{"id":2190551,"date":"2026-10-11T13:00:00","date_gmt":"2026-10-11T10:00:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2190551"},"modified":"2026-10-11T13:00:00","modified_gmt":"2026-10-11T10:00:00","slug":"vurt-wants-you-to-look-at-vertical-videos-as-a-genre-of-their-own","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2190551","title":{"rendered":"Vurt wants you to look at vertical videos as a genre of their own"},"content":{"rendered":"<p><main id=\"content\"><\/p>\n<div class>\n<div class=\"o1ls910 o1ls91 o1ls90 o1ls92g\">\n<div class=\"o1ls90 o1ls911\" data-concert=\"tablet_leaderboard\"><\/div>\n<\/div>\n<div class=\"o1ls912 o1ls91 o1ls90 o1ls92i\">\n<div class=\"o1ls90 o1ls913\" data-concert=\"desktop_leaderboard_variable\"><\/div>\n<\/div>\n<article>\n<div class=\"duet--article--lede duet--page-layout--standard-article\">\n<div class=\"duet--ledes--standard-lede h9mca10 _1044qiz3\">\n<div class=\"h9mca11 h9mca12\">\n<div 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_11kb06mg\"><span><title>Follow<\/title><\/span><span>Follow<\/span><\/button><\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/report\">See All <!-- -->Report<\/a><\/p>\n<\/div>\n<\/aside>\n<\/div>\n<\/li>\n<li>\n<div id=\"follow-category-breadcrumb-dmcyOmNhdGVnb3J5OjY1\"><button aria-expanded=\"false\" aria-haspopup=\"true\"><span class=\"gnx4pm0 _1618ekm1 _1uf8q814 _19wv7tc5 _1618ekm0\"><span class=\"_1ajq89ke _1ajq89k1 _1ajq89k0\"><\/span><span class=\"_1618ekm9\">Streaming<\/span><\/span><\/button><\/p>\n<aside id=\"popover-dmcyOmNhdGVnb3J5OjY1-breadcrumb\" style=\"position:absolute;left:0;top:0;visibility:hidden\" class=\"_1wu3rm0 _1se63890\" aria-hidden=\"true\">\n<div class=\"_1wu3rm1\"><button class=\"_1wu3rm3\"><title>Close<\/title><\/button><\/p>\n<div class=\"_1wu3rm5\">Streaming<\/div>\n<p class=\"fv263x1\">Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n<p><button class=\"duet--cta--button _11kb06m1 _11kb06m0 fv263x2 _11kb06mg\"><span><title>Follow<\/title><\/span><span>Follow<\/span><\/button><\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/streaming\">See All <!-- -->Streaming<\/a><\/p>\n<\/div>\n<\/aside>\n<\/div>\n<\/li>\n<\/ul>\n<p><\/span><\/div>\n<div class>\n<h1 class=\"cbn62f1 cbn62f0 cbn62f6 _19wv7tca _19wv7tc9\">Vurt wants you to look at vertical videos as a genre of their own<\/h1>\n<p class=\"duet--article--dangerously-set-cms-markup cbn62fh cbn62fg _19wv7tca _19wv7tc1\">Vurt is betting that the next big thing in vertical entertainment is living on wide-screen TVs.\ufeff<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"h9mca16\">\n<div class=\"h9mca17\">\n<div class=\"h9mca18\">\n<p class=\"duet--article--dangerously-set-cms-markup\">Vurt is betting that the next big thing in vertical entertainment is living on wide-screen TVs.\ufeff<\/p>\n<\/div>\n<div class=\"h9mca13 h9mca19\">\n<div class=\"_29pwo21 _29pwo20\">\n<div class=\"_29pwo2a _29pwo29\">\n<div class=\"duet--article--article-byline _19wv7tca _1p3b6390\"><span class><span>by<\/span> <!-- --> <span aria-expanded=\"false\" role=\"button\" tabindex=\"0\"><span id=\"follow-author-author_byline_lead-dmcyOmF1dGhvclByb2ZpbGU6OTE=\" class=\"t0jcdf0 gnx4pm0 _1p3b6392 _1p3b6393 t0jcdf1\"><span class=\"t0jcdf2\"><span class=\"_1ajq89ke _1ajq89k1 _1ajq89k0\"><\/span><\/span><span>Charles Pulliam-Moore<\/span><\/span><\/span><\/p>\n<aside id=\"popover-dmcyOmF1dGhvclByb2ZpbGU6OTE=-author_byline_lead\" style=\"position:absolute;left:0;top:0;visibility:hidden\" class=\"_1wu3rm0 _1se63890\" aria-hidden=\"true\">\n<div class=\"_1wu3rm1\"><button class=\"_1wu3rm3\"><title>Close<\/title><\/button><\/p>\n<div class=\"_1bw37384\"><img decoding=\"async\" alt=\"Charles Pulliam-Moore\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1bw37385 i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/chorus\/author_profile_images\/195801\/CHARLES_PULLIAM-MOORE.0.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class=\"_1wu3rm5 _1bw37380\">Charles Pulliam-Moore<\/div>\n<div class=\"_1bw37381\">\n<div class=\"_1bw37382\">Film &amp; TV Reporter<\/div>\n<\/div>\n<p class=\"fv263x1\">Posts from this author will be added to your daily email digest and your homepage feed.<\/p>\n<p><button class=\"duet--cta--button _11kb06m1 _11kb06m0 fv263x2 _11kb06mg\"><span><title>Follow<\/title><\/span><span>Follow<\/span><\/button><\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/authors\/charles-pulliam-moore\">See All by <!-- -->Charles Pulliam-Moore<\/a><\/p>\n<\/div>\n<\/aside>\n<p><\/span><\/div>\n<p><span class=\"duet--article--timestamp g4xafw6 g4xafw1 g4xafw0 _19wv7tc5 _19wv7tca\"><time datetime=\"2026-10-11T13:00:00+00:00\">Oct 11, 2026, 1:00 PM UTC<\/time><\/span><\/div>\n<div class=\"_29pwo2n _29pwo2m _29pwo2w\">\n<div class=\"_29pwo2y _29pwo2x\"><span class=\"_29pwo217\"><\/p>\n<ul class=\"duet--article--share-buttons _1e9wo7z0\">\n<li>\n<div class=\"_1e9wo7zo\"><button aria-label=\"Copy link\" class=\"_1e9wo7z2 _1e9wo7z1\"><title>Link<\/title><\/button><\/div>\n<\/li>\n<li><button aria-expanded=\"false\" aria-haspopup=\"true\" aria-label=\"Share article\" class=\"_1e9wo7z2 _1e9wo7z1\"><title>Share<\/title><\/button><\/li>\n<li>\n<div><button aria-expanded=\"false\" aria-haspopup=\"true\" aria-label=\"Gift this article\" class=\"_1e9wo7z2 _1e9wo7z1\"><title>Gift<\/title><\/button><\/div>\n<\/li>\n<\/ul>\n<p><\/span><span class=\"_29pwo223 _29pwo222 _1044qizr _29pwo217\"><\/span><\/div>\n<\/div>\n<div class=\"_29pwo21a _29pwo219\">\n<div class=\"o1ls9e o1ls98 o1ls90 o1ls92h\">\n<div class=\"o1ls90 o1ls9f o1ls99\" data-concert=\"article_sponsorship_mobile_and_tablet\"><\/div>\n<\/div>\n<\/div>\n<div class=\"_29pwo21r _29pwo21y\">\n<div class=\"_29pwo21j _29pwo21h\">\n<div class=\"o1ls9c o1ls98 o1ls90 o1ls92i\">\n<div class=\"o1ls90 o1ls9d o1ls99\" data-concert=\"article_sponsorship_headline_above_desktop\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"h9mca14\">\n<div class=\"_19dn9e80\">\n<div class=\"_19dn9e82 _19dn9e81 sticky-nav-trigger\"><\/div>\n<div class=\"duet--layout--entry-image _1l4uy9l0\">\n<div class=\"_1l4uy9l1 _1l4uy9l2\">\n<div class=\"_1044qizn _1044qizx\"><img decoding=\"async\" alt=\"IMG_0918\" data-chromatic=\"ignore\" data-nimg=\"fill\" class=\"i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/10\/IMG_0918.png?quality=90&amp;strip=all&amp;crop=7.8125%2C0%2C84.375%2C100&amp;w=2400\"><\/div>\n<div class=\"_1044qizm _1044qizx\"><img decoding=\"async\" alt=\"IMG_0918\" data-chromatic=\"ignore\" data-nimg=\"fill\" class=\"i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/10\/IMG_0918.png?quality=90&amp;strip=all&amp;crop=7.8125%2C0%2C84.375%2C100&amp;w=2400\"><\/div>\n<\/div>\n<div class=\"duet--media--caption _77sxmb1 _77sxmb0\"><cite class=\"duet--article--dangerously-set-cms-markup _19wv7tc2 _77sxmb6 _77sxmb5\">Image: Vurt<\/cite><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--layout--entry-body-container j2p4kx0 _1044qiz3 _1044qiz16\">\n<div class=\"j2p4kx1\">\n<div class=\"duet--layout--entry-body mebm7x0\">\n<div class=\"duet--ledes--standard-lede-bottom\">\n<div class=\"h9mca15\">\n<div class=\"waimqt1 waimqt0\">\n<div class=\"_4aoxp30 _4aoxp31\">\n<div class=\"_4aoxp33\"><a class=\"_4aoxp36\" href=\"https:\/\/www.theverge.com\/authors\/charles-pulliam-moore\"><img decoding=\"async\" alt=\"Charles Pulliam-Moore\" data-chromatic=\"ignore\" loading=\"lazy\" width=\"36\" height=\"36\" data-nimg=\"1\" class=\"_4aoxp34\" style=\"color:transparent\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/chorus\/author_profile_images\/195801\/CHARLES_PULLIAM-MOORE.0.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=96\"><\/a><\/div>\n<div class=\"_4aoxp35\"><span aria-expanded=\"false\" role=\"button\" tabindex=\"0\"><span id=\"follow-author-standard_article_details-dmcyOmF1dGhvclByb2ZpbGU6OTE=\" class=\"t0jcdf0 gnx4pm0 _1p3b6392 _1p3b6393 t0jcdf1\"><span class=\"t0jcdf2\"><span class=\"_1ajq89ke _1ajq89k1 _1ajq89k0\"><\/span><\/span><span>Charles Pulliam-Moore<\/span><\/span><\/span><\/p>\n<aside id=\"popover-dmcyOmF1dGhvclByb2ZpbGU6OTE=-standard_article_details\" style=\"position:absolute;left:0;top:0;visibility:hidden\" class=\"_1wu3rm0 _1se63890\" aria-hidden=\"true\">\n<div class=\"_1wu3rm1\"><button class=\"_1wu3rm3\"><title>Close<\/title><\/button><\/p>\n<div class=\"_1bw37384\"><img decoding=\"async\" alt=\"Charles Pulliam-Moore\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1bw37385 i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/chorus\/author_profile_images\/195801\/CHARLES_PULLIAM-MOORE.0.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class=\"_1wu3rm5 _1bw37380\">Charles Pulliam-Moore<\/div>\n<div class=\"_1bw37381\"><\/div>\n<p class=\"fv263x1\">Posts from this author will be added to your daily email digest and your homepage feed.<\/p>\n<p><button class=\"duet--cta--button _11kb06m1 _11kb06m0 fv263x2 _11kb06mg\"><span><title>Follow<\/title><\/span><span>Follow<\/span><\/button><\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/authors\/charles-pulliam-moore\">See All by <!-- -->Charles Pulliam-Moore<\/a><\/p>\n<\/div>\n<\/aside>\n<p> <span class=\"duet--article--dangerously-set-cms-markup _4aoxp37\">is a reporter focusing on film, TV, and pop culture. Before The Verge, he wrote about comic books, labor, race, and more at io9 and Gizmodo for almost five years.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"zephr-anchor\" class=\"_1044qiz13\">\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">From <a href=\"https:\/\/www.theverge.com\/tech\/858277\/disney-plus-vertical-video\">Disney Plus<\/a> to <a href=\"https:\/\/www.theverge.com\/streaming\/971880\/hbo-max-vertical-video-feed-shorts\">HBO Max<\/a>, almost every major established streaming service is experimenting with ways to get into vertical content. It\u2019s clear that these companies see <a href=\"https:\/\/www.theverge.com\/column\/970756\/vertical-video-tiktok-youtube-instagram-streaming-facebook\">video-focused social media platforms<\/a> like TikTok and Instagram as existential threats. In this arms race for viewers\u2019 attention, it has often felt like everyone is trying to find new ways to exist on people\u2019s phones. But a new startup thinks that the next step in vertical series\u2019 evolution is going to take place on our wide-screen televisions.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Unlike most vertical microdrama \/ series streaming platforms on the market that have focused on mobile viewing experiences, <a href=\"https:\/\/myvurt.com\/\">Vurt<\/a> has been making a pivot into smart TVs. The company recently launched dedicated apps for Apple TV and Android TV that give users access to 3,500 episodes across more than 100 different shows. Since launching in March, Vurt\u2019s userbase has grown from 10,000 to 675,000 users.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Vurt primarily features the kind of soapy, melodramatic microdramas that have made rival services like <a href=\"https:\/\/www.theverge.com\/column\/821345\/micro-dramas-how-hollywood\">DramaBox and ReelShort<\/a> popular. But whereas those platforms have become <a href=\"https:\/\/variety.com\/2025\/tv\/news\/global-microdrama-boom-1236560947\/\">inundated with AI-generated slop<\/a>, the vast majority of Vurt\u2019s series are produced with human casts and crews. And because Vurt monetizes its content through ad partnerships, viewers can watch all of it for free instead of <a href=\"https:\/\/www.theverge.com\/column\/805250\/hollywood-is-in-love-with-microdramas-for-all-the-wrong-reasons\">dealing with convoluted microtransactions<\/a>.<\/p>\n<\/div>\n<div class=\"duet--article--block-placement _1xorkac3 _1xorkac0 duet--article--article-body-component\">\n<div class=\"ejz0tzd\"><\/div>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">When I spoke with Vurt cofounder \/ angel investor Hilmon Sorey this week, he told me that the company\u2019s big push into dedicated TV apps was driven by direct feedback from users. People wanted a way to beam verticals they were already watching via their phones onto bigger screens, but Vurt\u2019s development team thought that they could take things a step further.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">\u201cAt first, we first developed the ability for folks to cast to smart TVs,\u201d Sorey said. \u201cBut we decided that wasn\u2019t the best experience because we could leverage all of the technology in those large-screen devices to bring features like HD \/ 4K video, and the ability to do really high-quality audio.\u201d<\/p>\n<\/div>\n<div class=\"duet--article--block-placement _1xorkac1 _1xorkac0 duet--article--article-body-component\">\n<div class=\"duet--article--related _1044qizj xfenh40\">\n<h3 class=\"xfenh42 xfenh41\">Related<\/h3>\n<ul class=\"xfenh44\">\n<li class=\"xfenh47 xfenh46\"><a href=\"https:\/\/www.theverge.com\/entertainment\/1003297\/microdramas-neighbours-epis-roseberry-reelshort-dramabox-vertical-video\" class=\"xfenh49\">What even is a \u2018microdrama\u2019?<\/a><\/li>\n<li class=\"xfenh47 xfenh46\"><a href=\"https:\/\/www.theverge.com\/column\/821345\/micro-dramas-how-hollywood\" class=\"xfenh49\">How soapy micro dramas became Hollywood\u2019s next big bet<\/a><\/li>\n<li class=\"xfenh47 xfenh46\"><a href=\"https:\/\/www.theverge.com\/column\/805250\/hollywood-is-in-love-with-microdramas-for-all-the-wrong-reasons\" class=\"xfenh49\">The future of Hollywood is sexy, expensive slop<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">To build out its library, Vurt signs licensing agreements with production studios and creators that gives them a 50\/50 revenue split. Independent creators can directly submit their projects for distribution on the platform, and once approved, it can be available to stream in just a few days. Sorey said that being fair to creators and taking cues from them are core tenets of Vurt\u2019s corporate philosophy. He also pointed to Vurt\u2019s decision to rely on a \u201cfree-to-finish\u201d model as the main way it works to be fair to its users.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">\u201cIf you are a platform that\u2019s doing your own original content and you don\u2019t have creators to pay, then \u2018give us $20 and we\u2019ll give you 500 coffee beans\u2019 kind of gamification is intentional,\u201d Sorey insisted. \u201cIt\u2019s a ruse that they can use to boggle your mind because they control that entire content ecosystem.\u201d<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Vurt\u2019s foray onto televisions is coming at a time when more established vertical-focused platforms have been looking into ways to exist beyond people\u2019s phones. This past June, <a href=\"https:\/\/www.theverge.com\/tech\/956456\/instagram-for-tv-youtube-microdramas-longform-video\">Instagram beefed up its TV app<\/a> to include Reels, disappearing Stories, and horizontally oriented videos \u2014 all of which felt like attempts at keeping pace with YouTube. Vurt told me that the company is staying focused on vertical content, but is currently developing new kinds of programming like original series and livestreamed sporting events.<\/p>\n<\/div>\n<div class=\"duet--article--block-placement _1xorkac2 _1xorkac0 duet--article--article-body-component\">\n<div class=\"duet--article--article-pullquote c39lj10\">\n<div class=\"c39lj11\"><\/div>\n<p class=\"duet--article--dangerously-set-cms-markup c39lj12 _19wv7tc9\">\u201cYou\u2019ve got to have your hook to begin and at the tail end of that, you\u2019ve got to thrust them into the next episode by virtue of a cliffhanger.\u201d<\/p>\n<\/div>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">In the buildup to launching its TV apps, Vurt consulted content creators about how they like to watch films and TV shows. Many reported preferring viewing things in movie theaters or on big screens because of how immersive those experiences felt. But according to Sorey, the creators also insisted that vertical microdramas can feel just as engaging whether they\u2019re watched on a phone with earbuds in or on a television screen.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">\u201cYou can have a different kind of immersive experience \u2014 even on a wide screen in vertical format \u2014 because verticals tell their stories in a very different way,\u201d Sorey said. \u201cYou\u2019ve got to have your hook to begin and at the tail end of that, you\u2019ve got to thrust them into the next episode by virtue of a cliffhanger.\u201d<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Sorey believes that the stylistic elements vertical microdramas have become known for \u2014 formulaic plots, questionable acting, and exceedingly short episodes \u2014 make them a specific kind of entertainment that\u2019s distinct from traditional TV shows and films. Those qualities are what tend to make some people see vertical content as unwatchable, but they also seem to be part of what\u2019s keeping Vurt\u2019s users engaged. Sorey says that Vurt has seen overall engagement time increase for viewers using the company\u2019s TV apps. That\u2019s likely because those viewers have a convenient way to consume Vurt\u2019s content without having to pick up their phones.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Though a service like Vurt might make sense for people already hooked on microdramas, what\u2019s far less clear is whether there\u2019s really a broader appetite for vertical videos flanked by blank spaces. With so many other platforms experimenting with ways to <a href=\"https:\/\/www.theverge.com\/tech\/1006069\/instagram-facebook-full-screen-reels-test-tiktok\">turn everything into endless feeds of vertical videos<\/a>, though, Vurt may be on to something.<\/p>\n<\/div>\n<div class=\"tly2fw0\"><span class=\"tly2fw2\"><strong>Follow topics and authors<\/strong> from this story to see more like this in your personalized homepage feed and to receive email updates.<\/span><\/p>\n<ul class=\"tly2fw3\">\n<li id=\"follow-author-article_footer-dmcyOmF1dGhvclByb2ZpbGU6OTE=\"><span aria-expanded=\"false\" role=\"button\" tabindex=\"0\"><span class=\"gnx4pm0 _1618ekm2 _1uf8q814 _19wv7tc5 _1618ekm0\"><span class=\"_1ajq89kf _1ajq89k1 _1ajq89k0\"><\/span><span class=\"_1618ekm9\">Charles Pulliam-Moore<\/span><\/span><\/span><br \/>\n<aside id=\"popover-dmcyOmF1dGhvclByb2ZpbGU6OTE=-article_footer\" style=\"position:absolute;left:0;top:0;visibility:hidden\" class=\"_1wu3rm0 _1se63890\" 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ad<\/p>\n<\/div>\n<div class=\"_14xz0mvd\">\n<div class=\"_14xz0mve\"><img data-native-ad-id=\"thumbnail\" src alt=\"Sponsor thumbnail\" class=\"_14xz0mvf\"><\/div>\n<\/div>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<div class=\"noh1q12 noh1q18\">\n<div class=\"o1ls922 o1ls90 o1ls92i\">\n<div class=\"o1ls90 o1ls923\" data-concert=\"btf_medium_rectangle_variable\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><!--\/$--><\/div>\n<\/div>\n<\/article>\n<p><!--$--><\/p>\n<div class=\"duet--layout--article-recirc-color-container e3czlx0\">\n<div class=\"duet--layout--article-recirc e3czlx1 _1044qiz3\">\n<div class=\"e3czlx3\">\n<div class=\"e3czlx4\">\n<div class=\"duet--layout--header-pattern _75r1tr2\">\n<div class=\"_75r1tr3\">\n<div class=\"duet--layout--page-header bpecqn0\">\n<div class=\"bpecqnj bpecqnf\">\n<h2 class=\"duet--article--dangerously-set-cms-markup bpecqno bpecqnm _19wv7tc2\">More in <a href=\"https:\/\/www.theverge.com\/entertainment\">Entertainment<\/a><\/h2>\n<\/div>\n<div class=\"sticky-nav-trigger\"><\/div>\n<\/div>\n<\/div>\n<div class=\"_75r1tr4\">\n<div>\n<div class=\"_1hofmaw0\">\n<div class>\n<div class=\"duet--content-cards--content-card up4voo1 up4voo0 _7uluu53\">\n<div class=\"up4voo8 up4voo7 up4voop up4vooa _1cnxcye3\"><img decoding=\"async\" alt=\"DistroKid has been quietly taking down songs in response to UMG lawsuit\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/10\/distrokid_logo_og_image.jpg?quality=90&amp;strip=all&amp;crop=0%2C17.479674796748%2C100%2C65.040650406504&amp;w=2400\"><\/div>\n<div class>\n<div class=\"up4voo6\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd7 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54 _7uluu55\" href=\"https:\/\/www.theverge.com\/entertainment\/1009309\/distrokid-take-down-songs-umg-lawsuit\">DistroKid has been quietly taking down songs in response to UMG lawsuit<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class>\n<div class=\"duet--content-cards--content-card up4voo1 up4voo0 _7uluu53\">\n<div class=\"up4voo8 up4voo7 up4voop up4vooa _1cnxcye3\"><img decoding=\"async\" alt=\"K-pop star Sunmi loves Notion and ear cleaning videos\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/10\/Photo-1.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class>\n<div class=\"up4voo6\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd7 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54 _7uluu55\" href=\"https:\/\/www.theverge.com\/entertainment\/1008654\/k-pop-sunmi-wonder-girls-interview\">K-pop star Sunmi loves Notion and ear cleaning videos<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class>\n<div class=\"duet--content-cards--content-card up4voo1 up4voo0 _7uluu53\">\n<div class=\"up4voo8 up4voo7 up4voop up4vooa _1cnxcye3\"><img decoding=\"async\" alt=\"Will Warner Bros. kill Skydance \u2014 or will David Ellison kill Warner Bros?\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/10\/DCD_0319.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/p>\n<div class=\"_1cnxcye1 _1cnxcye4\"><title>Play<\/title><\/div>\n<\/div>\n<div class>\n<div class=\"up4voo6\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd7 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54 _7uluu55\" href=\"https:\/\/www.theverge.com\/podcast\/1008733\/warner-skydance-paramount-ellison-debt-failure\">Will Warner Bros. kill Skydance \u2014 or will David Ellison kill Warner Bros?<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class>\n<div class=\"duet--content-cards--content-card up4voo1 up4voo0 _7uluu53\">\n<div class=\"up4voo8 up4voo7 up4voop up4vooa _1cnxcye3\"><img decoding=\"async\" alt=\"The director of Fjord takes the \u2018risky position\u2019 of moderator\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/10\/6dcdc551-c3ac-483a-88b4-2ec76d2e9874.png?quality=90&amp;strip=all&amp;crop=0%2C0.097465886939574%2C100%2C99.805068226121&amp;w=2400\"><\/div>\n<div class>\n<div class=\"up4voo6\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd7 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54 _7uluu55\" href=\"https:\/\/www.theverge.com\/entertainment\/1008748\/fjord-cristian-mungiu-interview\">The director of Fjord takes the \u2018risky position\u2019 of moderator<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class>\n<div class=\"duet--content-cards--content-card up4voo1 up4voo0 _7uluu53\">\n<div class=\"up4voo8 up4voo7 up4voop up4vooa _1cnxcye3\"><img decoding=\"async\" alt=\"Frances Haugen hopes The Social Reckoning will inspire more whistleblowers\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/10\/gettyimages-2298625475.jpg?quality=90&amp;strip=all&amp;crop=0%2C0.15197568389058%2C100%2C99.696048632219&amp;w=2400\"><\/div>\n<div class>\n<div class=\"up4voo6\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd7 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54 _7uluu55\" href=\"https:\/\/www.theverge.com\/policy\/1008806\/frances-haugen-social-reckoning-facebook-whistleblower\">Frances Haugen hopes The Social Reckoning will inspire more whistleblowers<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class>\n<div class=\"duet--content-cards--content-card up4voo1 up4voo0 _7uluu53\">\n<div class=\"up4voo8 up4voo7 up4voop up4vooa _1cnxcye3\"><img decoding=\"async\" alt=\"The humble Playdate has become one of gaming\u2019s best deals\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/chorus\/uploads\/chorus_asset\/file\/23396642\/vpavic_220415_5149_0038.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class>\n<div class=\"up4voo6\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd7 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54 _7uluu55\" href=\"https:\/\/www.theverge.com\/entertainment\/1008441\/playdate-season-3\">The humble Playdate has become one of gaming\u2019s best deals<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"_1hofmaw2\">\n<div class=\"duet--content-cards--content-card _1ismqj1 _1ismqj0 _7uluu53 _1ismqjj _1ismqj5\">\n<div class=\"_1ismqj7 _1ismqj6 _1ismqjc _1ismqjh _1cnxcye3\"><img decoding=\"async\" alt=\"DistroKid has been quietly taking down songs in response to UMG lawsuit\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjf i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/10\/distrokid_logo_og_image.jpg?quality=90&amp;strip=all&amp;crop=0%2C1.219512195122%2C100%2C97.560975609756&amp;w=2400\"><img decoding=\"async\" alt=\"DistroKid has been quietly taking down songs in response to UMG lawsuit\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjg i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/10\/distrokid_logo_og_image.jpg?quality=90&amp;strip=all&amp;crop=0%2C17.479674796748%2C100%2C65.040650406504&amp;w=2400\"><\/div>\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd3 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54\" href=\"https:\/\/www.theverge.com\/entertainment\/1009309\/distrokid-take-down-songs-umg-lawsuit\">DistroKid has been quietly taking down songs in response to UMG lawsuit<\/a><\/div>\n<\/div>\n<div class=\"jelpeph jelpepd jelpep0\"><span><span class=\"_1g89o322 _1g89o321 _19wv7tc5\"><span><span>Terrence O&#8217;Brien<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp g4xafw2 g4xafw0 _19wv7tc5 _1044qizs\"><time datetime=\"2026-10-10T18:52:07+00:00\">Oct 10<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ismqj1 _1ismqj0 _7uluu53 _1ismqj5\">\n<div class=\"_1ismqj7 _1ismqj6 _1ismqjc _1ismqjh _1cnxcye3\"><img decoding=\"async\" alt=\"K-pop star Sunmi loves Notion and ear cleaning videos\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjf i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/10\/Photo-1.jpg?quality=90&amp;strip=all&amp;crop=16.666666666667%2C0%2C66.666666666667%2C100&amp;w=2400\"><img decoding=\"async\" alt=\"K-pop star Sunmi loves Notion and ear cleaning videos\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjg i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/10\/Photo-1.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd3 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54\" href=\"https:\/\/www.theverge.com\/entertainment\/1008654\/k-pop-sunmi-wonder-girls-interview\">K-pop star Sunmi loves Notion and ear cleaning videos<\/a><\/div>\n<\/div>\n<div class=\"jelpeph jelpepd jelpep0\"><span><span class=\"_1g89o322 _1g89o321 _19wv7tc5\"><span><span>Terrence O&#8217;Brien<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp g4xafw2 g4xafw0 _19wv7tc5 _1044qizs\"><time datetime=\"2026-10-10T15:00:00+00:00\">Oct 10<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ismqj1 _1ismqj0 _7uluu53 _1ismqj5\">\n<div class=\"_1ismqj7 _1ismqj6 _1ismqjc _1ismqjh _1cnxcye3\"><img decoding=\"async\" alt=\"Will Warner Bros. kill Skydance \u2014 or will David Ellison kill Warner Bros?\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjf i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/10\/DCD_0319.jpg?quality=90&amp;strip=all&amp;crop=16.666666666667%2C0%2C66.666666666667%2C100&amp;w=2400\"><img decoding=\"async\" alt=\"Will Warner Bros. kill Skydance \u2014 or will David Ellison kill Warner Bros?\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjg i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/10\/DCD_0319.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/p>\n<div class=\"_1cnxcye1 _1cnxcye4\"><title>Play<\/title><\/div>\n<\/div>\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd3 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54\" href=\"https:\/\/www.theverge.com\/podcast\/1008733\/warner-skydance-paramount-ellison-debt-failure\">Will Warner Bros. kill Skydance \u2014 or will David Ellison kill Warner Bros?<\/a><\/div>\n<\/div>\n<div class=\"jelpeph jelpepd jelpep0\"><span><span class=\"_1g89o322 _1g89o321 _19wv7tc5\"><span><span>Nilay Patel<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp g4xafw2 g4xafw0 _19wv7tc5 _1044qizs\"><time datetime=\"2026-10-10T14:00:00+00:00\">Oct 10<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ismqj1 _1ismqj0 _7uluu53 _1ismqj5\">\n<div class=\"_1ismqj7 _1ismqj6 _1ismqjc _1ismqjh _1cnxcye3\"><img decoding=\"async\" alt=\"The director of Fjord takes the \u2018risky position\u2019 of moderator\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjf i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/10\/6dcdc551-c3ac-483a-88b4-2ec76d2e9874.png?quality=90&amp;strip=all&amp;crop=16.6015625%2C0%2C66.796875%2C100&amp;w=2400\"><img decoding=\"async\" alt=\"The director of Fjord takes the \u2018risky position\u2019 of moderator\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjg i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/10\/6dcdc551-c3ac-483a-88b4-2ec76d2e9874.png?quality=90&amp;strip=all&amp;crop=0%2C0.097465886939574%2C100%2C99.805068226121&amp;w=2400\"><\/div>\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd3 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54\" href=\"https:\/\/www.theverge.com\/entertainment\/1008748\/fjord-cristian-mungiu-interview\">The director of Fjord takes the \u2018risky position\u2019 of moderator<\/a><\/div>\n<\/div>\n<div class=\"jelpeph jelpepd jelpep0\"><span><span class=\"_1g89o322 _1g89o321 _19wv7tc5\"><span><span>May Jeong<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp g4xafw2 g4xafw0 _19wv7tc5 _1044qizs\"><time datetime=\"2026-10-10T11:00:00+00:00\">Oct 10<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ismqj1 _1ismqj0 _7uluu53 _1ismqj5\">\n<div class=\"_1ismqj7 _1ismqj6 _1ismqjc _1ismqjh _1cnxcye3\"><img decoding=\"async\" alt=\"Frances Haugen hopes The Social Reckoning will inspire more whistleblowers\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjf i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/10\/gettyimages-2298625475.jpg?quality=90&amp;strip=all&amp;crop=16.565040650407%2C0%2C66.869918699187%2C100&amp;w=2400\"><img decoding=\"async\" alt=\"Frances Haugen hopes The Social Reckoning will inspire more whistleblowers\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjg i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/10\/gettyimages-2298625475.jpg?quality=90&amp;strip=all&amp;crop=0%2C0.15197568389058%2C100%2C99.696048632219&amp;w=2400\"><\/div>\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd3 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54\" href=\"https:\/\/www.theverge.com\/policy\/1008806\/frances-haugen-social-reckoning-facebook-whistleblower\">Frances Haugen hopes The Social Reckoning will inspire more whistleblowers<\/a><\/div>\n<\/div>\n<div class=\"jelpeph jelpepd jelpep0\"><span><span class=\"_1g89o322 _1g89o321 _19wv7tc5\"><span><span>Lauren Feiner<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp g4xafw2 g4xafw0 _19wv7tc5 _1044qizs\"><time datetime=\"2026-10-09T16:50:40+00:00\">Oct 9<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ismqj1 _1ismqj0 _7uluu53 _1ismqjk _1ismqjl _1ismqj5\">\n<div class=\"_1ismqj7 _1ismqj6 _1ismqjc _1ismqjh _1cnxcye3\"><img decoding=\"async\" alt=\"The humble Playdate has become one of gaming\u2019s best deals\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjf i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/chorus\/uploads\/chorus_asset\/file\/23396642\/vpavic_220415_5149_0038.jpg?quality=90&amp;strip=all&amp;crop=16.666666666667%2C0%2C66.666666666667%2C100&amp;w=2400\"><img decoding=\"async\" alt=\"The humble Playdate has become one of gaming\u2019s best deals\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjg i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/chorus\/uploads\/chorus_asset\/file\/23396642\/vpavic_220415_5149_0038.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd3 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54\" href=\"https:\/\/www.theverge.com\/entertainment\/1008441\/playdate-season-3\">The humble Playdate has become one of gaming\u2019s best deals<\/a><\/div>\n<\/div>\n<div class=\"jelpeph jelpepd jelpep0\"><span><span class=\"_1g89o322 _1g89o321 _19wv7tc5\"><span><span>Andrew Webster<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp g4xafw2 g4xafw0 _19wv7tc5 _1044qizs\"><time datetime=\"2026-10-09T13:00:00+00:00\">Oct 9<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--ad--native-ad-linkset _14xz0mv4 _14xz0mv5 _14xz0mva hidden\" data-native-ad-id=\"container\">\n<div>\n<div class=\"visually-hidden\">\n<div class=\"dynamic-native-ad-native_ad_linkset_link\"><\/div>\n<\/div>\n<p><a href=\"https:\/\/www.theverge.com\/\" aria-label=\"Advertisement\"><\/p>\n<div class>\n<div class=\"_14xz0mv7\"><span data-native-ad-id=\"preamble\" class=\"_14xz0mv8 _14xz0mv9\">Advertiser Content From<\/span><\/p>\n<div><img data-native-ad-id=\"logo\" src alt=\"Sponsor Logo\" class=\"_14xz0mvg\"><\/div>\n<\/div>\n<p class=\"_14xz0mvj\" data-native-ad-id=\"title\">This is the title for the native ad<\/p>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"e3czlx6\">\n<div class=\"duet--layout--header-pattern _75r1tr2\">\n<div class=\"_75r1tr3\">\n<div class=\"duet--layout--page-header bpecqn0\">\n<div class=\"bpecqnj bpecqnf\">\n<h2 class=\"duet--article--dangerously-set-cms-markup bpecqno bpecqnm _19wv7tc2\">Top Stories<\/h2>\n<\/div>\n<div class=\"sticky-nav-trigger\"><\/div>\n<\/div>\n<\/div>\n<div class=\"_75r1tr4\">\n<div class=\"duet--content-cards--content-card _1ismqj4 _1ismqj0 _7uluu53 _1ismqjj _1ismqj5\">\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class>\n<div class=\"jelpep7 jelpep4 jelpep0\"><span class=\"duet--article--timestamp g4xafw8 g4xafw0 _19wv7tc5\"><time datetime=\"2026-10-10T13:00:00+00:00\">Oct 10<\/time><\/span><\/div>\n<\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd7 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54 _7uluu55\" href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/1009051\/privacy-ai-agent-promises-openai-meta-muse-dots\">AI agent makers are promising privacy \u2014 will they deliver?<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ismqj4 _1ismqj0 _7uluu53 _1ismqj5\">\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class>\n<div class=\"jelpep7 jelpep4 jelpep0\"><span class=\"duet--article--timestamp g4xafw8 g4xafw0 _19wv7tc5\"><time datetime=\"2026-10-10T07:00:00+00:00\">Oct 10<\/time><\/span><\/div>\n<\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd7 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54 _7uluu55\" href=\"https:\/\/www.theverge.com\/gadgets\/1007674\/smart-bird-feeders-attact-pests-too\">My brief romance with an AI bird feeder<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ismqj4 _1ismqj0 _7uluu53 _1ismqj5\">\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class>\n<div class=\"jelpep7 jelpep4 jelpep0\"><span class=\"duet--article--timestamp g4xafw8 g4xafw0 _19wv7tc5\"><time datetime=\"2026-10-10T11:00:00+00:00\">Oct 10<\/time><\/span><\/div>\n<\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd7 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54 _7uluu55\" href=\"https:\/\/www.theverge.com\/transportation\/1005502\/telo-mt1-review-ev-tiny-truck\">The Telo MT1 is a big truck trapped in a tiny truck\u2019s body<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ismqj4 _1ismqj0 _7uluu53 _1ismqj5\">\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class>\n<div class=\"jelpep7 jelpep4 jelpep0\"><span class=\"duet--article--timestamp g4xafw8 g4xafw0 _19wv7tc5\"><time datetime=\"2026-10-10T15:00:00+00:00\">Oct 10<\/time><\/span><\/div>\n<\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd7 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54 _7uluu55\" href=\"https:\/\/www.theverge.com\/entertainment\/1008654\/k-pop-sunmi-wonder-girls-interview\">K-pop star Sunmi loves Notion and ear cleaning videos<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ismqj4 _1ismqj0 _7uluu53 _1ismqjk _1ismqjl _1ismqj5\">\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class>\n<div class=\"jelpep7 jelpep4 jelpep0\"><span class=\"duet--article--timestamp g4xafw8 g4xafw0 _19wv7tc5\"><time datetime=\"2026-10-09T19:09:44+00:00\">Oct 9<\/time><\/span><\/div>\n<\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd7 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54 _7uluu55\" href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/1008726\/openai-mathematics-solutions-chaos\">\u2018Pure insanity\u2019: Mathematicians will need years to make sense of OpenAI\u2019s latest drop<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><!--\/$--><\/div>\n<p><\/main><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entertainment Close Entertainment Posts from this topic will be added to your daily email digest and your homepage feed. 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