833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2200833"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2200833\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2200833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2200833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2200833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}