{"id":2197907,"date":"2026-10-14T11:54:57","date_gmt":"2026-10-14T08:54:57","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2197907"},"modified":"2026-10-14T11:54:57","modified_gmt":"2026-10-14T08:54:57","slug":"renault-demands-more-differentiation-from-its-partners-and-less-badge-engineering","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2197907","title":{"rendered":"Renault demands more differentiation from its partners and less badge-engineering"},"content":{"rendered":"<article class=\"articleItem\">\n<p>    {&#8220;@context&#8221;:&#8221;https:\/\/schema.org&#8221;,&#8221;@type&#8221;:&#8221;Article&#8221;,&#8221;image&#8221;:&#8221;https:\/\/car-images.bauersecure.com\/wp-images\/274648\/094-mitsubishi-asx-2026.jpg&#8221;,&#8221;mainEntityOfPage&#8221;:{&#8220;@type&#8221;:&#8221;WebPage&#8221;,&#8221;@id&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/car-news\/industry-news\/renault\/alliance-badge-engineering\/&#8221;},&#8221;url&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/car-news\/industry-news\/renault\/alliance-badge-engineering\/&#8221;,&#8221;author&#8221;:{&#8220;@type&#8221;:&#8221;Person&#8221;,&#8221;name&#8221;:&#8221;Ted Welford&#8221;,&#8221;description&#8221;:&#8221;Ted Welford is New Cars Editor on the Bauer automotive hub, working across CAR and our sister website Parkers. Specialising in road testing the latest cars, Ted is also quite the newshound, always investigating the latest industry topics and digging out new stories at any opportunity. u00A0nTed has been a car enthusiast since the start, almost inevitable growing up with a rallying-obsessed family and being ferried around in the back seat of various Subaru Imprezas u2013 the perfect family car, obviously. As a child, Ted hadxf an enviable collection of toy cars, and it was always obvious that he would channel a career linked to cars in one way or another. u00A0nAfter completing his A-levels, Ted started an NCTJ-accredited apprenticeship in journalism with automotive news agency Blackball Media. Thrown into the deep end from the start, he would soon be on the phone to press offices, submitting freedom of information requests and covering new car launches at the age of 20.u00A0u00A0u00A0nTed worked his way up to staff writer at Blackball Media, in a varied role that would cover news, features and a growing focus on new car reviews, writing the latest first drives on everything from the new Dacia Sandero to Lamborghinis, and honing his skills to review and report on the latest cars. He joined CAR and Parkers in February 2024.u00A0u00A0nOutside of working hours, Ted is usually browsing car auctions and classifies in search of a bargain (often unsuccessfully), and currently owns a Mk1 Audi TT Quattro Sport and Renault Clio 182 Trophy. Heu2019s also an avid and perfectionist car valeter and detailer u2013 yes, one of those bores that lectures you about the two-bucket method. Away from cars he loves travelling the world and is also a keen golfer and mountain biker.u00A0nOn social media, you can follow Ted on his personal Instagram account or one dedicated to cars, while heu2019s also on X, formerly Twitter, usually moaning about how much his cars have cost him. You can read Tedu2019s latest articles below.&#8221;,&#8221;image&#8221;:{&#8220;@type&#8221;:&#8221;ImageObject&#8221;,&#8221;url&#8221;:&#8221;https:\/\/car-assets.bauersecure.com\/wp-images\/179402\/ted_welford.jpg&#8221;,&#8221;caption&#8221;:&#8221;Ted Welford&#8221;},&#8221;sameAs&#8221;:&#8221;https:\/\/x.com\/TedWelford&#8221;,&#8221;url&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/author\/ted-welford\/&#8221;,&#8221;email&#8221;:&#8221;ted.welford@bauermedia.co.uk&#8221;,&#8221;jobTitle&#8221;:&#8221;New Cars Editor&#8221;,&#8221;knowsAbout&#8221;:&#8221;Automotive&#8221;,&#8221;worksFor&#8221;:{&#8220;@type&#8221;:&#8221;Organization&#8221;,&#8221;name&#8221;:&#8221;CAR&#8221;}},&#8221;dateModified&#8221;:&#8221;2026-10-14T12:54:57+01:00&#8243;,&#8221;datePublished&#8221;:&#8221;2026-10-14T12:54:57+01:00&#8243;,&#8221;headline&#8221;:&#8221;Renault demands more differentiation from its partners and less badge-engineering&#8221;,&#8221;publisher&#8221;:{&#8220;@type&#8221;:&#8221;Organization&#8221;,&#8221;name&#8221;:&#8221;Bauer Media&#8221;,&#8221;brand&#8221;:{&#8220;@type&#8221;:&#8221;Organization&#8221;,&#8221;name&#8221;:&#8221;Car Magazine&#8221;},&#8221;logo&#8221;:{&#8220;@type&#8221;:&#8221;ImageObject&#8221;,&#8221;url&#8221;:&#8221;https:\/\/car-assets.bauersecure.com\/images\/logos\/car.200&#215;88.png&#8221;}}}<\/p>\n<div class=\"row\">\n<div class=\"column xlarge-10 xlarge-push-2\">\n<header>\n<div class=\"row\">\n<div class=\"column\">\n<h1 class=\"title\">\n\t\t\t\t\t\t\t\t\tRenault demands more differentiation from its partners and less badge-engineering<\/h1>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row\">\n<div class=\"column\">\n<div class=\"hide-for-xlarge-up\">\n<div class=\"compact-author-info\">\n\tBy <a href=\"https:\/\/www.carmagazine.co.uk\/author\/ted-welford\/\">Ted Welford<\/a>\n<\/div>\n<\/p><\/div>\n<div class=\"dates\">\n\t\t\t\t\t\t\t\t\t<span class=\"dates__date\"><br \/>\n\t\t\t\t\t\t\t\t\t\tPublished: Today 12:54<br \/>\n\t\t\t\t\t\t\t\t\t<\/span><\/p><\/div>\n<div class=\"preferred-source__inline\">\n<div class=\"preferred-source\">\n<div class=\"preferred-source__line-break\"><\/div>\n<p>\t<a href=\"https:\/\/www.google.com\/preferences\/source?q=carmagazine.co.uk\" class=\"google-preferred-source-link preferred-source__link preferred-source__link--left\" target=\"_blank\"><\/p>\n<div class=\"preferred-source__border\">\n<div class=\"preferred-source__inner\">\n<div class=\"preferred-source__google-icon\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/assets\/images\/icons\/google-logo-46x46.png\" alt=\"Follow Car on Google\" data-src=\"https:\/\/car-images.bauersecure.com\/assets\/images\/icons\/google-logo-46x46.png\">\n\t\t\t\t<\/div>\n<div class=\"preferred-source__google-text\">\n\t\t\t\t\tFollow <strong>Car<\/strong> on Google\n\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"preferred-source__tooltip\">\n\t\t\t\tAdd Car as a preferred source on Google to see more of our latest content\n\t\t\t<\/div>\n<\/p><\/div>\n<p>\t<\/a>\n<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/header>\n<div class=\"cms-content\">\n<div class=\"in-page-gallery full-width thumbnails-none\">\n<ul class=\"carousel\" data-orbit=\"true\" data-options=\"bullets: false; resume_on_mouseout: false; timer: false; variable_height: true; slide_number: false\">\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/274648\/094-mitsubishi-asx-2026.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Renault demands more differentiation from its partners and less badge-engineering\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/274648\/480x270\/094-mitsubishi-asx-2026.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/274648\/720x405\/094-mitsubishi-asx-2026.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/274648\/1056x594\/094-mitsubishi-asx-2026.jpg, (large)]\"><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/274648\/096-mitsubishi-colt-2025.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Renault demands more differentiation from its partners and less badge-engineering\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/274648\/480x270\/096-mitsubishi-colt-2025.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/274648\/720x405\/096-mitsubishi-colt-2025.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/274648\/1056x594\/096-mitsubishi-colt-2025.jpg, (large)]\"><\/a>\n\t\t\t\t\t<\/li>\n<\/ul>\n<\/div>\n<div class=\"articleContent\">\n<div>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.carmagazine.co.uk\/car-reviews\/renault\/\" title=\"View all Renault  Reviews\"><br \/>\n\t\t\t\t\t\t\t\t\t<span class=\"info-link\"> View all Renault  Reviews<\/span><br \/>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"bold-links\">\n<p class=\"wp-block-paragraph\"><strong>\u25ba Renault Group\u2019s Francois Provost talks badge engineering<br \/>\u25ba Alliance partner need to be more distinctive from Renault <br \/>\u25ba New Ford partnership sets better example<\/strong><\/p>\n<p class=\"wp-block-paragraph\">Renault will demand more differentiation when it forms partnerships with other manufacturers and move away from what is effectively manufacturers rebadging its cars.\u00a0\u00a0<\/p>\n<p class=\"wp-block-paragraph\">With Renault\u2019s latest wave of models being among the best in their segment, it\u2019s found itself winning the popularity contest with other firms looking to leapfrog off its success.\u00a0\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Alliance partners Nissan and Mitsubishi have both significantly expanded their tie-ups with Renault in recent years, with Mitsubishi in particular rebadging much of the core Renault line-up with minimal changes. A Renault Clio, for example, is rebadged as a Mitsubishi ASX, in many European markets.\u00a0\u00a0<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/274648\/480x0\/096-mitsubishi-colt-2025.jpg?scale=down\" alt class=\"wp-image-274653\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/274648\/480x0\/096-mitsubishi-colt-2025.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/274648\/720x0\/096-mitsubishi-colt-2025.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/274648\/1040x0\/096-mitsubishi-colt-2025.jpg?scale=down, (large)]\"><\/figure>\n<div class=\"mpu-inject show-for-medium-up hide-for-xlarge-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<p class=\"wp-block-paragraph\">But Renault Group CEO Francois Provost has now said that he\u2019d prefer to do \u2018fewer partnerships\u2019 and said that in the past, Renault \u2018did not request enough differentiation\u2019 between the cars.\u00a0\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u2018This is a change compared to my predecessor [Luca de Meo],\u2019 said Provost. \u2018I will never do a partnership without enough differentiation.\u2019\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Provost didn\u2019t pinpoint the exact rebadging efforts that was too similar, but the close similarities between a <a href=\"https:\/\/www.carmagazine.co.uk\/car-reviews\/nissan\/micra-hatchback\/\" target=\"_blank\" rel=\"noopener\">Nissan Micra<\/a> and a <a href=\"https:\/\/www.carmagazine.co.uk\/car-reviews\/renault\/5-hatchback\/\" target=\"_blank\" rel=\"noopener\">Renault 5<\/a>, and the fact most European Mitsubishis are Renaults with new grilles and badges \u2013 decisions made under de Meo\u2019s rule \u2013 are likely.\u00a0\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/214785\/480x0\/086-nissan-micra-ev.jpg?scale=down\" alt=\"New Nissan Micra EV, blue, front, based on Renault 5 E-Tech\" class=\"wp-image-220886\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/214785\/480x0\/086-nissan-micra-ev.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/214785\/720x0\/086-nissan-micra-ev.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/214785\/1040x0\/086-nissan-micra-ev.jpg?scale=down, (large)]\"><\/figure>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<p class=\"wp-block-paragraph\">Meanwhile <a href=\"https:\/\/www.carmagazine.co.uk\/car-news\/industry-news\/ford\/renault-ev-partnership\/\" target=\"_blank\" rel=\"noopener\">Renault has more recently signed an agreement with Ford<\/a> that allows the Blue Oval to use its AmpR platform, underpinning the hugely successful Renault 5, for two new small EVs. One is expected to be a rebooted <a href=\"https:\/\/www.carmagazine.co.uk\/car-news\/industry-news\/ford\/fiesta-sales\/\" target=\"_blank\" rel=\"noopener\">Ford Fiesta<\/a> based on the R5, while the second is likely to be a small crossover closely linked to the <a href=\"https:\/\/www.carmagazine.co.uk\/car-reviews\/renault\/4-suv\/\" target=\"_blank\" rel=\"noopener\">Renault 4<\/a>.\u00a0\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Speaking about Renault\u2019s new ties with Ford to develop small cars and new LCVs, Provost said that he and Ford boss Jim Farley shared \u2018exactly the same view\u2019 that the cars must not look the same.\u00a0\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u2018Jim [Farley] has the same view: If he chooses to partner with Renault, it will be a Ford, and you will see and we will discover together as I can\u2019t see the design of the Ford. But what I\u2019m sure of is that it will be a Ford, and it\u2019s completely different from Renault.\u00a0<\/p>\n<div class=\"mpu-inject show-for-medium-up hide-for-xlarge-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/271713\/480x0\/dacia-spring-2026-12.jpg?scale=down\" alt class=\"wp-image-271717\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/271713\/480x0\/dacia-spring-2026-12.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/271713\/720x0\/dacia-spring-2026-12.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/271713\/1040x0\/dacia-spring-2026-12.jpg?scale=down, (large)]\"><\/figure>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<p class=\"wp-block-paragraph\">\u2018So I prefer to do less partnerships, to do, let\u2019s say, strategic partners, partners with who we feel we have intimacy, not for a one-shot tactical partnership, but for the long-term. But now you will see each time it\u2019s with enough differentiation.\u2019\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Provost said an example of a successful partnership was the new <a href=\"https:\/\/www.carmagazine.co.uk\/car-news\/first-official-pictures\/dacia\/2026-spring\/\">Dacia Spring<\/a>, based on the <a href=\"https:\/\/www.carmagazine.co.uk\/car-reviews\/renault\/2026-twingo-e-tech\/\">Renault Twingo<\/a>.\u00a0\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u2018Can you hesitate between telling the difference between the Spring and the Twingo? They\u2019re different cars but the platform is the same.\u2019\u00a0<\/p>\n<\/p><\/div>\n<aside class=\"about-author\">\n<h2 class=\"about-author-heading\">About the author<\/h2>\n<div class=\"about-author-inner\">\n<div class=\"main-author-summary-container\">\n\t\t\t<a class=\"main-author-image\" href=\"https:\/\/www.carmagazine.co.uk\/author\/ted-welford\/\" target=\"_blank\" style=\"background-image: url(https:\/\/car-images.bauersecure.com\/wp-images\/179402\/120x120\/ted_welford.jpg?quality=90)\"><\/a><\/p>\n<div class=\"main-author-name-container\">\n<div class=\"main-author-name\"><a href=\"https:\/\/www.carmagazine.co.uk\/author\/ted-welford\/\">Ted Welford<\/a><\/div>\n<div class=\"main-author-job-title\">New Cars Editor<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p class=\"main-author-byline\">New cars editor, car reviewer, news hound, avid car detailer<\/p>\n<\/p><\/div>\n<\/aside><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"column show-for-xlarge-up xlarge-2 xlarge-pull-10\">\n<figure class=\"author-info clearfix\">\n<p>\t\t\t<a class=\"author-image\" href=\"https:\/\/www.carmagazine.co.uk\/author\/ted-welford\/\" target=\"_blank\" style=\"background-image: url(https:\/\/car-images.bauersecure.com\/wp-images\/179402\/85x85\/ted_welford.jpg?quality=90)\"><\/a><figcaption>\n<p class=\"author-name\">\n\t\t\tBy <a href=\"https:\/\/www.carmagazine.co.uk\/author\/ted-welford\/\">Ted Welford<\/a>\n\t\t<\/p>\n<p class=\"author-quote\">New cars editor for CAR and Parkers. Loves a car auction. Enjoys making things shiny<\/p>\n<\/figcaption><div class=\"preferred-source\">\n<div class=\"preferred-source__line-break\"><\/div>\n<p>\t<a href=\"https:\/\/www.google.com\/preferences\/source?q=carmagazine.co.uk\" class=\"google-preferred-source-link preferred-source__link\" target=\"_blank\"><\/p>\n<div class=\"preferred-source__border\">\n<div class=\"preferred-source__inner\">\n<div class=\"preferred-source__google-icon\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/assets\/images\/icons\/google-logo-46x46.png\" alt=\"Follow Car on Google\" data-src=\"https:\/\/car-images.bauersecure.com\/assets\/images\/icons\/google-logo-46x46.png\">\n\t\t\t\t<\/div>\n<div class=\"preferred-source__google-text\">\n\t\t\t\t\tFollow <strong>Car<\/strong> on Google\n\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"preferred-source__tooltip\">\n\t\t\t\tAdd Car as a preferred source on Google to see more of our latest 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