{"id":2188690,"date":"2026-10-09T23:21:57","date_gmt":"2026-10-09T20:21:57","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2188690"},"modified":"2026-10-09T23:21:57","modified_gmt":"2026-10-09T20:21:57","slug":"gunna-launches-sb-the-label-imprint-releases-pop-it-video-with-tennis-star-coco-gauff-a-new-chapter-for-me","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2188690","title":{"rendered":"Gunna Launches SB The Label Imprint & Releases \u2018Pop It\u2019 Video With Tennis Star Coco Gauff: \u2018A New Chapter for Me\u2019"},"content":{"rendered":"

[analyse_image type=”featured” src=”https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/09\/2294233330-e1789667189287.jpg?w=1024″]<\/p>\n

\n
\n
\n

\n\t\t\tTrending on Billboard\t\t<\/h3>\n<\/div>\n

\n\tGunna is now his own record label boss. The Atlanta rapper officially launched his SB The Label imprint in partnership with Atlantic Records on Friday (Oct. 9). <\/p>\n

\n\tSB The Label\u2019s roster includes emerging artists such as Casper Bluff,\u00a0Dracc and Nechie, who teamed up with Gunna for \u201cI Can\u2019t Feel My Face\u201d in 2025.<\/p>\n

\n
\n

\n

\t\t\t\t\tRelated\t\t<\/p>\n<\/h3>\n<\/div>\n

\n
\n
\n
\"Gunna\"<\/div>\n<\/div>\n
\n
\n

\n

\t\t\t\t\tGunna Announces New Album \u2018Splurge\u2019: Here\u2019s What He Said About the Release\u00a0Date\t\t<\/p>\n<\/h3>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\"Gunna\"<\/div>\n<\/div>\n
\n
\n

\n

\t\t\t\t\tAll 11 of Gunna\u2019s Projects\u00a0Ranked\t\t<\/p>\n<\/h3>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\"A<\/div>\n<\/div>\n
\n
\n

\n

\t\t\t\t\tGunna Confirms He\u2019s Still Signed to Young Thug\u2019s YSL Label: \u2018No Paperwork Has Been\u00a0Changed\u2019\t\t<\/p>\n<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

\n\t\u201cSB The Label represents the beginning of a new chapter for me,\u201d Gunna said in a statement. \u201cIt only felt right to start that chapter alongside my brothers Casper Bluff, Nechie, and Dracc, who are the first artists signed to the label. For me, this is about stepping into a new role, expanding what I can create, and building something that represents where I\u2019m headed next.\u201d<\/p>\n

\n\tAtlantic Music Group CEO Elliot Grainge added: \u201cIt\u2019s impossible to overstate Gunna\u2019s influence on this generation of hip-hop and music as a whole. We\u2019re grateful and honored that he\u2019s chosen AMG as his partner to bring this endeavor to music fans.\u201d<\/p>\n

\n\tGunna\u2019s 2025 album, The Last Wun<\/em>, was released via Young Thug\u2019s YSL imprint and 300 Entertainment. It\u2019s unclear if that will still be the case going forward. The \u201cDrip Too Hard\u201d rapper gave a vague answer regarding his label situation in a September interview with Forbes<\/em>. <\/p>\n

\n\t\u201cI wouldn\u2019t say apparently free. We in the works,\u201d Gunna said. \u201cThere\u2019s been a lot of talks of what\u2019s being produced and who\u2019s going to be behind me supporting it.\u201d<\/p>\n

\n\tIn the same interview, Gunna unveiled plans for the title of his next album, Splurge<\/em>. \u201cI want to introduce that, which is Splurge<\/em>,\u201d he said without mentioning a release date. \u201cThis upper-echelon artist who\u2019s gravitated to another level.\u201d<\/p>\n

\n\tThe 33-year-old appeared to kick off the rollout of Splurge<\/em> with \u201cPop It\u201d on Friday (Oct. 9). Gunna released a lavish visual to accompany the single, which stars American tennis phenom Coco Gauff. <\/p>\n

\n\tGunna somehow returns one of Gauff\u2019s blistering serves into the net to kick off the clip, which impresses the 22-year-old tennis star. But this isn\u2019t your average tennis court, with a chandelier somehow hanging from above and instead of grass or clay, there\u2019s a damask carpet design laid between the lines. <\/p>\n

\n\tThe scene switches to a beautiful cliffside mansion overlooking the ocean. Gunna pulls up to the opulent party in style, taking a chopper in with his love interest. He raps alongside a fleet of exotic sports cars and explores the estate.<\/p>\n

\n\tWhen they head back to the tennis court to continue the Spike Jordan-helmed visual, Gunna accidentally smashes a volley from Gauff through a glass of wine held by a butler, which shatters into pieces. <\/p>\n

\n\tGunna\u2019s\u00a0most recent album, The Last Wun<\/em>, debuted at No. 3 on the\u00a0Billboard 200\u00a0in August 2025 with 80,000 total album-equivalent units earned, marking his seventh top 10 project.<\/p>\n

\n\tWatch the \u201cPop It\u201d video below. <\/p>\n

\n
<\/span><\/div>\n<\/figure>\n<\/div>\n<\/div>\n

[analyse_source url=”https:\/\/www.billboard.com\/music\/rb-hip-hop\/gunna-sb-label-pop-it-coco-gauff-1236358460\/”]<\/p>\n","protected":false},"excerpt":{"rendered":"

[analyse_image type=”featured” src=”https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/09\/2294233330-e1789667189287.jpg?w=1024″] Trending on Billboard Gunna is now his own record label boss. The Atlanta rapper officially launched his SB The Label imprint in partnership with Atlantic Records on Friday (Oct. 9). SB The Label\u2019s roster includes emerging artists such as Casper Bluff,\u00a0Dracc and Nechie, who teamed up with Gunna for \u201cI Can\u2019t Feel […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[48,226],"class_list":["post-2188690","post","type-post","status-publish","format-standard","hentry","category-politics","tag-billboard-com","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2188690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2188690"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2188690\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2188690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2188690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2188690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}