{"id":2189414,"date":"2026-10-10T14:12:27","date_gmt":"2026-10-10T11:12:27","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2189414"},"modified":"2026-10-10T14:12:27","modified_gmt":"2026-10-10T11:12:27","slug":"austrian-ski-brand-eisbar-moves-production-to-china-and-poland-cutting-14-local-jobs","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2189414","title":{"rendered":"Austrian Ski Brand Eisb\u00e4r Moves Production to China and Poland, Cutting 14 Local Jobs"},"content":{"rendered":"<div class=\"entry-content\">\n<figure id=\"attachment_430982\" aria-describedby=\"caption-attachment-430982\" style=\"width: 1920px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-430982 lazyload\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAoAAAAGrAQMAAABqgLQIAAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAADhJREFUeNrtwTEBAAAAwqD1T+1tB6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADgDIcbAAEnbF1FAAAAAElFTkSuQmCC\" alt width=\"640\" height=\"427\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/10\/IMG_4853.jpeg?resize=640%2C427&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/10\/IMG_4853.jpeg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/10\/IMG_4853.jpeg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/10\/IMG_4853.jpeg?resize=1200%2C801&amp;ssl=1 1200w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/10\/IMG_4853.jpeg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/10\/IMG_4853.jpeg?resize=1536%2C1025&amp;ssl=1 1536w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/10\/IMG_4853.jpeg?w=1280&amp;ssl=1 1280w\" data-max-width=\"640\" data-sizes=\"auto\" data-eio-rwidth=\"640\" data-eio-rheight=\"427\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-430982\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/10\/IMG_4853.jpeg?resize=640%2C427&amp;ssl=1\" alt width=\"640\" height=\"427\" data-eio=\"l\"><figcaption id=\"caption-attachment-430982\" class=\"wp-caption-text\">Eisb\u00e4r is part of Austrian winterspors identity. | Image: Eisb\u00e4r<\/figcaption><\/figure>\n<div class=\"code-block code-block-1\" style=\"margin: 8px auto;text-align: center;display: block;clear: both\">\n<!-- GAM 71161633\/SNWBR_snowbrains\/article_hrec_1 --><\/p>\n<div data-fuse=\"article_hrec_1\"><\/div>\n<\/div>\n<p><strong>Austrian ski apparel brand Eisb\u00e4r is moving production to China and Poland, cutting 14 of its 50 jobs and closing its existing site in Feldkirchen an der Donau, Upper Austria, by the end of 2026, according to Austrian news. <\/strong>Eisb\u00e4r, whose name means \u201cpolar bear\u201d in German, is known for its knitted hats, scarves, and winter sports apparel and famously sponsors the Austrian national ski team.<\/p>\n<p><strong>Management has informed its workforce of the restructuring in person last week.<\/strong> Eisb\u00e4r plans to relocate its headquarters to another location in Upper Austria, but has not disclosed where. The company has also not specified how production will be divided between China and Poland, but stresses that it aims to keep \u201cessential parts of the value chain\u201d in Austria.<\/p>\n<ul>\n<li><strong>Related: <a href=\"https:\/\/snowbrains.com\/mammut-sold-to-chinese\/\"><em>164-Year-Old Swiss Outdoor Icon Mammut Sold to Chinese Investment Firm<\/em><\/a><\/strong><\/li>\n<\/ul>\n<p><strong>Despite moving manufacturing abroad, Eisb\u00e4r is not leaving Austria and the company remains in Austrian hands.<\/strong> The company plans to retain its headquarters in Upper Austria, with the new location still under negotiation. The Feldkirchen site is scheduled to close at the end of the year. The 14 employees whose jobs will be eliminated were personally informed of the cuts, according to Eisb\u00e4r.<\/p>\n<p><strong>Managing Director Thorsten Gr\u00f6nlund, who took up the position at the end of June, stated that rising non-wage labor costs, higher infrastructure and energy expenses, and increasing global price and competitive pressure had driven the restructuring.<\/strong> The lease on the Feldkirchen property was also not renewed.<\/p>\n<div class=\"code-block code-block-15\" style=\"margin: 8px auto;text-align: center;display: block;clear: both\">\n<div class=\"sb-trending-widget\">\n<div class=\"sb-trending-header\">\n            <span class=\"sb-trending-icon\">\ud83d\udd25<\/span><br \/>\n            <span class=\"sb-trending-label\">Trending on SnowBrains<\/span>\n        <\/div>\n<ol class=\"sb-trending-list\">\n<li class=\"sb-trending-item\">\n                <a 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src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAoAAAAO\/AQMAAABlWOWsAAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAGJJREFUeNrtwYEAAAAAw6D5U1\/gCFUBAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAABwDC9+AAEBPobKAAAAAElFTkSuQmCC\" alt width=\"640\" height=\"959\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/10\/IMG_4855.jpeg?resize=640%2C959&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/10\/IMG_4855.jpeg?w=1281&amp;ssl=1 1281w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/10\/IMG_4855.jpeg?resize=200%2C300&amp;ssl=1 200w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/10\/IMG_4855.jpeg?resize=801%2C1200&amp;ssl=1 801w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/10\/IMG_4855.jpeg?resize=768%2C1151&amp;ssl=1 768w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/10\/IMG_4855.jpeg?resize=1025%2C1536&amp;ssl=1 1025w\" data-max-width=\"640\" data-sizes=\"auto\" data-eio-rwidth=\"640\" data-eio-rheight=\"959\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-430981\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/10\/IMG_4855.jpeg?resize=640%2C959&amp;ssl=1\" alt width=\"640\" height=\"959\" data-eio=\"l\"><figcaption id=\"caption-attachment-430981\" class=\"wp-caption-text\">Austrian brand Eisb\u00e4r is moving production to China and Poland. | Image: Eisb\u00e4r<\/figcaption><\/figure>\n<p><strong>The restructuring comes as Eisb\u00e4r continues its longstanding relationship with Ski Austria, the Austrian ski federation (\u00d6SV).<\/strong> The company recently announced an expanded partnership that makes it the exclusive headwear supplier for the Austrian ski team, covering training, World Cup events, and major international competitions. The partnership dates back to 1975. Gr\u00f6nlund described its extension as \u201ca strong sign of trust and continuity for us,\u201d according to the company\u2019s announcement.<\/p>\n<p><strong>Founded in Austria in the 1950s as a family business, Eisb\u00e4r grew from a small knitting operation into an internationally recognized winter sports headwear brand.<\/strong> Its profile rose in the 1960s when Austrian ski racer Karl Schranz wore an Eisb\u00e4r hat during World Cup competition, helping establish the brand\u2019s connection to Alpine skiing.<\/p>\n<figure id=\"attachment_430996\" aria-describedby=\"caption-attachment-430996\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-430996 lazyload\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAoAAAAKhAQMAAAD6843zAAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAExJREFUeNrtwTEBAAAAwqD1T20JT6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAgJsB1PEAAUsB73AAAAAASUVORK5CYII=\" alt width=\"640\" height=\"673\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/10\/IMG_4858-e1791641373901.webp?resize=640%2C673&amp;ssl=1\" data-eio-rwidth=\"640\" data-eio-rheight=\"673\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-430996\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/10\/IMG_4858-e1791641373901.webp?resize=640%2C673&amp;ssl=1\" alt width=\"640\" height=\"673\" data-eio=\"l\"><figcaption id=\"caption-attachment-430996\" class=\"wp-caption-text\">The signature chunky-knit Eisb\u00e4r beanie. | Image: Eisb\u00e4r<\/figcaption><\/figure>\n<div class=\"code-block code-block-2\" style=\"margin: 8px auto;text-align: center;display: block;clear: both\">\n<!-- GAM 71161633\/SNWBR_snowbrains\/article_hrec_2 --><\/p>\n<div data-fuse=\"article_hrec_2\"><\/div>\n<\/div>\n<p><strong>Today, Eisb\u00e4r is known for its knitted hats and headbands, combining traditional knitting expertise with performance-focused designs and everyday winter accessories.<\/strong> Its products are worn by recreational skiers and outdoor enthusiasts as well as elite athletes and can be found in ski shops from Kitzb\u00fchel, Austria, to Aspen, Colorado. \u201cEisb\u00e4r ski hats are among the most recognizable ski hats you\u2019ll find in our ski town,\u201d Aspen\u2019s premier ski shop <a href=\"https:\/\/millersportsaspen.com\/pages\/eisbar-ski-hats?srsltid=AU7gw4Ww4Ck4dadUFCpbQvAkKorbxdkggaDfrt42xY0C39bOfKtkDkph\">Miller Sports<\/a> wrote on its website.<\/p>\n<p><strong>The brand\u2019s links to Austrian skiing remain central to its identity.<\/strong> Eisb\u00e4r has worked with Ski Austria since 1975 and is continuing its role as the federation\u2019s exclusive headwear supplier, including for Austrian athletes competing at major international events.<\/p>\n<p><strong>The planned production relocation marks a significant change for a brand whose identity is closely tied to Austrian craftsmanship.<\/strong> While manufacturing is expected to move to Poland and China, Eisb\u00e4r intends to retain its headquarters in Upper Austria. It remains unclear whether moving production to China and Poland will affect the manufacturing arrangements for Ski Austria headwear or other official merchandise.<\/p>\n<figure id=\"attachment_430980\" aria-describedby=\"caption-attachment-430980\" style=\"width: 1920px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-430980 lazyload\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAoAAAAFoAQMAAAD9\/NgSAAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAADJJREFUeNrtwQENAAAAwqD3T+3sARQAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAN3HoAAEwzlS7AAAAAElFTkSuQmCC\" alt width=\"640\" height=\"360\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/10\/IMG_4857.jpeg?resize=640%2C360&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/10\/IMG_4857.jpeg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/10\/IMG_4857.jpeg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/10\/IMG_4857.jpeg?resize=1200%2C675&amp;ssl=1 1200w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/10\/IMG_4857.jpeg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/10\/IMG_4857.jpeg?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/10\/IMG_4857.jpeg?w=1280&amp;ssl=1 1280w\" data-max-width=\"640\" data-sizes=\"auto\" data-eio-rwidth=\"640\" data-eio-rheight=\"360\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-430980\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/10\/IMG_4857.jpeg?resize=640%2C360&amp;ssl=1\" alt width=\"640\" height=\"360\" data-eio=\"l\"><figcaption id=\"caption-attachment-430980\" class=\"wp-caption-text\">Austrian snowboarder Anna Gasser wearing the Eisb\u00e4r hat at the medal ceremony. | Image: Olympics<\/figcaption><\/figure>\n<p><!-- CONTENT END 1 -->\n\t\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Eisb\u00e4r is part of Austrian winterspors identity. | Image: Eisb\u00e4r Austrian ski apparel brand Eisb\u00e4r is moving production to China and Poland, cutting 14 of its 50 jobs and closing its existing site in Feldkirchen an der Donau, Upper Austria, by the end of 2026, according to Austrian news. Eisb\u00e4r, whose name means \u201cpolar bear\u201d [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,267],"class_list":["post-2189414","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-snowbrains-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2189414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2189414"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2189414\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2189414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2189414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2189414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}