{"id":2200298,"date":"2026-10-15T13:11:37","date_gmt":"2026-10-15T10:11:37","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2200298"},"modified":"2026-10-15T13:11:37","modified_gmt":"2026-10-15T10:11:37","slug":"dacia-is-feeling-more-competition-than-ever-from-china","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2200298","title":{"rendered":"Dacia is feeling more competition than ever from China"},"content":{"rendered":"<article class=\"articleItem\">\n<p>    {&#8220;@context&#8221;:&#8221;https:\/\/schema.org&#8221;,&#8221;@type&#8221;:&#8221;Article&#8221;,&#8221;image&#8221;:&#8221;https:\/\/car-images.bauersecure.com\/wp-images\/274753\/090-dacia-bigster-front-driving.jpg&#8221;,&#8221;mainEntityOfPage&#8221;:{&#8220;@type&#8221;:&#8221;WebPage&#8221;,&#8221;@id&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/car-news\/industry-news\/dacia\/china-competition\/&#8221;},&#8221;url&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/car-news\/industry-news\/dacia\/china-competition\/&#8221;,&#8221;author&#8221;:{&#8220;@type&#8221;:&#8221;Person&#8221;,&#8221;name&#8221;:&#8221;Ted Welford&#8221;,&#8221;description&#8221;:&#8221;Ted Welford is New Cars Editor on the Bauer automotive hub, working across CAR and our sister website Parkers. Specialising in road testing the latest cars, Ted is also quite the newshound, always investigating the latest industry topics and digging out new stories at any opportunity. u00A0nTed has been a car enthusiast since the start, almost inevitable growing up with a rallying-obsessed family and being ferried around in the back seat of various Subaru Imprezas u2013 the perfect family car, obviously. As a child, Ted hadxf an enviable collection of toy cars, and it was always obvious that he would channel a career linked to cars in one way or another. u00A0nAfter completing his A-levels, Ted started an NCTJ-accredited apprenticeship in journalism with automotive news agency Blackball Media. Thrown into the deep end from the start, he would soon be on the phone to press offices, submitting freedom of information requests and covering new car launches at the age of 20.u00A0u00A0u00A0nTed worked his way up to staff writer at Blackball Media, in a varied role that would cover news, features and a growing focus on new car reviews, writing the latest first drives on everything from the new Dacia Sandero to Lamborghinis, and honing his skills to review and report on the latest cars. He joined CAR and Parkers in February 2024.u00A0u00A0nOutside of working hours, Ted is usually browsing car auctions and classifies in search of a bargain (often unsuccessfully), and currently owns a Mk1 Audi TT Quattro Sport and Renault Clio 182 Trophy. Heu2019s also an avid and perfectionist car valeter and detailer u2013 yes, one of those bores that lectures you about the two-bucket method. Away from cars he loves travelling the world and is also a keen golfer and mountain biker.u00A0nOn social media, you can follow Ted on his personal Instagram account or one dedicated to cars, while heu2019s also on X, formerly Twitter, usually moaning about how much his cars have cost him. You can read Tedu2019s latest articles below.&#8221;,&#8221;image&#8221;:{&#8220;@type&#8221;:&#8221;ImageObject&#8221;,&#8221;url&#8221;:&#8221;https:\/\/car-assets.bauersecure.com\/wp-images\/179402\/ted_welford.jpg&#8221;,&#8221;caption&#8221;:&#8221;Ted Welford&#8221;},&#8221;sameAs&#8221;:&#8221;https:\/\/x.com\/TedWelford&#8221;,&#8221;url&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/author\/ted-welford\/&#8221;,&#8221;email&#8221;:&#8221;ted.welford@bauermedia.co.uk&#8221;,&#8221;jobTitle&#8221;:&#8221;New Cars Editor&#8221;,&#8221;knowsAbout&#8221;:&#8221;Automotive&#8221;,&#8221;worksFor&#8221;:{&#8220;@type&#8221;:&#8221;Organization&#8221;,&#8221;name&#8221;:&#8221;CAR&#8221;}},&#8221;dateModified&#8221;:&#8221;2026-10-15T14:11:37+01:00&#8243;,&#8221;datePublished&#8221;:&#8221;2026-10-15T14:11:37+01:00&#8243;,&#8221;headline&#8221;:&#8221;Dacia is feeling more competition than ever from China&#8221;,&#8221;publisher&#8221;:{&#8220;@type&#8221;:&#8221;Organization&#8221;,&#8221;name&#8221;:&#8221;Bauer Media&#8221;,&#8221;brand&#8221;:{&#8220;@type&#8221;:&#8221;Organization&#8221;,&#8221;name&#8221;:&#8221;Car Magazine&#8221;},&#8221;logo&#8221;:{&#8220;@type&#8221;:&#8221;ImageObject&#8221;,&#8221;url&#8221;:&#8221;https:\/\/car-assets.bauersecure.com\/images\/logos\/car.200&#215;88.png&#8221;}}}<\/p>\n<div class=\"row\">\n<div class=\"column xlarge-10 xlarge-push-2\">\n<header>\n<div class=\"row\">\n<div class=\"column\">\n<h1 class=\"title\">\n\t\t\t\t\t\t\t\t\tDacia is feeling more competition than ever from China<\/h1>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row\">\n<div class=\"column\">\n<div class=\"hide-for-xlarge-up\">\n<div class=\"compact-author-info\">\n\tBy <a href=\"https:\/\/www.carmagazine.co.uk\/author\/ted-welford\/\">Ted Welford<\/a>\n<\/div>\n<\/p><\/div>\n<div class=\"dates\">\n\t\t\t\t\t\t\t\t\t<span class=\"dates__date\"><br \/>\n\t\t\t\t\t\t\t\t\t\tPublished: Today 14:11<br \/>\n\t\t\t\t\t\t\t\t\t<\/span><\/p><\/div>\n<div class=\"preferred-source__inline\">\n<div class=\"preferred-source\">\n<div class=\"preferred-source__line-break\"><\/div>\n<p>\t<a href=\"https:\/\/www.google.com\/preferences\/source?q=carmagazine.co.uk\" class=\"google-preferred-source-link preferred-source__link preferred-source__link--left\" target=\"_blank\"><\/p>\n<div class=\"preferred-source__border\">\n<div class=\"preferred-source__inner\">\n<div class=\"preferred-source__google-icon\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/assets\/images\/icons\/google-logo-46x46.png\" alt=\"Follow Car on Google\" data-src=\"https:\/\/car-images.bauersecure.com\/assets\/images\/icons\/google-logo-46x46.png\">\n\t\t\t\t<\/div>\n<div class=\"preferred-source__google-text\">\n\t\t\t\t\tFollow <strong>Car<\/strong> on Google\n\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"preferred-source__tooltip\">\n\t\t\t\tAdd Car as a preferred source on Google to see more of our latest content\n\t\t\t<\/div>\n<\/p><\/div>\n<p>\t<\/a>\n<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/header>\n<div class=\"cms-content\">\n<div class=\"in-page-gallery full-width thumbnails-bullets\">\n<ul class=\"carousel\" data-orbit=\"true\" data-options=\"bullets: true; resume_on_mouseout: false; timer: false; variable_height: true; slide_number: false\">\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/274753\/090-dacia-bigster-front-driving.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Dacia is feeling more competition than ever from China\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/274753\/480x270\/090-dacia-bigster-front-driving.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/274753\/720x405\/090-dacia-bigster-front-driving.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/274753\/1056x594\/090-dacia-bigster-front-driving.jpg, (large)]\"><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/274753\/091-dacia-bigster-rear-driving.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Dacia is feeling more competition than ever from China\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/274753\/480x270\/091-dacia-bigster-rear-driving.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/274753\/720x405\/091-dacia-bigster-rear-driving.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/274753\/1056x594\/091-dacia-bigster-rear-driving.jpg, (large)]\"><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/274753\/092-dacia-striker-front-driving.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Dacia is feeling more competition than ever from China\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/274753\/480x270\/092-dacia-striker-front-driving.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/274753\/720x405\/092-dacia-striker-front-driving.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/274753\/1056x594\/092-dacia-striker-front-driving.jpg, (large)]\"><\/a>\n\t\t\t\t\t<\/li>\n<\/ul>\n<\/div>\n<div class=\"articleContent\">\n<div>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.carmagazine.co.uk\/car-reviews\/dacia\/\" title=\"View all Dacia  Reviews\"><br \/>\n\t\t\t\t\t\t\t\t\t<span class=\"info-link\"> View all Dacia  Reviews<\/span><br \/>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"bold-links\">\n<p class=\"wp-block-paragraph\"><strong>\u25ba<\/strong>\u00a0<strong>Dacia no longer alone at value end of market<\/strong><br \/><strong>\u25ba<\/strong>\u00a0<strong>Faces increased competition from China and Stellantis<\/strong><br \/><strong>\u25ba<\/strong>\u00a0<strong>C-segment proving more of a challenge than it thought<\/strong><\/p>\n<p class=\"wp-block-paragraph\">Dacia is feeling the pinch from Chinese competition as its larger models come up against similarly-priced rivals for the first time that threaten its value status.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">The emergence of more Chinese car brands, which have so far largely targeted the most popular mid-size C-segment, has seen China-made models in this class, such as the <a href=\"https:\/\/www.carmagazine.co.uk\/car-reviews\/jaecoo\/7-suv\/\">Jaceoo 7<\/a> and <a href=\"https:\/\/www.carmagazine.co.uk\/car-reviews\/mg\/hs-suv\/\">MG HS<\/a>, become regular fixtures in the list of best-selling cars in the UK.<\/p>\n<p class=\"wp-block-paragraph\">While many other European markets still have a lower uptake of Chinese cars, the UK \u2013 driven by its current lack of tariffs on China-made cars compared to the EU and reduced brand loyalty \u2013 has seen sales of new Chinese brands grow rapidly.\u00a0<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/259332\/480x0\/dacia_bigster_23.jpg?scale=down\" alt=\"300-Mile Test: Dacia Bigster\" class=\"wp-image-259399\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/259332\/480x0\/dacia_bigster_23.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/259332\/720x0\/dacia_bigster_23.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/259332\/1040x0\/dacia_bigster_23.jpg?scale=down, (large)]\"><\/figure>\n<div class=\"mpu-inject show-for-medium-up hide-for-xlarge-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<p class=\"wp-block-paragraph\">It\u2019s come at the expense of many established European carmakers, with Dacia registrations in the UK, for example, falling by 4.6 per cent in 2025 and in the first nine of months of 2026 they were down by a further five per cent, according to data from the Society of Motor Manufacturers and Traders (SMMT).\u00a0<\/p>\n<p class=\"wp-block-paragraph\">All this is despite Dacia introducing the <a href=\"https:\/\/www.carmagazine.co.uk\/car-reviews\/dacia\/bigster-suv\/\">Bigster<\/a> as its first C-segment SUV in mid-2025, predicted to be a licence to print money at the time of its launch. Though popular in other European markets, and the best-selling C-SUV to retail customers across Europe, sales in the UK have been slower than anticipated.\u00a0<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<p class=\"wp-block-paragraph\">Speaking at the <a href=\"https:\/\/www.carmagazine.co.uk\/car-news\/motor-shows-events\/paris\/2026\/\">Paris Motor Show<\/a>, Katrin Adt, CEO of Dacia, said Dacia was trying to \u2018run its own race\u2019 but that the competition was tougher than ever.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/274753\/480x0\/091-dacia-bigster-rear-driving.jpg?scale=down\" alt class=\"wp-image-274756\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/274753\/480x0\/091-dacia-bigster-rear-driving.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/274753\/720x0\/091-dacia-bigster-rear-driving.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/274753\/1040x0\/091-dacia-bigster-rear-driving.jpg?scale=down, (large)]\"><\/figure>\n<p class=\"wp-block-paragraph\">Adt said: \u2018We feel the competition and there are certain areas, especially when it comes to higher segments, that the Chinese manufacturers, well they\u2019re in front of us.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u2018Where we were alone [at the value end of the scale] for a long time, we aren\u2019t any more.\u2019<\/p>\n<p class=\"wp-block-paragraph\">Such competition is likely the cause behind Dacia canning a third new C-segment car it planned to launch in 2027, which was set to join the Bigster and <a href=\"https:\/\/www.carmagazine.co.uk\/car-news\/first-official-pictures\/dacia\/2026-striker\/\">new Striker estate<\/a> being introduced at the start of next year.\u00a0\u00a0<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<div class=\"mpu-inject show-for-medium-up hide-for-xlarge-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<p class=\"wp-block-paragraph\">The Dacia CEO said its biggest competition was Chinese OEMs and Stellantis, which has set about introducing many cheaper cars from Fiat and Citroen especially in recent years, and said \u2018we are comparing ourselves to a large extent\u2019.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/274753\/480x0\/092-dacia-striker-front-driving.jpg?scale=down\" alt class=\"wp-image-274757\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/274753\/480x0\/092-dacia-striker-front-driving.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/274753\/720x0\/092-dacia-striker-front-driving.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/274753\/1040x0\/092-dacia-striker-front-driving.jpg?scale=down, (large)]\"><\/figure>\n<p class=\"wp-block-paragraph\">Despite this, Adt remains committed to offering the \u2018best value for money on the market\u2019. Recent price cuts for hybrid <a href=\"https:\/\/www.carmagazine.co.uk\/car-reviews\/dacia\/duster-suv\/\">Duster<\/a> and Bigster models will help with this, but Adt said \u2018you cannot only compare the purchase price of the car\u2019 to rival brands, but rather look at the total cost of ownership.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u2018If you see our residual values, we are 14 points up on the average of the industry. We have the highest residual values of the industry.\u00a0<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<p class=\"wp-block-paragraph\">\u2018We have a very reliable service network, and we make good-quality cars. We have a high repairability. If you take that all and all together, it\u2019s difficult to copy our model, and it\u2019s still the best value for money that you can get.\u2019\u00a0<\/p>\n<\/p><\/div>\n<aside class=\"about-author\">\n<h2 class=\"about-author-heading\">About the author<\/h2>\n<div class=\"about-author-inner\">\n<div class=\"main-author-summary-container\">\n\t\t\t<a class=\"main-author-image\" href=\"https:\/\/www.carmagazine.co.uk\/author\/ted-welford\/\" target=\"_blank\" style=\"background-image: url(https:\/\/car-images.bauersecure.com\/wp-images\/179402\/120x120\/ted_welford.jpg?quality=90)\"><\/a><\/p>\n<div class=\"main-author-name-container\">\n<div class=\"main-author-name\"><a href=\"https:\/\/www.carmagazine.co.uk\/author\/ted-welford\/\">Ted Welford<\/a><\/div>\n<div class=\"main-author-job-title\">New Cars Editor<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p class=\"main-author-byline\">New cars editor, car reviewer, news hound, avid car detailer<\/p>\n<\/p><\/div>\n<\/aside><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"column show-for-xlarge-up xlarge-2 xlarge-pull-10\">\n<figure class=\"author-info clearfix\">\n<p>\t\t\t<a class=\"author-image\" href=\"https:\/\/www.carmagazine.co.uk\/author\/ted-welford\/\" target=\"_blank\" style=\"background-image: url(https:\/\/car-images.bauersecure.com\/wp-images\/179402\/85x85\/ted_welford.jpg?quality=90)\"><\/a><figcaption>\n<p class=\"author-name\">\n\t\t\tBy <a href=\"https:\/\/www.carmagazine.co.uk\/author\/ted-welford\/\">Ted Welford<\/a>\n\t\t<\/p>\n<p class=\"author-quote\">New cars editor for CAR and Parkers. 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Specialising in road testing the latest cars, Ted is also quite the newshound, always investigating the latest industry topics and digging out new stories at any opportunity. u00A0nTed has been a car enthusiast since the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[239,226],"class_list":["post-2200298","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-carmagazine-co-uk","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2200298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2200298"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2200298\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2200298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2200298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2200298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}