[analyse_image type=”featured” src=”https:\/\/agerpres.ro\/data\/202610\/20261015093605_931773.jpg”]<\/p>\n
Pia\u021ba de smartphones a \u00eenregistrat cel mai sever declin din istorie \u00een trimestrul \u00eencheiat la 30 septembrie, dup\u0103 ce scumpirea cipurilor de memorie a dus la o sc\u0103dere cu 22% a livr\u0103rilor de smartphones, p\u00e2n\u0103 la 255,3 milioane de unit\u0103\u021bi, o situa\u021bie care, potrivit firmei de cercetare a pie\u021bei IDC, urmeaz\u0103 s\u0103 se agraveze, transmite Bloomberg.<\/p>\n
Scumpirea cipurilor de memorie pe parcursul ultimului an, alimentat\u0103 de cererea generat\u0103 de industria inteligen\u021bei artificiale (AI), a afectat profitabilitatea \u00een \u00eentregul sector al dispozitivelor mobile. Acest lucru a for\u021bat companiile s\u0103 majoreze pre\u021burile, s\u0103 revizuiasc\u0103 specifica\u021biile tehnice \u0219i s\u0103 renun\u021be la modelele cu pre\u021buri accesibile, precizeaz\u0103 IDC.<\/p>\n
Dintre marii juc\u0103tori de pe pia\u021ba de smartphones, m\u0103rcile chineze\u0219ti, precum Xiaomi Corp. \u0219i Oppo, au fost cele mai grav afectate, \u00een timp ce Apple Inc. \u0219i Samsung Electronics Co. au rezistat mai bine, datorit\u0103 portofoliilor lor mai vaste de dispozitive premium.<\/p>\n
‘Indicatorii actuali sugereaz\u0103 c\u0103 pia\u021ba nu a atins \u00eenc\u0103 punctul minim. Costurile cu cipurile de memorie au crescut cu aproximativ 350% fa\u021b\u0103 de anul trecut \u0219i continu\u0103 s\u0103 creasc\u0103, exercit\u00e2nd o presiune semnificativ\u0103 asupra marjelor de profit \u0219i a volumelor de livr\u0103ri ale produc\u0103torilor. Ce e mai r\u0103u abia urmeaz\u0103’, a declarat Nabila Popal, director de cercetare \u00een cadrul IDC.<\/p>\n
\u00cen trimestrul al treilea al acestui an, produc\u0103torii chinezi de smartphone-uri au fost cei mai afecta\u021bi de declinul pie\u021bei. Livr\u0103rile Xiaomi au sc\u0103zut cu 29,2% \u00een ritm anual, ajung\u00e2nd la 30,7 milioane de unit\u0103\u021bi; \u00een cazul Oppo, sc\u0103derea a fost de 34,5% (p\u00e2n\u0103 la 25,6 milioane de unit\u0103\u021bi), iar Vivo a \u00eenregistrat un declin de 31,5% (p\u00e2n\u0103 la 19,1 milioane unit\u0103\u021bi).<\/p>\n
\u00cen schimb, Apple \u0219i Samsung Electronics s-au dovedit a fi mai rezilien\u021bi, livr\u0103rile lor sc\u0103z\u00e2nd cu 4%, respectiv 5,8% \u00een ritm anual. Samsung a livrat 57,8 milioane de dispozitive, comparativ cu 57,3 milioane \u00een cazul Apple. Cotele lor de pia\u021b\u0103 au crescut p\u00e2n\u0103 la 22,6%, respectiv 22,4%, pe fondul contrac\u021biei generale a pie\u021bei.<\/strong><\/p>\n Produc\u0103torii de smartphones con\u0219tientizeaz\u0103 tot mai mult faptul c\u0103 se confrunt\u0103 cu o schimbare structural\u0103 permanent\u0103. Anali\u0219tii de la IDC estimeaz\u0103 acum c\u0103 o eventual\u0103 revenire a pie\u021bei pe cre\u0219tere nu va avea loc mai devreme de anul 2028. Pe m\u0103sur\u0103 ce companiile cresc pre\u021burile \u0219i orienteaz\u0103 consumatorii c\u0103tre modelele de top, tendin\u021ba pe termen lung indic\u0103 faptul c\u0103 Apple \u0219i al\u021bi produc\u0103tori care dispun de o re\u021bea de distribu\u021bie la scar\u0103 larg\u0103 precum \u0219i de o gam\u0103 de produse premium, vor ob\u021bine o cot\u0103 mai mare dintr-o pia\u021b\u0103 care, per ansamblu, se restr\u00e2nge. AGERPRES\/(AS-redactor: Constantin Balaban, editor: Nicoleta Gherasi, editor online: Andreea L\u00e3z\u00e3roiu)<\/p>\n<\/div>\n [analyse_source url=”https:\/\/agerpres.ro\/economic-extern\/2026\/10\/15\/idc-livrarile-de-smartphones-s-au-prabusit-cu-22-in-trimestrul-al-treilea-cel-mai-sever-declin-din-i–1603151″]<\/p>\n","protected":false},"excerpt":{"rendered":" [analyse_image type=”featured” src=”https:\/\/agerpres.ro\/data\/202610\/20261015093605_931773.jpg”] Pia\u021ba de smartphones a \u00eenregistrat cel mai sever declin din istorie \u00een trimestrul \u00eencheiat la 30 septembrie, dup\u0103 ce scumpirea cipurilor de memorie a dus la o sc\u0103dere cu 22% a livr\u0103rilor de smartphones, p\u00e2n\u0103 la 255,3 milioane de unit\u0103\u021bi, o situa\u021bie care, potrivit firmei de cercetare a pie\u021bei IDC, urmeaz\u0103 s\u0103 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[37,226],"class_list":["post-2199711","post","type-post","status-publish","format-standard","hentry","category-politics","tag-agerpres-ro","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2199711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2199711"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2199711\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2199711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2199711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2199711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}